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Analisis Pengaruh Perilaku Konsumen, Kebutuhan Konsumen, Promosi Dan Harga Terhadap Keputusan Pembelian Konsumen Di Mie Gacoan Rantauprapat Zega, Muhammad Taufiq; Halim, Abd; Munthe, Abdillah Menri
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini mempunyai tujuan dalam mengetahui dan menganalisa pengaruh perilaku konsumen, kebutuhan konsumen, promosi dan harga terhadap keputusan pembelian konsumen di Mie Gacoan Rantauprapat. Jenis penelitian adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen Mie Gacoan. Dalam penelitian ini, teknik pengambilan sampel menggunakan rumus lemeshow. Jadi, jumlah sampel yang diperlukan adalah 96 responden yaitu konsumen Mie Gacoan Rantauprapat. Penelitian ini menggunakan metode pengumpulan data observasi, dokumentasi, dan kuesioner skala Likert. Metode analisis data yang digunakan adalah validitas, reliabilitas, dan uji asumsi klasik. Teknik analisis data menggunakan regresi linier berganda dengan menggunakan perangkat lunak SPSS. Hasil penelitian ini menyatakan bahwa perilaku konsumen dengan parsial memberi pengaruh signifikan dan positif pada keputusan pembelian konsumen. Kebutuhan konsumen dengan parsial memberi pengaruh signifikan dan positif pada keputusan pembelian. Promosi dengan parsial memberi pengaruh signifikan dan positif pada keputusan pembelian konsumen. Harga dengan parsial memberi pengaruh signifikan dan positif pada keputusan pembelian konsumen. Perilaku konsumen, kebutuhan konsumen, promosi dan harga dengan simultan memberi pengaruh pada keputusan pembelian konsumen di Mie Gacoan Rantauprapat.
SEMIOTIC SIGNS OF FEMALE GHOST REPRESENTATION IN “MAMA” MOVIE Anugrah, Nur Fitri; Halim, Abd; Nurfadhilah, Auliyanti Sahril
ELITERATE : Journal of English Linguistics and Literature Studies Vol 4, No 2 (2025): Eliterate: Journal of English Linguistics and Literature Studies
Publisher : Faculty of Languages and Literature, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/eliterate.v4i2.74090

Abstract

Semiotics, as the study of signs and meaning, plays an important role in understanding various forms of communication, including movies. The relationship between movies and semiotics is very close because semiotics is the study of signs and meanings. This research aims to find out the types of semiotic signs and meanings that indicate “mama” as a frightening and complex supernatural entity. This research uses a descriptive qualitative approach. Primary data sources in this research are obtained by watching the movie that is the object of research. I will use the film “mama” as data, and the script of the film to analyze. And secondary data is obtained from journals, articles, books, and internet sites that support this research. Through the application of Peirce's triadic triangle theory, this research seeks to understand more about the sign system used in the movie 'Mama'. Based on the results of the analysis, I found 27 semiotic signs divided into 3 types, namely icons, indexes, and symbols. The three categories contribute to building the horror image and character depth. Overall, the semiotic approach provides a richer insight into how movies convey messages and emotions to the audience.
The Effect of Quality of Work Life, Competence, Communication, Career Development, and Motivation on Employee Performance At PT. Bank BRI (Bank Rakyat Indonesia) Aek Nabara District Mariana, Uci; Elvina, Elvina; Halim, Abd
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9410

Abstract

This study analyses the Influence of Quality of Work Life, Competence, Communication, Career Development, and Motivation on Employee Performance at PT. Bank BRI (Bank Rakyat Indonesia) Aek Nabara District. Data collection techniques used in the study were observation, documentation, and questionnaires using a Likert scale. The population in this study was 35 employees of PT. Bank BRI (Bank Rakyat Indonesia) Aek Nabara District. The entire population in this study will be used as a sample, namely 35 employees. The study's results prove that Quality of Work Life positively and significantly affects Employee Performance. Competence has a positive and significant effect on Employee Performance. Communication has a positive and significant effect on Employee Performance. Career Development has a positive and significant effect on Employee Performance. Motivation has a positive and significant effect on Employee Performance at PT. Bank BRI (Bank Rakyat Indonesia) Aek Nabara District.
PENCEGAHAN PENULARAN COVID-19 MELALUI PEMBAGIAN MASKER DI PASAR SENTRAL MATTIROWALIE KELURAHAN TUWUNG KECEMATAN BARRU KELURAHAN BARRU Hadaming, Hamdana; Halim, Abd; Zalsabilah, Andi Azizah; Hijratul, Hijratul; Musfiati, Musfiati
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 1 No. 4 (2022): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v1i4.430

