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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat EKONOMIKA45 Jurnal Manajemen Perhotelan Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Pariwisata
Verina Wijaya
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Sport Tourism As Tourism Development In The Lake Toba Area In The Aquabike Jetski World Championship 2023 Intiar, Septa; Sirait, Evi; Wijaya, Verina; Adityaji, Rizki; Oktavio, Adrie
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7645

Abstract

Penelitian ini bertujuan untuk (1) mengetahui strategi sport tourism sebagai pengembangan pariwisata kawasan danau toba dalam event aquabike jetski world championship 2023; (2) mengetahui potensi wisata berkelanjutan di kawasan danau toba saat event aquabike jetski world championship 2023. Dalam penelitian ini, peneliti menggunakan jenis penelitian kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini diperloleh melalui buku, website dan kepustaakaan yang berhubungan dengan sport tourism sebagai pengembangan pariwisata kawasan danau toba dalam event aquabike jetski world championship 2023. Hasil penelitian ini menunjukkan bahwa (1) Dalam lingkup manajamen event olahraga, event ini dapat berjalan lancar karena kolaborasi pemerintah pusat dan daerah. Sementara manajemen event pariwisata memfokuskan target wisatawan dalam penyelenggaraan event, manajemen event pendukung focus pada antusias wisatawan yang memenuhi venue dan bangkitnya UMKM di Kawasan Danau Toba; (2) Event aquabike jetski yang bertaraf internasional ini potensial menjadi ajang untuk meningkatkan perekonomian. Selain balapan, ada pesta rakyat seperti Batak Art and Culture dan festival kuliner yang memainkan peran penting untuk mengenalkan budaya dan kuliner setempat agar semakin dikenal dunia.
Collaboration Between The Ministry Of Tourism And Creative Economy And Environmental Care Influencers: Strategy For Realizing Ecotourism In Indonesia Pawennei, Arwen; Setiawati, Rahmi; Tandafatu, Natalia Kristiani; Wijaya, Verina; Widyawati, Christy
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14374

Abstract

Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif yang menggambarkan tentang ekowisata, kolaborasi KEMENPARKRAF dengan Influencer, dan pariwisata (Sugiyono, 2019). Data yang digunakan dalam penelitian ini merupakan data sekunder yang peneliti peroleh dari berbagai sumber ilmiah seperti buku, artikel ilmiah, jurnal, dan sumber lain yang umum digunakan dalam penelitian. Data tersebut dianalisis menggunakan alat analisis SWOT. Hasil dalam artikel ini menunjukkan bahwa Kolaborasi antara Kementerian Pariwisata dan Ekonomi Kreatif lebih banyak mendatangkan manfaat dalam menciptakan Ekowisata di Indonesia karena beberapa hal diantaranya memiliki tujuan yang sama dalam mengembangkan pariwisata disertai dengan menjaga lingkungan. Seperti, program Pesona Indonesia dari Kementerian Pariwisata dan Ekonomi Kreatif yang menjunjung tinggi prinsip lingkungan dan InfLUNCER-Influencer yang sudah tidak asing di telinga yaitu Pandawara dengan program bersih-bersih sampah, Fiersa Besar dengan program atap negeri, Road Party dengan program Jimnya Challenge, dan lain sebagainya. Dengan pemanfaatan influencer bagi Kementerian Pariwisata dan Ekonomi Kreatif, penyebaran literasi dapat lebih cepat dan luas. Pemanfaatan Kemenparekraf bagi Influencer terkait perizinan, pendanaan dan lain sebagainya Maka dapat disimpulkan bahwa Kemenparekraf sama-sama saling membutuhkan. Selain dari sisi keuntungan dan peluang, kolaborasi ini hanya memiliki beberapa potensi ancaman dan kelemahan yaitu adanya perbedaan persepsi antara pemerintah dengan influencer yang menyebabkan program yang dirumuskan tidak dapat berjalan dengan baik.
Workshop on Marketing and Development of Processed Product in Kampung Susu Lawu, Magetan, East Java Erris Kusumawidjaya; Agoes Tinus Lis Indrianto; Rean Mitasari; Verina Wijaya; Christy Widyawati
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4461

Abstract

Kampung Susu Lawu in Magetan, East Java, shows significant potential in developing micro, small, and medium enterprises (MSMEs) through processed milk and chips products. Despite having adequate infrastructure, local communities face challenges in diversifying products and increasing sales turnover. This study aims to overcome these obstacles through a structured mentoring program, including training in processing technology and digital marketing strategies. The method used in this community service is participatory, actively involving the community in every stage of product development. Training in processing technology and digital marketing has succeeded in significantly increasing the knowledge and skills of participants. The results of the study show that mentoring has not only succeeded in improving product quality and marketing capacity, but has also had a positive impact on the income and standard of living of the Kampung Susu Lawu community. However, several challenges such as resistance to change and limited access to technology still need to be overcome. To ensure long-term sustainability, stronger collaboration with external stakeholders and policy support that supports wider market access are important. This study emphasizes the importance of a participatory approach and ongoing support in community empowerment to support local economic development.
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
SLUM TOURISM: INDONESIAN TOURISM PROMOTION AND DEVELOPMENT STRATEGY (PROBLEM OR SOLUTION) Wijaya, Verina; Mitasari, Rean; Kusumawijaya, Erris; Adityaji, Rizki; Widyawati, Christy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11545

Abstract

Basically, the concept of tourism development and promotion using the Slum Tourism/Poverty Tourism concept is good for projection in tourism development and promotion because tourists directly interact with local communities, increase their sense of human dignity, and offer new ideas to create new ideas. However, this concept has clashes that are not in line with the concept of Indonesian tourism branding, namely "Pesona Indonesia" which shows the natural beauty and beauty of Indonesia. Therefore, this research aims to analyze the concept of Slum Tourism in developing and promoting Indonesian tourism as a solution or problem. The data used in this research is secondary data using library research data collection techniques. The data collected was analyzed using the smart PLS 3.0 method. Keywords: Slum Tourism, Promotion, Development, Problem, Solution
Pengaruh Customer Experience dan E-WOM terhadap Revisit Intention melalui Brand Awareness sebagai Mediator pada Hotel Bintang 5 di Surabaya Heryanto, Elizabeth Florenza; Lewi, Gabriella Josephine; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1888

Abstract

Technological developments drive competition in the hotel industry to provide the best service to increase guest repeat visits. Memorable experiences and positive word-of-mouth through social media marketing play a role in building awareness and reconsideration of a hotel brand. Surabaya, a business and tourism center, becomes a focus of research, especially 5-star hotels with high brands and service quality standards. This study explores application of customer experience and e-WOM to increase guests’ revisit intention. Seeing the research gap, brand awareness which plays an important role in the eyes of guests becomes a mediator in the implementation of customer experience and e-WOM on revisit intention. A quantitative approach with PLS-SEM technique, Smart PLS device, and purposive sampling techniques were applied for research process. The sample obtained was 180 respondents from specified population, namely 5-star hotel guests in Surabaya. Results of the study revealed that customer experience and e-WOM have a positive effect on revisit intention through brand awareness. The research is expected to offer valuable insights for hoteliers in improving competitiveness in the hospitality sector as well as further research opportunities for academics. Keywords: customer experience, E-WOM, brand awareness, revisit intention, Surabaya
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Pengaruh Digital Marketing terhadap Loyalitas Konsumen dengan Preferensi Konsumen sebagai Mediator: Studi Kasus pada produk Kerupuk Finna Food Sugeng, Janice Violensia; Aurellita, Gavina; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2003

Abstract

In the food and beverage industry, social media platforms play an important role in creating interactive communication and building customer loyalty. This study aims to examine the influence of digital marketing on customer loyalty with consumer preference as a mediating variable among consumers of shrimp crackers produced by Finna Food. The research applies a quantitative approach using purposive sampling. A total of 100 respondents who have purchased Finna Food products and follow the company’s official Instagram account were selected as the sample. Primary data were collected through an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that digital marketing has a positive and significant effect on both customer loyalty and consumer preference. Furthermore, consumer preference also significantly influences customer loyalty. Mediation testing confirms that consumer preference significantly mediates the relationship between digital marketing and customer loyalty. These results indicate that effective digital marketing strategies are able to shape positive consumer preferences, which ultimately strengthen customer loyalty toward the brand. Therefore, companies are advised to develop more interactive, engaging, and relevant digital marketing content in order to enhance customer engagement, strengthen consumer preferences, and sustain long-term customer loyalty in an increasingly competitive digital marketplace environment. Keywords: digital marketing, customer preference, customer loyalty
Peran Kesadaran Acara, Atraksi Acara, Selebriti, dan Lokasi Acara Terhadap Minat Cosplayer Menghadiri Chibicon Surabaya Sugianto, Michelle Natali; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2008

Abstract

Limited understanding among Event organizers regarding the key factors influencing cosplayers’ interest in attending Japanese-themed Events may lead to a decline in cosplayer attendance. To identify the factors affecting cosplayers’ interest, a quantitative approach was employed using a survey method involving 118 cosplayer respondents selected through purposive sampling based on predetermined criteria. Data were collected via an online questionnaire using Google Forms and analyzed with the assistance of SPSS software. The results indicate that Event awareness, Event attractions, celebrity presence, and Event location have a positive influence on cosplayers’ interest in attending Chibicon Surabaya. These findings highlight the importance of effective promotional strategies, relevant Event attractions, and accurate cosplayer segmentation in enhancing the success of Japanese-themed Events organized by Event organizers. Keywords: event awareness, event attractions, celebrity, event location, cosplayer’s interest
Co-Authors Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agus Sugiharto Agustinus Nugroho Agustinus Nugroho Alexander Wahyudi Henky Soeparto Aurellita, Gavina Clarissa Listya Susilo Donny Juliandri Prihadi Erris Kusumawidjaya Evangeline, Laura Hendra S.E, M.M Heryanto, Elizabeth Florenza Ivana Grasielda Kusumawijaya, Erris Lewi, Gabriella Josephine Liem, Keisha Liestya Padmawidjaja Maryam Salampessy Maryam Salampessy Melvern, Melvern Michelle Laurent Moses Soediro Pawennei, Arwen Rean Mitasari Rizki Adityaji Sandjaja, Beatrice Frederica Septa Intiar setiawati, rahmi Sirait, Evi Sugeng, Janice Violensia Sugianto, Michelle Natali Tandafatu, Natalia Kristiani Thomas Stefanus Kaihatu Widyawati, Christy