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KUSNANTO, DANANG
Universitas Singaperbangsa Karawang
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Journal : Movere Journal

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Pengaruh E-Service Quality dan Brand Image Terhadap Minat Beli Layanan Premium Aplikasi Spotify (Survei Pada Konsumen @appsfamart di Instagram) Paramitha, Febyana; Kusnanto, Danang
Movere Journal Vol. 6 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i1.401

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan brand image terhadap minat beli layanan premium aplikasi Spotify pada konsumen @appsfamart di Instagram. Penelitian ini menggunakan metode kuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 30 responden berusia 17-30 tahun yang pernah atau sedang menggunakan aplikasi Spotify. Metode analisis data yang digunakan adalah analisis deskriptif untuk menjelaskan pengaruh e-service quality dan brand image terhadap minat beli. Berdasarkan hasil yang diperoleh dalam penelitian ini, e-service quality dan brand image memiliki pengaruh positif dan signifikan terhadap minat beli. E-service quality dan brand image berpengaruh sebesar 46,8% terhadap minat beli layanan premium aplikasi Spotify pada konsumen @appsfamart di Instagram. This study aims to determine the effect of e-service quality and brand image on purchase intention of premium service for the Spotify music streaming application for @appsfamart consumers on Instagram. This research uses quantitative methods and the sample used in this study amounted to 30 respondents aged 17-30 years who have used or are using the Spotify application. The data analysis method used to explain the effect of e-service quality and brand image on purchase intention. Based on the results obtained in this study, e-service quality and brand image have a positive and significant influence on purchase intention. E-service quality and brand image have an effect of 46,8% on purchase intention of Spotify application premium services for @appsfamart consumers on Instagram.
Co-Authors Abdul Holik Abidzar Achmadtyar Fazrul Haq Aditya Ryan Pradipta Alam, Muhammad Nur Alfina Agustin Ananda Nabilaturrahmah Asep Maulana, Asep Athaullah, Salsabilla Danu Ruenda Dede Jajang Suyaman Desi Jaelani Dzakiya Rahmanita Ekawaty, Novian Eman Sulaeman Eman Sulaeman Fahmi, Ilyan Sandrian Fazrul Haq, Abidzar Achmadtyar Hamzah, Darryl Pratama Arman Hawignyo Hawignyo Heni Pujiastuti Herawati Herawati Herawati Herawati huda, Syamsul Huda I Gusti Agung Komang Diafari Djuni Hartawan Ilyan Sandrian Fahmi Ina Ratnasari Joko Tri Susilo Kirom, Muhammad Fuaidil Leilani, Elvina Rosa Lengga Pramu Lestari Lugina Ahjan Wijaya Lulu Suwaryu Luthfiyyah, Shinta Mangandar Sitanggang Mega Naliyah Syahfitri Mega Naliyah Syahfitri Mohamad Ardwian Fizkiana Mohammad Frisky Fachry Muhamad Ari Maulana Muhammad Nur Alam Ninda Meidiani Nugraha Nugraha Nurhalimah Nurhalimah Nurul Azizah OKTAVIANY, RISKA AYU Pamungkas Satya Putra Paramitha, Febyana Pascal Sidqi Lubis Patricia Gunadhi, Leony Pradipta, Aditya Ryan Putra, Erlangga Dwi Putri Ayu, Maria Rabhi Fathan Muhammad Rabhi Fathan Muhammad Rahayu, Yustiani rahma, rida Rahman, Zaidan Al Ramsena, Ramsena Rani Apriani Rizke Wiliyanti Rizke Wiliyanti Salsa Nur Supiyanti Salsabila Triadi Salsyabila, Shafira Ramadhanti Saputra, Cepi Hanafi Selviana Junaedi Putri Shafira Ramadhanti Salsyabila Sisi Sarah Siska Dwi Rahayu Soni Okabrian Soni Okabrian Sri Ayu Lestari Sufi, Dimas Maulana Surya, Qothifah Delanis Tanti Pratiwi Tjitrayudha, Marcel Triadi, Salsabila Wahyu Prasetyo Yoga Prasetyo Wibowo Yustiani Rahayu Zaidan Al Rahman