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Analisis Faktor-faktor Penerimaan Pengguna Website E-Learning pada UHW PERBANAS Surabaya Menggunakan Metode UTAUT Alief, Muhammad Dian Nur; Pratama, Arista; Wulansari, Anita
Journal of Computer Science and Information System(JCoInS) Vol 5, No 1: JCOINS | 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jcoins.v5i1.5414

Abstract

Information and communication technology (ICT) continues to spread throughout all spheres of life, including education. UHW PERBANAS SURABAYA, uses data and correspondence innovation in instructing and advancing by utilizing the UHW PERBANAS SURABAYA E-Learning Site. However, in its application there are several problems when submitting opinions / answers to the discussion session. The column box that has been provided likes to disappear by itself or error by itself and in e-learning there is a limited size or size so that it cannot collect or send assignments with large file sizes, so it is required to compress the file first. This study intends to break down the variables that impact client (understudy) acknowledgment of the UHW PERBANAS SURABAYA E-Learning Site. This examination utilizes the UTAUT (Bound together hypothesis of Acknowledgment and Utilization of Innovation) research model. Testing utilizing Proportionate Delineated Arbitrary Inspecting procedure. A sample size of 347 respondents from UHW PERBANAS Surabaya students was used for the online data collection. The exploration information were investigated utilizing SEM-PLS with WarpPLS 6.0 programming. In light of the consequences of the examination, it is found that presentation hope, exertion hope, social impact meaningfully affect understudies' aim to utilize E-learning. Furthermore, working with conditions and social aim likewise decidedly affect understudy utilization conduct on E-learning.
Pelatihan Strategi Membangun Brand untuk Bisnis F&B dengan Dekaka Shop Saputro, Erwan Adi; Putra, Andre Yusuf Trisna; Pratama, Arista; Nurmawati, Ardika
WIDYABHAKTI Jurnal Ilmiah Populer Vol. 6 No. 1 (2023): Nopember
Publisher : Direktorat Penelitian, Pengabdian Masyarakat, dan HKI Institut Teknologi dan Bisnis STIKOM Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30864/widyabhakti.v6i1.369

Abstract

Dekaka Shop adalah usaha kecil menengah (UKM) di bidang foods and bevarages (F&B) yang berdiri pada tahun 2015 oleh Pak Kasmadi di Jalan Jatikerto, 292, Bedali, Kromengan, Kabupaten Malang. Saat ini Dekaka Shop telah mampu memproduksi beragam produk, seperti sayur segar, rimpang-rimpangan segar, bumbu masak siap pakai, sambal botol, dan kurma tomat (Kurmat). Kesulitan yang dialami oleh Dekaka Shop adalah masih kurangnya pengetahuan mengenai strategi membangun brand dari Dekaka Shop sendiri yang menyebabkan produk – produk Dekaka Shop masih sulit dikenal oleh masyarakat. Program kegiatan Matching Fund telah membantu Dekaka Shop memberikan pelatihan dalam rangka membuat strategi membangun brand untuk bisnis F&B. Penelitian ini bertujuan untuk memberikan edukasi pada masyarakat tentang strategi branding serta memahami dengan benar keinginan dan kebutuhan konsumen serta prospek dari UKM. Kegiatan ini dilaksanakan dengan metode hybrid yaitu memberikan pelatihan secara online maupun offline secara bersamaan kepada Dekaka Shop dan masyarakat umum. Hasil dari kegiatan ini adalah peningkatan kualitas branding Dekaka Shop, serta memberikan wawasan kepada masyarakat umum tentang bagaimana membangun brand untuk sebuah bisnis F&B.
Pelatihan Fungsi Packaging dan Maskot dalam Membangun Image Brand untuk Bisnis F&B dengan Dekaka Shop Saputro, Erwan Adi; Putra, Andre Yusuf Trisna; Pratama, Arista; Nurmawati, Ardika
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 5, No 1: February (2024)
Publisher : ICSE (Institute of Computer Science and Engineering)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/jpkmi.v5i1.659

