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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Ganendra: Majalah IPTEK Nuklir IPTEK Journal of Proceedings Series Psikohumaniora: Jurnal Penelitian Psikologi JRSI (Jurnal Rekayasa Sistem dan Industri) JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Jurnal Spirits SEIKO : Journal of Management & Business Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] MES Management Journal Nuras : Jurnal Pengabdian Kepada Masyarakat eProceedings of Engineering Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmiah Sultan Agung VISA: Journal of Vision and Ideas Journal of Production, Enterprise, and Industrial Applications Jurnal Intensi (Integrasi Riset Psikologi)
Budiarto, Sulistyo
Telkom University
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Journal : MES Management Journal

 1 
Evaluasi dan Perancangan Model Bisnis UMKM Miss Bluder dengan Business Model Canvas Maharani Lingga Yasmin; Farda Hasun; Budi Sulistyo
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.538

Abstract

Miss Bluder is an MSME that sells bluder bread in the city of Bandung. In recent times, Miss Bluder has experienced a significant decline in sales. This is due to limitations in human resource management, suboptimal partnerships, and lack of effectiveness in the sales media used. This research aims to evaluate and design a new business model for Miss Bluder using the Business Model Canvas method. The data used included current business models, customer profiles from interviews, as well as business environment data from literature studies and online research. A SWOT analysis was carried out to formulate an improvement strategy, followed by the design of a Value Proposition Canvas, Channels, and Customer Relationships. After the business model design is completed, verification, financial simulation, and validation processes are carried out through evaluations and interviews with business owners. With the implementation of the new business model, it is hoped that Miss Bluder can overcome the decline in sales, improve business performance, and strengthen its position in the market.
Co-Authors Achmad Fanani Adam Agung Widyaprakoso Winardi Ahmad Syauqi Hidayatullah Alvin Tri Noviandri Amanda Inke Mahardika Amany, Laras Rafa Andre Kharis Sianipar Anisa, Linda Nur Anselmus Sudirman, Anselmus Ardiansyah, Ilham Atya Nur Aisha Awalya, Mevia Salsa Bani, Petrus Piro Berliana Henu Cahyani Berliana, Regine Rahmada Budhi Yogaswara Budi Santosa Budi Santosa Budi Santosa Christanto Triwibisono Dafina Zahra Keisha Danang Satria Mustari Nugroho Danang Satria Mustari Nugroho, Danang Satria Mustari Desi Lestari Devi Pratami Efrata Denny Saputra Yunus Ejoke, Ufuoma Patience Eka Ridha Nofrida Farda Hasun Fida Nirmala Nugraha Firdaus, Do’a Nazuhri Happy Geovana Tirtaning Nawang Ratri Gita Purnama Sari Gita Purnama Sari Gita Purnama Sari, Gita Purnama Haniek Farida Hartosujono Hartosujono Ika Arum Puspita Ima Normalia Kusmayanti Johanes Climacus Setyo Karjono Khotim Hanifudin Najib Kurniawan Arif Aprianto Litasari Widyastuti Litasari Widyastuti Suwarsono Litasari Widyastuti, Litasari M Nashir Ardiansyah M Nashir Ardiansyah, M Nashir Maharani Lingga Yasmin Meldi Rendra Mochamad Azhar Hidayat Muhammad Almaududi Pulungan Muhammad Almyzar Pratama Rusli Muhammad Firhand Aswad Muhammad Irfan Kusuma Muhammad Wahyu Yusran Murni Dwi Astuti Muti'ah, Titik Nadira Cahya Utami Rusli Nafi Herjuno Jatisigit Natasya, Sonya Dafa Ratnalusty Naufal Umar Alghifari Novia Miftaqul Jannah Nur Falah Sofiatul Jannah Prambudia, Yudha Radityatama Abiyoga Ratu Nabila Octavia Pratama Revina Hardiyanti Riandi Aditia Darmayana Rifanisa Azzahra Rifky Atalarik Hakim Riska Retno Widyaningsih Riska Retno Widyaningsih Sari, Lita Indah Shaula Tiominar Rebecca Shinta Kurnia Illahi Sinta Aryani Siti Hafsah Budi A Sitti Nur Azmi F. Suryana, Nanang Wango, Maria Advenia Wawan Tripiawan