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All Journal Al Ishlah Jurnal Pendidikan Wanastra : Jurnal Bahasa dan Sastra Script Journal: Journal of Linguistic and English Teaching INOVISH JOURNAL Edu-Ling: Journal of English Education and Linguistics Cetta: Jurnal Ilmu Pendidikan Wiralodra English Journal (WEJ) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Jurnal Kreativitas PKM Journal of English Education, Linguistic and Literature Voices of English Language Education Society JEES: Journal of English Educational Study EDUKATIF : JURNAL ILMU PENDIDIKAN Linguists: Journal of Linguistics and Language Teaching Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of English Language and Culture Journal On Teacher Education (Jote) Community Development Journal: Jurnal Pengabdian Masyarakat Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Scientia JOLLT Journal of Languages and Language Teaching Journal of English Language and Education Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Anglophile Journal Innovative: Journal Of Social Science Research
Herman .
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Anglophile Journal

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Attracting Viewers through Advertisement by Using Code Mixing: A Sociolinguistics Study Herman Herman; Nguyen Van Thao; Ridwin Purba; Novi Sri Ulina Simanjuntak
Anglophile Journal Vol 2 No 2 (2022): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v2i2.304

Abstract

The artcile aims to clarify what types of code mixes are used in TV advertisements and why code mixing is used because a trend or style of speech in society, particularly among young people has evolved in the phenomenon of mixing code and changing code. Bilingualism always involves the use of code mixing in the daily conversation of people. This research was carried out with a qualitative description. The research used transcript by note as an instrument, for the purpose of this research. Note that the video transcription method was used. The information is 30 ads. Data from this research were all published on Tuesday, 1 June 2021, through Saturday 6 June 2021, by the 30 television ads selected by the researchers. The result is a compatible lexicalization and insertion which appears as types of code mixing in the advertising. and 4 reasons were found, namely talking on a specific subject, interjection, intention to clarify the content of the speech and group identity expression. Keywords: Sociolinguistic, Code Mixing, Advertisement Analysis
Utilizing Instagram Social Media on Language Style: An Analysis to Teenagers as Millennial Generations in Their Captions Dameria Purba; Bloner Sinurat; Herman Herman
Anglophile Journal Vol 2 No 1 (2021): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.463 KB) | DOI: 10.51278/anglophile.v2i1.268

Abstract

This research was conducted in the aim to analyze the language style used by millennial generations in social media, instagram, in their daily captions. With Martin Joos' theory, five different language styles were examined. Frozen style is one of them, as are formal style, consulting style, casual and intimate style. The researchers applied qualitative research design to answer the research question and choose content analysis because the result of the data analyzed is the caption the teenager wrote on his Instagram account. The researchers used documentation as the research instrument. The researchers took 30 data from caption posted in January until July 2021. Data from the teen's Instagram caption was used in this study. There are thirty (30) pieces of data total. After conducting this research, it was found that the dominant style type on Instagram is casual style, which accounts for 17 cases (56.7%), formal style accounts for 10%, consultative style accounts for 2 cases (6.7%), intimate style accounts for 3 cases (23.3%), and frozen style accounts for one case (3,3). Participant, setting, and topic all have an impact on the language style you use. Because of the participant, setting, and topic, it may be determined that the teenagers primarily utilized a casual style Keywords: Language Style, Sociolinguistics, Language on Social Media
Co-Authors Abisag Rina Situmorang Ade Sahbana Damanik Ade Sahbana Damanik Adi S Situmorang Afrodita Friska Ferawati Girsang Agusmanto Hutauruk Agustinus Simamora Albert Welman Daulat Lumbangaol Alianus Zalukhu Alianus Zalukhu Arwin Tannuary Arwin Tannuary Arwin Tannuary Astrinia Ristama Tampubolon Bangun Munte Bertaria Sohnata Hutauruk Betty Jeniari Tambunan Bobby Pramjit Singh Dhillon Carolin Panjaitand Charlis Sangap Martahan Hutajulu Citra Sani Sinaga Clarisca Carolina Simarmata dame ifa sihombing Dameria Purba David Suranta Sinamo Dayana Sinaga Dewi Sri Lumbantobing Dian Syahfitri Doni Berkat Tabah Hulu Doni Berkat Tabah Hulu Dumaris E. Silalahi Dumaris, Atri Dwira May Situmorangb Eben Pasaribu Edy Dharma Elia Simanjuntak Elisabet Hutabarat Ellis Merdiana Panggabean Ezra Octania Sianipar Febri Dungo Silitonga Firman Pangaribuan Fitria Halim Fitria Halim Hardi Tambunan Hardi Tambunan Hargiani, Fransisca Xaveria Heppy Sinaga Hilman Pardede Hilman Pardede Hilman Pardede Hutahaean, David Togi Imelda Oppusunggu Indah Rumondang Manik Jesana Tessalonika Simaremare Joint Tondang Jon Salvator Adhi Keo Juli Antasari Br Sinaga Julyanthry Julyanthry Julyanthry, Julyanthry Klara kristina Malaub Lilis Napitupulu Magdalena Ngongo Magdalena Susanti Telaumbanua Manik, Efron Marbun, Yanty Maria Rosmauli Marnala Pangaribuan Martha Florida Sirait Mas'ud Muhammadiah Mega Triana Meliana Br. Siahaan Milka Simanjuntak MULA SIGIRO Nanda Saputra Nesti Surya Astuti Zebua Nesti Surya Astuti Zebua Nguyen Van Thao Nguyen Van Thao Nguyen Van Thao Nikerian W, Manik Njuah Moenda Sari Silitonga Nopaulina Sinagae Novi Sri Ulina Simanjuntak Novita Forena Simanungkalit PANJAITAN, MUKTAR B Pardede, Hilman Partohap S. R Sihombing, Partohap S. R Paulina Panjaitan Popiana Br Hutauruk Purba, Christian Neni PURBA, LYDIA Purba, Ridwin Putri Anggita Sijabat Rahel Manik Ratna saputri saragih Renita Krisdayanti Situmorang Renta Silalahi Ridwin Purba Riris Siahaan Rodia Mestina Simare mare Rohani Nirmana Hasibuan Rosita Manawari Girsang Ruth Mayasari Simanjuntak Sabar Dumayanti Sihombing Sam Roberto Andre Hasian Lumbantobing Santi Roulina Fentisia Pasaribu Saputra, Nanda Seniwati Pardede Sherly Sherly Simamora, Rianita Simatupang, Sudung Simon M Panjaitan Sinurat, Bloner Sumiati Butar-Butar Syafryadin Syafryadin Tiarma Intan Marpaung Tulus Ikhlas Telaumbanua Tumpal Manahara Siahaan Tutiarni Naibaho Veronika MR Silalahi Vivi Lastiar Sinurat Widya Ambarita Yanti Kristina Sinaga Yuliska Gurning Yusnadi Yusnadi