Abstract

Coronavirus disease 2019 merupakan penyakit pandemi dan dapat menyebar melalui kontak langsung dengan manusia. Pandemi ini memberikan dampak yang sangat besar di seluruh dunia. Banyak tenaga medis yang digerakkan untuk memberikan pelayanan kefarmasian di apotek dan rumah sakit khususnya layanan konseling. Masker sangat dibutuhkan untuk semua orang agar tidak saling menyebarkan virus, sebab virus ini sangat mudah menular antar manusia dengan manusia lainnya. Penularan yang tinggi bisa terjadi terhadap orang berinteraksi dengan orang yang sehat dan orang sehat berinteraksi dengan orang lain dan begitu seterusnya. Situasi yang terjadi saat ini di seluruh belahan dunia yakni pandemi Covid-19. Maka perlu dilakukan upaya pencegahan virus Covid-19.
Pengaruh Altruisme dan Kecerdasan Spiritual terhadap Kualitas Kerja Karyawan (Studi pada Klinik Pratama PKU Muhammadiyah Wates Kulon Progo DIY) Wibisana, Inggar Bagus; Syaodih, Erliany; Halim, Abd
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Klinik adalah fasilitas pelayanan kesehatan yang menyelenggarakan pelayanan kesehatan yang menyediakan pelayanan medik dasar dan/atau medik spesialistik secara komprehensif. Sumber Daya Manusia Kesehatan adalah seseorang yang bekerja secara aktif di bidang Kesehatan, baik yang memiliki pendidikan formal Kesehatan maupun tidak, yang untuk jenis tertentu memerlukan kewenangan dalam melakukan upaya kesehatan. Tenaga Kesehatan adalah setiap orang yang mengabdikan diri dalam bidang Kesehatan serta memiliki sikap profesional, pengetahuan, dan keterampilan melalui pendidikan tinggi yang untuk jenis tertentu memerlukan kewenangan untuk melakukan upaya kesehatan. Kualitas kerja merupakan tingkat kepuasan, motivasi, keterlibatan dan pengalaman komitmen perseorangan mengenai kehidupan mereka dalam bekerja. Untuk mengetahui hal yang mendukung kualitas kerja maka penulis melakukan penelitian ini. Penelitian ini untuk mengetahui adakah pengaruh altruisme dan kecerdasan spiritual dengan kualitas kerja. Penelitian ini menggunakam jenis penelitian kuantitatif dengan pendekatan cross-sectional. Deskriptif kuantitatif adalah metodologi penelitian yang bertujuan untuk mengetahui bagaimana dan mengapa fenomena kesehatan terjadi. Pendekatan menggunakan cross-sectional, yaitu observasi atau pengumpulan data sekaligus pada satu waktu. Hasil penelitian didapatkan bahwa Altruisme dan kecerdasan spiritual berpengaruh terhadap kualitas kerja. Altruisme dan kecerdasan spuritual secara simultan berpengaruh terhadap kualitas kerja karyawan di Klinik Pratama PKU Muhammadiyah Wates. Kecerdasan spiritual lebih berpengaruh terhadap kualitas kerja daripada tingkat altruisme.
Semiotic Analysis of Sign Language Used by Elisa ‎in the Shape of Water Movie Aqilah, Zalfa; Halim, Abd; Nur, Sahril
AL LUGHAWIYAAT: JOURNAL OF ENGLISH LANGUAGE TEACHING Vol. 5 No. 2 (2024): December
Publisher : IAIN KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/alg.v5i2.11762

Abstract

This research analyzes the use of sign language used by a mute adult woman named Elisa based on ‎the movie The Shape of Water. In this research, the researcher focuses on the features of sign ‎language used by Elisa to communicate with people in the movie. In addition, the researcher also ‎used a qualitative approach and content analysis design. Where, this research collected, organized, ‎and described the features of sign language based on the movie The Shape of Water. The main aim ‎of this research is to find out more about the features of sign language and the usage of sign ‎language found in The Shape of Water movie. The result of this research found several sign ‎language features used by Elisa to help her communicate, such as finger spelling, spatial grammar ‎and simultaneity, placement, non-manual feature and handling, of these features, the most dominant ‎feature used by Elisa is the non-manual feature
Analysis of District/City Economic Development Inequality in Jambi Province Halim, Abd; Buhari, Ismail; Nurkodri, Moh Sahroni
Jurnal Prajaiswara Vol. 5 No. 1 (2024): April 2024
Publisher : Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55351/prajaiswara.v5i1.118

