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Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities Sudarsono, Heri; Ash Shidiqie, Jannahar Saddam; Ardiami, Kinanthi Putri; Sujono, Rusny Istiqomah; Suciningtias, Siti Aisiyah; Fitriyani, Yeni; Khasanah, Miftakhul; Ikawati, Retty; Rahmi, Asri Noer
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art1

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.

INOVASI ONIGIRI SEHAT DARI IKAN KEMBUNG SEBAGAI UPAYA PENCEGAHAN STUNTING: STUDI KASUS DI DESA KALIRANDUGEDE Sujono, Rusny Istiqomah; Janah, Miftakhul; Ramadhan, Rizki; Nurpratiwi, Ela Dwi; Ngizzah, Nailul; Hermawan, Aris; Nurfaedah, Nurfaedah; Mutaqin, Fatih; Nurjanah, Siti; Fadhila, Nurma; Tirsardewi, Sartika; Ratnasari, Dwi; Emilda, Yufa
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2106

Stunting is a chronic nutritional problem that affects toddlers' growth, particularly when their height does not align with age standards. In Indonesia, the prevalence of stunting in 2022 was 21.6%, still above the WHO standard of 20%. In response, Alma Ata University, through the Real Work Lecture (KKN) Program, implemented a community-based intervention in Kalirandugede Village, Kendal, to reduce stunting rates. This program combines nutrition education and utilization of local potential with a participatory approach. One of the main activities is counseling on the importance of consuming animal protein, especially mackerel, which is rich in nutrition and affordable. Additionally, this program presents "Onigizi," an innovative mackerel-based onigiri that serves as a healthy alternative for families. This activity involves PKK mothers who are agents of change in their communities. Through demonstrations and direct practice, participants gain knowledge about the importance of balanced nutrition as well as skills in utilizing local food ingredients to prevent stunting. The program evaluation showed active participation and enthusiasm from participants in understanding stunting prevention and applying the knowledge gained. In conclusion, this program has not only succeeded in raising public awareness of the importance of nutrition but also offers practical solutions based on local potential. Other regions can replicate this approach as an innovative and sustainable model for eradicating stunting.

Pengaruh Religiusitas, Pengetahuan Produk, Kualitas Pelayanan Dan Kinerja Karyawan Terhadap Kepuasan Pelanggan Di Supermarket Syariah Studi Kasus Pamella Delapan Supermarket Kota Yogyakarta Rahmi, Sakinatul; Al-Haq Kamal; Rusny Istiqomah Sujono; Ahmad Yunadi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.12753

Pengaruh Religiusitas, Pengetahuan Produk, Kualitas Pelayanan, dan Kinerja Karyawan terhadap Kepuasan Pelanggan di Supermarket Syariah (Studi Kasus Pamella Delapan Supermarket Kota Yogyakarta),Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas, pengetahuan produk, kualitas pelayanan, dan kinerja karyawan terhadap kepuasan pelanggan di Pamella Delapan Supermarket Yogyakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner terhadap 100 responden. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 25.Hasil penelitian menunjukkan bahwa religiusitas, pengetahuan produk, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan kinerja karyawan tidak berpengaruh signifikan. Secara simultan, keempat variabel memberikan kontribusi sebesar 80,7% terhadap kepuasan pelanggan

OPTIMASI PENDAPATAN UMKM MELALUI PLATFORM DIGITAL MARKETING DUSUN MUNGKID, MAGELANG Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Kamal, Al Haq; Salam, Abdul; Ismiati, Baiq; Yunadi, Ahmad; Layli, Meutia; Giansyah, Arifki
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1253

Technological advances encourage various types of elements of society, including the MSME business element. The convenience presented by technology influences the development of a business that initially only operated in the offline realm, but is now starting to move into the digital realm. This trend shift must of course be balanced by the ability and understanding of the community, especially MSMEs. One of the most important areas is marketing which has now shifted to using digital media with various conveniences offered, MSME players must follow these developments in order to be able to compete with other business actors. This activity was carried out with the aim of providing in-depth understanding and expertise to MSME players in the field of digital marketing and increasing MSME income through digital platforms. During the implementation of the event, several problems were discovered, such as a lack of public understanding about digital marketing, low motivation to run a business, young people's indifference to the MSME industry, difficulty in visual design creativity and uneven banking payments, these problems made the development of MSMEs not optimal. It is hoped that there will be a similar agenda to provide continuous training so that the MSME industry continues to grow.