Abstract

Abstrak: Dekaka Shop merupakan Usaha Kecil Menengah (UKM) di bidang makanan dan minuman (FB) yang beroperasi di Kabupaten Malang, didirikan pada tahun 2015 oleh Bapak Kasmadi. Produk-produk dari Dekaka Shop mencakup berbagai jenis sayur-sayuran segar, rimpang-rimpangan segar, kurma tomat (kurmat), bumbu masak siap pakai, dan sambal botolan. Namun, kendala sumber daya yang terbatas membuat bisnis ini menghadapi tantangan dalam mengembangkan kemasan yang sesuai dengan kegunaan, desain menarik, bahan ramah lingkungan, dan maskot yang mudah dikenali. Tantangan ini muncul karena kemasan dan maskot yang tepat tidak hanya berfungsi sebagai pelindung produk, tetapi juga dapat meningkatkan kesadaran merek di kalangan masyarakat. Untuk mengatasi tantangan ini, dilakukan pelatihan untuk menyoroti pentingnya kemasan dan maskot dalam membangun citra merek produk FB. Kegiatan ini bertujuan untuk memberikan pengetahuan tentang kepentingan penggunaan kemasan yang ramah lingkungan, serta untuk menjadikan produk lebih menarik dengan desain kemasan yang baik. Inisiatif ini diharapkan dapat berkontribusi pada perkembangan UKM di Kabupaten Malang. Pelatihan ini dilakukan secara hybrid, menggabungkan metode online dan offline. Pelatihan online diselenggarakan melalui platform Zoom, sementara pelatihan offline dilakukan di lokasi kegiatan. Hasil akhir dari kegiatan ini menunjukkan peningkatan pemahaman peserta sebesar 90% mengenai fungsi kemasan dan maskot dalam bisnis FB, sekaligus meningkatkan kualitas desain kemasan dan maskot untuk produk Dekaka Shop.Abstract: Dekaka Shop is a Small and Medium-sized Enterprise (SME) operating in the food and beverage (FB) sector in Kabupaten Malang, founded in 2015 by Mr. Kasmadi. The products offered by Dekaka Shop encompass various types of fresh vegetables, fresh spices, tomato dates (kurmat), ready-to-use cooking spices, and bottled chili sauce. However, limited resources pose challenges for the business in developing packaging that aligns with functionality, attractive design, environmentally friendly materials, and a mascot that is easily recognizable. The constraint of limited resources has led to challenges in creating packaging and a mascot that not only serves as protection for the products but also enhances brand awareness among the public. In response to these challenges, a training session was conducted to emphasize the importance of packaging and mascots in building the brand image of FB products. The objective of this initiative is to impart knowledge about the significance of using environmentally friendly packaging and to make products more appealing through well-designed packaging. This initiative is anticipated to contribute to the development of SMEs in Kabupaten Malang.The training was conducted in a hybrid manner, integrating both online and offline methods. The online training took place via the Zoom platform, while the offline training was held at the designated venue. The end result of this activity demonstrated a 90% improvement in participants' understanding of the roles of packaging and mascots in FB businesses, simultaneously enhancing the quality of packaging and mascot design for Dekaka Shop's products
Career Center Application as Centralization of Development and Career Guidance for Students-Alumni of the Universitas Pembangunan Nasional “Veteran” Jawa Timur Pratama, Arista; Mukaromah, Siti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4122

