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All Journal JURNAL BISNIS STRATEGI Jurnal Pariwisata Pesona Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Atma Jaya EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Fokus Ekonomi SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Jurnal STIE Semarang (Edisi Elektronik) Sebelas Maret Business Review Jurnal Ekonomi Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Review of Management and Entrepreneurship Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Management and Business Environment (JMBE) Journal of Sustainable Business Hub (JSBH) Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Ekonomi Jurnal Manajemen Journal of Accounting and Finance Management (JAFM) Indonesian Management and Accounting Research Media Riset Bisnis & Manajemen Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Santoso, Ignatius Hari
Universitas STIKUBANK
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Attempt to Boost the Sales through the Adoption of Viral Marketing Strategy Nurulita, Riza Safira; Santoso, Ignatius Hari
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 8 No. 01 (2023): JESPB Edisi April 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v8i01.712

Abstract

Differences in marketing tools due to technological developments allow marketers to customize and use digital platforms, one of which is using of viral marketing strategies. This study confirms the role of viral marketing strategies in Azarine's skincare product purchase intentions and attempts to measure the effectiveness of these strategies on sales. By using 100 respondents spread across different cities in Indonesia via social media, the results proved that viral marketing strategies divided into messenger, messages and environments, can be significant predictors of consumer’s purchase intention. The relationship between the designs was tested by SmartPLS4 with the path analysis technique, showed that increased interaction and product engagement generated interest in purchases and effectively increased sales in the short term
LOGAM MULIA EMAS : ALAT INVESTASI UTAMA BAGI GENERASI SANDWICH ? Hardiyanti, Widhian; Wulandari, Sartika; Santoso, Ignatius Hari
Jurnal Ekonomi Manajemen Vol 7, No 2 (2021): November 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i2.3043

Abstract

This study aims to analyze the differences in attitudes between sandwich generations investing in precious metals in carrying out parenting patterns for parents and children. This research used 67 respondents who specifically consisted of 27 respondents who owned gold as the main investment tool, while the rest were groups of respondents who had investment tools other than gold precious metals through mutual funds.By using the Mann Whitney method, it can be concluded that there are different attitudes in the Sandwich generation who invest in gold and those who invest in other than precious metals in carrying out parenting patterns for parents and children. Furthermore, gold precious metal is not an appropriate investment tool for the sandwich generation because it requires a larger fundraiser and a high level of discipline
Bank Customer Movement Intentions: Development of a Scale Based on the Quality of Customer Experience Clause andi s Success Model Farhan Fauzi; Ignatius Hari Santoso
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.620

Abstract

This research aims to analyze switching intention : scale development based on Klaus customer experience quality and IS Success Model. This research focuses on the variables system quality, information quality, service quality, product experience, moment of truth, and peach of mind. This research uses quantitative methods by processing primary data obtained through questionnaires from 57 people, using simple random techniques or sampling with the Slovin formula. Data obtained using Smartpls 4. The parameters tested in this research are validity test, reliability test, R-Square, and T test. Best on the results of research tests concluded: (1) System quality has significant and positive effect on switching intention, (2) Quality information has significant and positive effect on switching intention, (3) Quality of service has no significant and not positive effect on switching intention, (4) Product experience has no significant and not positive effect on switching intention, (5) Moment of truth has significant and positive effect on switching intention, (6) Peach of mind has significant and positive effect on switching intention.
The Sandwich Generation and Cryptocurrencies: Trust, Product Knowledge and Reference Group as Triggers of Investment Intention Ignatius Hari Santoso; Widhian Hardiyanti; Mulyo Budi Setiawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5153

Abstract

The rise and evolution of Cryptocurrency has been continuous since the launch of Bitcoin in 2009. However, Cryptocurrency as an investment instrument has not been able to attract the attention of young people. Moreover, the legal basis of trading involving Cryptocurrencies still has the potential to change, thus there could be concerns over the legality of Crypto assets as an investment medium. This research seeks to prove the effectiveness of several predictors such as trust, product knowledge and reference groups in shaping the intention to invest in Cryptocurrency. The result is that among the 3 constructs used in the measurement, only the Product Knowledge construct has a significant impact on the formation of intention to invest in Cryptocurrency
Do We Need a Celebrity Endorser? Study based on Source Credibility Model in Intention to Make Investment Widyasari, Suzy; Santoso, Ignatius Hari; Maskur, Ali
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4200

