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Lenggogeni, Lenggogeni
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Journal : International Journal of Advanced Multidisciplinary

 1 
The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
The Model of Decision Making For Shopping At Factory Outlets Ahidin, Udin; Lenggogeni, Lenggogeni; Sulaiman, Anwar; Tondo, Anthon; Wardana, Wikrama; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.188

Abstract

Initially, Factory Outlet (FO) referred to stores selling high-quality export ready-to-wear at affordable prices. However, the concept has grown to include a variety of household needs. To excel in this service-oriented industry, emphasis on customer satisfaction is paramount. The surge in world oil prices has had a ripple effect on the cost of essential commodities, resulting in a drain on the purchasing power of many people. However, a gradual shift occurred as Factory Outlets regained popularity due to their reputation for selling quality export goods at lower prices. Indonesia's consumerist tendencies are further fueling demand for these outlets, fueled by attractive discounts and tempting offers. The authors' curiosity was piqued by the lack of similar research on the subject. This research, in particular, explores the influence of individual external and internal factors on the shopping choices of Factory Outlet consumers. In the assessment of Simple Linear Regression 1 X1 to Y, the coefficient of determination is calculated as 0.188 or 18.8%. These results indicate that external factors hold an influence of 18.8% on decision making, while 81.2% (100% - 18.8%) can be attributed to other factors. The results of Simple Linear Regression 2, especially X2 to Y, obtained a coefficient of determination of 0.079 or equivalent to 7.9%. This shows that decision making is strongly influenced by internal factors, while other factors provide an explanation of 92.1% (100% - 7.9%). Multiple Linear Regression Analysis reveals that when X1 and X2 are calculated with Y, the influence of external variables on the decision making variable is determined to be 48.7%. The influence of internal variables on decision-making variables was found to be 7.3%. The combined influence of external and internal variables on decision-making variables is measured at 19.1%. Other variables outside the path analysis model have an effect of 80.9%.
The Measurement Of Financial Reporting : Earnings Management and Firm Values Sudaryo, Yoyo; Lenggogeni, Lenggogeni; Hakim NS, Dayan; Wardana, Wikrama; Permana, Omo; Lusiana Yulianti, Maria; Nur Sumawidjaja, Riyandi
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In the span of 2014-2017, manufacturing firms situated in Indonesia's stock exchange were considered for analysis of the correlation between Earnings Management as an independent variable, Leverage, Profitability and Timeliness of Financial Reporting as a secondary dependent variable and Firm Value as a major dependent variable. The prime focus of the research was to formulate an understanding of how these variables impact the aforementioned businesses. The research questions were put to the test using Canonical Correlation Analysis as a method of data analysis. Through purposive sampling, organizations available were chosen. Over a span of 4 consecutive years, a total of 104 manufacturing companies were surveyed, sampled from 26 different establishments. In analyzing and testing the data, it was discovered that while the control variable leverage and profitability had an impact on firm value, the timeliness of financial reporting did not. However, the earnings management variables made a noteworthy impact.
Strategy For Increasing The Competence and Capability of Financial Literacy of MSMEs Lenggogeni, Lenggogeni; Usman, Bachtiar
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.277

Abstract

In its efforts to promote financial inclusivity, the Indonesian government has set a goal of achieving a 75% inclusion rate by 2019. However, as accessibility to formal financial services becomes more convenient for the general population, the risks within the financial industry also escalate. Unfortunately, ordinary individuals are ill-prepared for these circumstances as their understanding of financial products remains limited. The primary issues at hand are twofold: firstly, the lack of financial literacy among micro, small, and medium enterprises (MSMEs) and housewives in Indonesia, and secondly, the need for effective strategies to enhance financial literacy among MSMEs and housewives specifically in UMKM Azalea, located in West Jakarta. PKM aims to deliver training, knowledge, and solutions while offering capital resources. The research methodology employed is a descriptive qualitative approach. The outcomes of PKM reveal that there is a significant deficiency in financial literacy among Azlea MSMEs and households, with only 50% possessing adequate knowledge. Strategies for enhancing competency and capability encompass various aspects, including: a) fostering awareness and understanding of diverse financial products and services, b) comprehending the risks associated with financial products, c) ensuring customer protection, and d) cultivating skills in financial management.
Co-Authors Adhi Purnomo Agus Wibowo Ahidin, Udin Andriasan Sudarso Anisah Aulia, Hidayatul Azhari, Hana Azzahra, Sabina Berliana, Rezi Cedaryana, Cedaryana Chrisnawati, Yusfita Dayan Hakim Natigor Desi Safitri Dwi Christina, Vinda Dwi, Riza Nur Effendi, Mohammad Sofwan Fadhil, Thoriq Fadhilah, Bima Rizky Fajriah, Dian Nurul Gazali, Abdhy Ghifari, Ezar Atira Anamta Hadi, Winoto Hammad, Abdul Aziz Hammadi, Fari Razan Haris Eko Prabowo, Faizal Heryanti, Wiyanda Iriani, Tuti Irika Widiasanti Juniati Gunawan, Juniati Kuncoro, Esa Aryo Lestari, Friska Aviyanti Marzuki, Muhamad Yusril Maulana, Arris Mauldi, Irvanda Nabhan, Daffa Nandan Limakrisna Nugroho, Oki Prasetyo Nur Sumawidjaja, Riyandi Nurmawanti, Sylvia Permana, Omo Pratama, Dhimas Fauzaan Purwana E.S., Dedi Puspa Wangi, Intan R. Dewi Pertiwi Ramadani, Salsabila Ramandhani, Elvina Alodia Rhenanty, Odelia Salma Riyan Arthur Rosady, Gempar Saefudin, Arief Saputri, Ivana Panca Setyo Ferry Wibowo Sulaiman, Anwar Suparno Suparno Syahrum Agung Tondo, Anthon Umi Widyastuti Usman, Bachtiar Wardana, Wikrama Yanti, Harti Budi Yasinta, Rezi Berliana Yoyo Sudaryo Yusdah, Nabilla Fairani Zahra, Siti Avrili Zidane, Rizaldi