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Universitas Pembangunan National "Veteran" Jawa Timur is expected to produce competent graduates to fill the needs of the world of work and society with optimal quality standards. Quality graduates are a significant factor determining the superiority of the Indonesian nation's human resources at the global level. UPN "Veteran" Jawa Timur is required to continue and improve the quality of education and ensure the readiness of graduates to face challenges in the world of work. This research aims to develop a website-based Career Center (PUSAKA) application using artificial intelligence to centralize coaching and career development for UPN "Veteran" of Jawa Timur student alumni. The Career Center Application (PUSAKA) makes it easier to search for and find job opportunities that suit college graduates' fields of study, skills, and interests. Development of the Career Center (PUSAKA) application uses PHP natural language processing programming and MySQL as the database. Development of the Career Center (PUSAKA) application model uses the ICONIX Process. The website-based Career Center (PUSAKA) application using artificial intelligence has several features, namely student-alumni profiles, a career consultation ChatBot, job-internship-training vacancy information, and recruitment based on job matching according to the user's skills, interests, and experience. This research is helpful for UPN "Veteran" Jawa Timur's students and alumni for career guidance and development in the form of knowledge, skills, and interest in forming superior and quality human resources in the world of work. UPN "Veteran" Jawa Timur can form human resources with integrity and a high professional spirit for Indonesia globally.
Student Portfolio Management: The Development of the SITIMAWA Prototype Mukaromah, Siti; Pratama, Arista; Safitri, Eristya Maya; Fadillah, Ainun Rizkyani; Achmadha, Zharvi; Adha, Didan Rizky
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4124

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In response to the escalating need for efficient student portfolio management, this study introduces the development of the Student Digital Portfolio Information System (SITIMAWA) prototype. Through the utilization of Unified Modeling Language (UML) and black box testing, the research endeavors to elevate the organization and presentation of academic achievements, projects, and personal portfolios, benefiting students, instructors, and administrators alike. Executing the Waterfall methodology, the study meticulously directs the systematic design, development, and testing phases of the SITIMAWA prototype. The outcome materializes as a comprehensive system and application prototype that adeptly mirrors student portfolio management, streamlining navigation, and the coherent arrangement of academic accomplishments and personal projects. The synergistic integration of UML design and black box testing substantially fuels the success of the prototype. Conclusively, the study underscores the prowess of the Waterfall methodology in fostering a structured and methodically documented developmental process and concurrently recommends delving into further research to glean user feedback, thereby perpetuating the iterative enhancement of the SITIMAWA prototype. This endeavor aspires to forge an advanced and user-centric platform for the seamless management of student portfolios, ultimately contributing to an enriched educational experience. The ongoing refinements hold the potential to revolutionize how educational achievements are curated and presented in the digital age, enhancing engagement and collaboration within the educational ecosystem. By effectively bridging technology and education, the SITIMAWA prototype paves the way for a dynamic and transformative educational landscape.
Evaluation Virtual Assistant Chatbot Acceptance with an Unified Technology Acceptance and Use of Technology-Based Model Sabila, Radhiya; Pratama, Arista; Safitri, Eristya Maya
Journal of Information System and Informatics Vol 6 No 2 (2024): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i2.744

