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Ainur Rochmaniah

Prodi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo

Author-ID : 1379890

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Youth Response to Tasya Farasya as Wardah Cosmetic Promotion Media: Respon Remaja pada Tasya Farasya sebagai Media Promosi Kosmetik Wardah Devi Selvia Ramadhanni; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4816

This study aims to investigate the adolescent reception of beauty vlogger Tasya Farasya as a promotional medium for Wardah cosmetic brand through her YouTube video titled "Simple Makeup Tutorial for Beginners! Also, Wardah Colorfit Series Review." Employing a qualitative approach with Stuart Hall's decoding-encoding model, data collection involved in-depth interviews and observation using purposive sampling. The analysis revealed that 8 informants positioned themselves in a dominant hegemonic stance, while 2 informants engaged in negotiation. All informants acknowledged Tasya Farasya's provision of clear and educational information about Wardah products, capturing the attention of a substantial audience. This study contributes valuable insights into the dynamics of beauty vlogger influence on youth, emphasizing the informative and engaging aspects of Tasya Farasya's content. Highlights : Influential Content Creator: Tasya Farasya emerges as a significant influencer, impacting the perceptions of youth towards beauty products and brands. Educational and Engaging: The study underscores Tasya Farasya's role in providing clear and educational information about Wardah cosmetics, contributing to an engaging viewer experience. Hegemonic Dominance and Negotiation: Eight informants align with a hegemonic dominant stance, while two engage in negotiation, revealing the varied and complex reception dynamics among the audience. Keywords: Beauty vlogger, Tasya Farasya, Wardah cosmetics, Youth reception, YouTube.

Motivation to Purchase Decisions Through TikTok Shop: Motivasi dalam Keputusan Pembelian Melalui Toko TikTok Ari Fradita Dewi Susanti; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4817

This research aims to describe and elucidate the influence of motivation and lifestyle on purchasing decisions through TikTok Shop. Employing a quantitative approach, the study utilized statistical techniques to examine the relationship between two independent variables (X) and the dependent variable (Y). The research focused on production employees in a selected area, with 90 respondents sampled through purposive sampling. Data collection involved the distribution of questionnaires through Google Forms, and the analysis was conducted using multiple linear regression in SPSS 18.0. The results reveal a significant simultaneous influence of motivation and lifestyle on purchasing decisions through TikTok Shop, supported by a partial impact indicated by the t-test. The correlation coefficient of 0.844 signifies a strong positive relationship between the independent and dependent variables. This study contributes to the understanding of consumer behavior in the context of social commerce platforms like TikTok Shop, offering valuable insights for marketers and researchers alike. Highlights : Quantitative Analysis: Utilizing statistical methods to examine the impact of motivation and lifestyle on purchasing decisions through TikTok Shop. Employee Focus: Targeting production employees as the study participants, providing insights into the consumer behavior of this specific demographic. Strong Positive Relationship: Revealing a robust correlation coefficient of 0.844, emphasizing a significant and positive association between motivation, lifestyle, and purchasing decisions on TikTok Shop. Keywords: TikTok Shop, Motivation, Lifestyle, Purchasing Decisions, Social Commerce

Analysis of School Student Reception on the Application Room as Students' Online Learning Media: Analisis Resepsi Siswa Sekolah terhadap Aplikasi Ruang sebagai Media Pembelajaran Online Siswa Eka Pratiwi; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4831

This study aims to investigate the reception of high school students towards the Ruangguru application as an online learning medium. Utilizing a qualitative approach, data collection involved in-depth interviews, observations, and a review of relevant literature, engaging students as participants. The purposive sampling technique determined informants. The findings reveal a hegemonic-dominant position held by 2 informants, indicating their satisfaction with the application, while 8 informants negotiate their position, recognizing the innovative nature of animated content delivery as a solution to monotony. This study sheds light on the diverse perceptions among students, emphasizing the need for adaptive features in online learning platforms. Highlights : The study investigates high school students' perceptions of the Ruangguru application as an online learning medium. Qualitative methods, including in-depth interviews and observations, provide insights into students' experiences with the application. Findings highlight a diversity of responses, with some students endorsing the application's suitability while others negotiate its innovative features as a remedy for boredom. Keywords: reception, Ruangguru application, online learning, high school students, qualitative research

