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NURTURING MARKETING RELATIONSHIPS: THE ROLE OF LOYALTY TENDENCIES BEYOND RELATIONSHIP DYNAMICS Aripin, Zaenal; Novianha Pynatih, Ngurah Made; Aristanto, Eko
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Maintaining strong marketing relationships with customers is crucial to a company's long-term success. In an era full of intense competition, customer loyalty tendencies have an important role in influencing the dynamics of the relationship between companies and customers. However, customer loyalty tendencies are not only influenced by internal factors, but also by external factors that complicate the dynamics of marketing relationships. This research aims to investigate the role of customer loyalty tendencies beyond the dynamics of marketing relationships. We want to understand how external factors, such as changing market trends and social environmental influences, influence customer loyalty trends, as well as their impact on sustainable marketing relationships. The research method used in this research is qualitative. We conducted an in-depth review of relevant literature, including related journals, articles and books. We also analyzed case studies and previous research to gain comprehensive insight into this topic. The research results show that customer loyalty tendencies play a key role in maintaining sustainable marketing relationships. External factors such as changes in market trends, social environmental influences, and competitors' actions can influence customer loyalty tendencies. It is important for companies to adopt a responsive approach to environmental changes and continuously monitor changes in customer needs and preferences.
Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata Hidayatullah, syarif; Rachmawati, ike Kusdyah; aristanto, eko; Waris, abdul; Patalo, Ryan Gerry
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 14 No 1 (2020): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v14i1.184

Abstract

The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City. This study illustrates the influence of marketing information systems, service quality and customer satisfaction on customer loyalty. East Java park group with 6 reservoirs is the location of the study with a total sample of 120 people, with characteristics of millennial age samples (aged between 15-34 years). The results of the research show that the marketing information system does not directly influence loyalty but the marketing information system influences loyalty through the marketing information system, as well as the results of service quality which directly or indirectly affect customer loyalty. The entrepreneurial marketing also has a direct or non-slim influence on customer loyalty through customer satisfaction. This shows the existence of tourist attractions is very necessary the existence of product innovation and differentiation as well as informing customers with an updated marketing information system and still continuing to maintain services if visitors are already in the tourist attractions. Keywords: Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial
The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour Alvianna, Stella; Hermawan, Hary; Hidayatullah, Sy; Aristanto, Eko
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.336

Abstract

This study discusses destination image consisting of cognitive destination image (X1), unique destination image (X2) and affective destination image (X3) which are associated with visitor/tourist satisfaction (Y1) and loyalty (Y2). The type of research is explanatory research, while this research focuses on Coban Rondo tourist attractions in Malang Regency. The population of this research is all tourists/visitors at Coban Rondo tourist attractions, Malang Regency. the sample criteria used in this study were respondents at least 1 (once) time visiting CobanRondo  Waterfall with a sample size of 300 respondents. Questionnaires are distributed by visiting tourist destinations by providing a questionnaire link to visitors/tourists who are visiting CobanRondo. The collected questionnaires were then tabulated and analyzed using SPSS to determine the direct effect (multiple regression test of 2 models) and to determine the indirect effect by multiplying the direct effect of the path traversed. Results From the results of the analysis with the SPSS program and the previous discussion, it was found that the cognitive, unique and effective destination image variables directly affect tourist satisfaction and when viewed from a direct influence on loyalty also have an influence. Including the satisfaction-to-loyalty pathway also has an influential outcome. There is one path in this research that does not have an indirect effect, namely the influence between cognitive destination image and loyalty through satisfaction, which results in no indirect effect but directly this variable has an influence. While the unique and affective images directly or indirectly have influential results.
Corporate Social Responsibility, Bank Efficiency, Capital and Bank Risk: Empirical Evidence of Sharia Banks in Indonesia Haryanto, Sugeng; Aristanto, Eko; Umar Ariefudin, Muhammad; Ridloah, Siti; Bachtiar, Yanuar
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.16275

Abstract

Risk is part of the business. This study aims to determine the effect of CSR, efficiency, and capital on financing risk in Sharia banks in Indonesia. This research was conducted at Islamic banks in Indonesia. This research was conducted from 2015 to 2023. The data used in this study are secondary data sourced from annual reports published by theFinancial Services Authority (OJK) and the official websites of each Islamic bank. The data analysis method in this study is multiple linear regression analysis with panel data. Based on the research results, CSR positively affects financing risk. Efficiency can reduce financing risk. CAR has no impact on financing risk. The research variables used are still limited, so further research can be done by examining how Islamic banks manage financing.
Peningkatan Fasilitas Bagi Tahfizh Anak Usia Dini “Kuttab Rumah Quran” Menuju Persaingan Pendidikan Anak Pra Sekolah Aristanto, Eko; Hidayatullah, Syarif; Rachmawati, Ike Kusdyah; Waris, Abdul; Khalikussabir, Khalikussabir
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 3 No 1 (2020)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v3i1.4763

Abstract

Tahfizh Anak Usia Dini Kuttab Rumah Quran (TAUD KRQ) is an educational institution that concentrates on educating Quran from the early age.  TAUD is a tahfidz program for the 3-6 years old children, enjoyable activities with the Quran is the approach. The expectation of this program is they would have kind of passion and good at memorizing the Quran, so that one day he would become Hamilul Quran, Insya Allah. TAUD KRQ in its implementation to create hafiz (memorizers) of the Quran ideally should have learning facilities and a balanced playing considering TAUD students are the early childhood who are still love to play. To achieve these ideal conditions, TAUD KRQ requires the cooperation from various parties.  The reforms that must be equipped to achieve goals are the improvement of indoor and outdoor learning facilities, information media and motivational instructor. By the Observation, Survey, consultation, training, discussion, and  direct practice method, the results of community service activities are as follows: 1) Issues the aspects of outdoor facilities are assisted by repairing playgrounds, building condition with colors that match as bright and colorful, 2) Issues of Indoor facilities are assisted with the provision of Learning Media like 2 pieces of magnetic blackboard, printers, puzzle games, 20 writing tables and puzzle rugs to play on the floor.  3) Issues human resources are assisted by conducting motivational training for administrators and teachers, 4) Issues of marketing are assisted by creating a Blog.
Peningkatan kapasitas dan penilaian mandiri kinerja pelayanan publik Aristanto, Eko; Damayanti, Indri
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 1 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.7787

Abstract

The implementation of this activity aims to increase the capacity of public service providers in carrying out public services and assist in carrying out an self assessment of the performance of public services.Training and mentoring activities are followed by public service providers in Balai Besar Pelaksanaan Jalan Nasional VIII Jawa Timur. Methods of carrying out activities that include: i) Desk documents; ii) Training; and iii) Assistance. The implementation of activities begins and is based on the evaluation results of the PANRB Ministry. The output of the implementation of this activity can contribute to improving the performance of public services with the support and availability of various public service documents including: public service standard documents, improving the implementation of public satisfaction surveys, and improving public service information on the BBPJN VIII website. The results of the training and mentoring show an increase in the performance of public services from 2.72 (Score C) to 3.50 (Score B). The evaluation of training and mentoring activities showed a result of 88.67% with very good training performance.