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All Journal Irfani TARBIYA ISLAMIA : Jurnal Pendidikan dan Keislaman Pendas : Jurnah Ilmiah Pendidikan Dasar Majalah Ekonomi Islam Transformatif : Journal of Islamic Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Journal of Research and Publication Innovation Gudang Jurnal Multidisiplin Ilmu Tabayyun Jurnal Media Akademik (JMA) Gahwa Rihlah Iqtishad: Jurnal Bisnis dan Keuangan Islam Jurnal Riset Multidisiplin Edukasi Values: Jurnal Kajian Islam Multidisiplin Jurnal Ilmiah Riset Aplikasi Manajemen
Fathorrahman
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PENGARUH DIGITAL MARKETING, BRAND AWARENESS DAN RELATIONSHIP MARKETING TERHADAP MINAT BELI PLATFORM LEARNING MANAGEMENT SYSTEM “ORANGT” Diputra, Andi; Fathorrahman; Pradiani, Theresia
Jurnal Ilmiah Riset Aplikasi Manajemen Vol 3 No 3 (2025): JURNAL ILMIAH RISET APLIKASI MANAJEMEN
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jiram.v3i3.109

Abstract

Pandemi Covid-19 telah mengubah banyak struktur sosial. Realisasi jarak sosial menyebabkan model pembelajaran berubah. Pandemi Covid-19 memerlukan penghapusan model pembelajaran tatap muka dan kemudian dilakukan transisi secara online dengan menggunakan platform Learning Management System (LMS), baik pada sekolah, Universitas maupun Perusahaan. Dari berbagai LMS yang tersedia, pada penelitian ini peneliti akan meneliti LMS OrangT, karena rata-rata LMS menawarkan jasa platform secara freemium maupun ada yang gratis, sedangkan LMS OrangT tidak menawarkan secara freemium dan langsung mengenakan biaya, tetapi menawarkan kualitas produk dan pelayanan yang lebih daripada yang lain. Tujuan penelitian ini yaitu untuk mengetahui apakah Digital Marketing, Brand awareness dan Relationship Marketing berpengaruh terhadap minat beli pada produk jasa, terutama pada platform Learning Management System “OrangT” yang menawarkan LMS secara berbayar. Pendekatan pada penelitian ini adalah pendekatan kuantitatif dengan menggunakan teknik pengambilan sampel purposive sampling dengan jumlah sampel 100 responden berdasarkan Cooper & Emory (1996) pada konsumen maupun perusahaan yang minat dan menghubungi platform Learning Management System “OrangT” sampai pada tahap sudah meminta dan mendapatkan demo LMS OrangT. Hasil penelitian menunjukkan bahwa (1) Digital Marketing secara parsial tidak berpengaruh signifikan terhadap Minat Beli Platform Learning Management System “OrangT”, (2) Brand Awareness secara parsial tidak berpengaruh signifikan terhadap Minat Beli Platform Learning Management System “OrangT”, (3) Relationship Marketing secara parsial berpengaruh signifikan terhadap Minat Beli Platform Learning Management System “OrangT”, (4) Digital Marketing, Brand Awareness, dan Relationship Marketing secara simultan berpengaruh signifikan terhadap Minat Minat Beli Platform Learning Management System “OrangT”.
PENGARUH.QUALITY.OF WORK.LIFE, KOMITMEN ORGANISASI, PELATIHAN KERJA, DAN MOTIVASI.TERHADAP KINERJA.KARYAWAN KARIMUN CITY HOTEL Yunus, Arbi; Fathorrahman; Ruspitasari, Widi
Jurnal Ilmiah Riset Aplikasi Manajemen Vol 3 No 3 (2025): JURNAL ILMIAH RISET APLIKASI MANAJEMEN
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jiram.v3i3.111

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Quality of Work Life, Komitmen Organisasi, Pelatihan Kerja, dan Motivasi terhadap Kinerja Karyawan. Adapun Metode pengumpulan.data pada penelitian ini menggunakan.kuesioner. Responden pada penelitian ini adalah seluruh karyawan Karimun City Hotel. Metode yang digunakan adalah total sampling. Hasil Penelitian ini menunjukkan quality of work life, komitmen organisasi pelatihan kerja dan motivasi berpengaruh signifikan terhadap kinerja karyawan, baik itu secara parsial maupun simultan.
ANALISIS PENGARUH SHOPPING LIFE STYLE, HEDONIC SHOPPING MOTIVATION DAN E-PAYMENT TERHADAP PERILAKU KONSUMTIF GENERASI Z PADA E-COMMERCE SHOPEE DI BLITAR Kholimah, Ayu; Ruspitasari, Widi; Fathorrahman
Jurnal Ilmiah Riset Aplikasi Manajemen Vol 3 No 3 (2025): JURNAL ILMIAH RISET APLIKASI MANAJEMEN
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jiram.v3i3.113

