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The Metaphors Used in France Football Magazine Laksman-Huntley, Myrna; Ahmad, Mubarik
Franconesia Vol. 4 No. 2 (2025): Franconesia: Journal of French Teaching, Linguistics, Literature and Culture
Publisher : Program Studi Pendidikan Bahasa Prancis FBS UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/franconesia.42.1

Abstract

This article analyzes metaphors within ‘figures of speech’ that discuss the top six leagues in the UEFA rankings in a French football magazine France Football. These articles were chosen because they generated the most news items on the magazine's website and because high ratings of a respective league tended to confirm its quality. It was found that metaphors are mainly refer to 5 elements in football: 1) football players and coaches; 2) football teams; 3) football techniques; 4) football devices; 5) the circumstances that occur in football matches and that they are used to promote a deeper impression to the reader about diverse football elements as the writer highlights an element by making it appear more important than perhaps it is. The use of metaphorical expressions in football terminology becomes one of the factors that make this sport news increasingly popular. These forms of figure of speech are most often found in literary works, but it was also found that these devices are becoming increasingly important in other forms of writing for various purposes.
The construction and meaning of EasyJet airline 2016 advertisements Wibowo, Laurensius Nikolas; Laksman-Huntley, Myrna
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 51, No. 2
Publisher : citeus

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Abstract

EasyJet, a UK low-cost airline service provider launched several attractive advertisements to attract consumers' interest, one of which is a series of posters issued in 2016. These posters are interesting because the words show complex morphological processes and implied meanings that can be extracted. Previous studies have mostly examined morphological formation or have conducted semiotic studies, but none have linked morphological processes and images on posters with a semiotic approach. Therefore, this study analyzes the word formation process in the 2016 EasyJet advertisement, which has undergone a derivation process, and finds out the meaning contained in the advertisement using a semiotic approach. This qualitative study examines the posters based on Lehmann and Berthet’s (2018) theory of word formation and Barthes' (2013) semiotics theory. The result of this study indicates that in this advertising poster, EasyJet attracts people to use its services in several market segments or consumer groups according to their respective characteristics. The stratagem revealed through these posters is that EasyJet is an airline that wants to invite its prospective passengers to explore new activities.
Syntactic and Pragmatic Patterns of Ellipsis in Tiktok Hook Sentences Ima Nurhasanah; Huntley, Myrna Laksman
Linguistik Indonesia Vol. 44 No. 1 (2026): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v44i1.1027

Abstract

This study examines ellipsis in the opening segments (hooks) of TikTok cooking videos by @devina.hermawan and its role in attracting audience attention. Using a mixed-method exploratory sequential design, 17 hooks with ellipsis from videos uploaded during school holidays (2022–2025) were analyzed, followed by a survey of 103 respondents. Ellipsis frequently occurs in declarative sentences with verbal predicates and in complex and compound-complex sentences, making hooks concise and direct. It streamlines utterances while enhancing communicative effects by providing context, emphasizing benefits, and encouraging engagement. Politeness principles, particularly the tact and generosity maxims, dominate, fostering supportive and inclusive interactions. Quantitative analysis confirms that hooks significantly influence audience attraction, though other factors also play a role. This study contributes to understanding ellipsis as a communication strategy in digital culinary content and provides practical insights for designing effective hooks.