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All Journal Jurnal Ekonomi Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IKRA-ITH ABDIMAS Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Cakrawala Repositori Imwi Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Devotion: Journal of Research and Community Service Komitmen : Jurnal Ilmiah Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Kajian Branding Indonesia Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Pendidikan Indonesia International Journal of Indonesian Business Review Jurnal Pengabdian Masyarakat Branding: Jurnal Manajemen & Bisnis Journal of Sustainable Economic and Business Economics & Islamic Finance Journal Mandalika Journal of Community Services
Andyan Pradipta Utama
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises Shiratina, Aldina; Utama, Andyan Pradipta; Ali, Anees Janee
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23342

Abstract

Research aims: This research aims to analyze how customer satisfaction and costumer citizenship behavior (CCB) are impacted by price justice and product quality. Design/Methodology/Approach: A quantitative methodology was employed utilizing survey data from patrons at several rest stops along the Cipali Toll Road. To examine the relationship between variables, structural equation modeling was utilized. The research population consists of customers who utilized the Cipali Toll rest area facilities at least occasionally over the past year. The research sample was selected using a judgmental sampling method as an element of non-probability sampling according to the target population. Research findings: The study findings indicate that CCB and customer satisfaction are positively and significantly impacted by price justice and product quality. While strong product quality boosts customer satisfaction and stimulates positive customer behavior, price justice has a substantial impact on both customer satisfaction and voluntary product promotion. Furthermore, costumer satisfaction mediates the relationship between price justice and CCB, as well as between product quality and CCB.Theoretical Contribution/Originality: This study emphasizes how crucial customer satisfaction is in enhancing the positive impact of fair prices and high-quality products on customers' voluntary behavior. It offers empirical support for the argument that fair prices and high-quality products are important in promoting positive behavior and customer loyalty.Practitioners/Policy Implications: To gain the trust and loyalty of customers, businesses must maintain excellent product quality, comprehend and apply fair pricing strategies, and guarantee price justice. Emphasizing excellent customer service and delivering high-quality items should be the primary focus in boosting client loyalty and positive behavior. Research Limitations/Implications: To determine whether the study results are applicable to other sectors and locations, more research is recommended in the rest areas along the Cipali Toll Road. Longitudinal studies are suggested to monitor changes in customer satisfaction and CCB over time to furrther understand the connection and spot patterns and shifts in customer perceptions.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Utama, Andyan Pradipta; Sari, Alvita; Lestari, Rahayu; Karyatun, Subur
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Attitude's Mediating Role in Electric Motorcycle Purchase: Perceptions, Environment, and Incentives in Jakarta Akbar, Muhamad Iqbal; UTama, Andyan Pradipta
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1481

Abstract

Purpose – This study aims to analyze the determinants of electric motorcycle purchase intention, focusing on the mediating role of consumer attitude. Specifically, it investigates the influence of Perceived Usefulness, Perceived Ease of Use, Environmental Concern, and Government Incentives on Purchase Intention, with Attitude serving as the mediating variable. Methodology – A quantitative approach was employed, with data collected through online questionnaires from 176 respondents residing in Jakarta and its surrounding areas. The majority of respondents were young adults, held Bachelor's degrees, and worked as private employees. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Findings – The results indicate that Perceived Usefulness, Perceived Ease of Use, and Environmental Concern positively and significantly influenced Attitude. Attitude also positively and significantly influenced Purchase Intention. Regarding direct effects, Perceived Usefulness and Government Incentives significantly influenced Purchase Intention, while Perceived Ease of Use and Environmental Concern did not. Furthermore, mediation analysis revealed that Attitude partially mediated the relationship between Perceived Usefulness and Purchase Intention. Attitude fully mediated the relationships between Perceived Ease of Use and Purchase Intention, as well as Environmental Concern and Purchase Intention. However, Attitude did not mediate the relationship between Government Incentives and Purchase Intention, suggesting that incentives primarily function as direct, pragmatic drivers. Novelty – This research contributes theoretically by confirming the central role of Attitude in the consumer behavior model for adopting eco-friendly technology. It also provides practical implications for government and manufacturers in formulating effective strategies to enhance electric motorcycle purchase intention.
Pengaruh Efektifitas Pemberlakuan PSBB Terhadap Produktivitas Masyarakat di Daerah Jakarta Pusat Tomi Kristian; Loeky Rono Pradopo; Andyan Pradipta Utama
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 10 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss10pp4091-4095

