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All Journal El Dinar Jurnal Ilmiah Ekonomi Islam AL ISHLAH Jurnal Pendidikan Jurnal Studi Komunikasi Shirkah: Journal of Economics and Business JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdi Insani ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA SYARIAH : Journal of Economic Studies Al-Infaq: Jurnal Ekonomi Islam Jurnal Riset Multidisiplin Edukasi Journal of Islamic Economic and Law (JIEL)
Rusny Istiqomah Sujono
Program Studi Ekonomi Syariah Universitas Alma Ata Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Maintaining sustainable use of the Indonesian telecommunications provider Rusny Istiqomah Sujono; Ardy Wibowo; Defia Ifsantin Maula; Amalia Siti Khodijah; Nik Nor Allia; Qori Dewi Trisnawati; Rita Puspita Sari
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.6246

Abstract

This research investigates customer behaviour in the Indonesian telecommunications sector using Structural Equation Modelling with Partial Least Squares (SEM-PLS) analysis. Surveying 101 respondents, the study explores the relationships between service quality, service attributes, pricing, satisfaction, and customer intentions to reuse telecom products. Key insights include the significant influence of competitive pricing (price value) on customer retention (continuance to use). Interestingly, customer satisfaction doesn't directly impact the continuance of use, suggesting other factors like network quality might be more pivotal. However, customer satisfaction enhances price value, emphasising its role in perceived service value. Additionally, service quality is a significant determinant of customer satisfaction, and service attributes play a crucial role in shaping perceived value and satisfaction levels. Overall, this research offers valuable insights and strategic recommendations for telecom companies in the Indonesian market, emphasising pricing, service quality, and network attributes as key drivers of customer behaviour.
The Effect of Relationship Quality on Continuity in the Use of Sharia M-Banking: The Role of Access Convenience, Service Quality and Structure Assurance Wibowo, Ardy; Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Wibisono, Dimas; Khasanah, Uswatun
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 7 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v7i2.7265

Abstract

Abstrak This research delves into the impact of relationship quality (RQ) on the ongoing utilization of sharia mobile banking (m-banking). The study draws upon the Theory of Planned Behaviour (TPB) and past behaviour as theoretical frameworks to examine how sustainability attitudes influence the use of m-banking, considering the quality of customer relationships with banks in determining sustainable intentions in sharia m-banking usage. Employing a quantitative approach, the research involves data collection, interpretation, and presentation based on a sample of 100 sharia m-banking users in the Special Region of Yogyakarta, using Snowball Sampling. Questionnaires were distributed for data collection, and the analysis utilized the Structural Equation Modelling (SEM) method with the Partial Least Square (PLS) program. The findings support all four hypotheses, indicating significant effects on sustainability intentions in sharia m-banking usage. The study also conducted mediation testing, revealing that variables such as Access Convenience and Service Quality do not directly impact sustainability intentions. Instead, a good-quality relationship with the provider is essential for sustainable intentions in sharia m-banking, while the Structural Assurance variable directly influences sustainable intentions without necessitating a high-quality relationship with the bank. Penelitian ini menyelidiki dampak kualitas hubungan (RQ) terhadap pemanfaatan mobile banking (m-banking) syariah yang sedang berlangsung. Studi ini mengacu pada Theory of Planned Behavior (TPB) dan perilaku masa lalu sebagai kerangka teoritis untuk menguji bagaimana sikap keberlanjutan mempengaruhi penggunaan m-banking syariah, dengan mempertimbangkan kualitas hubungan nasabah dengan bank dalam menentukan niat berkelanjutan dalam penggunaan m-banking syariah. Dengan menggunakan pendekatan kuantitatif, penelitian ini melibatkan pengumpulan, interpretasi, dan penyajian data berdasarkan sampel 100 pengguna m-banking syariah di Daerah Istimewa Yogyakarta, dengan menggunakan Snowball Sampling. Kuesioner disebar untuk pengumpulan data, dan analisisnya menggunakan metode Structural Equation Modeling (SEM) dengan program Partial Least Square (PLS). Temuan ini mendukung keempat hipotesis, yang menunjukkan dampak signifikan terhadap niat keberlanjutan dalam penggunaan m-banking syariah. Studi ini juga melakukan pengujian mediasi, yang menunjukkan bahwa variabel seperti Kenyamanan Akses dan Kualitas Layanan tidak berdampak langsung terhadap niat keberlanjutan. Sebaliknya, hubungan berkualitas baik dengan penyedia layanan sangat penting untuk niat berkelanjutan dalam m-banking syariah, sedangkan variabel Jaminan Struktural secara langsung mempengaruhi niat berkelanjutan tanpa memerlukan hubungan berkualitas tinggi dengan bank.
Pengaruh Sertifikasi Halal Self Declare, Branding, Kreativitas Produk Terhadap Keberhasilan Usaha Kuliner di Teras Malioboro Yogyakarta Afifah, Nada; Kamal, Al Haq; Istiqomah Sujono, Rusny; Yunadi, Ahmad
Journal of Islamic Economic and Law (JIEL) Vol. 2 No. 2 (2025): JIEL : Journal of Islamic Economic and Law
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jiel.v2i2.1873