Quality of Instagram Vlapictura as Information Media: Kualitas Instagram Vlapictura sebagai Media Informasi Risna Hapsari Putriani; Ainur Rocmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4984

This study employs a quantitative descriptive method to assess the effectiveness of Instagram as a communication medium for Vlapictura, a service-oriented business. With a population of 3018 Instagram followers, 96 respondents were sampled using a questionnaire-based data collection technique. The research focuses on evaluating the quality of use, information, interaction, and overall impression of Vlapictura's Instagram presence. The findings reveal that Vlapictura excels in the quality of use and performs exceptionally well in terms of information, interaction, and overall impression. This study contributes valuable insights into the efficacy of Instagram for service businesses, emphasizing its role in enhancing communication and engagement. Highlights : Strategic Use of Instagram: The study emphasizes the strategic utilization of Instagram as a powerful communication medium for businesses in the service sector. Quality of Interaction: Findings underscore the importance of maintaining high-quality interaction on Instagram to enhance overall impressions and engage effectively with the audience. Efficacy of Social Media Marketing: The research provides valuable insights into the effectiveness of Instagram as a marketing tool, particularly for service-oriented businesses, shedding light on its impact on communication and customer engagement. Keywords: Instagram, Service Sector, Business Communication, Social Media Marketing, Quantitative Analysis

Public Reception of Dr Tirta Opinion About Vaccination on Instagram: Resepsi Masyarakat Terhadap Opini dr. Tirta Tentang Vaksinasi di Instagram Fikri Alif Nur Akmaludin; Ainur Rohmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5155

This qualitative study investigates the public acceptance of Doctor Tirta's opinions on vaccination, disseminated through his personal Instagram account, amidst a backdrop of increasing social media users, reaching 88 million on Instagram in May 2021. Employing in-depth interviews, the research explores how individuals' experiences, backgrounds, and interests influence their reception of the doctor's vaccination discourse. The results categorize informants into three hegemonic groups: dominant, negotiated, and opposition. This study contributes valuable insights into the nuanced dynamics shaping public perceptions of vaccine-related information on social media, with potential implications for public health communication strategies. Highlights : Social Media Dynamics: This study delves into the intricacies of public reception of vaccination-related content on Instagram, acknowledging the platform's role in shaping opinions. Individual Factors: Examining how personal experiences, backgrounds, and interests influence the way individuals interpret and accept information about vaccinations shared by Doctor Tirta on his personal Instagram. Hegemonic Categories: The research categorizes informants into dominant, negotiated, and opposition groups, providing a nuanced understanding of the diverse public responses to vaccination discourse on social media. Keywords: Instagram, Vaccination, Public Perception, Social Media Influence, Qualitative Study

A Reception Analysis of Users of the Online Dating App Tinder as a Medium of Self Disclosure: Analisis Resepsi Pengguna Aplikasi Kencan Online Tinder Sebagai Media Self Disclosure Dara Citra Nurani; Ainur Rochmaniah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5394

This research aims to shed light on user reception of the online dating application Tinder as a medium for self-disclosure, prompted by the surge in criminal activities and sexual violence incidents experienced by some users who readily engage with strangers in the virtual realm of social media dating. Employing qualitative research methods and Stuart Hall's encoding-decoding model, the study utilized in-depth interviews and purposive sampling for data collection. The qualitative analysis revealed three informants in a dominant position, two in opposition, and all informants engaged in negotiation. Key findings highlight user interest in Tinder's visually appealing features, including logos, colors, and messaging, along with a focus on the provided security measures and privacy policies. Notably, informants expressed reluctance to disclose personal information, deeming Tinder susceptible to criminal activities and sexual harassment. This study contributes valuable insights for enhancing the safety and user experience within online dating platforms. Highlights : User Perception: Explore how users perceive and engage with the Tinder app, focusing on visual elements and messaging features. Privacy Concerns: Uncover the hesitancy of users to disclose personal information due to perceived risks of criminal activities and sexual harassment. Security Measures: Highlight the importance of users' positive reception towards security features and privacy policies implemented by Tinder for ensuring a safer online dating experience. Keywords: Online Dating, Tinder, User Reception, Self-Disclosure, Safety

