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All Journal DIKSI Litera Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa FRANCISOLA BAHASA DAN SASTRA JURNAL ILMU BUDAYA Didacticofrancia: Journal Didactique du FLE Ranah: Jurnal Kajian Bahasa Linguistik Indonesia Lingua Litteria Journal Jurnal bahasa, sastra, seni, dan pengajarannya Jurnal Indonesia Sosial Teknologi Paradigma: Jurnal Kajian Budaya International Review of Humanities Studies Franconesia Journal of French Teaching, Linguistics, Literature, and Culture Amerta Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Multikultura Lingua Litteria Journal Jurnal bahasa, sastra, seni, dan pengajarannya
Laksman, Myrna
Department Of Linguistics, Faculty Of Humanities, Universitas Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The construction and meaning of EasyJet airline 2016 advertisements Wibowo, Laurensius Nikolas; Laksman-Huntley, Myrna
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 51, No. 2
Publisher : citeus

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Abstract

EasyJet, a UK low-cost airline service provider launched several attractive advertisements to attract consumers' interest, one of which is a series of posters issued in 2016. These posters are interesting because the words show complex morphological processes and implied meanings that can be extracted. Previous studies have mostly examined morphological formation or have conducted semiotic studies, but none have linked morphological processes and images on posters with a semiotic approach. Therefore, this study analyzes the word formation process in the 2016 EasyJet advertisement, which has undergone a derivation process, and finds out the meaning contained in the advertisement using a semiotic approach. This qualitative study examines the posters based on Lehmann and Berthet’s (2018) theory of word formation and Barthes' (2013) semiotics theory. The result of this study indicates that in this advertising poster, EasyJet attracts people to use its services in several market segments or consumer groups according to their respective characteristics. The stratagem revealed through these posters is that EasyJet is an airline that wants to invite its prospective passengers to explore new activities.
Syntactic and Pragmatic Patterns of Ellipsis in Tiktok Hook Sentences Ima Nurhasanah; Huntley, Myrna Laksman
Linguistik Indonesia Vol. 44 No. 1 (2026): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v44i1.1027

Abstract

This study examines ellipsis in the opening segments (hooks) of TikTok cooking videos by @devina.hermawan and its role in attracting audience attention. Using a mixed-method exploratory sequential design, 17 hooks with ellipsis from videos uploaded during school holidays (2022–2025) were analyzed, followed by a survey of 103 respondents. Ellipsis frequently occurs in declarative sentences with verbal predicates and in complex and compound-complex sentences, making hooks concise and direct. It streamlines utterances while enhancing communicative effects by providing context, emphasizing benefits, and encouraging engagement. Politeness principles, particularly the tact and generosity maxims, dominate, fostering supportive and inclusive interactions. Quantitative analysis confirms that hooks significantly influence audience attraction, though other factors also play a role. This study contributes to understanding ellipsis as a communication strategy in digital culinary content and provides practical insights for designing effective hooks.
The Role of Degree of Relevance in Assessing Translation of Satire Wisudawanto, Rahmat; Huntley, Myrna Laksman
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 7 No 1 (2022)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i1.913

Abstract

Translation quality assessment is based on the translator’s fulfillment in transferring the message. In the case of translating satire, it must consider adequacy aspects. This paper aims to analyze the translation of satirical utterances using the perspective of relevance theory. Based on this theory, the translation satire and its source expression should result in similar interpretations. The translators are not only required to translate the messages of the satire from the source text (ST) into the target text (TT), but they must also produce interpretative resemblance of the same relevance degree. This research uses qualitative method and aims to analyze the degree of relevance in the translation of satire. The data used satire in Animal Farm and its translation in the Binatangisme novel. The satirical utterance in the ST will be analyzed employing the satire classification. The findings indicate that degree of relevance determines the interpretative resemblance, the similarity of implicated conclusion, and success of communication. The degree of relevance contributes to the translation of satire.
Co-Authors Agi Ginanjar Agi Ginanjar Ahmad, Mubarik Andy Bayu Nugroho ARCANA, I Gede Galang Budi Arifin, Karina Chodizah1 , Izha Siti Dea Nur Lahuda Dewa, Ayu Nastiti Dewi, Haru Deliana Everina, Rifqi Ayu Fadilah , Nadya Farah Anindya MAHARANI Fardanira, Raissa Annisa Fastira Dwiputri Filia, Filia, Dr. Ghefira, Prazna Alyfia Glenn Arnold Yobel Gusti Haikal IBRAHIM Harwintha Yuhria Anjarningsih Ilham Saiful Mubin Ima Nurhasanah Ima Nurhasanah Ingrid H.E. Pojoh Irawan, Irma Aulia Isyudanto, Protasius Kharisma Ulinnuha Kumala, Anin Naimatul Lahuda, Dea Nur Laurensius Nikolas Wibowo Listyo, Indra LUMBAN TOBING, Iona Stella Miranda, Airin Mochamad Reza Aryaswara Nurhasanah, Ima Nyi Raden Hasbya Putri Paradhina Permana, Bagas Anugrah Pojoh, Ingrid H.E. PRAMUDITHA, Savira Krisdianti Qulby, Anisa Mutiara Raditya, Karina Syahiraputri Rahardjo, Supratikno Rahayu Surtiati Hidayat Rahmat Wisudawanto Ramelan, W. Djuwita Sudjana Redika Cindra Reranta Rifqi Ayu Everina Siti Aisyiyah, Siti Sulisthikanti, Tariszach Supratikno Rahardjo Tamba, Nokiamy Sesena Tsabita Sabilun NAJA VERONICA VERONICA W. Djuwita Sudjana Ramelan Wibowo, Laurensius Nikolas