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Santi Pertiwi Hari Sandi
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The Effect of Character Competency and Intensity of Virtual Item Purchases on the Financial Management of the Indonesian PUBG Mobile Game Ninik Marera; Dedi Mulyadi; Santi Pertiwi Hari Sandi
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.392

Abstract

This study aims to analyze the influence of character competencies and the intensity of virtual item purchases on the financial management of PUBG Mobile players in Indonesia. Character competencies are studied through indicators of discipline, responsibility, investment, driving factors and self-control. Meanwhile, the purchase intensity of virtual items is measured based on the frequency of purchases, the number of items purchased, the level of satisfaction, the desire to buy, and the type of items purchased, such as skins, weapons, and clothing. A descriptive-verifiable approach was used in this study, with a structured questionnaire distributed to 61 active PUBG Mobile players who had purchased virtual items. Data analysis was conducted using SmartPLS 4 to evaluate the validity and reliability of the measurement model, as well as identify the relationships and significance between variables. The results showed that character competence and the intensity of purchasing virtual items significantly affected players' financial management practices. Players with a higher level of character skill tend to have good discipline and self-control, which allows them to manage the game budget more efficiently and not spend too much. In contrast, intensive purchasing behaviors are associated with increased awareness of financial limits, where players adjust their spending habits to balance in-game needs and real-life priorities. This research emphasizes how important character competencies are to encourage players to make wise financial decisions. The study also emphasizes how important it is for players to understand how their purchasing intensity is, which can help them make better financial planning
Analisis Laba Usaha UMKM Warung Seblak Teh Idah di Desa Pancakarya Kecamatan Tempuran Anggi Ramadani; Dedi Mulyadi; Santi Pertiwi Hari Sandi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4249

Abstract

This research focuses on the UMKM of the Seblak Teh Idah stall in Pancakarya Village, Tempuran District, Karawang Regency. This research is to analyze the business profits of Seblak Teh Idah UMKM which have survived for 10 years from starting in 2013 until 2022. The method used in the research is descriptive quantitative, research activities at Seblak Teh Idah UMKM for 3 months, starting from 1 september 2023 to January 31 2024. The researcher's aim is to analyze operating profits at the Seblak Teh Idah UMKM stall and to analyze the development of profit results. business at the Seblak Teh Idah stall. Because there is one of the problems in the Idah seblak tea business, how to manage profits from sales revenue well, because the seblak business still survives today and is growing. Research result show that Seblak Teh Idah UMKM have experienced developments in their business such as more comfortable facilities, additional cooking utensils, eating utensils and additions to the menu. The profits from the seblak Teh Idah stall business have brought changes to the family's business and economy and have started to show very good development.
Analisis Peramalan Penjualan untuk Perencanaan Produksi pada Lavanda Brownies Karawang Atsila Nur Marda Sofwa; Dedi Mulyadi; Santi Pertiwi Hari Sandi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4251

Abstract

This research was conducted at Lavanda Brownies Karawang which compared the moving average and exponential smoothing forecasting methods. This research aims to find out, calculate, analyze and explain how to use the moving average and exponential smoothing methods in sales forecasting for production planning at Lavanda Brownies Karawang as well as to find out, calculate, analyze and explain what forecasting method is most appropriate to use for Lavanda Brownies Karawang based on calculations of Mean Absolute Devitiation (MAD), Mean Square Error (MSE), and Mean Absolute Percent Error (MAPE). This research uses a quantitative descriptive method, to get a general picture of the company's condition, a literature review related to the research topic is carried out as well as field research through interviews and direct observation. Based on the research results, the exponential smoothing forecasting method based on alpha 0.9 is the best forecasting method for production planning. This method was chosen because it has the smallest MAD, MSE and MAPE accuracy values ​​when compared to other methods, namely with MAD of 489,909, MSE of 506.950 and a MAPE percentage of 14,14%, which percentage has the smallest value and is included in the category Good. A smaller MAPE accuracy value indicates more precise forecasting. Because in forecasting the smaller the accuracy value, the better the forecasting results so that the Lavanda Brownies business can plan optimal steamed brownie production activities in the next period.
Analisis Biaya Promosi untuk Meningkatkan Pendapatan pada Djava Wedding Karawang Desi Tri Wahyuni; Dedi Mulyadi; Santi Pertiwi Hari Sandi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4430

Abstract

The costs incurred for promotional activities can increase revenue, because from this activity consumers can find out information about products or services sold by the company. The level of income that is predicted to increase along with the amount of costs incurred. Wedding organizer is a service that provides services to help the bride and groom in meeting their wedding needs according to the theme chosen by the bride and groom. The purpose of this research is to analyze the costs incurred for promotion, income earned as well as activities carried out to increase income at Djava Wedding Karawang. The population in this study data on the financial statements of Djava Wedding Karawang for 5 years, namely 2018 - 2022, so that the samples used are promotional costs and income. This research uses quantitative descriptive methods. The results of the research show that there is a promotional fee issued by the largest company at the Expo Wedding activity of Rp. 25.000.000 while the smallest in make-up model activities is Rp. 300.000. The income obtained by the company has fluctuated due to promotional activities carried out by Djava Wedding Karawang, namely through the Wedding Expo which can increase revenue by 11.11% worth Rp. 277.980.000 from promotional income and Rp. 13.899.000 from booking.
Analisis Penambahan Jumlah Tenaga Kerja dalam Meningkatkan Pendapatan pada Mie Ayam Baso H. Lili Karawang Syifa Aulia Dewi; Dedi Mulyadi; Santi Pertiwi Hari Sandi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4439