Abstract

We often hear about various cases of fraud or inappropriate investment practices in Indonesia, one of which was carried out by DNA Pro. This study aims to investigate the impact of celebrity endorsers on investment decisions, particularly in the DNA Pro trading robot case, where the total public loss due to the alleged illegal investment is estimated at 97 billion rupiah. Unfortunately, many artists are endorsers and influencers from these various online investment platforms. The number of celebrity endorsers has succeeded in attracting the interest of many potential investors. The method used in this study was a quantitative approach, utilizing the Smart PLS application version 4. Thus, the effectiveness of celebrity endorsers as an attraction is still something to consider. This study aims to reaffirm whether each construct in the Source Credibility Model still significantly influences the formation of product purchase intentions or is only limited to the popularity of the endorser. The findings of this research proved that the intention to purchase investment products can only be formed by the celebrity attractiveness construct alone.
ARTIFICIAL INTELLIGENCE AS A HUMAN SUBSTITUTION? CUSTOMER'S PERCEPTION OF THE CONVERSATIONAL USER INTERFACE IN BANKING INDUSTRY BASED ON UTAUT CONCEPT Bagana, Batara Daniel; Irsad, Moch; Santoso, Ignatius Hari
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1632

Abstract

This study aims to analyze the differences in perceptions between customers of Bank Rakyat Indonesia, Bank Negara Indonesia, and Bank Mandiri regarding the use of the conversational user interface owned by each bank. This study used 58 respondents. By using the Kruskal Wallis technique, it can be concluded that there are differences in perceptions between customers of Bank Rakyat Indonesia, Bank Negara Indonesia and Bank Mandiri who interact using the conversational user interface facility. Even though it is easy to use, the absence of recommendations from the community and family as well as concerns that the chatbot is unable to provide the right information and solutions can have implications for the reluctance of customers to use these facilities in the future
Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison Prataga, Dimas Ikbal; Santoso, Ignatius Hari
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.2384

Abstract

This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality
PERLUASAN PANGSA PASAR PRODUK IKAN ASAP MELALUI DISAIN KEMASAN USAHA MIKRO IKAN ASAP KOTA SEMARANG R.A. Marlien; Lie Liana; Ignatius Hari Santoso; Bambang Suteja; Muhammad Ali Ma'sum
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i1.2241

Abstract

Potensi olahan mangut ikan manyung sebagai daya tarik Kota Samarang akan ditingkatkan menjadi Sentra pengolahan ikan asap dan menjadi salah satu destinasi wisata kota Semarang. Produksi baik secara kuantitas maupun kualitas hasil ikan asap khususnya ikan asap mangut yang sangat besar. Akan tetapi terkendala teknologi pengelolaan hasil produksi dan pengamasan produk akhir yang masih sederhana atau konvensional. Ikan asap yang sudah matang dan siap dijual hanya dibungkus plastik biasa, mengakibatkan ikan asap yang dikemas masih banyak mengandung uap air dan ketahanan produk hanya bertahan kurang lebih 3-5 hari. Kemasan bagi para pengrajin kurang mendapat perhatian penuh karena produk-produk ikan asap yang mereka hasilkan sudah ada pembeli yang menampungnya. Semua produk ikan asap yang dihasilkan pada hari itu semua sudah ada yang membeli. Hal ini yang menyebabkan mitra kurang memperhatikan fungsi dan tujuan kemasan. Para pengarajin kurang meperhatikan cara mengkemas produk olahannya karena mereka beranggapan bahwa setiap hari produksi ikan asap langsung dikirim ke pembeli.Kemasan merupakan salah satu solusi untuk menarik perhatian konsumen karena berhadapan langsung dengan konsumen. Pengemasan juga merupakan proses yang penting pada teknologi pangan. Kemasan utama produk pangan bertujuan untuk mencegah atau mengurangi kerusakan, melindungi produk dari bahaya pencemaran, dan meningkatkan nilai ekonomi produk.
Pengajuan Pinjaman Tanpa Jaminan Pada Generasi Y dan Z: Aturan dan Studi Perbandingan Bank Ritel Perkotaan Febriani, Okky; Hari Santoso, Ignatius
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2534

Abstract

Penelitian ini bertujuan untuk menganalisis pengajuan pinjaman tanpa jaminan pada generasi y dan z aturan dan studi perbandingan bank ritel perkotaan. Penelitian ini berfokus pada variabel kualitas kepercayaan masyarakat, kualitas pelayanan, kualitas tingkat suku bunga, kualitas keputusaan pengambilan kredit. Dalam penelitian ini menggunakan metode kuantitatif dengan mengolah data primer yang didapatkan melalui kuesioner sebanyak 30 orang, menggunakan teknik simple random. Data yang diperoleh menggunakan Smartpls 4. Parameter yang diuji dalam penelitian ini adalah uji validitas, uji reabilitas, uji Mann Whitney, dan uji T. Berdasarkan hasil uji penelitian yang dilakukan: (1) Kualitas kepercayaan masyarakat memiliki perbedaan yang signifikan terhadap tingkat suku bunga, (2) Kualitas layanan tidak berpengaruh secara signifikan terhadap tingkat suku bunga, (3) Keputusan pengambilan kredit memiliki perbedaan yang signifikan terhadap tingkat suku bunga.
ONLINE CUSTOMER EXPERIENCE FOR DIGITAL BANKING CUSTOMERS: RECONFIRMATION OF INFORMATION SYSTEM SUCCESS MODEL Maskur, Ali; Nawatmi, Sri; Santoso, Ignatius Hari
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20605

Abstract

The rapid transformation of the banking industry, driven by advancements in digital technology, has reshaped how banks deliver services and interact with customers. This study investigates the impact of system quality, information quality, and service quality on online customer experience and customer loyalty in the digital banking context. Using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data was collected from 95 respondents who have actively used mobile banking services for over three years. The findings reveal that system quality and information quality significantly influence customer loyalty and online customer experience, while service quality does not have a direct effect on customer loyalty. Similarly, system quality does not significantly affect online customer experience unless paired with other quality dimensions. These results highlight the evolving priorities of digital banking customers, who value efficient, secure, and intuitive platforms over traditional service interactions. The study emphasizes the importance of integrating high system and information quality with personalized and responsive service to enhance the overall customer experience. This research provides theoretical and practical insights for banking institutions aiming to strengthen their digital strategies and foster sustainable customer loyalty in the competitive landscape of digital banking. Keywords: System Quality; Information Quality; Service Quality; Customer Loyalty; Online Customer Experience
Co-Authors Ali Maskur Ali Maskur Annatiqa Rismayanti Bagas Mahendra Indriawan Bambang Sutedjo Bambang Suteja Batara Daniel Bagana Cantika Dewi Purnama Putri Cantika Dewi Purnama Putri Deviyola Kurnia Ramadhani Dina Lusianti Dyah Ayu Rachmawati Dewi Euis Soliha Farhan Fauzi Febriani, Okky Febrianto, Boggy Galuh Puspaningrum Habsy Qorisu Nurhafidz Hardiyanti, Widhian Hartarini, Yovita Mumpuni I Made Sukresna Kartika, Erawati Lie Liana . Lucky Khusnul Khotimah Lutfi Nurcholis Mansyur, Anwar Mas?ud, Fuad Matoati, Rindang Meida Rachmawati Meida Rachmawaty Moch Irsad, Moch Muhaimin Muhaimin Muhammad Ali Ma’sum Mulyo Budi Setiawan Mulyo Budi Setiawan Nurul Syafaah Nurulita, Riza Safira Prataga, Dimas Ikbal R.A. Marlien Retnowati Retnowati Solly Aryza Sopi Sopi Sri Mulyani Sri Nawatmi Sri Yulianto Fajar Pradapa Suharnomo Suharnomo Suzy Widyasari Toto Suharmanto Yovita Mumpuni Hartarini