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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Abdidas Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Pengabdian Masyarakat Bestari (JPMB) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Asian Journal of Management Analytics Jurnal Hukum dan Pembangunan Community Services: Sustainability Development Journal Management and Hospitality
Selamet, I Ketut
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Service Quality, Facilities, and Price on Customer Satisfaction at Estetica Belle Salon DEWI, Ni Komang Indah Sari; GANAWATI, Nengah; SELAMET, I Ketut
Journal Management and Hospitality Vol. 1 No. 2 (2024): Journal Management and Hospitality (April - July 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jmh.v1i2.96

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the largest group of economic actors in Indonesia's economy and have proven to be a safety valve for the national economy during crises. Besides being the sector with the greatest contribution to national development, MSMEs also create significant job opportunities for the domestic workforce, thus helping to reduce unemployment. This study aims to determine how service quality, facilities, and price influence customer satisfaction at Estetica Belle Salon, both simultaneously and partially. The sampling method used in this research is Slovin's formula, resulting in 100 respondents. The data analysis technique employed in this study is multiple linear regression analysis, including instrument testing and classical assumption tests beforehand. This research data uses quantitative data by collecting data questionnaires. This research shows that facility service quality and price have a positive and significant effect on customer satisfaction simultaneously. This shows that Quality has a positive and significant effect on Customer Satisfaction. Facilities have a positive and significant effect on customer satisfaction. Price has a positive and significant effect on customer satisfaction.
Green Marketing, Environmental Awareness, dan Brand Image dalam Keputusan Pembelian Produk Avoskin Arini, Ni Kadek Dwi; Sari, Ni Made Taman; Selamet, I Ketut
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64087

Abstract

Meningkatnya kepedulian terhadap lingkungan mendorong perusahaan kosmetik untuk menerapkan konsep pemasaran berkelanjutan guna memengaruhi keputusan pembelian konsumen, khususnya generasi Z. Avoskin Beauty sebagai salah satu merek skincare yang mengusung konsep ramah lingkungan perlu memahami faktor-faktor yang memengaruhi keputusan pembelian konsumennya. Permasalahan dalam penelitian ini adalah apakah green marketing, environmental awareness, dan brand image berpengaruh terhadap keputusan pembelian produk Avoskin Beauty. Penelitian ini bertujuan untuk mengetahui pengaruh green marketing, environmental awareness, dan brand image terhadap keputusan pembelian produk Avoskin Beauty pada generasi Z di Denpasar. Penelitian ini menggunakan metode kuantitatif dengan populasi generasi Z pengguna Avoskin Beauty di Denpasar dan jumlah sampel sebanyak 96 responden yang ditentukan menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji F, dan uji t dengan bantuan SPSS versi 26. Penelitian ini menguji simultan 3 variabel utama pada konteks brand lokal dan generasi Z. Hasil penelitian menunjukkan bahwa green marketing, environmental awareness, dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial, green marketing, environmental awareness, dan brand image masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian produk Avoskin Beauty. Hasil penelitian memberikan dasar strategi pemasaran berkelanjutan bagi industry kosmetik.
Co-Authors Arini, Ni Kadek Dwi Astara, Wayan Wesna Chindrawati, Anak Agung Sagung Manik Datrini, Luh Kade DEWI, Ni Komang Indah Sari Ganawati, Nengah Gede Sanjaya Adi Putra I Gusti Bagus Udayana I Komang Putra I Made Suwitra, I Made I Wayan Wesna Astara Johannes Ibrahim Kosasih Komang Adi Kurniawan Saputra Luh Suriati Luxiana, I Wayan Suky Ni Luh Putu Sulis Dewi Damayanti Ni Made Rustini, Ni Made Ni Made Taman Sari Nida, Desak Rurik Pradnya Paramita Partiwi Dwi Astuti, Partiwi Dwi Purnami, A. A. Sri Purnami, A.A Sri Purnami, Anak Agung Sri Putu Ayu Sita Laksmi Putu Ayu Sriasih Wesna Sari, Ni Luh Putu Eka Kartika Sastri, Ida I Dewa Ayu Manik Sudemen, I Wayan Sukmadewi, Desak Ketut Tristiana Sumardika, I Nyoman Yoga, I Gusti Agung Prama