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Metta Padmalia
Universitas Ciputra
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Journal : Management and Sustainable Development Journal

 1 
Faktor-Faktor yang Merefleksikan Family Business Brand dalam Perspektif Generasi Penerus Perusahaan Keluarga Pada Family Business Community Universitas Ciputra Annisa Aisyah Fayola; Metta Padmalia; Junko Alessandro Effendy
Management and Sustainable Development Journal Vol 3 No 1 (2021): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v3i1.243

Abstract

This research in done to find out the factors that can reflect family business brand in the perspective of family business next generation. Research data collection is distributed as many as 135 respondents to the next generation of family companies that join seventh, eight, and ninth batch of Universitas Ciputra in which majority are those who have involved in family business. Sampling is done with non-probability sampling technique method and purposive sampling method. Data analysis method that is used Partial Least Square Structural Equation Modeling (SEM PLS) with the help of smartPLS 3.0 program. The results of the analysis in this research indicate that Family Business Brand can be reflected by the factors of Family Firm Identity, Family Firm Image, and Family Firm Reputation. Family Firm Identity factors consist of family influence, family goal value, company origin, name of family business / company, and overlapping family business value. The Family Firm Image factors consist of the description of family agreement, the channel or channel that is used, the behavior of members that reflect values, and the history of family business sacrifice. Family Firm Reputation factors consist of the company's leadership vision, workplace environment, and company financial performance. The results of data process show that the factors that reflect the Family Business Brand in the perspective of next generation are if it is sorted from the highest that is, family firm identity factor, family firm image factor, and family firm reputation factor. Key words: family business brand, family firm identity, family firm image, family firm reputation, next generation, family business
Co-Authors Adi Kurniawan Yusup Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Andrea Gideon Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewanta, Yunus Hani Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Guntur Gunawan Hanan, Radinka Ravee Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Indrianto , Agoes Tinus Lis Indrinanto, Agoes Tinus Lis Intan Ramadania Hartono Putri Irantha Hendrika Kenang Jatmiko, Vania Rabbanihasna Joshua, Davin Junko Alessandro Junko Alessandro Effendy Karidhana, I Wayan Aditya Siddhanta Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Lexi Pranata Budidharmanto Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Muljono, Andreas P. Nisa, Puspayani Olivia Agatha Puspa Negara, Arani R. P. Hutadjulu, Rebecca Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi