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MEASUREMENT OF CUSTOMER SATISFACTION INDEX ON SERVICE SATISFACTION AT SAMUDRA SUPERMARKET, MADIUN CITY Fachmi Al Faroqi; Sena Atmaja; Abu Naim; Dadang; Helmas Septiyo Hadi; Siti Maesaroh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.947

Abstract

The retail industry, in this case supermarkets, is one of the places for transactions of the needs and desires of the community facing competition challenges from both online marketplaces and similar offline retail. One of the things that supermarket management pays attention to is customer satisfaction, which is the main goal of the company to increase sales growth. The purpose of this research is to determine the calculation of the customer satisfaction index regarding service satisfaction at Swalayan Samudra in Madiun City. The research method uses quantitative. The data collection method uses a questionnaire instrument. The data analysis technique used the Customer Satisfaction Index (CSI). The research results were concluded based on the satisfaction level criteria table according to the CSI score, which showed a figure of 78%, indicating that customers were satisfied with the quality of the services received.
Co-Authors A. Tarmizi Susanto Abdul Azis Abu Naim Agustini, Melia Alfina Dellachristi, Veronica Amalia Amalia Aminuyati Andhyka Muchtar Awaluddin Bela Hasna Audia Damai Yanti DAMAYANTI BUCHORI Darusman, Yoyon Dedi Budiman Hakim DEWI SARTIAMI Dianah, Lili Dindin Aminudin Diniyah, Fellasufah Dzikur, Muhammad Efik Yusdiansyah Elis Ela Susila Erwinda, Mirza FACHMI AL FAROQI Fitri Rachmiati Sunarya Harlina Kusuma Tuti Hasan Alzagladi Hasanah, Ina Rubiatul Helmas Septiyo Hadi Herawati Heviyanti, Maria Idham Sakti Harahap Ingkak Chintya Wangsih Karep Koharudin, Koharudin Kusumah, Yayi Munara Lilis Sakuroh Maskanah Meity Suryandari Mu'taeri Mubin, Nadzirum Mukhlisin Muthaqin, Dwi Nuriadi Nurmujahidin Purwantiningsih Ramadhani, Febri RIKA RAFFIUDIN Ruly Anwar Sena Atmaja Siska Efendi Siti Anima Hisein, Waode Siti Maesaroh Sri Ratna, Endang Sukirman Supatmi Tahrudin Tetep Werna Hendri N Wijaya, Santoso WINDRA PRIAWANDIPUTRA, WINDRA Yusman Syaukat