Student Perspectives on Dialogic Learning Communication at DIC Business School: Perspektif Mahasiswa tentang Komunikasi Pembelajaran Dialogis di DIC Business School Dewi Khotimah; Ainur Rochmania
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.10779

General Background: Contemporary education increasingly emphasizes learner-centered communication that supports critical thinking, creativity, and active participation in response to dynamic social and professional demands. Specific Background: Dialogic, democratic, and praxis-oriented learning communication, as articulated in critical pedagogical traditions, seeks to connect theoretical knowledge with real-life and vocational contexts. Knowledge Gap: While dialogic learning communication is widely discussed conceptually, there is limited qualitative evidence describing how students perceive and experience such practices within vocational higher education institutions. Aims: This study aimed to describe student opinions on learning communication implemented at DIC Business School Sidoarjo. Results: Employing a qualitative descriptive approach through in-depth interviews with students and key informants, the findings show that learning communication at DIC Business School is dialogic and critical, encouraging open discussion, freedom of expression, collaborative interaction, and the application of theory in daily life and the world of work. Novelty: The study offers a focused qualitative portrayal of student perspectives on dialogic and praxis-based learning communication within a vocational business school environment. Implications: These findings underscore the relevance of dialogic and praxis-oriented communication in fostering active engagement, reflective thinking, and collaborative learning, providing practical insights for the development of communicative learning practices in contemporary vocational education. Highlights: Learners Reported Active Classroom Discussions and Freedom to Express Viewpoints. Instruction Linked Theoretical Content With Everyday and Workplace Practice. Collaborative Interaction Supported Reflective and Participatory Learning Experiences. Keywords: Student Opinion, Learning Communication, Dialogic Learning, Critical Pedagogy, Vocational Education

Formal and Informal Communication Strategies in Employee Union Participation: Strategi Komunikasi Formal dan Informal dalam Partisipasi Serikat Pekerja Mulyono; Ainur Rochmaniah
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12642

General Background: Labor unions advocate workers’ rights and welfare through structured communication and socialization activities that foster awareness and collective engagement. Specific Background: At PT Indal Steel Pipe, Gresik Regency, the labor union conducts socialization programs to encourage employee participation despite relatively low membership involvement. Knowledge Gap: Empirical insight remains limited regarding integrated organizational communication approaches used by company-based labor unions to address participation barriers. Aims: This study examines communication strategies applied by the labor union to promote unionization among employees. Results: Using a qualitative case study with interviews, observations, and documentation, the findings show that the union implements formal socialization through structured education and informal engagement through interpersonal and persuasive dialogue, supported by written, oral, and electronic communication channels. Transparency, management support, and employee trust support participation, while scheduling conflicts, apathy, stigma, and individualistic workplace culture remain challenges. These barriers are addressed through unit-based representatives and digital communication platforms. Novelty: The study presents an integrated model combining macro and micro organizational communication networks with formal and informal approaches in an industrial union context. Implications: The findings offer guidance for strengthening union communication capacity and organizational literacy to support sustainable employee participation in collective representation. Highlights: Structured Socialization and Interpersonal Dialogue Form Complementary Engagement Mechanisms. Transparency, Managerial Support, and Trust Facilitate Membership Involvement. Scheduling Conflicts, Stigma Concerns, and Individualistic Workplace Culture Restrict Organizational Engagement. Keywords: Labor Union Communication, Unionization Socialization, Employee Participation, Organizational Communication Networks, Digital Internal Media

Group Communication Predicts Student Politeness Ethics in Junior High School: Komunikasi Kelompok Memprediksi Etika Kesopanan Siswa di Sekolah Menengah Pertama H Arief Wicaksono; Ainur Rochmaniah
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12653

