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Journal : commit communication

Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Does Color Matter on Web User Interface Design Wirania Swasty; Andreas Rio Adriyanto
CommIT (Communication and Information Technology) Journal Vol. 11 No. 1 (2017): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Co-Authors Achmad Irsyad Wahyudianto Achmad Syarief Achmad Syarief Adya Mulya Prajana Akhmadi Akhmadi Aldy Nur Febrian Alwan, Difka Fauzidanh Ananda Risya Triani Ananta, Irfan Fatur Andriani, Luthfia Maullida Anggia, Rafi Hafizhni Anggoro, Wisnu Anggreini Siregar, Yulia Dewi Anisa Silviana Putri Annisa Ullya Rahma Ansori, Yoyo Zakaria Aria Ar razi Aryohadi, Miftah Tri Athifa Sri Ismiranti Aulia Rahmawardani Bijaksana Prabawa Chara Aulia Urrohim Charlilo, Chres Dandi Yunidar Darajat, Siti Aqila Deny Faedhurrahman Dicky Hidayat Didit Adwiyatmoko Soewardikoen Didit Widiatmoko Didit Widiatmoko Suwardikun Diena Yudiarti Dimas Krisna Aditya Djoko Murdowo Djoko Murdowo Faedhurrahman, Deny Faedhurrahman, Deny Fajar Ciptandi Farhan, Syauqi Firdaus Fitri, Ledy Maharani Geovani Da Rato, Claudio Hanif Azhar Imam Santosa Imam Santosa Irfansyah Irfansyah Jeremy Budhi Nugraha Jiwa Utama Juzma, Elma Khoiru Lillah, Ega Nursayekti Lilyana Yashila Rahima Surono Lukito, Wahyu Lukmanul Hakim, Muhamad Mahendra Nur Hadiansyah Maria Josef Retno Budi Wahyuni Maryam Az-Zahra Suharwoto Maulidya Dwi Rahmawati Michelle Angelica Mochamad Yudha Febrianta Mochammad Faizal Muhammad Khalil Gibran Nabila Febriyulisky Nadira Anggrika Firdaus Nugraha, Jeremy Budhi Nurul Fitriana Bahri Prahara, Gema Aria Putra Pratama, Rd. Muhammad Sopian Rahmawardani, Aulia Randi Apriansyah Ranti Rachmawanti Razi, Aria Ar Riksa Belasunda Rizka Rachmawati Saifullah, Adnan Sasangka Bhima Asmara Shoffan Anbiya Khalifatudin Siwi, Sinta Raka Tryana Puji Pertiwi Wahyudianto, Achmad Irsyad Wirania Swasty Yanuar Rahman Yusup, Sandi