Abstract

Revenue is the revenue earned through the results of economic activities related to the sales activities of production factors owned by the company. As known in the theory of production factors, the quantity of output associated with income directly depends on the amount of labor owned. In increasing production supported by efficient resources and running according to the system, appropriate income can be obtained from the level of production. Theoretically, a positive contribution of labor to the increase of business income can occur, especially by involving a large number of workers. This study was conducted to analyze the additional number of workers in increasing revenue at Baso H. Lili Chicken Noodle in Karawang. The type used in this research is descriptive quantitative. The results of this study indicate that Mie Ayam Baso H. Lili Karawang has experienced an increase in labor since the beginning of the business until now, initially only having 3 workers per branch as of 2005, but currently in 2023 it has approximately 7 to 15 workers in each branch. After the additional workforce, H. Lili Karawang's Baso Chicken Noodle business experienced an increase in income generated with an average of IDR Rp 588.858.818 or the same as around 408%.
Analisis Modal Usaha Pada Dinas Koperasi dan UKM Kabupaten Karawang Rizkia Izriani Maliek; Dedi Mulyadi; Santi Pertiwi Hari Sandi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4473

Abstract

This research aims to determine how to apply for and provide business capital by the Karawang Regency Cooperative and UKM Office, as well as how the benefits obtained by MSME actors from business capital assistance provided by the Karawang Regency Cooperative and UKM Office. The research was conducted using a qualitative method, namely data collection was carried out by interviewing 30 MSME actors from various types of businesses including food vendors, salon services, clothing sewing services, screen printing services and workshop services. The form of assistance provided is in the form of minibooths, sewing machines, cooking utensils, screen printing tools, carts, salon tools and workshop tools. These 30 respondents are random sampling taken from all aid recipients from 30 sub-districts, especially those in the category of extreme poverty sub-districts. The Office of Cooperatives and SMEs previously provided assistance in the form of cash funds, but starting in 2021 plans assistance in the form of capital goods, and can be realized in 2022. From several types of assistance that have been provided by the Office of Cooperatives and SMEs to 30 respondents, it is stated that this assistance is very beneficial for business actors, both beginners and advanced, these benefits include accelerating production, reducing operational costs, better and tidier sales displays as felt by recipients of minibooth and cart assistance. The result of this research is that the utilization of capital provided by the Office of Cooperatives and SMEs has a positive impact on the business success of MSME actors in Karawang Regency. With capital that can be used for various purposes, MSME players have greater opportunities to develop and improve the quality of their products.
Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Di Kedai Cakwei’in Karawang, Jawa Barat Ari Awaludin; Devina Delta Maharani; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.383

Abstract

Community Service Partners in this activity are Micro, Smalland Medium Enterprises (MSMEs) in the business of producing and selling culinary in karawang. This MSME has been in Karawang city for more than 30 years. However, the marketing system that used is still very minimal and conventional. Forthis reason, MSMEs need to be given training on the importance of using digital marketing so that the marketing system can be better to achieve the desired targets and can support better sales activities. In addition, MSMEs also provide assistance in creating business accounts in digital media such as Google Business and Instagram, and how to manage this digital media optimally Output fromthis ativity is a Google business and InstagramBusiness account, scientific articlepublished in national journals, and activity reports. The method used is by provide training to create accounts in digital media for the MSME and how to manage it optimally. The results showed thatdigital marketing strategy assistance by Community Service Partners can be followed up with periodic guidance that can be done effectively and optimally in supporting MSME marketing activities to increase sales of MSME businesses
PENDAMPINGAN PENENTUAN BIAYA PROMOSI DALAMMENINGKATKAN PENDAPATAN PADA UMKM GUDEG EYANGKARAWANG Santi Pertiwi Hari Sandi
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/5kbw5b84

Abstract

Kabupaten Karawang merupakan wilayah dengan tingkat urbanisasi tinggi, di mana sekitar 60% penduduknya adalah pendatang yang membawa keragaman selera kuliner, khususnya masakan khas Jawa. Dinamika ini memberikan peluang pasar besar bagi UMKM Gudeg Eyang yang telah berdiri sejak tahun 2013 dan memiliki legalitas lengkap (NIB, Halal,HAKI). Namun, potensi pasar urban ini belum tergarap maksimal karena pemilik usaha masih menganggap biaya promosi sebagai beban operasional, bukan investasi strategis, sehingga kegiatan promosi dilakukan secara sporadis dan tidak terukur. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu mitra dalam merencanakan anggaran promosi yang efisien dan mengukur dampaknya terhadap kenaikan pendapatan secara nyata. Metode yang digunakan adalah pendampingan teknis yang meliputi edukasi perubahan paradigma biaya promosi, pelatihan pembuatan konten digital, serta praktik periklanan berbayar yang tertarget pada media sosial. Hasil kegiatan menunjukkan adanya transformasi signifikan pada mitra, di mana pemilik kini mampu menyisihkan anggaran rutin bulanan untuk promosi digital yang lebih profesional. Selain itu, penggunaan aplikasi pencatatan keuangan membantu mitra dalam memantau efektivitas iklan terhadap peningkatan volume penjualan secara transparan. Kesimpulannya, melalui penentuan biaya promosi yang tepat sasaran dan berbasis data, UMKM Gudeg Eyang mampu meningkatkan visibilitas merek dan daya saing di tengah pasar kuliner Karawang yang kompetitif.
Pengaruh Financial Self Control dan Fanatisme Terhadap Perilaku Konsumtif Pada Penggemar NCT di Kabupaten Karawang Hikmah Fauziyah; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7754

Abstract

This study aims to analyze the influence of Financial Self Control and Fanaticism on the Consumptive Behavior of NCT fans in Karawang Regency. The descriptive verification method was used with samples selected randomly through simple random sampling, involving respondents who were NCT fans in Karawang Regency. Data collection was carried out using a questionnaire with research instruments that had been tested for validity and reliability. The results of the study based on descriptive analysis showed that Financial Self Control was in the very good category, reflected in the respondents' ability to manage finances and postpone non-urgent purchases. Fanaticism showed a very high category, seen from the enthusiasm and strong emotional attachment to NCT. Consumptive Behavior was in the high category, marked by the tendency to buy both official and unofficial merchandise for emotional satisfaction. Correlation analysis revealed no significant relationship between Financial Self Control and Fanaticism, indicating that the two variables run independently. Partially, Financial Self Control was proven to have a significant negative effect on Consumptive Behavior, indicating that the better a person's financial control, the lower their consumptive behavior. While Fanaticism has a significant positive effect, indicating that the higher a person's fanaticism, the higher the tendency to behave consumptively. Simultaneous analysis shows that Financial Self Control and Fanaticism together have a significant influence on Consumptive Behavior. In conclusion, a high level of fanaticism encourages consumptive behavior, while good financial management can reduce it. These two factors together play an important role in shaping the consumption patterns of NCT fans. Practical implications of the study include the importance of financial education for K-Pop fans to prevent excessive consumptive behavior, including financial management training and understanding of priority needs.
Analisis Car Free Day dalam Meningkatkan Pendapatan UMKM di Karangpawitan Karawang Jamal Handitia Putra; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7929

Abstract

This research aims to analyze how Car Free Day (CFD) activities can increase the income of MSMEs (Micro, Small, and Medium Enterprises) in Karangpawitan, Karawang. The research method uses a qualitative descriptive approach with purposive sampling technique. From a total population of 155 MSME owners, 38 respondents were selected based on specific criteria: they must have been selling in the area for at least two years, were willing to be interviewed, and represented one to two similar types of MSMEs. The research findings show that CFD has a significant impact on increasing MSME income. MSME owners who have other business locations experienced income increases ranging from 25% to 85%, while MSME owners based in Karangpawitan recorded increases of up to 700%. The highest increases occurred in December at 50% and April at 49%, coinciding with year-end holidays and Eid al-Fitr celebrations. Enterprises related to children’s entertainment and culinary sectors experience the most significant growth. This research reveals that CFD not only serves as a public space for social and sports activities but also becomes a strategic opportunity for MSMEs to increase their income and expand their market reach.
Co-Authors Alfanny Alfanny Anggi Ramadani Anggita Larasati Ari Awaludin Asep Darojatul Romli Atsila Nur Marda Sofwa Cantika Dwinur Hariri Dedi Mulyadi Dedi Mulyadi Deka Putri Lestari Dendy Barqah Desi Tri Wahyuni Devina Delta Maharani Dewi Patimah Anggari Diktia Nurfadilah Dwi Epty Hidayaty Dwi Epty Hidayaty Fajar Ahmad Prasetyo Hikmah Fauziyah Ilham Azis Annaba Jamal Handitia Putra Janu Andrifar ZanahZubir Lisa Sulistiyowati Lulu Kamelia Malika Hayatun Nisa Melanda Wulandari Melly Maryana Mulia Manda Masyhuroh Mumun Maemunah Ninik Marera Nurhalimah Nurhalimah Nurul Fadillah Nurwijayanti Raihan Ramadhan Aziz Rizkia Izriani Maliek Romli, Asep Darojatul Salma Nurmalia Salsabila Septiani Putri Sutan Faisal Syahrul Gunawan Syifa Aulia Dewi Tasya Tania Putri Widie Triana Martha Windi Septiyani Yuli Manda Sari