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Antecedents of Online Repurchase Intention in Indonesia Ignatius Hari Santoso
Sebelas Maret Business Review Vol 2, No 2 (2017): December 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i2.17216

Abstract

Online buying activity is increased along with the increased of internet-based information technology. This gives benefit to online businessman and businesswoman. However, the efforts which should be given are harder than before because of the increasing of online criminality which happened in Indonesia. The objective of this study generally is to reveal the antecedents of online repurchase intention in Indonesia. This study is using 170 respondents who have experience in online purchasing at least one times before. Visual Partial Least Square is used to examine the relationship between constructs. This study concludes that the developed model which used in this study can be used to predict online repurchase intention even several relationships is found not significant. Another conclusion from this study is perceived information quality, perceived service quality, subjective norms, online shopper’s trust, and online shoppers’ satisfaction are the antecedents of online repurchase intention.
EFEKTIFITAS MEDIA SOSIAL SEBAGAI WADAH BERBAGI PENGETAHUAN PADA LINTAS GENERASI Rindang Matoati; Ignatius Hari Santoso
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.449 KB) | DOI: 10.34152/fe.15.1.262-272

Abstract

The purpose of this study is to find out the difference of effectivity of social media as a space to knowledge sharing between X, milenial and Z Generation. Sample used in this research is 60 respondents, which is from 20 X generation, 20 Milenial Generation and 20 Z generation in Semarang. This research  is using Kruskal Wallis method analysis with significany level 0,05.  The results showed that there is significant differences between X, Milenial, and Z generation to using social media as knowledge sharing media
Pembelajaran Daring : Mengejar Prestasi dan Prestise Ignatius Hari Santoso; Meida Rachmawaty
Journal of Sustainable Business Hub Vol. 1 No. 1 (2020): Journal of Sustainable Business Hub
Publisher : Perkumpulan Dosen Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji perbedaan sikap antara mahasiswa dan dosen mengenai pemanfaatan sistem pembelajaran daring di masing – masing perguruan tinggi swasta di Semarang. Metode penelitian yang digunakan adalah survei kuantitatif berbasis kuesioner dengan teknik pengujian hipotesis menggunakan uji Mann Whitney.Mahasiswa dan dosen di beberapa perguruan tinggi swasta di Semarang menjadi responden dalam penelitian ini. Jumlah responden yang digunakan adalah 168 orang dengan response rate sebesar 84% dengan komposisi 96 responden mahasiswa dan 72 responden dari kelompok dosen. Setelah dilakukan uji beda dengan teknik Mann Whitney, penelitian ini membuktikan adanya perbedaan sikap antara mahasiswa dan dosen dalam pemanfaatan sistem pembelajaran daring di masing – masing perguruan tinggi swasta di Semarang. Meskipun kelompok responden dosen enggan untuk terus menggunakan sistem pembelajaran daring, pengambil kebijakan dapat terus menyediakan fasilitas pembelajaran daring di masing – masing kampus dan menyediakan kebijakan mengenai penerapan sistem pembelajaran campuran.
Wardah dan Make Over : Potensi Product Switching berbasis Harga, Kualitas Produk, dan Kelompok Referensi Lucky Khusnul Khotimah; Ignatius Hari Santoso Santoso
Jurnal E-Bis Vol 6 No 1 (2022): Vol. 6 No 1 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i1.901

Abstract

Perubahan penggunaan kosmetik sebelumnya dengan merek Make Over bagi para pekerja wanita yang mengutamakan konsep halal tidaklah mudah, namun riset ini berhasil memberikan ulasan dan gambaran bahwa harga, kualitas yang dipersepsikan serta adanya rekomendasi dari kelompok referensi mampu menciptakan niat untuk melakukan product switching. Bagi produsen merek Make Over, kelompok referensi perlu menjadi perhatian utama karena konstruk tersebut memberikan dampak signifikan terbesar bila dibandingkan dengan kedua konstruk lainnya, yaitu harga dan kualitas yang dipersepsikan.
Pengguna Smartphone Samsung dan Oppo, Loyalkah Mereka? Ignatius Hari Santoso
Media Riset Bisnis & Manajemen Vol. 20 No. 1 (2020): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.257 KB) | DOI: 10.25105/mrbm.v20i1.6118

Abstract

Abstrak  TujuanTujuan dari penelitian ini adalah untuk menguji perbedaan niat untuk melakukan pembelian ulang antara pengguna smartphone merek Samsung dan merek Oppo.Desain/Metodologi/PendekatanPenelitian ini menggunakan model pengujian Mann Whityney untuk menguji hipotesis yang diajukan berdasarkan kuesioner yang telah diisi oleh responden yang dipilih dengan menggunakan metode purposive sampling sebesar 50 responden. Penyebaran kuesioner dilakukan secara self administered di lokasi pusat jual beli telepon selular.Hasil PenelitianPenelitian ini berhasil membuktikan bahwa ada perbedaan niat untuk melakukan pembelian ulang atara pengguna samrtphone merek Samsung dengan Oppo.Keterbaruan/Nilai. Meskipun tidak mempermasalahkan harga, namun apabila ada suatu produk yang mampu memberikan fitur – fitur yang tidak kalah lengkap, dan bahkan dijual dengan harga yang lebih rasional, maka ada kecenderungan konsumen untuk beralih menggunakan merek yang lain. Keywords: smartphone, pembelian ulang, harga yang dipersepsikan
MODEL RETENSI PADA GENERASI Y : KEEP OR LOOSE THEM? Ignatius Hari Santoso
Media Riset Bisnis & Manajemen Vol. 20 No. 2 (2020): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.518 KB) | DOI: 10.25105/mrbm.v20i2.8668

Abstract

Abstract  PurposeThe purpose of this study is to build a model using the construct of a compensation package, work environment and development opportunities which are assumed to be used to increase retention efforts in Y generation.Design/Metodology/ApproachThis study uses partial least square analysis techniques to test the hypothesis proposed based on a questionnaire that has been filled in by respondents who were selected using purposive sampling method of 100 respondents. Questionnaires are distributed self-administered to workers born in 1980 - 2000 and domiciled in Jakarta, Semarang, Bandung and Surabaya.ResultThis study succeeded in proving that the better the compensation package offered and the more comfortable the work environment is felt, the retention of generation Y will increase.Novelty This study generates a new contradiction that providing opportunities for generation Y workers to develop through training, and opportunities to achieve personal goals are not significant enough to help organizational leaders in increasing retention of generation Y workers. Keywords: Y Generation, Retention, Compensation Package, Working Environment
Pengaruh Sales Promotion, Content Marketing, Dan Shopping Lifestyle Content Creator Tiktok Terhadap Keputusan Impulse Buying Pada E-Commerce Shopee Bagas Mahendra Indriawan; Ignatius Hari Santoso
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3368

Abstract

The purpose of this study is to know effect of Sales Promotion, Content Marketing and Shopping Lifestyle content creator TikTok on Impulse Buying. Population in this study are students in the city of Semarang who have shopped at e-commerce Shopee and also have social media Tiktok then sample used in the study was 100 respondents who were taken by purposive sampling. In collecting data in this study using a questionnaire through Google Form, while secondary data using literature study. The tool used in this research is PLS. Based on the test results of the Sales Promotion (X1) variable on Impulse Buying (Y) there is a positive and significant effect with the magnitude of the effect being 0.250. The results of testing the effect of the variable Content Marketing (X2) with Impulse Buying (Y) is that there is a positive and significant effect with the magnitude of the effect is 0.390. The results of testing the effect of the Shopping Lifestyle (X3) variable with Impulse Buying (Y) is that there is a positive and significant effect with the magnitude of the effect being 0.324
Efektivitas Penerapan Strategi Viral Marketing Dalam Pembentukan Keputusan Pembelian Konsumen Galuh Puspaningrum; Ignatius Hari Santoso
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2748

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas penerapan strategi Viral Marketing dalam pembentukan keputusan pembelian konsumen. Variabel independen terdiri atas Viral Marketing dalam Messanger, Message, dan Environment. Variabel dependen adalah keputusan pembelian Warung Mie Gacoan di Semarang. Sampel berjumlah 109 responden diambil menggunakan teknik purposive sampling dengan metode judgement sampling. Analisis yang digunakan diantaranya uji validitas yang hasilnya adalah lebih dari 0,5 yang artinya penelitian ini valid. Uji reliabilitas hasilnya yaitu bahwa semua konstruk dalam penelitian ini memenuhi kriteria reliabel, hal ini dilihat dari nilai composite reliability diatas 0,70, nilai cronbachs alpha diatas 0,60 yang artinya dapat diterima atau konstruk dapat dikatakan reliabel, nilai AVE diatas 0,50 maka konstruk tersebut dikatakan dapat diterima, dan hasil dari pengujian analisis jalur menunjukkan hasil yang signifikan. Kata Kunci: Viral Marketing, keputusan pembelian.
WHISTLEBLOWING PELECEHAN SEKSUAL DI TEMPAT KERJA: DIFERENSIASI ANTARA PRIA DAN WANITA Yovita Mumpuni Hartarini; Sopi; Ignatius Hari Santoso
Jurnal Manajemen Vol. 19 No. 2 (2022): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v19i2.3517

Abstract

The purpose of this study was to examine the effect of job insecurity and organizational citizenship behavior on the intention to become whistleblowing. To obtain sufficient statistical results, this research uses 48 respondents who have knowledge of cases of sexual harassment that occurred in the organization where they work. To examine the relationship between constructs and the potential differences in perceptions that exist, the researchers used a path analysis technique assisted by the Smart PLS version 3. The results showed that the constructs of job insecurity and organizational citizenship behavior had a significant impact in shaping intentions to become whistleblowers in cases of sexual harassment in Indonesia. organization where they work. However, there are differences in perception between male and female workers in reporting these acts of sexual harassment Keywords: sexual harassment; job insecurity; whistleblowing; organizational citizenship behavior
WHISTLEBLOWING PELECEHAN SEKSUAL DI TEMPAT KERJA: DIFERENSIASI ANTARA PRIA DAN WANITA Yovita Mumpuni Hartarini; Sopi; Ignatius Hari Santoso
Jurnal Manajemen Vol. 19 No. 2 (2022): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v19i2.3517

Abstract

The purpose of this study was to examine the effect of job insecurity and organizational citizenship behavior on the intention to become whistleblowing. To obtain sufficient statistical results, this research uses 48 respondents who have knowledge of cases of sexual harassment that occurred in the organization where they work. To examine the relationship between constructs and the potential differences in perceptions that exist, the researchers used a path analysis technique assisted by the Smart PLS version 3. The results showed that the constructs of job insecurity and organizational citizenship behavior had a significant impact in shaping intentions to become whistleblowers in cases of sexual harassment in Indonesia. organization where they work. However, there are differences in perception between male and female workers in reporting these acts of sexual harassment Keywords: sexual harassment; job insecurity; whistleblowing; organizational citizenship behavior