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The virtual assistant chatbot in the MyTelkomsel application is a company's effort to achieve goals and improve business performance. Chatbot as a virtual assistant has advantages and disadvantages. Evaluating user acceptance of the Virtual Assistant Chatbot in the MyTelkomsel application is important to overcome so that users do not switch to using other products. One of the models used to evaluate user acceptance of information systems is the Unified Theory of Acceptance and Use of Technology (UTAUT). UTAUT is able to explain how the use of technology can be influenced by individual differences in use. The conclusion of this study is that the variables that influence the acceptance of the use of virtual assistant chatbots in the MyTelkomsel application consist of the greatest influence is shown in the effect of social influence on Behavioural intention with a value of 5,768. Then the second largest influence is the trust variable on behavioural intention with a value of 5,220. Meanwhile, the variable that has the smallest influence on behavioural intention is effort expectancy with a value of 5,134.
ANALISIS PENERIMAAN LANGGANAN BATTLE PASS PREMIUM PADA PEMAIN GAME GENSHIN IMPACT DI INDONESIA MENGGUNAKAN METODE UTAUT2 Putra, Muhammad Rizki Erlangga; Pratama, Arista; Ridwandono, Doddy
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 6 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Battle pass merupakan sistem progresi berbayar. Berbagai game telah mengadopsi konsep "Battle Pass" atau "Event Pass", menjadikannya elemen reguler dalam konsumsi game digital. Salah satu game yang mengimplementasikan sistem langganan battle pass adalah game Genshin impact. Tetapi tidak semua pemain tertarik untuk berlangganan battle pass premium, oleh karena itu perlu dilakukan pembahasan terkait analisis penerimaan pada battle pass premium. Penelitian ini betujuan untuk menanalisis penerimaan langganan battle pass premium pada pemain game genshin impact di Indonesia, Pada penelitian ini digunakan metode Unified Theory Of Acceptance And Use Of Technology 2 (UTAUT2) yang modelnya telah dimodifikasi, dimana penelitian menganalisis variabel performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit, behavioral intention dan use behavior, Analisis variabel dilakukan dengan software SmartPLS, dimana analisinya terdiri atas uji outer model, uji inner model, dan uji hipotesis. Hasil penelitian ini menunjukan bahwa variabel habit, facilitating condition, dan behavioral intention, ditemukan berpengaruh signifikan terhadap perilaku penggunaan (use behavior) pengguna battle pass premium. Kemudian untuk hasil analisis variabel social influence, hedonic motivation, price value, dan habit ditemukan berpengaruh signifikan terhadap niat perilaku (behavioral intention) pengguna battle pass premium.
ANALISIS PERILAKU PENGGUNA APLIKASI INVESTASI REKSADANA BIBIT : (STUDI KASUS PENGGUNA YANG BERDOMISILI SURABAYA) Saputra, Dimas Dicky; Pratama, Arista; Safitri , Eristya Maya
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 6 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perusahaan yang bergerak dibidang layanan investasi di indonesia mengalami beberapa tantangan karena viralnya aplikasi berkedok investasi yang menipu masyarakat, namun terdapat aplikasi investasi reksadana yang tetap banyak digunakan oleh masyarakat di Indonesia terutama di kota Surabaya yaitu aplikasi bibit milik perusahaan PT Bibit Tumbuh Bersama Tujuan penelitian ini adalah mencari faktor-faktor apa saja yang mempengaruhi perilaku (Behavioral Intention) pengguna aplikasi bibit berdomisili Surabaya terhadap aplikasi bibit, Metode penelitian menggunakan Unified Theory of Acceptance and Use of Technology (UTAUT) dari Venkatesh (2003) dengan 4 variabel bebas yaitu Performance Expectancy. Effort Expectancy, Social Influence, Facilitating Condition, dengan penambahan 2 konstruk yaitu privacy enabler dan privacy inhibitor Bajunaied (2023) dan 1 variabel terikat yaitu Behavioral Intention. Pengambilan sampel menggunakan Teknik NonProbability sampling dengan jenis Purposive Sampling. Jumlah sampel dalam penelitian ini sebanyak 400 pengguna aplikasi bibit berdomisili Surabaya. Data penelitian dianalisis menggunakan PLS-SEM dengan software SmartPLS 3 Berdasarkan hasil analisis diperoleh bahwa Performance Expectancy,Effort Expectancy,Social Influence, dan Facilitating Condition, berpengaruh positif dan signifikan terhadap behavioral intention karena bernilai positif dan memiliki p values < 0,5 serta t statistics >1,96
Analisis User Experience Sistem Informasi Akademik Menggunakan Heart Metrics dan Importance Performance Analysis Saputra, Brahmantya Adi; Pratama, Arista; Safitri, Eristya Maya
Simetris: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Vol 14, No 2 (2023): JURNAL SIMETRIS VOLUME 14 NO 2 TAHUN 2023
Publisher : Fakultas Teknik Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/simet.v14i2.9827