Abstract

The Effect of the Effectiveness of the Implementation of PSBB in Central Jakarta on Community Productivity. This research was conducted to see the effectiveness of PSBB implementation on the productivity of the people of Central Jakarta. The variables studied were the effectiveness variable (X) and the productivity variable (Y). This type of research is descriptive quantitative. The data collection technique used was a questionnaire. Furthermore, the sampling technique used was purposive sampling technique with 100 respondents. The results showed that effectiveness had an effect on the productivity of the people of Central Jakarta. Based on this, it is recommended that all the general public and especially Central Jakarta should increase their knowledge about COVID-19 and how to prevent it, so that daily activities are safer and positive numbers can be minimized and remain productive even during the PSBB period
The Effect of Brand Awareness, Brand Image and Trust On Consumer Buying Interest Pradipta Utama, Andyan; Ningrum Ambarwati, Aprilia
Devotion : Journal of Research and Community Service Vol. 3 No. 13 (2022): Special Issue
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i13.278

Abstract

This study is to analyze the effect of brand awareness , brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS ( Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T-statistic value of 1.283. Brand image has a positive and significant effect on consumer repurchase interest and trust has a positive and significant effect on consumer repurchase interest..
KOMUNIKASI PEMASARAN TERPADU SEBAGAI STRATEGI DALAM MENCAPAI KEBERLANJUTAN BISNIS Utama, Andyan Pradipta; Chan, Syafrizal; Karyatun, Subur; Lestari, Rahayu
Mandalika Journal of Community Services Vol. 1 No. 2 (2024): Mandalika Journal of Community Services
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v1i2.83

Abstract

Dalam situasi era kenormalan baru saat ini, memberikan peluang dan tantangan bagi para pelaku UMKM untuk membangun kembali usahanya yang sempat terpuruk selama pandemi. Situasi pandemi covid-19 telah berlangsung hampir dua tahun di Indonesia, dimana usaha mikro, kecil dan menengah (UMKM) menghadapi berbagai tantangan serius baik di sektor jasa maupun barang. Tantangan tersebut antara lain penurunan penjualan yang relatif besar, penurunan jumlah pelanggan, kesulitan memperoleh bahan baku, dan tantangan kegiatan pemasaran akibat adanya aturan dari pemerintah mengenai pembatasan interaksi dengan masyarakat lokal dan penerapan protokol kesehatan di seluruh Indonesia. Tujuan kegiatan pengabdian masyarakat ini dilakukan dengan tujuan untuk memberikan pengenalan dan juga memberikan edukasi pada masyarakat khususnya yang memiliki usaha bahwa strategi komunikasi pemasaran terpadu dapat meningkatkan keberlanjutan bisnis. Berdasarkan pantauan kami, adaptasi konsep komunikasi pemasaran terpadu yang dilakukan oleh UMKM di Kecamatan Kota Bambu Selatan Kecamatan Palmerah meliputi kegiatan promosi seperti periklanan, pemasaran langsung, promosi penjualan, kehumasan, pemasaran langsung, pemasaran interaktif, serta penjualan pribadi belum optimal dilaksanakan. Hal ini karena tidak seluruh komponen dan unsur komunikasi pemasaran terpadu dapat terlaksana karena terbatasnya pemahaman masyarakat.
Sistem Pembayaran pada Usaha Makanan Kecil Khas Betawi untuk Keberlangsungan Usaha Masyarakat di Wilayah Kelurahan Joglo Jakarta Barat Oktaviar, Chairiel; Utama, Andyan Pradipta; Arief, Harefan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): BESIRU : Jurnal Pengabdian Masyarakat, April 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/edv92n81

