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Journal : JUSIFO : Jurnal Sistem Informasi

Business Model Canvas dan Analisis SWOT untuk Meningkatkan Strategi Pemasaran Rumah Batik Anto Djamil Rahmawati, Yulia Dwi; Setiawan, Ito
JUSIFO : Jurnal Sistem Informasi Vol 8 No 2 (2022): JUSIFO (Jurnal Sistem Informasi) | December 2022
Publisher : Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jusifo.v8i2.13983

Abstract

Rumah Batik Anto Djamil is a traditional batik shop in Banyumas, located in the Purwokerto area. Currently, the business conducts marketing through both physical stores and digital media. However, there are challenges in the form of increasing numbers of new competitors emerging. These competitors sell similar products with nearly identical marketing strategies. An initial blueprint was drawn up according to the business model currently employed by Rumah Batik Anto Djamil. This study aims to analyze and develop the business model of Rumah Batik Anto Djamil in order to compete in similar fields of business. Data was collected through interviews and observation. Then, the Business Model Canvas was designed to facilitate the analysis of new marketing strategies. SWOT analysis was chosen to identify strengths, weaknesses, opportunities, and future threats that may occur. This analysis considers both internal and external strategic factors. The results of the study include the current BMC blueprint, SWOT analysis, and recommended BMC blueprint for developing the business unit in the future. The conclusion of this study is that the recommendations given must continue to consider quality and service to customers and potential customers. This study has limitations, particularly when government regulations change and new digital business patterns using more popular platforms emerge.
Analisis Usability Pada Aplikasi Allo Bank Menggunakan Heuristics Evaluation Utami, Melida Ratna; Setiawan, Ito
JUSIFO : Jurnal Sistem Informasi Vol 8 No 2 (2022): JUSIFO (Jurnal Sistem Informasi) | December 2022
Publisher : Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jusifo.v8i2.14019

Abstract

Allo Bank is a digital banking service available in Indonesia. The Allo Bank application has received low reviews on the Google Play Store. Based on several comments, it is known that the application does not function well, frequently experiences errors, and users face difficulties when making payments. Additionally, the application often cannot be used due to problems whose causes are unknown. This study aims to determine the level of usability of the Allo Bank application and identify which principles are not met based on the Heuristics Evaluation principles. The Heuristic Evaluation method was used for this research, while data was collected using questionnaires, and the sampling technique employed was the Slovin technique. The results of this research indicate that the usability of the Allo Bank application falls into the "good" category as the severity rating calculation results did not exceed 1 (one). The highest problem was found in the Use control and freedom aspect and the Help users recognize dialogue, and recovers from errors aspect, with an average severity rating of 1.48 and 1.31, respectively. Meanwhile, there were low average values for H2 and H8. This suggests that both aspects, although they have problems in the system, can still be controlled and users do not consider these issues to be significant problems. Therefore, it is crucial to maintain these aspects.