Abstract

Perkembangan internet di dunia yang semakin pesat membawa dampak pada kemajuan perdagangan online. Kemudahan berbelanja dapat meningkatkan pola konsumsi masyarakat secara pesat, khususnya e-commerce. Shopee adalah salah satu e-commerce yang dapat memberikan kemudahan berbelanja secara online. Shopee berdampak pada perubahan gaya hidup masyarakat menjadi konsumtif.Berkaitan dengan perilaku konsumtif, generasi Z menjadi salah satu generasi yang mudah terpengaruh oleh modernisasi. Semakin banyak masyarakat yang melakukan pembelian maupun penjualan di Shopee maka perilaku konsumtif juga akan meningkat. Alasan dipilihnya perilaku konsumtif dalam membeli suatu produk di Shopee dalam penelitian ini karena hal itu sangat komplek. Shopping life style atau gaya hidup berbelanja berpengaruh dengan ketertarikan seseorang terhadap suatu produk sehingga dapat menimbulkan perilaku hedonis yang nantinya akan berpengaruh atau mengakibatkan adanya suatu pembelian yang ditunjang dengan fitur e-payment yang praktis.Penelitian ini bertujuan untukditunjang dengan fitur e-payment yang praktis mengetahui pengaruh shopping life style, hedonic shopping motivation dan e-payment terhadap perilaku konsumtif generasi Z pada e-commerce Shopee. Perilaku konsumtif berperan penting dalam mempengaruhi tingkat pembelian barang. Jenis penelitian ini menggunakan penelitian kausalitas dengan metode yang digunakan adalah kuantitatif. Populasi dalam penelitian ini tidak diketahui,dan sampel yang digunakan sebanyak 240 responden dengan teknik pengambilan sampel yaitu dengan menggunakan sampel purposive sampling. Responden adalah generasi Z dengan usia 17-26 tahun yang berada di area Blitar, pernah menggunakan dan melakukan transaksi lebih dari 1 kali pembelian di Shopee. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan pengolahan data menggunakan Software SPSS versi 25.Hasil penelitian ini menunjukkan bahwa : 1. Shopping life style tidak berpengaruh signifikan terhadap perilaku konsumtif Generasi Z pada E-Commerce Shopee,2. Hedonic shopping motivation berpengaruh positif terhadap perilaku konsumtif Generasi Z pada E-Commerce Shopee, 3. E-payment tidak berpengaruh signifikan terhadap perilaku konsumtif Generasi Z pada E-Commerce Shopee, 4. Shopping life style, hedonic shopping motivation, e-payment berpengaruh positif terhadap perilaku konsumtif Generasi Zpada E-Commerce Shopee. Penelitian ini memberikan implikasi bagi pelaku bisnis dan pemerintah. Pelaku bisnis dapat memanfaatkan hasil penelitian ini untuk mengembangkan strategi pemasaran yang lebih efektif untuk menargetkan Generasi Z. Pemerintah dapat menggunakan hasil penelitian ini untuk mengembangkan kebijakan yang dapat mendorong perilaku konsumtif yang bertanggung jawab.
STRATEGI MAHASANTRI UNIA DALAM MEMBANGUN BRAND IMAGE DI TENGAH MASYARAKAT: STUDI KASUS DI DESA PRAGAAN LAOK Bidayatul Aisyah; Fathorrahman
Irfani Vol. 21 No. 1 (2025): Irfani
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/irfani.v21i1.6719

Abstract

ABSTRACT The development of education in the era of globalization has undergone significant changes as a direct result of advances in science and technology. In this situation, building a brand image is one of the important strategies that must be implemented by educational institutions to increase competitiveness and gain trust and legitimacy from the wider community. The strategy can be realized through a differentiation approach, which is creating unique values that distinguish an institution from other institutions. This study aims to examine the strategy of UNIA Prenduan Islamic Boarding School University Student in building a brand image in the community and identifying supporting and inhibiting factors that influence the implementation of the strategy. This research uses a qualitative approach with a case study type. Data collection techniques include in-depth interviews, participatory observation, and documentation, while data analysis is carried out using an interactive analysis model: data reduction, data presentation, and conclusion drawing and verification. The results showed that the Islamic Boarding School University Student strategy includes strengthening Islamic identity, using digital media as a means of da'wah, involvement in socio-religious activities, strengthening institutional networks, and exemplary in community life. Supporting factors include institutional support, community participation, internal enthusiasm, and program sustainability. The obstacles faced are limited resources, time management, and diverse community expectations. The findings are expected to be a strategic reference for educational institutions in shaping a strong, positive, and sustainable institutional image in the community.
MODEL KEPEMIMPINAN TRANSFORMATIF KEPALA PAUD UNGGULAN EL-WAHIED DALAM PENGUATAN KARAKTER ISLAMI PESERTA DIDIK Badrudin Kamil; Fathorrahman
Irfani Vol. 21 No. 3 (2025): Irfani
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/irfani.v21i3.7152

