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All Journal Aptisi Transactions on Technopreneurship (ATT) Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Midwifery Research Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Abdimas Maduma Midwifery Journal International Journal of Economics and Management Research
SIMANJUNTAK, MARKUS DODDY
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Renewal Challenges To The Product Development Level Of Rural Banks SUNDAY ADE SITORUS; Simanjuntak, Markus Doddy; Sitorus, Sunday Ade
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i1.208

Abstract

Rural Banks has a very big opportunity in its development in the future, especially seen from the increasing people's financial market in Indonesia. Rural Banks make a means of financial needs in the management of households, both to overcome basic risks and risks to the assets owned. This research discusses in depth the challenges to the development of Rural Banks in Indonesia and discusses the opportunities and challenges of product modification in Rural Banks in Indonesia. This research uses library research or commonly called literature review, relying on a descriptive approach. The data used is in the form of writing, words, pictures, and there is no element of numbers. The results of the research explain that the challenges to the modification of people's products in Indonesia are caused by several things including the global economic downturn, the state of people who are unfamiliar with Rural Banks, inadequate resources and lack of capital.
Empowering Small and Medium Enterprises: The Impact of People's Credit Banks in North Sumatera Simanjuntak, Markus Doddy; Sitorus, Sunday Ade
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i2.209

Abstract

Micro, Small and Medium Enterprises are one of the components of business that have a large enough role in creating jobs in Indonesia, and advancing the economy. MSMEs have a strategic role in driving national economic development. People's credit banking efforts in developing the country's economy are to provide financing to the real sector through micro, small and medium enterprises. Along with the government's attention to the development of MSMEs in Indonesia, Rural Banks have also participated in empowering MSMEs, providing support with various strategies, such as by establishing micro-financing service centers such as MSME outlets or MSME centers,
PENGARUH PEMBERIAN KREDIT USAHA RAKYAT DAN LOKASI USAHA TERHADAP PENDAPATAN USAHA: STUDI KASUS UMKM PADA BIDANG FASHION DI KOTA SIBOLGA Br Siringoringo, Magdalena Judika; Simanjuntak, Markus Doddy; Nababan, Tonggam Sihol; Sianipar, Gloria J.; Sari Nainggolan, Erni Yuli
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3575

Abstract

This study aims to determine the effect of the provision of People's Business Credit and Business Location on the Income of MSMEs in the fashion sector in Sibolga City. The independent variables are People's Business Credit and Business Location. While the dependent variable is Business Income. This study uses quantitative research. The type of data used in this study is primary data obtained from respondents who filled out the questionnaire, namely MSMEs in the fashion sector in Sibolga City. The sampling technique used is a purposive sampling technique with several criteria, namely: 1) MSMEs that use KUR loans, 2) MSMEs in the fashion sector. The sample of this study was 80 respondents calculated using the lemeshow formula. The tool used for this study used multiple linear regression analysis. The results of the t-test show that People's Business Credit does not have a significant effect on the Income of MSMEs in the fashion sector in Sibolga City. While Business Location has a positive and significant effect on the Income of MSMEs in the fashion sector in Sibolga City. Based on the determination coefficient test, that People's Business Credit and Business Location are able to explain their influence on the Income of MSMEs in the fashion sector in Sibolga City by 20.7%.
Impact of Shopee Promotions on Spontaneous Buying in Pematangsiantar Julyanthry, Julyanthry; Suryati, Lili; Mamadiyarov, Zokir; Silalahi, Marto; Judijanto, Loso; Simanjuntak, Markus Doddy; Baxtishodovich, Sobirov Bobur
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.619

Abstract

This study aims to determine the impulse buying behavior influenced by the Shopee marketplace sales promotion in the Sibatu-batu Block 9 community, Sitalasari, Pematangsiantar city. This study uses a library research design and field research. The sample of this study was 38 people. The types of data used in this study are qualitative and quantitative data, while the data sources consist of primary data and secondary data. Data collection was carried out through interviews, questionnaires, and documentation. The analysis techniques used include normality tests, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study show that sales promotion is good and impulse buying is high, and there is a strong and positive relationship between the two variables. The findings also indicate that variations in impulse buying can be explained by sales promotion, and the hypothesis test confirms that H0 is rejected, meaning that sales promotion significantly affects impulse buying on the Shopee marketplace. Based on these findings, the study suggests that Shopee should consider re-adjusting the minimum purchase requirements to obtain shipping discounts, especially for areas outside Sumatra, in order to improve the effectiveness of sales promotion. Furthermore, to increase impulse buying, Shopee is advised to add time and quantity limits combined with tiered discounts.
Co-Authors Arthur Simanjuntak Barus, Alexander Baxtishodovich, Sobirov Bobur Br Ginting, Setia Arihta Eva Ratna Dewi Farida Sagala Ginting, Kristinawati Br Ginting, Mitha Christina Humaida Hanim Judijanto, Loso Julyanthry, Julyanthry Kalit, Desy R S Lili Suryati Maduwu, Fridawati Mamadiyarov, Zokir Manulang, Rasmi Manurung, Basaria Marto Silalahi Maswita Nababan, Tonggam Sihol Sagala, Lamria Sania, Putri Sari Nainggolan, Erni Yuli Sianipar, Gloria J. Silalahi, Imelda Sarwani Br Simanihuruk, Peran Simanjuntak, Faido M SIMANJUNTAK, GRACESIELA YOSEPHINE Simanjuntak, Vitalia Hanako Murni Simbolon, Marlina Sinaga, Plora Novita situmorang, tetti seriati Sunday Ade Sitorus T. M. Sirait, Ronnie Theresia, Sisca