Abstract

Fenomena menunjukan begitu besarnya minat dan niat masyarakat untuk mendapatkan penghasilan (income) untuk memenuhi kebutuhan dan tuntutan untuk tetap bisa bertahan hidup (survive) yang harus terus diperjuangkan, maka timbullah inisiatif untuk membuka usaha kecil di tengah adanya permasalahan keterbatasan financial (modal), keterbatasan pengetahuan tentang sistem pembayaran (finansial tekhnologi) dan juga permasalahan pengetahuan strategi pemasaran berbasis digital, ketiga permasalahan tersebut justru menjadi tantangan dan penyemangat untuk dipelajari dan moment kegiatan pengabdian kepada masyarakat ini menjadi kesempatan terbaik untuk dapat berbagi ilmu pengetahuan dan pengalaman kepada masyarakat peserta dan mitra UMKM, agar tetap dapat mempertahankan keberlangsungan usaha yang telah dirintis.
The Model Of Digital Marketing And Electronic Word Of Mouth Communication Boyke Setiawan Soeratin; Nandan Limakrisna; Andyan Pradipta Utama; Nana Trisnawati; Muhammad Millah Irsyaddin
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2374

Abstract

The purpose of this study is to test whether digital marketing and electronic word-of-mouth influence purchase decisions. The type of research used in this study is quantitative research. The subjects of this study were students of the Faculty of Economics and Business, Winaya Mukti University, Bandung. The data collection method used a questionnaire survey with a sample of 100 respondents using the Tokopedia marketplace for FEB UNWIM Bandung students. Data analysis used in this study was multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that digital marketing and e-WOM variables have a positive and significant impact on the purchasing decisions of Tokopedia market users among FEB UNWIM Bandung students.
The Influence of Service Quality, Customer Relations and Product Quality on Intention to Return to The Bensara Café Through Customer Satisfaction as Mediation Daris Rahadian Purnawan; Andyan Pradipta Utama; Tine Yuliantini; Alvita Sari
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3209

Abstract

This study aims to analyze the influence of service quality, customer relationship, and product quality on revisit intention at The Bènsara Cafe, with customer satisfaction as a mediating variable. Coffee has become an important part of many people's daily lives, with Indonesia being one of the largest coffee producers in the world. The increase in coffee consumption has driven rapid growth in coffee shops, including in South Jakarta. The research method used is quantitative with a total of 170 respondents from the DKI Jakarta area, who have purchased at least once at The Bènsara Cafe. Data analysis was conducted using Smart PLS 3. The results show that service quality has a positive and significant effect on revisit intention. Customer relationship does not have a significant effect on revisit intention. Product quality has a positive and significant effect on revisit intention. Customer satisfaction also has a positive and significant effect on revisit intention. However, service quality, customer relationship, and product quality do not have a significant effect on revisit intention through customer satisfaction as a mediating variable. The theoretical contribution of this research is to provide insights into the influence of service quality, customer relationship, and product quality on revisit intention with customer satisfaction as a mediating variable. Practically, this study provides strategic recommendations for the owners of The Bènsara Cafe to improve service and product quality to increase customer revisit intention.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Andyan Pradipta Utama; Alvita Sari; Rahayu Lestari; Subur Karyatun
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Co-Authors Agung Hudaya Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Andi Asy'hary J. Arsyad Angga Dwi Mulyanto Boyke Setiawan Soeratin Chairiel Oktaviar Damayanti, Amy Daris Rahadian Purnawan Diky Firdaus Diky Firdaus Farida Elmi Fitri Nurlaela Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Hery Derajad Wijaya Irsyaddin, Muhammad Millah Iskandar Iskandar john christianto simon Karyatun, Subur KOSASIH KOSASIH, KOSASIH Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Muhammad Millah Irsyaddin Nana Trisnawati Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Ningrum Ambarwati, Aprilia Novita Sari Nurul Islahiyah Puspasari, Fitri Diana R. Joko Sugiharjo Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Setyo Riyanto Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tine Yuliantini Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah Zulfikar, Renno Reymond Otto