Abstract

Penelitian ini bertujuan untuk menganalisis model kepemimpinan transformatif kepala sekolah PAUD Unggulan El-Wahied dalam memperkuat karakter keislaman mahasiswa. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data meliputi wawancara mendalam, observasi peserta, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa model kepemimpinan transformatif yang diterapkan mencakup empat dimensi utama: pengaruh ideal, motivasi inspirasional, stimulasi intelektual, dan pertimbangan individual. Kepemimpinan kepala sekolah diwujudkan melalui nilai-nilai Islam yang patut dicontoh, mengembangkan visi pendidikan karakter, mendorong inovasi dalam pembelajaran, dan memperhatikan kebutuhan individu siswa dan pendidik. Temuan tersebut menunjukkan bahwa model kepemimpinan transformatif ini efektif dalam memperkuat karakter Islam melalui program pembiasaan, integrasi nilai-nilai agama dalam kurikulum, dan menciptakan lingkungan pendidikan Islam yang kondusif. Penelitian ini berkontribusi pada pengembangan teori kepemimpinan dalam pendidikan Islam anak usia dini dan memberikan implikasi praktis untuk peningkatan kualitas pendidikan karakter di lembaga PAUD
PENGARUH WORD OF MOUTH, BRAND IMAGE DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN ORANG TUA MEMILIH AL-FITYAN SCHOOL MEDAN SEBAGAI MITRA MENDIDIK ANAK-ANAKNYA Dinda Astuti; Fathorrahman; Theresia Pradiani
Jurnal Ilmiah Riset Aplikasi Manajemen Vol 4 No 1 (2026): JURNAL ILMIAH RISET APLIKASI MANAJEMEN
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/7zy0sq91

Abstract

Penelitian bertujuan untuk mengetahui pengaruh Word Of Mouth, Brand Image, Biaya Pendidikan terhadap Keputusan Orang Tua Memilih Al Fityan School Medan sebagai Mitra Mendidik Anak-anaknya. Penelitian ini merupakan jenis penelitian yang menggunakan metode penelitian kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Metode analisis data yang digunakan adalah Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikolinearitas, Uji Heterokedastisitas. Analisis data menggunakan uji asumsi klasik, regresi linier berganda dan pengujian hipotesis yaitu koefisien determinasi, uji t dan uji f. Hasil penelitian secara parsial menyimpulkan bahwa (1) Word of mouth berpengaruh signifikan terhadap keputusan memilih,  (2) Brand Image berpengaruh signifikan terhadap keputusan memilih,  (3) Biaya Pendidikan berpengaruh signifikan terhadap keputusan memilih (4) dan secara simultan menyimpulkan bahwa Word Of Mouth, Brand Image, Biaya Pendidikan berpengaruh terhadap keputusan memilih.
Pengaruh Tingkat Pendidikan dan Pengalaman Kerja terhadap Kinerja Karyawan Dimediasi Motivasi Kerja Pada Dealer Honda Sumenep Khofifah Mamluatur Riskiyah; Fathorrahman; Mohammad Rofik
Majalah Ekonomi Vol 30 No 2 (2025): Desember 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abwx3172

Abstract

Employee performance plays an important role in maintaining competitive advantage, especially in service-oriented industries such as the automotive sector. This study aims to examine the effect of education level and work experience on employee performance, with work motivation as a mediating variable. This study employs a quantitative approach with an explanatory design. Data were collected through a survey of 95 respondents working in the automotive services sector and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The analysis results indicate that educational level does not significantly influence employee performance but has a positive effect on work motivation. Conversely, work experience significantly influences performance but does not directly affect work motivation. Motivation was found to be a significant mediating variable between work experience and performance but did not mediate the relationship between education and performance. These findings suggest that work experience, when combined with motivational drive, can enhance performance more substantially than relying solely on educational background. Practical implications emphasize the importance of developing human resource management systems focused on optimizing motivation and accumulating functional experience as productive organizational assets.
Pengaruh Promosi Digital dan Reputasi Destinasi terhadap Loyalitas Wisatawan Melalui Citra Destinasi pada Wisata Bahari Kabupaten Sumenep Fathorrahman
Majalah Ekonomi Vol 30 No 2 (2025): Desember 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/8vf80r72

