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THE INFLUENCE OF WORK ENVIRONMENT, WORK ABILITY, EMPOWERMENT AND TRAINING ONEMPLOYEE PERFORMANCE AT PT. SYAUKAT SEJAHTERA IN GANDAPURA, BIREUEN REGENCY Moliana; Hamdiah; Em. Yusuf Iis; Likdanawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.575

Abstract

This research aims to determine the influence of the work environment, work ability, empowerment and training on employee performance at PT. Prosperous Syaukat in Gandapura, Bireuen Regency. The independent variables in this research are Work Environment (X1), Work Ability (X2), Empowerment (X3) and Training (X4). Meanwhile, the dependent variable is Employee Performance (Y). This type of research uses quantitative methods and data collection uses a questionnaire containing questions and statements by distributing them to the employees concerned at PT. Prosperous Syaukat in Gandapura, Bireuen Regency. By giving scores using a Likert scale. This research was conducted with a population of 142 employees, where sampling used the saturated sample method. This research uses multiple linear regression analysis with the SPSS (Statistical Program For Social Science) program. The results of this research indicate that the work environment has a positive and significant effect on employee performance at PT. Syaukat Sejahtera in Gandapura, Bireuen Regency, Ability has a positive effect on employee performance at PT. Syaukat Sejahtera in Gandapura, Bireuen Regency, Empowerment has a positive and significant effect on employee performance at PT. Syaukat Sejahtera in Gandapura, Bireuen Regency, while training has a negative effect on employee performance at PT. Prosperous Syaukat in Gandapura, Bireuen Regency. The better the work environment, work abilities, empowerment and training in an organization, the better the performance produced by employees.
INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH Rabiatul Auliza; Hamdiah; Heriyana; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.617

Abstract

This study aims to examine the impact of price, product design, product quality, and brand image on the purchase decisions of Ventela shoes among students of the Faculty of Economics and Business at Universitas Malikussaleh. The sampling method used was purposive sampling, with a total of 145 respondents. Primary data for this research was collected through questionnaires. The data analysis techniques employed include multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), determination tests (R2), and hypothesis testing (1) using SPSS 26.0 software. The results of this study indicate that, partially, the price variable does not have a significant effect on purchase decisions, product design has a positive and significant effect on purchase decisions, product quality has a positive and significant effect on purchase decisions, and brand image has a positive and significant effect on purchase decisions
THE INFLUENCE OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE (CASE STUDY) IN SEVERAL DISTRICT HEALTH CENTERS SOUTHWEST ACEH) Hartati Astina; Likdanawati; Marbawi; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.645

Abstract

This study was conducted to examine the Influence of Transformational and Transactional Leadership on Employee Performance Through Organizational Commitment as an Intervening Variable in Several Health Centers in Southwest Aceh Regency. This type of research uses a quantitative method, data collection using a questionnaire containing questions and statements by distributing it to the employees concerned at the Health Centers in Southwest Aceh Regency. This research was conducted at 3 Health Centers in Southwest Aceh Regency, namely Alue Sungai Pinang, Alue Pisang and Babahrot Health Centers. The population in this study were employees of the Health Centers in Southwest Aceh Regency totaling 173 employees. While the number of samples in this study was 64 employees. The data analysis method used was path analysis and was processed with the help of the Statistical Package for Social Science (SPSS) application program. The results of the study showed that there was an influence of transformational and transactional leadership on organizational commitment and there was also an influence of transformational, transactional and organizational commitment leadership on the performance of employees of the Health Centers in Southwest Aceh Regency. Furthermore, the research results found that the organizational commitment variable fully mediates (full mediation) the relationship between transformational leadership and the performance of employees at the Southwest Aceh District Health Center and the organizational commitment variable directly mediates (partial mediation) the relationship between transactional leadership and the performance of employees at the Southwest Aceh District Health Center.
THE INFLUENCE OF TOURIST ATTRACTION DEVELOPMENT, ATTRACTIVENESS AND PROMOTION ON TOURIST INTEREST (Case Study of Bur Telege Takengon Tourism, Aceh Tengah) Ardi Sopian; Hamdiah; Siti Maimunah; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.704

Abstract

This research aims to analyze the influence of tourist attraction development, attraction and promotion on tourist interest in visiting. Tourist attractions that are well developed, equipped with unique attractions and supported by effective promotions, can increase tourist interest. The research method used is quantitative with a survey approach, where data is collected through questionnaires distributed to tourists visiting the Bur Telege tourist attraction. The research results show that the development of tourist attractions, attractions and promotions have a positive and significant influence on tourist interest in visiting. These findings indicate that destination managers need to prioritize the development of tourist facilities and attractions to increase competitiveness and optimize promotion as the main support.
THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON Rizkan; Heriyana; T.Edyansyah; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1327

Abstract

This study examines the influence of Electronic Word of Mouth (e-WOM) on hotel room purchase decisions on Traveloka, especially at the Parkside Petro Gayo Takengon Hotel. The phenomenon of increasing internet and e-commerce users has changed consumer behavior, making online reviews and recommendations a crucial factor in hotel purchase decisions. The purpose of this study is to identify and analyze the positive and significant influence of e-WOM on hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. Identifying e-WOM factors that influence purchase decisions, namely Intensity, Valence of Opinion, and Content. This study uses a quantitative approach by distributing questionnaires to 100 respondents, namely tourists who booked hotel rooms at Parkside Petro Gayo Takengon through Traveloka. Data were analyzed using validity tests, reliability tests, classical assumptions (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis. The results of the hypothesis test show that Intensity, Valence of Opinion, and Content positively and significantly influence hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. The higher the intensity of information, the more positive the valence of opinion, and the better the information content, the more it increases consumer purchasing decisions.
THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY Sumarni; Hamdiah; Ikrammuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1338

Abstract

This study aims to find out how the effect of service quality, price, and taste on consumer satisfaction at Ghathaf Coffee Premium, Pante Kec.Syamtalira Aron, North Aceh Regency partially. This study uses primary data obtained through the distribution of questionnaires to 126 respondents. The questionnaire instrument was tested through validity tests and reliability tests with Cronbach's Alpha approach. To test the feasibility of the regression model, a series of classical assumption tests were carried out which included normality tests, multicollinearity tests, and heteroscedasticity tests. Hypothesis testing was carried out using a t-test (partial) and coefficient of determination (R²) analysis. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS version 23 software. The results of the study show that the Service Quality variable has a significance value of 0.005 and a tcal value of 2.844 > ttable, which is 1.657 which means that it has a positive and significant effect on Consumer Satisfaction. Thus, the first hypothesis is accepted. Meanwhile, the Price variable has a significance value of 0.027 and a calculation of 2.243 > table, which means it has a positive and significant influence on Consumer Satisfaction, so the second hypothesis is accepted. Furthermore, the Taste variable showed a significance value of 0.009 and a calculation of 2.672 > ttable which means it has a positive and significant influence on Consumer Satisfaction, so the third hypothesis is accepted. Thus, it can be concluded that the partial influence of service quality, price, and taste on Consumer satisfaction has a positive and significant influence.