Abstract

Sistem Informasi Akademik (SIAKAD) merupakan sebuah perangkat lunak berbasis website yang digunakan untuk mengelola administrasi akademik di STIKes Salsabila Serang. Terdapat beberapa masalah yang dialami pengguna selama mengoperasionalkan SIAKAD, sehingga penting untuk meningkatkan kualitas sistem berdasarkan user experience. Penelitian ini bertujuan untuk mengetahui tingkat penilaian user experience SIAKAD dan mengetahui hal-hal yang menjadi prioritas untuk ditingkatkan berdasarkan pengalaman pengguna. Alat ukur yang digunakan pada penelitian ini adalah HEART Metrics dengan sub variabel Happiness, Engagement, Adoption, Retention dan Task Success. Metode yang digunakan adalah Importance Performance Analysis. Jumlah responden pada penelitian ini sebanyak 75 pengguna aktif SIAKAD STIKes Salsabila Serang. Hasil analisis HEART Metrics adalah tingkat user experience SIAKAD memperoleh kriteria sangat tinggi pada Level of Usability. Hasil metode Importance Performance Analysis pada kuadran I adalah H1, R2 dan TSM3. Sehingga perlu dievaluasi dan ditingkatkan prioritasnya, karena ketiga pernyataan tersebut berpengaruh terhadap pengalaman pengguna saat menggunakan SIAKAD STIKes Salsabila Serang.
Pemberdayaan UMKM Kampoeng Batik Jetis Kabupaten Sidoarjo melalui Strategi Branding Pada Era Disrupsi Artanto, Aphief Tri; Pratama, Arista; Sukirmiyadi, Sukirmiyadi; Kusnarto, Kusnarto; Sholihatin, Endang Sholihatin
Journal of Governance and Administrative Reform Vol. 2 No. 1 (2021): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.398 KB) | DOI: 10.20473/jgar.v2i1.30071

Abstract

Micro, small and medium enterprises (MSMEs) play an important role in economic development because of their considerable contribution to job creation and improving people's welfare. Problems that often arise in MSMEs include limited capital, lack of innovation, conventional marketing, inefficient financial management, weak branding, lack of innovation, not maximizing online marketing due to technological stuttering. This research focuses on empowering MSMEs for branding strategies in competitive batik products in order to win the market based on the concept of blue ocean strategy. This study used qualitative research methods. The research location is Kampoeng Batik Jetis, Sidoarjo Regency. Data were collected through in-depth interviews, documentation studies, and observations. The unit of research analysis is the individual level of MSME actors. This research is a descriptive qualitative research. The data analysis of this study used qualitative data analysis techniques following Miles and Huberman. Conclusion Branding strategy on batik product competition in order to be able to win the market based on the concept of blue ocean strategy by: (a) added value (b) creating and (c) enhancing features and benefits.  Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting pembangunan ekonomi karena kontribusinya yang cukup besar terhadap penciptaan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Persoalan yang kerap muncul pada UMKM diantaranya adalah terbatas modal, kurang inovasi, pemasaran konvensional, pengelolaan keuangan tidak efisien, branding yang lemah, kurangnya inovasi, belum memaksimalkan pemasaran online karena gagap teknologi. Penelitian ini memfokuskan pada pemberdayaan UMKM untuk strategi branding pada persaingan produk batik agar memenangkan pasar berdasarkan konsep blue ocean strategy. Penelitian ini menggunakan metode penelitian kualitatif. Lokasi penelitian di Kampoeng Batik Jetis Kabupaten Sidoarjo. Data dikumpulkan melalui wawancara mendalam, studi dokumentasi, dan observasi. Unit analisis penelitian adalah tingkatan individu pelaku UMKM. Penelitian ini adalah penelitian kualitatif deskriptif. Analisis data penelitian ini menggunakan teknik analisis data kualitatif mengikuti Miles dan Huberman. Kesimpulan Strategi branding pada persaingan produk batik agar mampu memenangkan pasar berdasarkan konsep blue ocean strategy dengan: (a) nilai tambah (b) menciptakan dan (c) peningkatan fitur dan manfaat.