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Motivation to Purchase Decisions Through TikTok Shop: Motivasi dalam Keputusan Pembelian Melalui Toko TikTok Ari Fradita Dewi Susanti; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4817

Abstract

This research aims to describe and elucidate the influence of motivation and lifestyle on purchasing decisions through TikTok Shop. Employing a quantitative approach, the study utilized statistical techniques to examine the relationship between two independent variables (X) and the dependent variable (Y). The research focused on production employees in a selected area, with 90 respondents sampled through purposive sampling. Data collection involved the distribution of questionnaires through Google Forms, and the analysis was conducted using multiple linear regression in SPSS 18.0. The results reveal a significant simultaneous influence of motivation and lifestyle on purchasing decisions through TikTok Shop, supported by a partial impact indicated by the t-test. The correlation coefficient of 0.844 signifies a strong positive relationship between the independent and dependent variables. This study contributes to the understanding of consumer behavior in the context of social commerce platforms like TikTok Shop, offering valuable insights for marketers and researchers alike. Highlights : Quantitative Analysis: Utilizing statistical methods to examine the impact of motivation and lifestyle on purchasing decisions through TikTok Shop. Employee Focus: Targeting production employees as the study participants, providing insights into the consumer behavior of this specific demographic. Strong Positive Relationship: Revealing a robust correlation coefficient of 0.844, emphasizing a significant and positive association between motivation, lifestyle, and purchasing decisions on TikTok Shop. Keywords: TikTok Shop, Motivation, Lifestyle, Purchasing Decisions, Social Commerce
Analysis of School Student Reception on the Application Room as Students' Online Learning Media: Analisis Resepsi Siswa Sekolah terhadap Aplikasi Ruang sebagai Media Pembelajaran Online Siswa Eka Pratiwi; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4831

Abstract

This study aims to investigate the reception of high school students towards the Ruangguru application as an online learning medium. Utilizing a qualitative approach, data collection involved in-depth interviews, observations, and a review of relevant literature, engaging students as participants. The purposive sampling technique determined informants. The findings reveal a hegemonic-dominant position held by 2 informants, indicating their satisfaction with the application, while 8 informants negotiate their position, recognizing the innovative nature of animated content delivery as a solution to monotony. This study sheds light on the diverse perceptions among students, emphasizing the need for adaptive features in online learning platforms. Highlights : The study investigates high school students' perceptions of the Ruangguru application as an online learning medium. Qualitative methods, including in-depth interviews and observations, provide insights into students' experiences with the application. Findings highlight a diversity of responses, with some students endorsing the application's suitability while others negotiate its innovative features as a remedy for boredom. Keywords: reception, Ruangguru application, online learning, high school students, qualitative research
A Reception Analysis of Users of the Online Dating App Tinder as a Medium of Self Disclosure: Analisis Resepsi Pengguna Aplikasi Kencan Online Tinder Sebagai Media Self Disclosure Dara Citra Nurani; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5394

Abstract

This research aims to shed light on user reception of the online dating application Tinder as a medium for self-disclosure, prompted by the surge in criminal activities and sexual violence incidents experienced by some users who readily engage with strangers in the virtual realm of social media dating. Employing qualitative research methods and Stuart Hall's encoding-decoding model, the study utilized in-depth interviews and purposive sampling for data collection. The qualitative analysis revealed three informants in a dominant position, two in opposition, and all informants engaged in negotiation. Key findings highlight user interest in Tinder's visually appealing features, including logos, colors, and messaging, along with a focus on the provided security measures and privacy policies. Notably, informants expressed reluctance to disclose personal information, deeming Tinder susceptible to criminal activities and sexual harassment. This study contributes valuable insights for enhancing the safety and user experience within online dating platforms. Highlights : User Perception: Explore how users perceive and engage with the Tinder app, focusing on visual elements and messaging features. Privacy Concerns: Uncover the hesitancy of users to disclose personal information due to perceived risks of criminal activities and sexual harassment. Security Measures: Highlight the importance of users' positive reception towards security features and privacy policies implemented by Tinder for ensuring a safer online dating experience. Keywords: Online Dating, Tinder, User Reception, Self-Disclosure, Safety
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Ari Fradita Dewi Susanti Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dara Citra Nurani Devi Selvia Ramadhanni Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Faizin, Moch. Nur Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Irmania Yunita Iskandar, Rayhan Rizq Isna Fitria Agustina Isyak, Rafly Maulana Jali, Aulia Anggung Juli, Asmaul Khusna Tri Wulan Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex Melati, Imania Moch Yusuf Rizaldi Almuhtadibillah Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Airlangga Cipta Juliananta Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rahmaniyah, Siti Nur Annisa Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Shella Margareta Shofiya Asy’ari, Nur Aini Susanti, Ari Fradita Dewi Syafira, Aulia Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi