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Strategi Pemasaran dalam Menarik Minat Beli Konsumen di Toko Busana Desa Air Hitam Laut Asiah, Nur; Musthofa, M. Arif; Yatimah, Khusnul; Daud, Daud; Fatimah, Siti; Haeran, Haeran
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2091

Abstract

This study aims to determine the marketing strategies implemented by fashion stores in Air Hitam Laut Village and their effectiveness in attracting consumer purchasing interest. This study used a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The research subjects consisted of store owners, employees, and regular and regular customers. The results indicate that the marketing strategies implemented include: (1) Product Strategy, namely providing a variety of clothing tailored to consumer needs and current fashion trends; (2) Pricing Strategy, through competitive pricing and seasonal discounts; (3) Promotion Strategy, carried out verbally and digitally such as word of mouth, WhatsApp, and Facebook; (4) Location Strategy, with stores strategically located on main roads and near densely populated residential areas; and (5) Service Strategy, in the form of friendly and communicative service, which strengthens consumer loyalty.
Tinjauan Hukum Islam Terhadap Praktik Jual Beli Tanah Kuburan (Kelurahan Bandar Jaya, Kecamatan Rantau Rasau) Indarwati, Puput; Daud, Daud; Marwendi, Reza Okva; Pitri, Alisya; Dewi, Hasna
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2092

Abstract

This study examines the practice of buying and selling cemetery land in Bandar Jaya Village, Rantau Rasau District, from an Islamic legal perspective. The focus of the study includes analyzing the transaction's compliance with the principles of Sharia muamalah (Islamic transactions), particularly regarding ownership, fair pricing, and the prohibition of exploitation. The research method employed descriptive qualitative methods, with data collection techniques including observation, in-depth interviews with religious leaders, local government officials, and community participants, as well as the study of related documents. The results indicate that the practice of buying and selling cemetery land in the study area is essentially permissible in Islam as long as it meets the following requirements: (1) certainty of land ownership (free from gharar), (2) a reasonable price agreement without any element of coercion, and (3) the land's use according to its function as a cemetery. However, several problems were identified, such as not everyone being able to pay the full fees and the potential for exploitation of bereaved families. This study recommends the need for socialization of Islamic law regarding cemetery land transactions and the strengthening of Sharia-based local regulations to ensure the principles of justice and the public interest.
Peran Usaha Kuliner Lokal dalam Peningkatan Kesejahteraan Karyawan: Studi Kasus Rumah Makan Uda Nasrul Ruslan, Ruslan; Musthofa, M. Arif; Dewi, Hasna; Devi, Erwina Kartika; Daud, Daud
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2309

Abstract

The study purpose was to analyze the role of Rumah Makan Uda Nasrul in improving the welfare of its employees in Kelurahan Mendahara Ilir, Kecamatan Mendahara, Kabupaten Tanjung Jabung Timur. This study explores how a single small-scale food business can significantly contribute to the economic and social well-being of its workers, particularly in rural areas with limited employment opportunities. The focus is on income stability, working environment, and the indirect social benefits gained by the employees. Materials and methods. This research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. Primary data were gathered from in-depth interviews with employees and the business owner, while secondary data included relevant documents and local employment statistics. The analysis used interactive techniques involving data reduction, data display, and conclusion drawing. The selection of Rumah Makan Uda Nasrul as the research site was based on its consistent employment of local labor and its established reputation within the community. Results. Click here and insert your text. Click here and insert your text. Click here and insert your text. The findings indicate that Rumah Makan Uda Nasrul provides a reliable monthly income ranging from Rp1,200,000 to Rp1,800,000 per employee, along with daily incentives and meal allowances. The work atmosphere is characterized by a strong sense of kinship, flexibility, and mutual respect. While formal social security programs like BPJS are not yet available, employees report increased financial independence, skill development, and improved quality of life due to stable employment. Conclusions. Rumah Makan Uda Nasrul plays a meaningful role in elevating employee welfare through stable income, a supportive work environment, and opportunities for informal learning. This case demonstrates how small local enterprises can serve as effective agents of community-based economic development.
Fenomena Cyberbullying Melalui Kolom Komentar Instagram: Studi Kasus Akun @Medanku Tanjung, Rahayu Ade Tri Rahman; Daud, Daud
JUPEIS : Jurnal Pendidikan dan Ilmu Sosial Vol. 4 No. 3 (2025): JUPEIS: Jurnal Pendidikan dan Ilmu Sosial
Publisher : Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jupeis.Vol4.Iss3.1739

Abstract

Penelitian ini mengkaji fenomena cyberbullying yang muncul di kolom komentar akun Instagram lokal @medanku. Dengan pendekatan kualitatif dan metode etnografi virtual, penelitian ini bertujuan untuk mengidentifikasi karakteristik perilaku cyberbullying serta menganalisis faktor-faktor yang memicunya. Untuk memahami dinamika yang terjadi, digunakan teori praktik sosial Pierre Bourdieu yang menyoroti relasi antara habitus, modal, arena, dan praktik sosial dalam konteks interaksi di media sosial. Hasil penelitian menunjukkan bahwa bentuk-bentuk cyberbullying yang dominan meliputi penggunaan kata-kata kasar, sindiran tajam, pelabelan negatif, hingga sarkasme kolektif yang memperkuat terjadinya kekerasan simbolik. Faktor-faktor yang memicu perilaku ini antara lain konten unggahan yang sensitif, budaya digital yang permisif terhadap kekerasan verbal, serta anonimitas pengguna yang mempermudah ekspresi agresif tanpa konsekuensi langsung. Temuan ini menegaskan pentingnya penguatan literasi digital dan etika komunikasi daring sebagai langkah preventif untuk menciptakan ruang media sosial yang lebih sehat, aman, dan inklusif bagi seluruh pengguna.
PERLINDUNGAN HUKUM ATAS HAK CIPTA DIGITAL DALAM ERA EKONOMI KREATIF Fahmi, Khairil; Akbar, Muhammad; Daud, Daud
Jurnal Warta Dharmawangsa Vol 19, No 3 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i3.7312

Abstract

TINJAUAN ETIKA BISNIS ISLAM DALAM STRATEGI PEMASARAN BUSANA MUSLIM DI TOKO PURNAMA STORE MUARA SABAK BARAT KABUPATEN TANJUNG JABUNG TIMUR Hanna Fadhila Syahira, Siti; Daud, Daud; Edi Saputra, Ahmad; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing strategy is a series of business steps designed at the product presentation stage to attract consumer interest in buying the product. In addition to attracting consumer attention to buy, marketing strategy also aims to ensure that consumers understand the products offered, verify their quality, and encourage repeat purchases. This study uses a field approach with a qualitative descriptive method. Data collection was carried out through observation, interviews, and documentation. The data collected was then analyzed to answer the research problems. The purpose of this study was to identify the marketing strategies implemented by Toko Purnama Store Muara Sabak. The results showed that Toko Purnama Store Muara Sabak has an effective defensive marketing strategy, with a variety of products, both from big and local brands, as well as adequate services and has undergone training. The pricing of goods is based on the policies of the central big brand and local market prices for local products. Promotion is carried out through social media such as WhatsApp, Facebook, TikTok, live streaming, and Instagram. Islamic values are applied in store operations, which can be seen from the obligation of employees to wear gamis and hijab uniforms, as well as the requirement for employees to be Muslim.
STRATEGY OF ONLINE BEGGARS ON TIKTOK IN ATTRACTING SYMPATHY AND DONATIONS FROM THE AUDIENCE Gultom, Imel Parida; Daud, Daud
Dinamika Bahasa dan Budaya Vol 20 No 2 (2025): Dinamika Bahasa dan Budaya
Publisher : Universitas Stikubank (UNISBANK) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/bb.v20i2.10189

Abstract

This study examines the strategies used by online beggars on TikTok to gain sympathy and donations from audiens, as well as the resulting social and economic impacts. The phenomenon has emerged alongside the growth of social media, particularly TikTok’s live streaming feature, which allows users to receive virtual gifts as donations. This research employs a qualitative method using a virtual ethnography approach. Data were collected through content observation and in-depth interviews with six informants actively conducting live broadcasts. The finding reveal that online beggars utilize various strategies such as coin battles, emotional storytelling, performing challenges, and involving children during live strams. These tactics are intended to foster emotional connection and provoke audiens sympathy. The analysis is guided by Pierre Bourdieu’s theory of social practice, including the concepts of habitus, social and symbolic capital, and the dynamics of the digital arena. Economically, some informants earn significant income used for daily needs or small businesses. However, socially, the practice raises controversy due to its potentially manipulative. Thus study offers insights into emerging digital social realities and highlights the need for regulation regarding online begging practices on social platforms. Keywords: TikTok, Online Beggars, Strategy, Sympathy, Donation
E-COMMERCE USER INTERACTION IN MULTI-ETHNIC SOCIETY IN PEMATANGSIANTAR CITY Hasibuan, Adila Anatasya; Daud, Daud
Dinamika Bahasa dan Budaya Vol 20 No 2 (2025): Dinamika Bahasa dan Budaya
Publisher : Universitas Stikubank (UNISBANK) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/bb.v20i2.10258

