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Utama, Andyan Pradipta
Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Indonesia
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Pengaruh Efektifitas Pemberlakuan PSBB Terhadap Produktivitas Masyarakat di Daerah Jakarta Pusat Tomi Kristian; Loeky Rono Pradopo; Andyan Pradipta Utama
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 10 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss10pp4091-4095

Abstract

The Effect of the Effectiveness of the Implementation of PSBB in Central Jakarta on Community Productivity. This research was conducted to see the effectiveness of PSBB implementation on the productivity of the people of Central Jakarta. The variables studied were the effectiveness variable (X) and the productivity variable (Y). This type of research is descriptive quantitative. The data collection technique used was a questionnaire. Furthermore, the sampling technique used was purposive sampling technique with 100 respondents. The results showed that effectiveness had an effect on the productivity of the people of Central Jakarta. Based on this, it is recommended that all the general public and especially Central Jakarta should increase their knowledge about COVID-19 and how to prevent it, so that daily activities are safer and positive numbers can be minimized and remain productive even during the PSBB period
KOMUNIKASI PEMASARAN TERPADU SEBAGAI STRATEGI DALAM MENCAPAI KEBERLANJUTAN BISNIS Utama, Andyan Pradipta; Chan, Syafrizal; Karyatun, Subur; Lestari, Rahayu
Mandalika Journal of Community Services Vol. 1 No. 2 (2024): Mandalika Journal of Community Services
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v1i2.83

Abstract

Dalam situasi era kenormalan baru saat ini, memberikan peluang dan tantangan bagi para pelaku UMKM untuk membangun kembali usahanya yang sempat terpuruk selama pandemi. Situasi pandemi covid-19 telah berlangsung hampir dua tahun di Indonesia, dimana usaha mikro, kecil dan menengah (UMKM) menghadapi berbagai tantangan serius baik di sektor jasa maupun barang. Tantangan tersebut antara lain penurunan penjualan yang relatif besar, penurunan jumlah pelanggan, kesulitan memperoleh bahan baku, dan tantangan kegiatan pemasaran akibat adanya aturan dari pemerintah mengenai pembatasan interaksi dengan masyarakat lokal dan penerapan protokol kesehatan di seluruh Indonesia. Tujuan kegiatan pengabdian masyarakat ini dilakukan dengan tujuan untuk memberikan pengenalan dan juga memberikan edukasi pada masyarakat khususnya yang memiliki usaha bahwa strategi komunikasi pemasaran terpadu dapat meningkatkan keberlanjutan bisnis. Berdasarkan pantauan kami, adaptasi konsep komunikasi pemasaran terpadu yang dilakukan oleh UMKM di Kecamatan Kota Bambu Selatan Kecamatan Palmerah meliputi kegiatan promosi seperti periklanan, pemasaran langsung, promosi penjualan, kehumasan, pemasaran langsung, pemasaran interaktif, serta penjualan pribadi belum optimal dilaksanakan. Hal ini karena tidak seluruh komponen dan unsur komunikasi pemasaran terpadu dapat terlaksana karena terbatasnya pemahaman masyarakat.
Sistem Pembayaran pada Usaha Makanan Kecil Khas Betawi untuk Keberlangsungan Usaha Masyarakat di Wilayah Kelurahan Joglo Jakarta Barat Oktaviar, Chairiel; Utama, Andyan Pradipta; Arief, Harefan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): BESIRU : Jurnal Pengabdian Masyarakat, April 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/edv92n81

Abstract

Fenomena menunjukan begitu besarnya minat dan niat masyarakat untuk mendapatkan penghasilan (income) untuk memenuhi kebutuhan dan tuntutan untuk tetap bisa bertahan hidup (survive) yang harus terus diperjuangkan, maka timbullah inisiatif untuk membuka usaha kecil di tengah adanya permasalahan keterbatasan financial (modal), keterbatasan pengetahuan tentang sistem pembayaran (finansial tekhnologi) dan juga permasalahan pengetahuan strategi pemasaran berbasis digital, ketiga permasalahan tersebut justru menjadi tantangan dan penyemangat untuk dipelajari dan moment kegiatan pengabdian kepada masyarakat ini menjadi kesempatan terbaik untuk dapat berbagi ilmu pengetahuan dan pengalaman kepada masyarakat peserta dan mitra UMKM, agar tetap dapat mempertahankan keberlangsungan usaha yang telah dirintis.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Andyan Pradipta Utama; Alvita Sari; Rahayu Lestari; Subur Karyatun
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application Firdaus, Diky; Derajad Wijaya, Hery; Rudiarto, Sabar; Utama, Andyan Pradipta; Sugiharjo, Joko; Pradopo, Loeky Rono
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5221