Abstract

This study aims to examine the influence of Digital Promotion and Destination Reputation on Tourist Loyalty through Destination Image in marine tourism at Sumenep Regency, Indonesia. A quantitative approach using Structural Equation Modeling Partial Least Squares (SEM-PLS) was applied to 200 domestic and international tourist respondents. The results reveal that Digital Promotion has a positive and significant effect on both Destination Image and Tourist Loyalty, while Destination Reputation has a negative effect on both. Destination Image functions as a significant mediating variable linking Digital Promotion to Tourist Loyalty. The proposed model explains 69.5% of the variance in Tourist Loyalty and 41.7% in Destination Image, indicating a strong explanatory power. The findings highlight that digital promotion serves as a strategic tool for enhancing tourist loyalty, particularly in emerging destinations. Conversely, reputation contributes effectively only when it aligns with authentic visitor experiences. Therefore, integrating credible digital communication with genuine tourism experiences is essential to strengthen tourist loyalty within Sumenep’s marine tourism destinations.
ANALISIS PENGATURAN HUKUM TINDAK PIDANA CYBER CRIME PHISING DI INDONESIA BERDASARKAN PRESPEKTIF HUKUM RESPONSIF Fajrotul Lailiyah; Syarifuddin; Fathorrahman
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1634

Abstract

Phishing is a type of cybercrime that continues to develop with diverse methods, aiming to manipulate victims for the perpetrators’ personal gain. Its complexity raises legal issues, particularly regarding the alignment of phishing definitions within the framework of cybercrime and the applicable legal norms in Indonesia. This study seeks to analyze the concept of phishing from a cybercrime perspective and to evaluate the extent to which Indonesian legal norms—particularly the Electronic Information and Transactions Law (UU ITE)—accommodate phishing practices. It also examines the effectiveness of existing regulations, including the Criminal Code (KUHP), the Personal Data Protection Law (UU PDP), and sectoral regulations issued by the Financial Services Authority (OJK), the Ministry of Communication and Information Technology (Kominfo), and Bank Indonesia (BI). The research method employed is a literature study, drawing on primary legal sources such as legislation, secondary sources such as scholarly works, and court rulings, including Decision No. 28/Pid.Sus/2021/PN Semapura. The findings indicate that the regulation of phishing in Indonesia is still fragmented and lacks comprehensiveness. Provisions in the ITE Law, such as Article 28(1), are often used to prosecute offenders but do not adequately cover the full scope of modern phishing practices. Similarly, the KUHP, PDP Law, and sectoral regulations focus more on system and consumer protection but do not provide clear legal certainty in addressing phishing. Therefore, regulatory reform—particularly amendments to the ITE Law—is necessary to explicitly and comprehensively regulate phishing in order to ensure legal certainty and stronger protection for society.
PENGARUH KUALITAS PROGRAM PELATIHAN DAN KOMPETENSI INSTRUKTUR TERHADAP PENINGKATAN KOMPETENSI PESERTA DIDIK MELALUI MOTIVASI BELAJAR Fatmawati; Fathorrahman; Widi Dewi S
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63592

Abstract

Improving student competence is an important aspect of training institution success, especially in institutions oriented toward work-skill development. LPK Cendana Training Center Samarinda, as a training institution, plays a role in providing quality training programs, supported by instructor competence and students' learning motivation. This study aims to analyze the influence of Training Program Quality and Instructor Competence on Student Competency Improvement, with Learning Motivation as an intervening variable. A quantitative approach was used, with data analyzed using Smart PLS. The results of the study show that the quality of training programs and instructor competencies have a positive and significant effect on learning motivation and improvement of student competence. Learning motivation also has a positive effect on improving student competence and has been proven to mediate the influence of the quality of training programs and instructor competencies on improving student competence. All the relationships tested showed a p < value of 0.05. These findings show that student competence improvement is not only directly influenced by the quality of training programs and instructor competence, but also strengthened by students' learning motivation. This research contributes to training institutions by helping them design more effective programs through improving training quality, strengthening instructor competence, and creating a learning environment that encourages student motivation.
Co-Authors Abdul Mughits, Abdul Ahmad Maddah Hamdani Badrudin Kamil Bidayatul Aisyah Bisma Arianto Dinda Astuti Diputra, Andi Fajrotul Lailiyah Fatmawati Fatmawati Firman Auzora A Hasan, Djubaidillah Helmi Ike Rachmawati Iskandar, Nicoulas Khofifah Mamluatur Riskiyah Kholimah, Ayu Martugi, Prime Mashudi Miftahul Anas Moh Sulton Risky Mohammad Rofik Nafi'ah, Dzurriyyatun Naufal Firdaus Nazwatul Ummah Noer Cahya Khoirony Rahman, Fadali Rusianto, Michael Rusianto, RIcky Ruspitasari, Widi Salman Al Farisi Siti Aisyah Siti Nurhalizah Syafruddin Syarifuddin Theresia Pradiani Vina Puspita Ningrum Widi Dewi S Wiwin Nur Afifah Yanuar Yanuar, Yanuar Yunus, Arbi