Abstract

This study examines the perceptions and experiences of multi-ethnic communities in Kelurahan Melayu, Pematangsiantar, towards the use of Shopee using a digital anthropology approach. Using qualitative methods through interviews and observations, it was found that the younger generation from various ethnicities have a positive view of Shopee, while the older age group, especially housewives, experience obstacles due to low digital literacy. Problems that arise include late delivery, product inconsistencies, and confusion about the payment system. The findings show that the meaning of Shopee features is constructed differently based on age, education, and ethnicity. The use of e-commerce has been proven to be a social practice that is full of cultural meaning, so an anthropological approach is needed to create inclusive digital services Keywords: Digital culture, Shopee, multiethnic society, anthropology, user perception.
Pembelajaran Fiqh Muamalah Realisasi Het Penjualan Gas Bersubsidi Perspektif Tas’īr Al-Jabārī Hasan, Hasan; Daud, Daud; Wulandari, Triyana; Hidayat, Wildan Nur
Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Vol 6, No 6 (2025)
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/afeksi.v6i6.656

Abstract

Penelitian ini mengkaji realisasi harga eceran tertinggi (HET) penjualan gas bersubsidi di Kampung Laut, Tanjung Jabung Timur, sebagai studi kasus pembelajaran Fiqh Muamalah di Institut Al Mujaddid Sabak. Fokus kajian terletak pada bagaimana konsep tas’īr al-jabārī yang dibahas dalam teori fiqh dapat diaplikasikan pada kebijakan penetapan harga dalam konteks sosial-ekonomi masyarakat. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pembelajaran berbasis studi kasus lapangan ini mampu meningkatkan keterampilan analisis kritis, pemahaman kontekstual, serta kemampuan mahasiswa mengintegrasikan teori fiqh dengan realitas kebijakan publik. Selain itu, keterlibatan langsung mahasiswa di lapangan menumbuhkan kepekaan sosial dan kesadaran akan peran mereka sebagai calon praktisi dan akademisi di bidang ekonomi Islam. Penelitian ini menegaskan bahwa integrasi studi kasus ke dalam pembelajaran merupakan strategi efektif untuk menghasilkan lulusan yang mampu memecahkan persoalan masyarakat dengan landasan nilai-nilai Islam.
Internalisasi Nilai-Nilai Islam melalui Budaya Sekolah: Studi tentang Pembiasaan Sikap Tolong-Menolong di MTs Madrasatul Qur’an Tebuireng Daud, Daud; Adawiya, Silmi
Muróbbî: Jurnal Ilmu Pendidikan Vol. 9 No. 2 (2025): September
Publisher : Fakultas Tarbiyah Institut Agama Islam Bani Fattah Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52431/murobbi.v9i2.3745

Abstract

School life is an integral part of the learning process that is inseparable from social interaction and communication. The attitude of mutual assistance among students appears to be an appropriate choice in fostering good social relationships. However, implementing a helping attitude among students at school is not easy; it requires the role of school culture. This study employed a qualitative method by collecting data directly from the field, specifically at MTs Madrasatul Qur’an Tebuireng Jombang. It is a descriptive study aimed at comprehensively describing phenomena occurring at school in the present or past, thereby illustrating the characteristics, traits, and patterns of such phenomena. The results showed that students at MTs Madrasatul Qur’an Tebuireng Jombang possess a high level of helping behavior. In shaping this attitude, the students' age levels were considered, as slight differences exist. The methods used to cultivate the helping attitude among students included setting a good example, habituating students through various activities to strengthen their helpfulness, offering advice when they are uncertain about what to do, and correcting them when they make mistakes.