PENGARUH RELIGIUSITAS TERHADAP WIRAUSAHA MUSLIM MUDA Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah
Al-Infaq: Jurnal Ekonomi Islam Vol. 12 No. 2 (2021)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

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Kesuksesan sebuah bisnis sangat bergantung dengan bagaimana cara pemilik bisnis menjalankan operasional bisnisnya. Tentunya setiap pebisnis memiliki cara dan metode yang berbeda beda dalam menjalankan bisnisnya. Perbedaan seorang pebisnis dalam menjalankan operasioal bisnisnya di pengaruhi oleh banyak faktor salah satunya adalah faktor religiusitas. Faktor religiusitas, agama dan sesuatu yang di percayai oleh seseorang akan mempengaruhi bagaimana sikap orang tersebut. Antara bisnis yang satu dengan bisnis yang lain tentu tidak akan pernah sama, ketidaksamaan terdapat dalam berbagai aspek seperti pelayana terhadap konsumen, pembuatan produk, pelayanan purna jual dan berbagai macam aspek dalam sebuah bisnis. Perbedaan perbedaan yang ada tentunya dipengaruhi oleh cara pemilik bisnis menjalankan bisnisnya sesuai sikap yang dimiliki pebisnis tersebut. Dalam penelitian ini berfokus pada pengarus religiusitas terhadap seorang pengusaha yang tentunya sikap pengusahaakan berpengaruh pada bisnis yang dijalaninya. Berdasarkan Uji yang dilakukan peneliti mendapati bahwa faktor religiusitas sangat berpengaruh pada sikap seorang wirausaha.

DOES IT PAY TO BE TECHNICALLY EFFICIENT? EFFICIENCY AND PROFITABILITY IN INDONESIAN ISLAMIC RURAL BANKS WITH CONTROL VARIABLE MACRO ECONOMICS AND BANK CHARACTERISTICS Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Layli, Meutia; Afifah, Afina Ayu
Al-Infaq: Jurnal Ekonomi Islam Vol. 13 No. 1 (2022)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

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BPRS is part of the banking system which has become large enough for Indonesia's economy, which tend to have more actively market their products in traditional markets or in the village, from the results of these remittances bank profit or advantage. With pengefektifan in gathering together and channelling of funds then it will get the maximum profit. Therefore this research aims to analyze the effect of efficiency and profitability of the BPRS in Indonesia. This research analysis tools using a Random Effect Regression (GLS) and use the data panel the secondary data obtained from Bank Indonesia audit of financial reports to see the big profitability is influenced by efficiency. This research uses elements of the crosssectional reflected by different banks in Indonesia and time series element reflected in the period in the period 2010-2016 in Indonesia. The findings in this study said that influential positive Efficiency significantly to the level of profitability of the BPRS in Indonesia.

Purchase Decision on Halal Products among Female Muslim: Evidence from Indonesia Rusny Istiqomah Sujono; Wawan Wiyandi; Febrian Wahyu Wibowo; Ahmad Yunadi; Al Haq Kamal; Ardy Wibowo; Abdul Salam
Shirkah: Journal of Economics and Business Vol. 8 No. 3 (2023)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.555

So far, limited research has analyzed the factors influencing female's decisions to purchase halal products. The purpose of this study was to determine how religiosity, product quality, price, brand, and halal knowledge affect the decision-making process of Islamic female students when purchasing halal-certified products. The study employed quantitative research methods, employing a questionnaire distributed through Google Forms for data collection. The study's population comprised all female students at Pondok Pesantren Al Munawwir Yogyakarta Indonesia. The sampling technique employed the Slovin formula, resulting in a research sample of 91 respondents. Data analysis involved classical assumption tests, multiple linear regression, partial tests (t-tests), simultaneous tests (F-tests), and the determination coefficient (RÂ²). The findings indicated that religiosity, price, and halal knowledge negatively influenced female's purchasing decisions for halal products. Conversely, product quality and brand positively influenced these decisions. The study highlights that consumers, especially female students, prioritize brands and product quality when deciding to purchase halal products. Consequently, producers of halal products need to prioritize and enhance product quality.

Economic Empowerment through Value-Added Salacca Jam as a Local Potential of Pule Village, Magelang, Center Java Wulandari, Rika; Muzakki, Eki; Umam, Ahmad Syifaul; Astuti, Astuti; Santoso, Eko; Yassari, Elma Ayulian; Fatkhurrozaq, Fatkhurrozaq; Husniyah , La'ali; Erfiyana, Luluk Desti; Ratri, Nagita Setyaning; Salsabila , Shofiyah; Sujono, Rusny Istiqomah
Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v7i1.42902

Pule Village is one of the centers of salacca fruit production with significant potential to be developed into value-added products. However, most of the harvest is still marketed in the form of fresh fruit. This condition causes problems in the form of unstable selling prices, so that the community has not been able to obtain consistent and maximum benefits. This program aims to empower local residents by introducing the processing of salak fruit into jam as a village specialty product, which is expected to add value to the salak product itself. The methods used include observation, socialization, direct training, and mentoring with participants from women's and youth groups. The training focused on hygienic processing techniques, recipe standardization, packaging, and marketing. The results of the study show that participants acquired practical skills in producing salak jam with consistent taste and quality, as well as increased awareness of value-added processing and entrepreneurship. This initiative demonstrates that local agricultural potential can be transformed into sustainable economic opportunities if supported by appropriate training and community involvement.