Abstract

This study aims to determine the level of economic development inequality in Jambi Province, and to determine the structure of the Regency / City economy based on Klassen Typology. This study employs the Williamson Index, a methodology that elucidates the interrelationship between regional disparity and the level of economic development. The analysis utilizes data on developed and developing economies, and it employs the Klassen Typology method to provide a comprehensive description of the pattern and structure of economic growth in each region. The results of this study are that the Inequality of Regency / City Economic Development in Jambi Province is in the high category. Williamson Index value 1.70 in 2012 Williamson Index value 0.50 in 2013. Williamson Index value of 0.55 in 2014 followed in 2016 with a Williamson Index value of 0.51. And the Williamson Index value is 0.60 in 2022. And in the medium category. Williamson Index value of 0.48 in 2015 The Williamson Index value was 0.46 in 2017. And followed in the next 3 years with a Williamson Index value of 0.47 and a Williamson Index value of 0.48 in 2021. The calculation of the Klassen Typology results in Jambi Province in the developed category area is Sungai Penuh City; The fast-growing category is occupied by the Kerinci, Merangin, Sarolangun, Batang Hari, Muaro Jambi, Tebo, Bungo and Jambi City regions; For the advanced but depressed category occupied by the East Tanjung Jabung and West Tanjung Jabung regions; then there are no relatively underdeveloped regions.
Analysis of Social and Economic Characteristics of Street Vendors in The Kotabaru District of Jambi City (Case Study of Fried Rice Traders) Mayesti, Indria; Said, Mukti; Halim, Abd; Bambang Niko Pasla
Jurnal Prajaiswara Vol. 5 No. 1 (2024): April 2024
Publisher : Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55351/prajaiswara.v5i1.119

Abstract

This study aims to determine and analyze: 1). Social characteristics of fried rice street vendors; and 2). Economic characteristics of street vendors of fried rice in Kotabaru District, Jambi City. The data analysis method employed is descriptive quantitative analysis. The results of the research are as follows: 1) Social conditions: The average age of the population is 42.78 years, which is the productive age. The highest and most common level of education is SMA/SMK. All Nasi Uduk traders are male. The most common marital status is married. On average, they have been selling for 8.39 years. The average number of family dependents is 5 people. Most have their own houses. The area of origin of most Nasi Uduk traders is Central Java Province. The average length of working hours is 9 hours per day. The average Nasi Uduk trader has his own business and place of business. 2) 2. The majority of business capital is privately owned, with the average initial capital investment being Rp. The average number of days that a business sells its products or services in a given month is 28 days. The average price of a portion of Nasi Uduk is Rp. 16. The average number of servings of Nasi Uduk sold in a given month is 1,338. The average monthly business cost is Rp. The average monthly net income is Rp. 13,973,077. The average monthly consumption is Rp. 7,622,692. The average monthly savings is Rp. 4,474,359. The total amount is Rp. 3,148,333.
Analysis of The Influence of MSMEs and Open Unemployment on Economic Growth in Jambi Province Mayesti, Indria; Said, Mukti; Halim, Abd; Pasla, Bambang Niko
Jurnal Prajaiswara Vol. 5 No. 3 (2024): Desember 2024
Publisher : Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55351/prajaiswara.v5i3.154

Abstract

Introduction/Main Objectives: This study analyzes the influence of MSMEs and open unemployment on economic growth in Jambi Province. The objectives are to examine: (1) the development of MSMEs, open unemployment, and economic growth in Jambi Province, and (2) their influence on economic growth. Research Methods: A quantitative descriptive analysis method was used to assess the data. Finding/Results: Economic growth in Jambi Province has been relatively stable, averaging 4.25% annually, with GDP rising from 111,766.13 in 2013 to 169,268.80 in 2023. MSME business units also showed stable growth, averaging 14.69% per year, increasing from 81,552 in 2013 to 176,051 in 2023. Open unemployment rates were more volatile, averaging 2.70% annually, rising from 69,760 in 2013 to 85,576 in 2023. The t-test results indicate that MSMEs (X1) have a significant positive effect on economic growth, with a t-count value of 3.345 exceeding the t-table value of 1.812 and a significance of 0.010. Conversely, the open unemployment variable (X2) showed no significant effect, with a t-count of 1.480 below the t-table value and a significance of 0.177. Conclusion: MSMEs significantly contribute to economic growth in Jambi Province, while open unemployment does not exhibit a significant impact. This research underscores the importance of strengthening MSME development to drive sustainable economic growth in the region.
THE INTERCULTURAL STRUGGLE: PMM STUDENTS' PERSPECTIVES ON CULTURE SHOCK AT UNIVERSITAS NEGERI MAKASSAR Amrina, Muthiah; Halim, Abd; Sunra, La
International Journal of Research on English Teaching and Applied Linguistics Vol. 6 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ijretal.v6i1.8916