Abstract

This study explores the integration of communal values, physical shelf arrangement (basket marketing), and digital technology through the WarungRakyat application to empower the neighborhood-level economy (RT). Using mixed methods, including surveys, focus group discussions, and Apriori algorithm analysis, this study was conducted in two RTs in Meruya Selatan, Jakarta Barat. The results indicate that the application improved business efficiency and product visibility. Community collaboration (gotong royong) strengthened logistics and participation. The study offers an integrative empowerment model aligned with the SDGs.
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION KARYAWAN PT JUKE SOLUSI TEKNOLOGI Andyan Pradipta Utama; Aisyah Fadly Basri
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.596

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepuasan kerja dan komitmen organisasi terhadap Turnover Intention PT Juke Solusi Teknologi. Objek penelitian ini adalah karyawan yang bekerja pada PT Juke Solusi Teknologi. Penelitian ini dilakukan terhadap 74 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik sampel jenuh yaitu mengambil keseluruhan populasi. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Oleh karena itu hasil penelitian ini menyatakan bahwa variabel motivasi kerja berpengaruh positif dan tidak signifikan terhadap Turnover Intention, kepuasan kerja berpengaruh negatif dan signifikan terhadap Turnover Intention dan komitmen organisasi berpengaruh negatif dan signifikan terhadap Turnover Intention pada karyawan PT Juke Solusi Teknologi.
Product Quality, Price Perception, Green Packaging on Customer Satisfaction and Repurchase Intention Based on Sustainability Damayanti, Amy; Utama, Andyan Pradipta
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.368

Abstract

Objective: This study aims to analyze the influence of customer satisfaction on product quality and price on repurchase intention. The population of this study was Holland Bakery customers inJakarta. Methodology: The sample in this study was 160 customers of Holland Bakery in Jakarta. The data analysis method used was Structural Partial Least Squares-Equation Model (PLS-SEM). Findings: The results of the study show that product quality and price perception influence customer satisfaction (Agneset al.,2025) and (Muthi & Utama, 2023) but product quality does not affect repurchase interest (Rahmawan & Irmawati, 2024) and (Azizet al., 2023). Green packagingdoes not affect customer satisfaction but does affect repurchase intention (Arianty & Ariska, 2023). Customer satisfaction influences repurchase intention (Kotler & Keller, 2022). Customer satisfaction can mediate the influence of product quality and price perception by full mediation (Kartikaet al., 2023) and (Muthi & Utama, 2023), however customer satisfaction is not able to mediate the influencegreen packagingon repurchase intention. Conclusion: Product quality and price perception have a positive and significant effect on customer satisfaction, but green packaging does not have a significant effect on customer satisfaction. Meanwhile, product quality and price perception do not have a significant effect on repurchase intention, but green packaging and customer satisfaction have a positive and significant effect on repurchase intention. Customer satisfaction is able to mediate the influence of product quality and price perception on repurchase intention positively and significantly, but customer satisfaction is not able to mediate the influence between green packaging on repurchase intention.
Co-Authors Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Angga Dwi Mulyanto Arief, Harefan Damayanti, Amy Derajad Wijaya, Hery Diky Firdaus Elmi, Farida Fitri Nurulafiah Irsyaddin, Muhammad Millah Karyatun, Subur Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Nana Trisnawati Nandan Limakrisna Novita Sari Nurul Islahiyah Oktaviar, Chairiel Puspasari, Fitri Diana Raden Joko Sugiharjo Rahayu Lestari Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Sari, Alvita Setyo Riyanto, Setyo Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah