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Metta Padmalia
Universitas Ciputra
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Journal : Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis

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ANTESEDEN DARI CONTINUANCE INTENTION TO USE E-PAYMENT DANA PADA PENGGUNA GENERASI Z Harisma, Ainun; Padmalia, Metta
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2023): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v10i1.699

Abstract

The development of the Internet is increasing day by day, and more companies are trying to create products and services to meet people's needs. So the company must continue to work to create a strategy that attracts consumers. This study aims to determine sales promotion, perceived ease of use of DANA e-payment with customers as an Intervening Variable in Generation Z. The population in this study are active users of DANA e-payment for transactions. The number of samples used as many as 120 respondents through purposive sampling with data collection (questionnaire). The media analysis used in this research is the SmartPLS program. The results showed that Sales Promotion had a significant positive effect on Customer Satisfaction, Perceived ease of use had a significant positive effect on customer satisfaction, Customer satisfaction had a significant positive effect on Continuance Intention to Use, Sales Promotion had a significant positive effect on Continuance Intention to use through Customer Satisfaction as an Intervening Variable, and Perceived Ease of Use has a significant positive effect on Continuance Intention to Use through Customer Satisfaction as an Intervening Variable.
Co-Authors Adi Kurniawan Yusup Agatha, Olivia Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Guntur Gunawan Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Indrianto , Agoes Tinus Lis Indrinanto, Agoes Tinus Lis Intan Ramadania Hartono Putri Irantha Hendrika Kenang Joshua, Davin Junko Alessandro Junko Alessandro Effendy Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Muljono, Andreas P. Nisa, Puspayani Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi