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SMS GATEWAY IMPLEMENTATION FOR CAR SPARE PARTS INVENTORY AT CV. MOL JAYA Purnama, Laila; Helmiah, Fauriatun; Dermawan, Ari
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 9 No. 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v9i4.2205

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Abstract : CV. MOL JAYA is one of the CVs engaged in providing car spare parts. In terms of spare parts inventory processing in CV. Mol Jaya is still experiencing difficulties, such as not being able to find out the amount of spare parts stock and sales reports that are not optimal, so the cause of work is delayed because they have to wait for parts orders from suppliers. This study aims to manage inventory and speed up the work of employees in overcoming spare parts supply problems in the Warehouse. The method in this study applies Supply Chain Management as for the stages, namely by managing raw materials, production, to distribution to end consumers in the most economical and effective way. The results of this research are in the form of a web-based goods inventory gateway sms application that has been successfully built and running well, as an information system that can assist in inventory management, quantity of spare parts stock and sales reports. The application of Supply Chain Management in a web-based application is very effective for coordinating the relationship between suppliers and CV. Mol Jaya. Keywords : Inventory; Supply Chain Management; SMS gateway Abstrak : CV. MOL JAYA merupakan salah satu CV yang bergerak dibidang menyediakan barang sperepart mobil . Dalam hal pengolahan persedian sparepart di CV. Mol Jaya masih mengalami kesulitan , seperti tidak dapat mengetahui jumlah stok onderdil dan laporan penjualan kurang maksimal , sehingga penyebab pekerjaan tertunda karena harus menunggu pemesanan onderdil dari pemasok. Penelitian ini bertujuan untuk mengelola persedian barang atau inventory dan mempercepat pekerjaan karyawan dalam mengatasi permasalahan persedian sparepart di Gudang. Metode dalam penelitian ini menerapan Supply Chain Management adapun tahapannya yaitu dengan melakukan manajemen terhadap bahan baku, produksi, sampai distribusi kepada konsumen akhir dengan cara yang paling hemat dan efektif. Hasil dari penelitian ini berupa aplikasi sms gateway inventory barang berbasis web yang berhasil dibangun dan berjalan dengan baik, sebagai sistem informasi yang dapat membantu dalam pengelolaan inventory , kuantitas stock suku cadang dan laporan penjualan. Penerapan Supply Chain Management pada aplikasi berbasis web sangat efektif untuk mengkoordinasikan hubungan antara pemasok dan CV. Mol Jaya. Kata Kunci : Persediaan; Manajemen Rantai Pasokan; Gerbang SMS
IMPLEMENTATION OF SUPPLY CHAIN MANAGEMENT FOR PRODUCT MANAGEMENT AT BAKTI JAYA STORE Rahman, Bayu; Helmiah, Fauriatun; Larasati, Mustika Fitri
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 10 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v10i2.2635

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Abstract: Toko Bakti Jaya is one of the shops in Kisaran which is engaged in selling cake and food ingredients. Currently, the store is still managing product inventory manually by recording the number of incoming goods based on order records. Stock counting is done by looking directly at the warehouse, which causes difficulties in accurately monitoring stock and risks of shortages or excess stock. These constraints can affect customer satisfaction and store operations. This study aims to improve the efficiency of product inventory management at Bakti Jaya Stores by implementing a technology-based and information-based Supply Chain Management system. The research method is a qualitative method, with data collection techniques through interviews with informants, conducting field observations, and also obtained from literature studies. This research produces a product stock management information system using Supply Chain Management that connects Bakti Jaya Stores with suppliers to maximize coordination between stores and suppliers, facilitates control of the flow of stock availability in stores, and makes it easier for store owners to make decisions related to purchasing and procuring goods by providing accurate inventory analysis and real-time product stock information. Keywords: management; stock; suppliers; supply chain management  Abstrak: Toko Bakti Jaya adalah salah satu toko yang ada di Kisaran yang bergerak dalam bidang penjualan bahan kue dan makanan. Saat ini, toko tersebut masih mengelola persediaan produk secara manual dengan mencatat jumlah barang masuk berdasarkan catatan pemesanan. Penghitungan stok dilakukan dengan cara melihat langsung gudang, yang menyebabkan kesulitan dalam pengawasan stok secara akurat dan berisiko terjadi kekurangan atau kelebihan stok. Kendala tersebut dapat mempengaruhi kepuasan pelanggan dan operasional toko. Penelitian ini bertujuan untuk meningkatkan efisiensi pengelolaan persediaan produk di Toko Bakti Jaya dengan menerapkan sistem Supply Chain Management berbasis teknologi dan informasi. Metode penelitiannya ialah metode kualitatif, dengan tehnik pengumpulan data melalui wawancara kepada narasumber, melakukan observasi ke lapangan serta juga didapat dari studi literature. Penelitian ini menghasilkan Sistem Informasi pengelolaan stok produk dengan menggunakan Supply Chain Management yang menghubungkan Toko Bakti Jaya dengan para supplier dapat memaksimalkan koordinasi antara toko dengan supplier, memudahkan pengendalian aliran stok ketersediaan barang di toko serta memudahkan pemilik toko membuat keputusan terkait dengaan pembelian dan pengadaan barang dengan menyediakan analisis persediaan yang akurat dan informasi stok produk yang real time. Kata kunci: pengelolaan; stok; supplier; supply chain management
FORECASTING HARVEST RESULTS OF FRESH FRUIT BUNCHES USING THE SES METHOD Kurniawan, Ahmad; Helmiah, Fauriatun; Yuma, Febby Madonna
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 10 No. 4 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v10i4.3075

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Abstract: PT. Perkebunan Nusantara IV (Persero) Tinjowan is a state-owned enterprise unit operating in the palm oil plantation industry. In an effort to increase production, the plantation company aims to enhance production efficiency so that palm oil product prices become more competitive by determining harvest yields. The company's harvest yield estimation still uses a traditional approach based on the average bunch weight (BJR), considering the year of planting and the planting area. However, this technique is less effective and efficient. If the company's estimates are incorrect, it can potentially lead to losses or increased production budgets. The purpose of this research is to obtain a comparison of forecast results for the next month with the best alpha accuracy measure using the Single Exponential Smoothing method. The research method used is based on qualitative and quantitative data from interviews and observations of data from December 2022 to November 2023. The forecasting results with an alpha accuracy value of 0.9 using the Single Exponential Smoothing method show a forecast for December 2023 of 13,835.57844 with a percentage error rate (MAPE) of 9.28%, MAD of 1,021,423.6, and MSE of 174,130,366.Keywords: forecasting; palm oil; single exponential smoothing Abstrak: PT. Perkebunan Nusantara IV (Persero) Tinjowan sebagai unit usaha BUMN yang beroperasi di industri perkebunan kelapa sawit. Dalam upaya meningkatkan produksi, perusahaan perkebunan, peningkatan efisiensi produksi agar harga produk sawit lebih kompetitif dengan menentukan hasil panen. Pada perkiraan hasil panen perusahaan masih menerapkan pendekatan tradisional berdasarkan berat janjangan rata-rata (BJR) dengan mempertimbangkan tahun tanam dan luas area tanaman. Namun, tehnik ini kurang efektif dan efisien, Apabila perkiraan yang dibuat perusahaan salah berpotensi menyebabkan kerugian atau peningkatan anggaran produksi. Tujuan dari penelitian ini untuk mendapatkan perbandingan hasil peramalan pada bulan berikutnya dengan ukuran akurasi alpha terbaik menggunakan metode Single Exponential Smoothing. Metode yang digunakan dalam penelitian ini adalah berdasarkan data kualitatif dan kuantitatif dari hasil wawancara dan observasi data bulan desember 2022 - november 2023. Hasil peramalan dari ukuran akurasi nilai alpha 0.9 menggunakan metode Single Exponential Smoothing diperoleh peramalan untuk periode desember 2023 sebesar 13.835578,44 dengan tingkat persentase error MAPE sebesar 9,28%, MAD 1021423.6 dan MSE 174130366.Kata Kunci: kelapa sawit; peramalan; single exponential smoothing
OPTIMIZATION OF INCENTIVE GIVING THROUGH MULTI-CRITERIA DECISION ANALYSIS APPROACH Helmiah, Fauriatun; Siregar, Iqbal Kamil
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 11 No. 2 (2025): Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v11i2.3723

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Abstract: This research aims to optimize the provision of incentives to employees (sales team) in a company using a multi-criteria approach. Many companies face challenges in determining criteria and mechanisms for providing incentives that are effective and fair to improve work performance and motivation. The multi-criteria approach used is Multi-Attribute Utility Theory (MAUT) which can assess various aspects of employee performance comprehensively and objectively. Factors considered include productivity, quality of work, attendance, innovation and overall turnover. The research results show that the multi-criteria approach provides a more comprehensive and accurate assessment, so that companies can develop a more transparent and effective incentive system. Implementation of this approach is expected to increase employee motivation and productivity, help companies achieve their business goals more efficiently, and provide long-term benefits in the form of increased employee loyalty and competitiveness in the field.Keywords: optimization; incentives; multi criteria; maut method         Abstrak: Penelitian ini bertujuan untuk mengoptimalkan pemberian insentif kepada karyawan (tim sales) di sebuah perusahaan dengan menggunakan pendekatan multikriteria. Banyak perusahaan menghadapi tantangan dalam menentukan kriteria dan mekanisme pemberian insentif yang efektif dan adil untuk meningkatkan kinerja dan motivasi kerja. Pendekatan multikriteria yang digunakan adalah  Multi-Attribute Utility Theory (MAUT) dapat mengevaluasi berbagai aspek kinerja karyawan secara menyeluruh dan objektif. Faktor-faktor yang dipertimbangkan meliputi produktivitas, kualitas kerja, kehadiran, inovasi dan omset keseluruhan. Hasil penelitian menunjukkan bahwa pendekatan multikriteria memberikan penilaian yang lebih komprehensif dan akurat, sehingga perusahaan dapat mengembangkan sistem insentif yang lebih transparan dan efektif. Implementasi pendekatan ini diharapkan dapat meningkatkan motivasi dan produktivitas karyawan, membantu perusahaan mencapai tujuan bisnisnya dengan lebih efisien, serta memberikan manfaat jangka panjang berupa peningkatan loyalitas karyawan dan daya saing di lapangan.Kata kunci: optimalisasi; insentif; multi kriteria; metode maut
PENERAPAN ELECTRONIC CRM BERBASIS WEB PADA DIANID COLLECTION Ariani, Lisa; Helmiah, Fauriatun; Yuma, Febby Madonna
J-Com (Journal of Computer) Vol. 3 No. 2 (2023): Juli 2023
Publisher : STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/j-com.v3i2.2285

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Abstact : Services are activities or activities offered by organizations or individuals to customers or clients, which are intangible and cannot be owned. The aim of this research is to make it easier for customers to place orders (orders) as well as serve as a promotional medium for company products that can save company costs in promoting products to customers. One of the businesses engaged in the business of selling clothing which includes clothes, pants, bags, shoes and others. The problem that occurs is that in the customer service process there are no additional facilities that function to interact between the shop and the customer to convey complaints, suggestions and criticism so that customers cannot provide criticism and suggestions for the Dianid Collection and do not yet have a process for managing and storing customer data which is done when customers buy clothes by telephone line or come directly to the shop, this making shop owners pay less attention to who the customers are who have the potential to become regular customers. With the application of this method, it will produce a fashion product sales system at the Dianid Collection with the implementation of the E-CRM method being able to integrate existing functions within the company, namely product sales marketing, information and customer service, unlimited time, sales can be made online and can improve service to customers. Keywords: dianid collection; customer service; E-CRM.  Abstrak : Pelayanan adalah aktivitas atau kegiatan yang ditawarkan oleh organisasi atau perorangan kepada pelanggan atau nasabah, yang bersifat tidak berwujud dan tidak dapat dimiliki. Tujuan penelitian dapat mempermudah pelanggan dalam melakukan pemesanan (order) serta dijadikan sebagai media promosi produk perusahaan yang dapat menghemat biaya perusahaan dalam mempromosikan produk kepada pelanggan.Salah satu bisnis yang bergerak dalam bidang usaha penjualan pakaian yang meliputi baju, celana, tas, sepatu dan lainnya .Permasalahan yang terjadi yaitu pada proses pelayanan pelanggan belum adanya fasilitas tambahan yang berfungsi melakukan interaksi antara Toko dengan pelanggan untuk menyampaikan keluhan, saran dan kritik sehingga pelanggan tidak bisa memberikan kritik dan saran untuk Dianid Collection dan belum memiliki proses mengelola dan menyimpan data pelanggan yang dilakukan pada saat pelanggan membeli pakaian secara line telepon ataupun langsung datang ke Toko, hal tersebut membuat pemilik Toko kurang memperhatikan siapa pelanggan yang berpotensi menjadi pelanggan tetap. Dengan adanya penerapan Metode ini maka akan menghasilkan sistem penjualan produk fashion pada Dianid Collection dengan hasil implementasi pada metode E-CRM dapat mengintegrasikan  fungsi fungsi yg ada didalam perusahan yaitu pemasaran penjualan produk, informasi dan pelayanan terhadap pelanggan , tidak terbatas waktu, penjualan dapat dilakukan secara online dan dapat meingkatkan pelayanan terhadap pelanggan. Kata Kunci: dianid collection; pelayanan pelanggan; E-CRM
PERANCANGAN E-CRM UNTUK PENJUALAN PAKAIAN PADA TOKO VINTA MANULLANG KISARAN Dani, Rika; Helmiah, Fauriatun; Ramadhani, Andrew
J-Com (Journal of Computer) Vol. 5 No. 1 (2025): MARET 2025
Publisher : STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/j-com.v5i1.3840

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Abstract: Vinta Manullang Store is a business engaged in the sale of clothing for men, women, and children. In today's digital era, the implementation of Customer Relationship Management (CRM) strategies plays an important role in building and increasing customer loyalty. Along with the development of technology, the implementation of Electronic Customer Relationship Management (E-CRM) is increasingly needed to manage customer interactions more effectively. This study aims to implement the application of E-CRM in terms of increasing the efficiency of customer data management and strengthening relationships with customers. This study uses a case study method with a qualitative approach, which is carried out through interview techniques and observations of the system being run. Based on the results of the study, it can be seen that the implementation of E-CRM allows faster and more accurate product information synchronization, facilitates online transactions, and increases customer interaction through review features and direct communication. Thus, this system contributes to increasing customer satisfaction, loyalty, and the effectiveness of vinta manullang store operations.Keywords: customer relationship management (CRM); sales; customer loyalty; clothing; toko vinta manullangAbstrak: Toko Vinta Manullang merupakan bisnis yang bergerak di bidang penjualan pakaian untuk pria, wanita, dan anak-anak. Di era digital saat ini, penerapan strategi Customer Relationship Management (CRM) memainkan peran krusial dalam membangun dan meningkatkan kesetiaan pelanggan. Seiring dengan perkembangan teknologi, implementasi Electronic Customer Relationship Management (E-CRM) semakin diperlukan untuk mengelola interaksi pelanggan secara lebih efektif. Penelitian ini bertujuan untuk menganalisis penerapan E-CRM dalam hal meningkatkan efisiensi pengelolaan data pelanggan serta memperkuat hubungan dengan pelanggan. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif, yang dilaksanakan melalui teknik wawancara dan observasi terhadap sistem yang sedang dijalankan. Berdasarkan hasil penelitian, dapat diketahui bahwa penerapan E-CRM memungkinkan penyampaian informasi produk lebih cepat dan akurat, mempermudah transaksi online, serta meningkatkan interaksi pelanggan melalui fitur ulasan dan komunikasi langsung. Dengan demikian, sistem ini berkontribusi terhadap peningkatan kepuasan pelanggan, loyalitas, serta efektivitas operasional toko vinta manullang.Kata kunci: customer relationship management (CRM); penjualan; loyalitas pelanggan; pakaian; toko vinta manullang
Workhsop Desain Surat Resmi Secara Profesional di SMK Negeri 1 Setia Janji Andri Nata; Maulana Dwi Sena; Fauriatun Helmiah; Maulana Fikri
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4328

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Abstract: This workshop activity aims to improve students' understanding and skills in compiling and designing official letters in accordance with applicable writing rules. The workshop was held at SMK Negeri 1 Setia Janji with participants from various departments. The material presented includes the format of official letters, the language used, and good and correct layout. In its implementation, participants were guided directly using Microsoft Office Word software as the main tool in making official letters. The training method was carried out through material presentation, case studies, and direct practice. The evaluation results showed an increase in students' understanding of the structure of official letters and technical skills in designing letters using Microsoft Word features. This workshop is expected to be a practical provision for students in facing formal administrative needs both in the world of education and the world of work. In addition, this activity also encourages students to be more accustomed to using word processing applications professionally. Keywords: workshop; official letter; SMK; microsoft word. Abstrak: Kegiatan workshop ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam menyusun serta mendesain surat resmi sesuai dengan kaidah penulisan yang berlaku. Workshop dilaksanakan di SMK Negeri 1 Setia Janji dengan melibatkan peserta dari berbagai jurusan. Materi yang disampaikan meliputi format surat resmi, penggunaan bahasa yang tepat, serta tata letak yang baik dan benar. Dalam pelaksanaannya, peserta dibimbing secara langsung menggunakan perangkat lunak Microsoft Office Word sebagai alat utama dalam pembuatan surat resmi. Metode pelatihan dilakukan melalui penyampaian materi, studi kasus, dan praktik langsung. Hasil evaluasi menunjukkan adanya peningkatan pemahaman siswa terhadap struktur surat resmi serta keterampilan teknis dalam mendesain surat menggunakan fitur-fitur Microsoft Word. Workshop ini diharapkan dapat menjadi bekal praktis bagi siswa dalam menghadapi kebutuhan administrasi formal baik di dunia pendidikan maupun dunia kerja. Selain itu, kegiatan ini juga mendorong siswa untuk lebih terbiasa menggunakan aplikasi pengolah kata secara profesional. Kata kunci: workshop; surat resmi; SMK; Microsoft Word.
MODEL GROUP DECISION SUPPORT SYSTEM DENGAN MULTI-RESPONDEN DAN MULTI-ATRIBUT DALAM REKOMENDASI BENIH PADI TERBAIK Amalia, Amalia; Helmiah, Fauriatun; Permana, Yogi Abimanyu
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4245

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Abstract: As a result, farmers often face various problems such as less than optimal yields due to low grain weight (tonnage) and quality, increased maintenance costs, longer harvest periods, and even the risk of crop failure. The urgency of this research lies in the challenges faced by farmers in Asahan Regency in determining appropriate and superior rice seed varieties. Reliance on trial and error methods in seed selection results in less than optimal harvest results. Based on the above problems, this study aims to develop a decision support model to determine superior rice seed varieties to increase yields. The method used in solving the problem is the Group Decision Support System (GDSS) with a decision support method using Multi-Respondent and Multi-Method. The multi-respondent concept allows collaboration between experts, practitioners, and farmers, and the multi-method concept allows data to be analyzed using various techniques, namely WP, MOORA, MAUT, and Borda. Keywords: Group Decision Support System; Multi-Method; Multi-Respondent; Borda; Rice Seeds Abstrak: Akibatnya, seringkali petani menghadapi berbagai masalah seperti hasil panen yang kurang maksimal karena rendahnya bobot (tonase) dan kualitas butir beras, meningkatnya biaya perawatan, masa panen yang lebih lama, dan bahkan risiko gagal panen. Urgensi penelitian ini terletak pada tantangan yang dihadapi oleh petani di Kabupaten Asahan dalam menentukan varietas benih padi yang tepat dan unggul. Ketergantungan pada metode coba-coba dalam pemilihan benih menyebabkan hasil panen yang kurang optimal. Berdasarkan masalah di atas, penelitian ini bertujuan mebangun model pendukung keputusan untuk menentukan varietas benih padi unggul guna meningkatkan hasil panen. Metode yang digunakan dalam penyelesaian masalah yaitu Group Decision Support System (GDSS) dengan metode pendukung keputusan menggunakan Multi Responden dan Multi Metode. Konsep multi responden memungkinkan kolaborasi dari ahli, praktisi dan petani dan konsep multi metode Multi metode meungkinkan data dianalisis dengan beragam teknik yaitu WP, MOORA dan MAUT dan Borda.Kata kunci: Group Decision Support_System;Multi Metode;Multi Responden;Borda; Benih Padi 
Penerapan E-SCM dalam Usaha Bisnis Rumahan di NSH Group Julita, Rizka; Helmiah, Fauriatun; Sudarmin, Sudarmin
Dinamik Vol 31 No 1 (2026)
Publisher : Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dinamik.v31i1.10313

