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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer JUSIFO : Jurnal Sistem Informasi Edu Komputika Journal Jurnal Teknologi Sistem Informasi dan Aplikasi JURTEKSI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Informatika Kaputama (JIK) Infotekmesin IJIIS: International Journal of Informatics and Information Systems Jurnal Digit : Digital of Information Technology Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Ilmiah IT CIDA : Diseminasi Teknologi Informasi Gotong Royong Scientific Journal of Informatics
Setiawan, Ito
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Journal : Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

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BUSINESS DEVELOPMENT THROUGH A BUSINESS MODEL CANVAS APPROACH AT ELFATH MSMES Afifah, Erika Luthfi; Setiawan, Ito
SIMAK Vol. 20 No. 02 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v20i02.363

Abstract

Elfath UMKM is one of the UMKM in Purbalingga Regency, Central Java, which is located in Kaligondang Village. This UMKM is engaged in the production of snacks in the form of macaroni cheese. Based on the potential for product sales and also the number of MSMEs engaged in the production sector, the competition between fields is getting tighter. The problem with Elfath's MSMEs is that the business model has not been maximally implemented. So that the Elfath MSME needs to develop an ongoing business model so that later it can compete with other MSMEs. This study aims to identify the business model that is currently running in Elfath MSMEs and to develop a business model for Elfath MSMEs with a Business Model Canvas (BMC) approach and SWOT analysis. By using the BMC method, it can provide greater business opportunities by developing business models, while the SWOT analysis is used to determine the strengths, weaknesses, opportunities, and threats to these SMEs. The results of the study show that the business model currently being run by Elfath SMEs has fulfilled the 9 elements of the Business Model Canvas. Even though it has fulfilled the 9 elements of BMC, Elfath SMEs need to develop the business model by maximizing the strategies contained in the 9 elements of BMC through SWOT analysis.
Co-Authors Abdul Jahir Afifah, Erika Luthfi Agus Pramono Aji, Ranggi Prahraningtyas Akto Hariawan, Akto Al Raidhan, Muhammad Akhmal Aprilianti, Nabila Arbianto, Arif Arta, Anisa Dayu Assafi’i, Mochammad Rizqi biantoro, dwikris Dwi Krisbiantoro, Dwi Dwi, Andi Eksandi, Priski Fajar Fandy Setyo Utomo Farikhatun, Nofi Fatiha, Muhammad Reza Haqqi, Matsnan Hardian, Sakhrul Rifan Harimurti, Hamar Ibnu Khoer, Masyhurul Alim Ikhsan, Ali Nur Ismiyati, Ragilah Kusuma, Tyas Pratama Puja Lestari, Herwiek Diyah Majid, Muhamad Nurkholis Masaid, Alan Juman Maulida, Farah Mei Mega Nanda, Nadira Aurira Mu'amar, Wisnu Muaffak, Faisal Amar Muaziz, Imam Mubarok, Rifqi Muhamad Awiet Wiedanto Prasetyo Nugroho, Hery Abi Nur Syarifah, Nur Pratama, Riski Adhi Prayoga Pribadi Puja Kusuma, Tyas Pratama Puspasari, Fida Dyah Putranto, Banu Dwi Rahman Rosyidi Rahmawati, Anjar Sylvia Rahmawati, Yulia Dwi Ramadhan, Rifqi Falih Riyanto Riyanto RR. Ella Evrita Hestiandari Seno, Axel Sandi Serli, Serli Setiyoko, Sigit Seto, Ikhsan Dwi Setyaningsih, Gustin Setyaningsih, Gustin Suseno, Prayoga Suseno, Wahyu Susilo, Deni Dwi Taqwa Hariguna Utami, Melida Ratna Waluyo, Retno Wardhani, Nabilla Alya Wulandari, Vina Yunita, Ika Romadoni