General Background: Character education supports the development of moral values, social ethics, and interpersonal behavior among students. Specific Background: Group communication in educational settings facilitates idea exchange, social interaction, and the internalization of respectful behavior among junior high school students. Knowledge Gap: Empirical measurement of the relationship between group communication and politeness ethics among seventh-grade students remains limited. Aims: This study analyzes the relationship between group communication and politeness ethics among seventh-grade students at SMPN 1 Sedati. Results: Using a quantitative approach with total sampling of 372 students, questionnaire and observation data analyzed through simple linear regression revealed a significant relationship between group communication and politeness ethics (p = 0.000 < 0.05), with a correlation value of 0.554 and a determination coefficient of 30.7%, represented by the regression equation Y = 18.704 + 0.631X. Novelty: This study presents empirical statistical evidence of the measurable contribution of group communication to student politeness ethics in a junior high school setting. Implications: The findings support incorporating structured group communication activities into character education programs to promote ethical behavior and positive social interaction in schools. Highlights: Peer Interaction Patterns Demonstrate a Moderate Statistical Association With Respectful Student Conduct. Social Interaction Contributes 30.7% to Behavioral Etiquette Formation. Collaborative Discussion Activities Support Moral Value Internalization Among Adolescents. Keywords: Group Communication, Politeness Ethics, Character Education, Student Behavior, Quantitative Regression

Public Relations Roles Building School Image Through Islamic Character Programs: Peran Humas dalam Membangun Citra Sekolah Melalui Program Karakter Islami Ninda Anayarahma; Ainur Rochmaniah
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.13095

General Background: Institutional image is essential for sustaining public trust and competitiveness in educational institutions through strategic communication management. Specific Background: SMP Muhammadiyah 1 Sidoarjo implements Islamic character development programs supported by public relations activities such as Ismuba For Student and religious-based student programs. Knowledge Gap: Studies commonly examine institutional reputation and character education separately, while limited research analyzes public relations roles in building school image through Islamic character strengthening in Islamic private schools. Aims: This study analyzes public relations roles in shaping school image through Islamic character development programs at SMP Muhammadiyah 1 Sidoarjo. Results: Public relations perform four main roles, namely communicator, relationship builder, management supporter, and institutional image builder, through dissemination of Islamic values, stakeholder relationship management, cross-divisional coordination, and publication of school achievements and religious activities. The programs are associated with student character formation, academic and non-academic achievements, and increased student enrollment. Novelty: This study integrates public relations functional roles with Islamic character education as a framework for institutional reputation development. Implications: The findings provide practical references for Islamic educational institutions in designing communication strategies based on character education and stakeholder engagement to strengthen institutional positioning. Highlights: Communication Channels Systematically Disseminate Religious Value Activities to Internal and External Stakeholders. Stakeholder Collaboration Programs Strengthen Parental and Community Participation in Student Development. Integrated Coordination Across School Divisions Supports Consistent Institutional Positioning. Keywords: Public Relations Strategy, Institutional Reputation, Islamic Education, Character Development, Stakeholder Communication

Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar Ainun Jariyah Ainur Rofiq Airlangga Cipta Juliananta Putra Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amelia Hidayatus Sabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Ana Sofiana Wahyu Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Ari Fradita Dewi Susanti Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asmaul Khusna Tri Wulan Juli Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Aulia Syafira Awalina Rahayu Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Bahrul Alam Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dara Citra Nurani Devi Selvia Ramadhanni Dewi Khotimah Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma ervin restu Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikri Alif Nur Akmaludin Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama H Arief Wicaksono Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Jali, Aulia Anggung Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex M Rigel Putra R Moch Yusuf Rizaldi Almuhtadibillah Moch. Nur Faizin Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Mulyono Nabila Ayu Bakhta Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Ninda Anayarahma Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rafly Maulana Isyak Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhani Putra Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rayhan Rizq Iskandar Rhefale, Muhammad Izahan Maulana Risna Hapsari Putriani Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Sevira Dwi Shabrina Shella Margareta Shinta Anastasya Putri Shofiya Asy’ari, Nur Aini Siti Nur Annisa Rahmaniyah Susanti, Ari Fradita Dewi Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Wisnu Arief Fatulloh Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi

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