Abstract

This qualitative study explores the determinants of culture shock experienced by students participating in the Program Merdeka Mengajar (PMM) at Universitas Negeri Makassar (UNM). Using Orlay’s (2021) framework on cultural adaptation, the research investigates the challenges faced by 5 PMM students as they navigate their academic and social environments in a new cultural setting. Through in-depth interviews, the study identifies key factors contributing to culture shock, including language barriers, differences in teaching methodologies, and habit. Findings suggest that these factors significantly impact students' academic performance, mental well-being, and overall adjustment to university life. The study highlights the need for targeted support mechanisms, such as cultural orientation programs and peer mentoring, to mitigate the negative effects of culture shock and promote smoother transitions for future PMM participants. This research contributes to the understanding of cross-cultural challenges in higher education and provides insights for improving the PMM experience at UNM.
Co-Authors Abd. Rasyid Syamsuri Abduh, Amirullah Abdul Rahman Abdullah Abdullah Adnan, Zifirdaus Afrizal, Ardi Alam, A. Nur Alam, Ahmad Noor Alfiandy Kamal Alwathan Amalia, Siti Alfira Amalia, Zahrotul Ambarwati, Fadyah Alya Aminuyati Amrina, Muthiah Andi Muhammad Irawan, Andi Muhammad ANDRI KURNIAWAN Anugrah, Nur Fitri Aprilia, Nursyam Aqilah, Zalfa Arista Fauzi Kartika Sari Ashshalihah, Nuraulia Auliyanti Sahril Nurfadhilah Baehaqi Bambang Niko Pasla Buhari, Ismail Elvina Elvina Erliany Syaodih Fahira, Ainun Fatun Fhadli Noer, Fhadli Fitriyani Bakri Hadaming, Hamdana Hakiki, Chindy Halim, Nur Mutmainna Halim, Nur Mutmainnna Hamzah, Afdal Hasibuan, Admiral Arif Hijratul, Hijratul Holis, Nur Imam Mukti, Imam Iskandar Abdul Samad Iskandar Iskandar Izzah, Fina Naylatul Julianti, Rahmah Kamila, Nurul Fitrotul Karim, Abd khayun, Devita Kholifah, Adilla Kosim, Abd Kusuma, Imam Fatwa Mardiyanah Nasta Mariana, Uci Marlinda Marlinda Maulana, Muhamad Yusriel Mayesti, Indria Melia, Yona Moh. Rofiki Muh Irwan, Muh Muh. Hasbi MUHAMMAD HASBI Muhammad Ikhlash Muhammad Qadaruddin Muhammad Yasir Arafat Pohan Mukti, Mukti Mulia, Budi mulyani, sri rochani Munthe, Abdillah Menri Murni Mahmud Musfiati, Musfiati Mustikawati, Yunitari Nasution, Agung Pratama Nasution, Meisa Fitri Nasution, Naufal Zahid Aufa Noni, Nurdin Nova Jayanti Harahap Nur Muslimah, Utami Nur Mutmainna Halim Nur Mutmainna Halim Nurdin Nurdin Nurkodri, Moh Sahroni Nurul Aisy, Sarah Azizah Nurul Aisy1 Pasla, Bambang Niko Pristiyono, Pristiyono Puspasari, Febriyati Putra, Dipo Dwitanto Amir Putri R., Ananda Athira Ramadhayani, Ayu Ramli Thahir Ratih Rosita Riadi, Slamat Sahril Nur Said, Mukti Sipahutar, Prayogi Darmansyah Soeharto, Dwiky Oktovany Israa Sunra, La Susilawati, Esti Syahbana, Khalda Fakhirah Syarifuddin Dollah Triputri HS, Dian Rezky Ula, Lailatul Mukaromatul Warsidi Wibisana, Inggar Bagus Wilda Toding, Rufina Yudi Prayoga Zalsabilah, Andi Azizah Zega, Muhammad Taufiq Zul Astri