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Customer Satisfaction Analysis on E-Commerce Sites: Quo Vadis The Role of Brand Leadership? Jainuri; Iskandar, Joni; Amri, Whan Augustin Ainul; Nadeak, Multi; Novitasari, Dewiana
International Journal of Social and Management Studies Vol. 3 No. 1 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (970.88 KB) | DOI: 10.5555/ijosmas.v3i1.108

Abstract

This study aims to investigate the effect of brand leadership (consisting of the dimensions of quality, value, innovation, and popularity) perceived by consumers of an e-commerce website on customer satisfaction among private college students. The sample of this research was taken from 1026 students using a simple random sampling technique and using SEM (Structural Equation Model) with SmartPLS software version 3.0 as a statistical tool. The results of this study indicate that all dimensions of brand leadership have a positive and significant effect on customer satisfaction. The quality dimension has the most influence to drive customer satisfaction on e-commerce sites. Then followed by the dimensions of value, innovation, and popularity. The study notes that consumers have logical opinions on leading brands even when they are not yet popular. Online reviews and word-of-mouth reviews can be used to increase brand popularity based on the best product quality.
Integrating ESG Principles in MSME Management: A Qualitative Study of Governance and Accountability in Banten, Indonesia Pramono, Tias; Nugroho, Yunianto Agung; Waruwu, Hatoli; Fauji, Ahmad; Jainuri, Jainuri
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.575

Abstract

The integration of Environmental, Social, and Governance (ESG) principles has increasingly been promoted as a pathway toward sustainable and accountable business practices. However, empirical understanding of how ESG principles are interpreted and implemented within micro, small, and medium enterprises (MSMEs) remains limited, particularly in developing economies. This study aims to explore how ESG principles are understood, operationalized, and embedded in governance and accountability practices among MSMEs in Banten Province, Indonesia. Adopting a qualitative and interpretive research design, the study draws on in-depth interviews, non-participant observations, and document analysis involving 24 participants, consisting of MSME owners, managers, and supporting institutional stakeholders. The findings reveal that ESG integration within MSMEs is largely implicit, fragmented, and highly context-dependent. While most participants lack formal familiarity with ESG as a comprehensive framework, many engage in practices aligned with its social and ethical dimensions, driven primarily by personal values, community norms, and relational trust. Governance practices are predominantly informal and centralized in owner-managers, with ethical leadership serving as the main mechanism shaping accountability rather than formal structures or standardized reporting systems. Financial accountability remains operational in nature, social accountability is relationally grounded, and environmental accountability is largely compliance-oriented. Key drivers of ESG integration include owner values, ethical orientation, and external pressures from markets and regulations, whereas major barriers consist of resource limitations, conceptual complexity of ESG frameworks, and fragmented institutional support. The study highlights that ESG implementation in MSMEs constitutes a socially embedded governance process rather than a formal compliance exercise. By providing qualitative evidence from an underexplored regional context, this research contributes to ESG and MSME governance literature and offers policy-relevant insights for developing adaptive, context-sensitive ESG frameworks suitable for small enterprises in emerging economies.
PELATIHAN MEMBUAT SABLON KAOS DAN GELAS UNTUK MENINGKATKAN KETRAMPILAN DAN EKONOMI MASYARAKAT KAMPUNG KADU TANGERANG Jainuri, Jainuri; Maesaroh, Siti; Winanti, Winanti; Wiyono, Nuri; Lestari, Sri; Fayzhall, Miyv; Riyanto, Riyanto; Chyrinne, Ervana; Hutagalung, Dhaniel; Sukriyah, Sukriyah; Sihotang, Hotua; Ridwan, Muhammad; Riyanto, Gilang Fadhil; Maharani, Herlina; Goestjahjanti, Francisca; Gozali, Edy
Jurnal Abdimas Universitas Insan Pembangunan Indonesia Vol. 4 No. 1 (2026): Februari 2026
Publisher : LPPM Universitas Insan Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jabdimasunipem.v4i1.162

Abstract

Kebutuhan akan ketrampilan praktis dengan nilai ekonomi tinggi untuk remaja di Kampung Kadu saat era digital sangat penting. Kegiatan pelatihan membuat sablon kaos dan gelas menjadi salah satu kegiatan pemberdayaan remaja yang sangat dibutuhkan akibat permintaan sablon kaos dan gelas terus meningkat. Kegiatan bertujuan untuk memberikan pengetahuan dan keterampilan dasar mengenai teknik sablon, mulai dari proses perancangan desain, persiapan alat dan bahan, hingga tahapan produksi pada media kaos dan gelas. Metode pelatihan dilakukan melalui metode ceramah, pendekatan praktik langsung (hands-on training), demonstrasi instruktur, dan pendampingan dalam pembuatan produk sablon. Hasil pelatihan menunjukkan bahwa peserta sebanyak 47 orang mampu memahami proses kerja sablon secara keseluruhan dan menghasilkan produk yang layak jual. Selain peningkatan keterampilan teknis, pelatihan ini juga mendorong tumbuhnya minat berwirausaha di kalangan remaja. Secara keseluruhan, kegiatan ini terbukti efektif dalam menumbuhkan kreativitas, kemandirian, serta potensi ekonomi melalui pemanfaatan industri kreatif
Co-Authors A Admiral A.A. Ketut Agung Cahyawan W Achmad Nurmandi Ade saputra Agistiawati, Eva Ahmad Fauji, Ahmad Amri, Whan Augustin Ainul amungkas, Panca Deni P Ari Wibowo, Tony Basuki, Sucipto Chyrinne, Ervana Cristine, Ervana Crystine, Ervana Deni Pamungkas, Panca Erick Fernando B311087192 Ervana, Ervana Fahrezi, Galih Fajriah, Nurul Fayzhall, Mivy Fayzhall, Miyv Goestjahjanti, Francisca Goestjahjanti, Francisca Sestri Gozali, Edy Hartati, Ria Hermawati, Lusi Hevi Kurnia Hardini Hutagalung, Dhaniel Indah Dwi Maulana Irfan Anshori, Rizki Isnaini, Sri Wahyuni Johan, Muhammad Joni Iskandar, Joni Karnawi Kamar, Karnawi Kulla Himmy'azz, Istajib Kumoro, Dwi Ferdiyatmoko Cahya Maharani, Herlina Maulana, Indah Dwi Muhammad Ridwan Nadeak, Multi Nilasari, Dewi Novita Olin, Maria Novitasari, Dewiana Nugroho, Yunianto Agung Nurasiah ., Nurasiah Nuri, Wiyono Oktabrianto, Oktabrianto Oktarina, Thina Olin, Maria Novita Pramono, Tias Purwaningrum, Dwi Radita, Fatrilia Rasyi Riyanto Riyanto Riyanto Riyanto, Gilang Fadhil Rizfie, Muhammad Dala Sari, Lusiana Sestri Goestjahjanti, Francisca Sihotang, Hotua Silitonga, Nelson Silitongga, Nelson Siti Maesaroh SOLAHUDIN SOLAHUDIN SOLAHUDIN SOLAHUDIN, SOLAHUDIN Solly Aryza Sri Lestari Sri Mulyati Stevanny, Vannesa Sudiyono, Rachma Nadhila Suhartono, Bambang Sukri, Sukriyah Sukriyah, Sukriyah Supiana, Nana Supriyanto . Tiara, Beby Umiyati, Hesti Wahyono, Muhammad Rudi Waruwu, Hatoli Wijaya, Muhamad Rizky Winanti WINANTI, WINANTI Wiyono, Nuri yanto, Adi Yulia, Yayah Yuniarti, Angger Styo Yunitasari Yunitasari, Yunitasari Yusuf Yusuf