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This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Matua Jurnal Journal of Social And Economics Research Journal of Community Service Jurnal Penelitian dan Pengabdian Masyarakat Ekasakti Matua Jurnal Manajemen Ekasakti Pareso Jurnal Akuntansi Adabi: Journal Of Public Administration And Business Jurnal Akademi Akuntansi Indonesia Padang Jurnal Riset & Sains Ekonomi Jurnal Riset Akuntansi
Jhon Rinaldo
Program Studi Manajemen, Fakultas Ekonomi, Universitas Ekasakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : journal of community service

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IMPROVING THE COMMUNITY ECONOMY THROUGH TRAINING ON MARKETING STRATEGIES FOR FARMING BUSINESS PRODUCTS IN NAGARI SIKABU LUBUK ALUNG DISTRICT PADANG PARIAMAN DISTRICT Yulistia, Yulistia; Novi yanti; Rizka Hadya; Jhon Rinaldo; Rice Haryati; Agus Sutardjo; Dina Adawiyah; Danyl Mallisza; Bakkareng, Bakkareng
Journal of Community Service Vol 6 No 2 (2024): JCS, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v6i2.330

Abstract

This community service activity aims to improve the community's economy through training on marketing strategies for agricultural products in Nagari Sikabu, Lubuk Alung District, Padang Pariaman Regency. The main problems faced by farmer groups in this area are limited market access, price fluctuations, and a lack of understanding of modern marketing strategies. Therefore, this training focuses on the application of digital marketing, the use of social media, and the use of e-commerce in marketing agricultural products. The methods used in this activity include initial observation, Focus Group Discussion [FGD], digital marketing training, and assistance in implementing marketing strategies. The results of the activity showed that the participants were very enthusiastic in participating in the training, especially in discussions related to the marketing challenges they faced. In addition, participants gain new insights and skills in utilizing digital technology to expand market reach. Overall, this activity went well and provided significant benefits for farmer groups. However, further assistance is still needed so that the implementation of the marketing strategies that have been studied can run optimally and sustainably.
EMPOWERING BUNGUS FISHING COMMUNITIES' ECONOMY THROUGH MARKETPLACE OPTIMIZATION AND DIGITAL MARKETING Nuraeni Dahri; Danyl Mallisza; Jusmita Weriza; Wahyuni Yahyan; M.Ilham A.Siregar; Harry Setya Hadi; Dina adawiyah; Agus Sutradjo; Jhon Rinaldo; Doris yadewani; Delori Nancy Meyla; Nur Adilah; Fauzia Zainin
Journal of Community Service Vol 8 No 1 (2026): JCS, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v8i1.446

Abstract

This community service program addresses the limited market access faced by micro, small, and medium enterprises (MSMEs) among fishing communities in Bungus, Padang City, whose members produce processed fishery goods such as shredded fish floss (abon) and vacuum-packed fish products but continue to rely heavily on conventional, geographically limited sales channels. The program aimed to optimize the use of marketplace platforms, namely Shopee and Tokopedia, together with digital marketing strategies, in order to expand market reach and increase the income of partner MSMEs. The implementation adopted a Community-Based Empowerment approach carried out through three main stages: digital literacy socialization comparing e-commerce and marketplace systems, technical training in online store registration, smartphone-based product photography, and airtight packaging standardization, and continuous mentoring covering store management, promotional feature optimization, and digital transaction handling. Involving twenty-five partner MSMEs, the program produced a measurable increase in partner understanding of marketplace operations, the establishment of twelve official online stores, improved visual quality of product photography and packaging, and an average sales increase within two months following store optimization. These outcomes indicate that structured digital marketing mentoring is an effective pathway for expanding the market share of coastal MSMEs and strengthening their transition toward digitally based economic independence. The program also identified several implementation constraints, including varying levels of digital readiness among partners and the need for continued post-program mentoring, which are discussed as considerations for future coastal community empowerment initiatives.
Co-Authors Agus Sutardjo Agus Sutradjo Ameliya, Kenny Riva Andre Bustari Anggia Mardaleni Aprimadhani, Lesti Ardiany, Yuli Ariani, Iren Arif Rahman Putra Bakkareng Bakkareng, Bakkareng Bustami, Andre D Lubis Danyl Mallisza Debi Masri Delori Nancy Meyla Delvianti Delvianti Diah Permata Mutiara Sari Dian Ratna Sari Dica Lady Silvera Dien Khaerunnisa Dina Adawiyah Dista, Putri Buolqis Dones Wahyudi Doris yadewani Eka Yulianti Emma Okvanti Marbun Fauzia Zainin Fikri Aulia Firdaus, Tifani Ratu Fitri, Sonia Dana Gusti Randa Hafizah Rahman Hariyanti, Wiwil Harry Setya Hadi Hasry, Syawaldi Ahmad Henny Purnama Dewi Hosra Afrizoni Ichsan Ichsan Jusmita Weriza Khaerunnisa, Dien Lady Silvera, Dica Lase, Sudirman M.Ilham A.Siregar Martini Messy Oktasari Meyla, Delory Nancy Monica Monica, Monica Monika, Monika Murniati, Lia Nova Begawati Novi Yanti Nur Adilah Nuraeni Dahri Nurul Azzahra Pratiwi, Rahmatika Puspita, Yola Putri Cahaya Lestari, Engla Rahmadhan Nanda Perdana Rahmat Khairul, Rahmat Ramadhani Gusman Rasinta, Rani Rice Haryati Risky Inayah Sari Simatupang Rizka Hadya Rudi Nofrianto Sanggra Sandria Selvia Rahmi Siringoringo, Solagratia Sri Yuli Ayu Putri Sri Yuli Ayu Putri Suci Ramadhani, Suci Sunreni Susi Yuliastanty Sutardjo, Agus Tafonao, Sukadamai Tia Muliani Tia Muliani Tifani Ratu Firdaus Wahyu Illahi Wahyuni Yahyan Yulistia Yulistia Yulistia Yulistianty, Susi Yuni Kartika Yuriani Gori Ndruru