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Hendra Prasetia
Universitas Negeri Yogyakarta
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The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era Prasetia, Hendra; Syihab, Muhammad Fahmi; Halwati, Umi
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2437

Abstract

Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
Co-Authors Ahmad Sarbini, Ahmad Ainin Niswati Aisyara, Arien Alfajrin, Achmad Chalid Afif Arham, La Ode Arrofi, Ahmad Izzuddin Asep Iwan Setiawan, Asep Iwan Aulia Asmara Loka Br Tarigan Christine Wulandari Christine Wulandari Dermiyati, Dermiyati Dian Iswandaru Eva Yunita Falah Rizkasumarta Fasya, Muhammad Rizki Firdaus Fathurrohman Fathurrohman Ferdinan, Muhammad Rizky Ghifari, Hamzah Daffa Halid, Muhammad Akmal Hasballah, Bayu Ginanjar Indra Gumay Febryano Irwan Sukri Banuwa Istighfara, Vedelya Iswandaru, Dian Jayawarsa, A.A. Ketut Komariah, Rahma Nur Kukuh Setiawan Kus Eddy Sartono Maulasih, Resti Melya Riniarti Mukti, Aqil Chandra N., Novriyanti Ningsih, Dina Widya Novriyanti Novriyanti Nurdiyansah, Feggy Pangestu, Pandu Galang Park, Byung Bae Prayoga, Seldi Putra, Heriansyah Rinawati Rinawati Samsul Bakri Simatupang, Lamtongam Suparlan . Syihab, Muhammad Fahmi Udin Hasanudin umi halwati Wahyu Hidayat Widiatama, Angga Jati Wijaya, Bangun Adi Wuri Wuryandani Yoannisa Egeustin Yoo, Jiho Yunita, Repha Sera