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All Journal El Dinar Jurnal Ilmiah Ekonomi Islam AL ISHLAH Jurnal Pendidikan Jurnal Studi Komunikasi Shirkah: Journal of Economics and Business JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdi Insani ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Riset Multidisiplin Edukasi PESHUM Journal of Islamic Economic and Law (JIEL) Al-Infaq : Jurnal Ekonomi Islam
Rusny Istiqomah Sujono
Program Studi Ekonomi Syariah Universitas Alma Ata Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE OF E-SERVICE QUALITY, PROMOTIONS, HALAL LIFESTYLE, AND ISLAMIC BRANDING ON DECISIONS TO PURCHASE HALAL PRODUCTS IN E-COMMERCE (CASE STUDY ON SHOPEE BAROKAH FEATURE) Madyaning Sri Utami; Febrian Wahyu Wibowo; Al-Haq Kamal; Rusny Istiqomah Sujono
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.621

Abstract

This study aims to examine the influence of e-service quality, promotions, halal lifestyle, and Islamic branding on purchase decisions of halal products through the Shopee Barokah feature. Using a quantitative approach, data were collected from 100 respondents selected through purposive sampling. The analysis method employed is multiple linear regression. The results reveal that e-service quality and halal lifestyle have a positive and significant effect on purchase decisions. However, promotions and Islamic branding do not significantly influence purchase decisions. These findings suggest that Muslim consumers are more influenced by service quality and lifestyle compatibility with Islamic values than by promotional strategies or religious branding alone. This study provides practical implications for e-commerce platforms in enhancing service quality and aligning their offerings with the values of Muslim consumers.
The Influence of Customer Experience and E-Service Quality on LinkAja Syariah Users' E-Loyalty with E-Customer Satisfaction as an Intervening Variable Verdiana, Maishifa Avis; Yunadi, Ahmad; Salam, Abdul; Sujono, Rusny Istiqomah
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 2 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i2.8512

Abstract

This research aims to analyze the influence of Customer Experience and E-Service Quality on E-Loyalty of LinkAja Syariah users in Indonesia, with E-Customer Satisfaction as an intervening variabel. The sample used consisted of 100 LinkAja Syariah user respondents who had actively used the application in the last six months and were over 17 years old, who were selected using a nonprobability sampling technique, namely purposive sampling. The collected data was then analyzed using the Partial Least Squares method with the SmartPLS 4.1.0.6 Software application. The research results show that Customer Experience does not have a significant effect on E-Loyalty, but has a positive and significant effect on E-Customer Satisfaction. On the other hand, E-Service Quality is proven to have a positive and significant influence on E-Loyalty and E-Customer Satisfaction. Apart from that, E-Customer Satisfaction has also been proven to have a positive and significant effect on E-Loyalty, and acts as an intervening variabel that mediates the influence of Customer Experience and E-Service Quality on E-Loyalty.
Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities Sudarsono, Heri; Ash Shidiqie, Jannahar Saddam; Ardiami, Kinanthi Putri; Sujono, Rusny Istiqomah; Suciningtias, Siti Aisiyah; Fitriyani, Yeni; Khasanah, Miftakhul; Ikawati, Retty; Rahmi, Asri Noer
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art1

Abstract

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.
INOVASI ONIGIRI SEHAT DARI IKAN KEMBUNG SEBAGAI UPAYA PENCEGAHAN STUNTING: STUDI KASUS DI DESA KALIRANDUGEDE Sujono, Rusny Istiqomah; Janah, Miftakhul; Ramadhan, Rizki; Nurpratiwi, Ela Dwi; Ngizzah, Nailul; Hermawan, Aris; Nurfaedah, Nurfaedah; Mutaqin, Fatih; Nurjanah, Siti; Fadhila, Nurma; Tirsardewi, Sartika; Ratnasari, Dwi; Emilda, Yufa
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2106

Abstract

Stunting is a chronic nutritional problem that affects toddlers' growth, particularly when their height does not align with age standards. In Indonesia, the prevalence of stunting in 2022 was 21.6%, still above the WHO standard of 20%. In response, Alma Ata University, through the Real Work Lecture (KKN) Program, implemented a community-based intervention in Kalirandugede Village, Kendal, to reduce stunting rates. This program combines nutrition education and utilization of local potential with a participatory approach. One of the main activities is counseling on the importance of consuming animal protein, especially mackerel, which is rich in nutrition and affordable. Additionally, this program presents "Onigizi," an innovative mackerel-based onigiri that serves as a healthy alternative for families. This activity involves PKK mothers who are agents of change in their communities. Through demonstrations and direct practice, participants gain knowledge about the importance of balanced nutrition as well as skills in utilizing local food ingredients to prevent stunting. The program evaluation showed active participation and enthusiasm from participants in understanding stunting prevention and applying the knowledge gained. In conclusion, this program has not only succeeded in raising public awareness of the importance of nutrition but also offers practical solutions based on local potential. Other regions can replicate this approach as an innovative and sustainable model for eradicating stunting.
Pengaruh Religiusitas, Pengetahuan Produk, Kualitas Pelayanan Dan Kinerja Karyawan Terhadap Kepuasan Pelanggan Di Supermarket Syariah Studi Kasus Pamella Delapan Supermarket Kota Yogyakarta Rahmi, Sakinatul; Al-Haq Kamal; Rusny Istiqomah Sujono; Ahmad Yunadi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.12753

Abstract

Pengaruh Religiusitas, Pengetahuan Produk, Kualitas Pelayanan, dan Kinerja Karyawan terhadap Kepuasan Pelanggan di Supermarket Syariah (Studi Kasus Pamella Delapan Supermarket Kota Yogyakarta),Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas, pengetahuan produk, kualitas pelayanan, dan kinerja karyawan terhadap kepuasan pelanggan di Pamella Delapan Supermarket Yogyakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner terhadap 100 responden. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 25.Hasil penelitian menunjukkan bahwa religiusitas, pengetahuan produk, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan kinerja karyawan tidak berpengaruh signifikan. Secara simultan, keempat variabel memberikan kontribusi sebesar 80,7% terhadap kepuasan pelanggan
The Effect of Relationship Quality on Continuity in the Use of Sharia M-Banking: The Role of Access Convenience, Service Quality and Structure Assurance Wibowo, Ardy; Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Wibisono, Dimas; Khasanah, Uswatun
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 7 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v7i2.7265

Abstract

Abstrak This research delves into the impact of relationship quality (RQ) on the ongoing utilization of sharia mobile banking (m-banking). The study draws upon the Theory of Planned Behaviour (TPB) and past behaviour as theoretical frameworks to examine how sustainability attitudes influence the use of m-banking, considering the quality of customer relationships with banks in determining sustainable intentions in sharia m-banking usage. Employing a quantitative approach, the research involves data collection, interpretation, and presentation based on a sample of 100 sharia m-banking users in the Special Region of Yogyakarta, using Snowball Sampling. Questionnaires were distributed for data collection, and the analysis utilized the Structural Equation Modelling (SEM) method with the Partial Least Square (PLS) program. The findings support all four hypotheses, indicating significant effects on sustainability intentions in sharia m-banking usage. The study also conducted mediation testing, revealing that variables such as Access Convenience and Service Quality do not directly impact sustainability intentions. Instead, a good-quality relationship with the provider is essential for sustainable intentions in sharia m-banking, while the Structural Assurance variable directly influences sustainable intentions without necessitating a high-quality relationship with the bank. Penelitian ini menyelidiki dampak kualitas hubungan (RQ) terhadap pemanfaatan mobile banking (m-banking) syariah yang sedang berlangsung. Studi ini mengacu pada Theory of Planned Behavior (TPB) dan perilaku masa lalu sebagai kerangka teoritis untuk menguji bagaimana sikap keberlanjutan mempengaruhi penggunaan m-banking syariah, dengan mempertimbangkan kualitas hubungan nasabah dengan bank dalam menentukan niat berkelanjutan dalam penggunaan m-banking syariah. Dengan menggunakan pendekatan kuantitatif, penelitian ini melibatkan pengumpulan, interpretasi, dan penyajian data berdasarkan sampel 100 pengguna m-banking syariah di Daerah Istimewa Yogyakarta, dengan menggunakan Snowball Sampling. Kuesioner disebar untuk pengumpulan data, dan analisisnya menggunakan metode Structural Equation Modeling (SEM) dengan program Partial Least Square (PLS). Temuan ini mendukung keempat hipotesis, yang menunjukkan dampak signifikan terhadap niat keberlanjutan dalam penggunaan m-banking syariah. Studi ini juga melakukan pengujian mediasi, yang menunjukkan bahwa variabel seperti Kenyamanan Akses dan Kualitas Layanan tidak berdampak langsung terhadap niat keberlanjutan. Sebaliknya, hubungan berkualitas baik dengan penyedia layanan sangat penting untuk niat berkelanjutan dalam m-banking syariah, sedangkan variabel Jaminan Struktural secara langsung mempengaruhi niat berkelanjutan tanpa memerlukan hubungan berkualitas tinggi dengan bank.
OPTIMASI PENDAPATAN UMKM MELALUI PLATFORM DIGITAL MARKETING DUSUN MUNGKID, MAGELANG Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Kamal, Al Haq; Salam, Abdul; Ismiati, Baiq; Yunadi, Ahmad; Layli, Meutia; Giansyah, Arifki
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1253

Abstract

Technological advances encourage various types of elements of society, including the MSME business element. The convenience presented by technology influences the development of a business that initially only operated in the offline realm, but is now starting to move into the digital realm. This trend shift must of course be balanced by the ability and understanding of the community, especially MSMEs. One of the most important areas is marketing which has now shifted to using digital media with various conveniences offered, MSME players must follow these developments in order to be able to compete with other business actors. This activity was carried out with the aim of providing in-depth understanding and expertise to MSME players in the field of digital marketing and increasing MSME income through digital platforms. During the implementation of the event, several problems were discovered, such as a lack of public understanding about digital marketing, low motivation to run a business, young people's indifference to the MSME industry, difficulty in visual design creativity and uneven banking payments, these problems made the development of MSMEs not optimal. It is hoped that there will be a similar agenda to provide continuous training so that the MSME industry continues to grow.
PENGARUH RELIGIUSITAS TERHADAP WIRAUSAHA MUSLIM MUDA Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah
Al-Infaq: Jurnal Ekonomi Islam Vol. 12 No. 2 (2021): SEPTEMBER
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kesuksesan sebuah bisnis sangat bergantung dengan bagaimana cara pemilik bisnis menjalankan operasional bisnisnya. Tentunya setiap pebisnis memiliki cara dan metode yang berbeda beda dalam menjalankan bisnisnya. Perbedaan seorang pebisnis dalam menjalankan operasioal bisnisnya di pengaruhi oleh banyak faktor salah satunya adalah faktor religiusitas. Faktor religiusitas, agama dan sesuatu yang di percayai oleh seseorang akan mempengaruhi bagaimana sikap orang tersebut. Antara bisnis yang satu dengan bisnis yang lain tentu tidak akan pernah sama, ketidaksamaan terdapat dalam berbagai aspek seperti pelayana terhadap konsumen, pembuatan produk, pelayanan purna jual dan berbagai macam aspek dalam sebuah bisnis. Perbedaan perbedaan yang ada tentunya dipengaruhi oleh cara pemilik bisnis menjalankan bisnisnya sesuai sikap yang dimiliki pebisnis tersebut. Dalam penelitian ini berfokus pada pengarus religiusitas terhadap seorang pengusaha yang tentunya sikap pengusahaakan berpengaruh pada bisnis yang dijalaninya. Berdasarkan Uji yang dilakukan peneliti mendapati bahwa faktor religiusitas sangat berpengaruh pada sikap seorang wirausaha.
DOES IT PAY TO BE TECHNICALLY EFFICIENT? EFFICIENCY AND PROFITABILITY IN INDONESIAN ISLAMIC RURAL BANKS WITH CONTROL VARIABLE MACRO ECONOMICS AND BANK CHARACTERISTICS Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Layli, Meutia; Afifah, Afina Ayu
Al-Infaq: Jurnal Ekonomi Islam Vol. 13 No. 1 (2022): MARET
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BPRS is part of the banking system which has become large enough for Indonesia's economy, which tend to have more actively market their products in traditional markets or in the village, from the results of these remittances bank profit or advantage. With pengefektifan in gathering together and channelling of funds then it will get the maximum profit. Therefore this research aims to analyze the effect of efficiency and profitability of the BPRS in Indonesia. This research analysis tools using a Random Effect Regression (GLS) and use the data panel the secondary data obtained from Bank Indonesia audit of financial reports to see the big profitability is influenced by efficiency. This research uses elements of the crosssectional reflected by different banks in Indonesia and time series element reflected in the period in the period 2010-2016 in Indonesia. The findings in this study said that influential positive Efficiency significantly to the level of profitability of the BPRS in Indonesia.
Co-Authors AA Sudharmawan, AA Abdullah Yahya Abi Suryono Afifah, Afina Ayu Afifah, Nada Ahmad Salim Al Haq Kamal Al-Haq Kamal Ambar Musoffi Ardiami, Kinanthi Putri Ash Shidiqie, Jannahar Saddam Baiq Ismiati Defia Ifsantin Maula Dwi Ratnasari Emilda, Yufa Fadhila, Nurma Febrian Wahyu Wibowo Fitriyani, Yeni Giansyah, Arifki Heri Sudarsono Hermawan, Aris Ikawati, Retty Ismiati, Baiq Khodijah, Amalia Siti Kusumawardani, Nurul Madyaning Sri Utami Meutia Layli Miftakhul Janah Miftakhul Khasanah Mu’inan Rafi Muh. Mustakim Muhammad Dimas Setiawan Muhammad Luthfi Mutaqin, Fatih Mu’inan Rafi Ngizzah, Nailul Nik Nor Allia Nurfaedah Nurfaedah, Nurfaedah Nurpratiwi, Ela Dwi Qori Dewi Trisnawati Rahmi, Asri Noer Rahmi, Sakinatul Rita Puspita Sari Rizki Ramadhan Rosa Nikmatul Fajri Sembiring, Rinawati Siti Aisiyah Suciningtias Siti Nurjanah Tirsardewi, Sartika Tri Rochmadi Verdiana, Maishifa Avis Wahyudi, Andi Wibisono, Dimas Wibowo, Ardy Wibowo, Febrian Wahyu Wiyandi, Wawan Yulinda Kurniasari Yunadi, Ahmad Yunadi, Ahmad