The Influence of Fear of Missing Out (FOMO), Lifestyle and Sharia Financial Literacy on Impulse Buying Sharia Fashion Jelena Ika Setiyawati; Febrian Wahyu Wibowo; Baiq Ismiati; Rusny Istiqomah Sujono
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2026): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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The needs of today's society are very diverse, especially in the sharia fashion industry. In addition to basic needs, the rapidly growing modern phenomenon is driven by psychological and social factors. The development of the sharia fashion industry has given rise to various model trends in society. This raises concerns in consumer behavior, namely impulse buying. This study aims to analyze the effect of Fear of Missing Out (FOMO), lifestyle, and sharia financial literacy on impulse buying sharia fashion. Through a quantitative approach, data were obtained from 130 respondents with the criteria of having an interest in sharia fashion using a purposive sampling technique. The analysis method used is multiple linear regression. The results of the study concluded that Fear of Missing Out (FOMO), lifestyle, and sharia financial literacy on impulse buying sharia fashion simultaneously have a significant effect on purchasing decisions. Partially, Fear of Missing Out (FOMO) and lifestyle have a positive and significant effect, while sharia financial literacy shows a significant negative effect. These findings provide implications for consumers to improve sharia financial literacy in order to control impulse buying behavior caused by FOMO and lifestyle. Kebutuhan masyarakat saat ini sangatlah beragam, khususnya dalam industri sharia fashion. Selain kebutuhan dasar, fenomena modern yang berkembang pesat yang didorong oleh faktor psikologis dan sosial. Berkembangnya industri sharia fashion ini memunculkan berbagai tren model di masyarakat. Hal ini memberikan kekhawatiran dalam perilaku konsumen, yaitu impulse buying. Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FOMO), lifestyle, dan sharia financial literacy terhadap impulse buying sharia fashion. Melalui pendekatan kuantitatif, data diperoleh dari 130 responden dengan kriteria memiliki ketertarikan terhadap sharia fashion dengan menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah regresi linear berganda. Hasil penelitian menyimpulkan bahwa Fear of Missing Out (FOMO), lifestyle, dan sharia financial literacy terhadap impulse buying sharia fashion secara simultan berpengaruh signifikan terhadap keputusan pembelian. Secara parsial, Fear of Missing Out (FOMO) dan lifestyle memiliki pengaruh positif dan signifikan, sedangkan sharia financial literacy menunjukan pengaruh negatif signifikan. Temuan ini memberikan implikasi bagi konsumen untuk meningkatkan literasi keuangan syariah guna mengontrol perilaku impulse buying yang disebabkan oleh FOMO dan lifetsyle.

The Influence of Fear of Missing Out (FOMO), Lifestyle and Sharia Financial Literacy on Impulse Buying Sharia Fashion Jelena Ika Setiyawati; Febrian Wahyu Wibowo; Baiq Ismiati; Rusny Istiqomah Sujono
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2026): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar

The needs of today's society are very diverse, especially in the sharia fashion industry. In addition to basic needs, the rapidly growing modern phenomenon is driven by psychological and social factors. The development of the sharia fashion industry has given rise to various model trends in society. This raises concerns in consumer behavior, namely impulse buying. This study aims to analyze the effect of Fear of Missing Out (FOMO), lifestyle, and sharia financial literacy on impulse buying sharia fashion. Through a quantitative approach, data were obtained from 130 respondents with the criteria of having an interest in sharia fashion using a purposive sampling technique. The analysis method used is multiple linear regression. The results of the study concluded that Fear of Missing Out (FOMO), lifestyle, and sharia financial literacy on impulse buying sharia fashion simultaneously have a significant effect on purchasing decisions. Partially, Fear of Missing Out (FOMO) and lifestyle have a positive and significant effect, while sharia financial literacy shows a significant negative effect. These findings provide implications for consumers to improve sharia financial literacy in order to control impulse buying behavior caused by FOMO and lifestyle. Kebutuhan masyarakat saat ini sangatlah beragam, khususnya dalam industri sharia fashion. Selain kebutuhan dasar, fenomena modern yang berkembang pesat yang didorong oleh faktor psikologis dan sosial. Berkembangnya industri sharia fashion ini memunculkan berbagai tren model di masyarakat. Hal ini memberikan kekhawatiran dalam perilaku konsumen, yaitu impulse buying. Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FOMO), lifestyle, dan sharia financial literacy terhadap impulse buying sharia fashion. Melalui pendekatan kuantitatif, data diperoleh dari 130 responden dengan kriteria memiliki ketertarikan terhadap sharia fashion dengan menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah regresi linear berganda. Hasil penelitian menyimpulkan bahwa Fear of Missing Out (FOMO), lifestyle, dan sharia financial literacy terhadap impulse buying sharia fashion secara simultan berpengaruh signifikan terhadap keputusan pembelian. Secara parsial, Fear of Missing Out (FOMO) dan lifestyle memiliki pengaruh positif dan signifikan, sedangkan sharia financial literacy menunjukan pengaruh negatif signifikan. Temuan ini memberikan implikasi bagi konsumen untuk meningkatkan literasi keuangan syariah guna mengontrol perilaku impulse buying yang disebabkan oleh FOMO dan lifetsyle.

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