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Business is an economic activity carried out by individuals or organizations to produce and sell goods or services with the aim of making a profit. The NSH Group Store is a business that sells carpets, pillows, bolsters, and dolls located in the Sei Dadap I/II Plantation, Sei Dadap District, Asahan Regency, North Sumatra 21225. The NSH Group Store was established in 2016 and is owned by Mrs. Siti Komariah Siregar. Among the challenges faced by the NSH Group Store owner are irregular stock procurement. Sales transaction processes still use conventional methods, reducing efficiency and time effectiveness, and potentially leading to data errors. Supply Chain Management is a series of approaches used to efficiently integrate suppliers so that goods can be distributed in the right quantities, locations, and at the right time, with the aim of minimizing overall system costs. A bolster pillow is a pillow that can function as both a pillow and a bolster. Bolster pillows are oval and long, so they can be hugged while sleeping. The benefits of a bolster pillow include maintaining a proper sleeping position, reducing pressure on joints, helping reduce aches, improving sleep quality, and improving overall health. Therefore, by implementing Supply Chain Management (SCM), data processing will be faster and more accurate.
ANALYSIS OF THE EFFECT OF E-CRM AUTOMATION ON SERVICE EFFICIENCY AT DIAH FASHION STORE Dinda Elpita Sari Munthe; Fauriatun Helmiah; Chitra Latiffani
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 12 No. 2 (2026): Maret 2026
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v12i2.4409

Abstract

Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording. Keyword: automation; e-crm; fashion retail; service efficiency. Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi. Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.
Co-Authors Abdul Azis Ubaidillah Adeliana Putri afrisawati, Afrisawati Ahmad Sofian Sinaga Amalia Amalia Andri Nata Andri Nata Ari Dermawan Ariani, Lisa Arridha Zikra Syah Aruan, Nita Aulia Barany Fachri Bayu Rahman Chitra, Latiffani Dani, Rika dermawan, ari dewi Antika Dewi Maharani Dewi Maharani Dinda Dwi Amara Dinda Elpita Sari Munthe Dwi Afnita Edi Kurniawan Febby Madonna Yuma Fikri Akbar Sitompul Handayani, Masitah Havid Syafwan Irawati, Novica Irfan Hakim Nasution Irna Azizah Julita, Rizka Kifti, Wan Mariatul Kurniawan, Ahmad Laila Purnama Larasati, Mustika Fitri Latiffani, Chitra Lisa Ariani Mardalius Mardalius Masitah Handayani Maulana Dwi Sena Maulana Fikri Merilan, Fina Muhammad Choirul Fazry Muhammad Fikri Musthofa Br. Butar-Butar, Yulia Syahfitri Mustika Fitri Larasati Nasrun Marpaung Nata, Andri Nawar, Muhammad Din NEHE, NURKARIM Novi Silvana Kawila Nur Madani Putri Siregar Nur Wati Nurul Azmi, Nurul Nurul Rahmadani Nurwati Nurwati Permana, Yogi Abimanyu Pristiyanilicia Putri Purnama, Laila Putri Wulandari Putri, Pristiyanilicia Rahayu, Elly Rahman, Bayu Ramadhani, Andrew Refina Kurnia Ramadanti Ricky Ramadhan Harahap Ricky Rizaldi Riki Andri Yusda Rohminatin Rohminatin Santoso Santoso Santoso Santoso Sari, Ade Mutiara Sari, Dira Purnama Siregar, Beni Harianto Siregar, Iqbal Kamil Sri Indah Kasih Sri Rezeki Maulina Azmi Sri Rezki Maulina Azmi Sudarmin Sudarmin Sudarmin Sudarmin Sudarmin Sumantri Sumantri Sumantri Sumantri Suri Adliani Syafnur, Afdhal Syahputra, Abdul Karim Umi Kalsum Wiwin Handoko Yulia Purnama Sari Hutagaol Yustika Margolang