Abstract

The culinary industry in Teras Malioboro Yogyakarta is growing rapidly along with the increasing halal tourism. Halal certification self-declare, branding, and product creativity are important factors that influence the success of culinary businesses in facing competition and meeting Muslim consumer preferences. This study aims to analyze the effect of halal certification halal self-declaration, branding, and product creativity on the success of culinary businesses in the Malioboro Terrace area of Yogyakarta. The approach approach used is quantitative with multiple linear regression analysis method. Data obtained through distributing questionnaires to 40 culinary business actors who have met certain criteria, such as having culinary business actors who have met certain criteria, such as already having self-declare halal certification and operating for at least one year. The results The analysis shows that the variables of self-declare halal certification, branding, and product creativity partially and simultaneously have a significant effect on business success. Halal certification provides legal certainty and increase consumer confidence. Strong branding contributes to product product differentiation, while product creativity drives innovation and competitive advantage. These findings provide important implications for culinary venture, local governments, and other stakeholders in formulating strategies for the development of sharia-based development of sharia value-based culinary businesses in the leading tourist areas of Yogyakarta.
THE INFLUENCE OF E-SERVICE QUALITY, PROMOTIONS, HALAL LIFESTYLE, AND ISLAMIC BRANDING ON DECISIONS TO PURCHASE HALAL PRODUCTS IN E-COMMERCE (CASE STUDY ON SHOPEE BAROKAH FEATURE) Madyaning Sri Utami; Febrian Wahyu Wibowo; Al-Haq Kamal; Rusny Istiqomah Sujono
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.621

Abstract

This study aims to examine the influence of e-service quality, promotions, halal lifestyle, and Islamic branding on purchase decisions of halal products through the Shopee Barokah feature. Using a quantitative approach, data were collected from 100 respondents selected through purposive sampling. The analysis method employed is multiple linear regression. The results reveal that e-service quality and halal lifestyle have a positive and significant effect on purchase decisions. However, promotions and Islamic branding do not significantly influence purchase decisions. These findings suggest that Muslim consumers are more influenced by service quality and lifestyle compatibility with Islamic values than by promotional strategies or religious branding alone. This study provides practical implications for e-commerce platforms in enhancing service quality and aligning their offerings with the values of Muslim consumers.
The Influence of Customer Experience and E-Service Quality on LinkAja Syariah Users' E-Loyalty with E-Customer Satisfaction as an Intervening Variable Verdiana, Maishifa Avis; Yunadi, Ahmad; Salam, Abdul; Sujono, Rusny Istiqomah
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 2 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i2.8512

Abstract

This research aims to analyze the influence of Customer Experience and E-Service Quality on E-Loyalty of LinkAja Syariah users in Indonesia, with E-Customer Satisfaction as an intervening variabel. The sample used consisted of 100 LinkAja Syariah user respondents who had actively used the application in the last six months and were over 17 years old, who were selected using a nonprobability sampling technique, namely purposive sampling. The collected data was then analyzed using the Partial Least Squares method with the SmartPLS 4.1.0.6 Software application. The research results show that Customer Experience does not have a significant effect on E-Loyalty, but has a positive and significant effect on E-Customer Satisfaction. On the other hand, E-Service Quality is proven to have a positive and significant influence on E-Loyalty and E-Customer Satisfaction. Apart from that, E-Customer Satisfaction has also been proven to have a positive and significant effect on E-Loyalty, and acts as an intervening variabel that mediates the influence of Customer Experience and E-Service Quality on E-Loyalty.
Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities Sudarsono, Heri; Ash Shidiqie, Jannahar Saddam; Ardiami, Kinanthi Putri; Sujono, Rusny Istiqomah; Suciningtias, Siti Aisiyah; Fitriyani, Yeni; Khasanah, Miftakhul; Ikawati, Retty; Rahmi, Asri Noer
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art1

Abstract

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.
INOVASI ONIGIRI SEHAT DARI IKAN KEMBUNG SEBAGAI UPAYA PENCEGAHAN STUNTING: STUDI KASUS DI DESA KALIRANDUGEDE Sujono, Rusny Istiqomah; Janah, Miftakhul; Ramadhan, Rizki; Nurpratiwi, Ela Dwi; Ngizzah, Nailul; Hermawan, Aris; Nurfaedah, Nurfaedah; Mutaqin, Fatih; Nurjanah, Siti; Fadhila, Nurma; Tirsardewi, Sartika; Ratnasari, Dwi; Emilda, Yufa
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2106

Abstract

Stunting is a chronic nutritional problem that affects toddlers' growth, particularly when their height does not align with age standards. In Indonesia, the prevalence of stunting in 2022 was 21.6%, still above the WHO standard of 20%. In response, Alma Ata University, through the Real Work Lecture (KKN) Program, implemented a community-based intervention in Kalirandugede Village, Kendal, to reduce stunting rates. This program combines nutrition education and utilization of local potential with a participatory approach. One of the main activities is counseling on the importance of consuming animal protein, especially mackerel, which is rich in nutrition and affordable. Additionally, this program presents "Onigizi," an innovative mackerel-based onigiri that serves as a healthy alternative for families. This activity involves PKK mothers who are agents of change in their communities. Through demonstrations and direct practice, participants gain knowledge about the importance of balanced nutrition as well as skills in utilizing local food ingredients to prevent stunting. The program evaluation showed active participation and enthusiasm from participants in understanding stunting prevention and applying the knowledge gained. In conclusion, this program has not only succeeded in raising public awareness of the importance of nutrition but also offers practical solutions based on local potential. Other regions can replicate this approach as an innovative and sustainable model for eradicating stunting.
Co-Authors AA Sudharmawan, AA Abdullah Yahya Abi Suryono Afifah, Nada Ahmad Salim Al Haq Kamal Al-Haq Kamal Ambar Musoffi Ardiami, Kinanthi Putri Ardy Wibowo Arifki Giansyah Ash Shidiqie, Jannahar Saddam Baiq Ismiati Baiq Ismiati Defia Ifsantin Maula Dwi Ratnasari Emilda, Yufa Fadhila, Nurma Febrian Wahyu Wibowo Fitriyani, Yeni Heri Sudarsono Hermawan, Aris Ikawati, Retty Ismiati, Baiq Khodijah, Amalia Siti Kusumawardani, Nurul Madyaning Sri Utami Meutia Layli Miftakhul Janah Miftakhul Khasanah Mu’inan Rafi Muh. Mustakim Muhammad Dimas Setiawan Mutaqin, Fatih Mu’inan Rafi Ngizzah, Nailul Nik Nor Allia Nurfaedah Nurfaedah, Nurfaedah Nurpratiwi, Ela Dwi Qori Dewi Trisnawati Rahmi, Asri Noer Rita Puspita Sari Rizki Ramadhan Rosa Nikmatul Fajri Sembiring, Rinawati Siti Aisiyah Suciningtias Siti Nurjanah Tirsardewi, Sartika Tri Rochmadi Verdiana, Maishifa Avis Wahyudi, Andi Wibisono, Dimas Wibowo, Febrian Wahyu Wiyandi, Wawan Yulinda Kurniasari Yunadi, Ahmad Yunadi, Ahmad