Claim Missing Document
Check
Articles

Found 11 Documents
Search

Analisis Potensi Produk Olahan Pertanian Berbasis Pangan Lokal oleh UMKM: Studi Kasus Coklat Raddina Jember Hikmah, Faiqotul; Nasilah, Rohmatun; Efendi, Mohammad Lukman; Firmansyah, Moh. Irsyad; Irfansah, Candra; Putra, Mohammad Aldi Eka; Isnaini, Muhammad Fadjar; Putra, Muhammad Rizki Hafianto; Muzayyin, Muzayyin
Journal of Health, Education, Economics, Science, and Technology Vol. 7 No. 2 (2025): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

This study analyzes the potential of agricultural processed products based on local food developed by the MSME Cokelat Raddina in Jember Regency. The research employs a qualitative descriptive method with a single case study approach. Data were collected through interviews, observations, and documentation, then analyzed using the Miles and Huberman model. Results show the MSME utilizes local cocoa as the main ingredient and develops innovative products such as spicy chocolate and shredded chocolate. Branding strategies and digital marketing through Instagram and TikTok are key to promotion. The SWOT analysis reveals strengths in raw materials and innovation, weaknesses in capital access and digital marketing, opportunities from growing demand for local products, and threats from price fluctuations and import competition. The study concludes that optimizing local food programs and product innovation can enhance the competitiveness and sustainability of MSMEs in the region.
Co-Authors . Ria Wulandari Adib, Shohibul Afifah Nurul Magfiroh Ahbab, Toroiqol Ahmad Firman Maulana Aini, Alfinna Quratul Aini, Lailatul Khurul Ainun Safitri Amaliah, Fadhillah Amelia, Rika Anis Syamsunihayah Aris Saputra, Taufik Arwani, Aziz Asy’Ari, Qaiyim Aziz, Abd. Rijalul Bening Puspita Sundari Budiarti, Nonik Cahyani, Arsela Titin Chamidi, Agus Salim Diah Ayu Citra Sari Efendi, Mohammad Lukman Faiqotul Hikmah, Faiqotul Fajar, Ali Farkhansa, Sulthon Fateha, Amilia Fauziah, Nita Arini Firdaini, Maulidiah Firmansyah, Moh. Irsyad Fitriah, Mukarromatul Fiyan, Shondy Arif Hakim, Moch. Abdul Malik Hasan , Misbahul Hasanah, Alfi Nur Hasanah, Salsabila Aimatul Hasanah, Wasiatun Ilhami, Hafidatul Irfansah, Candra Isfian, Nova Abil Isnaini, Muhammad Fadjar Kamila, Siti Nur Khasanah, Siti Zaidatul Kholidiyah, Nur Haniyah Khusnia, Erikatul Kurniawati, Nilam Adelia M, Widah Hatin Maghfiroh, Arik Lailatul Masruri , Moh Farhan Maulinda, Lola Juwita Ma’wiyah, Lina Ni’matul Miah‎, Miah‎ Muhammad Ali Akbar Rafsanjani Muhammad Wahyu Hidayatullah Musyrifah, Wulan Ayu Muzayanah Muzayanah Muzayyanah, Titik Nadiva Anisa Salsabila Nasilah, Rohmatun Nisa, Sintia Fitrotun Nor, Rofiqi Nufus, Shella Mauria Zakiatun Nur Aqila, Iktafa Lana Nuraini, Sukaesih Intan Pratama, Hendi Yoga Pribadi, Adhelia Nanda Putra, Mohammad Aldi Eka Putra, Muhammad Rizki Hafianto rahayu, maulida Ramadani, Moch. Ubaydillah Razek, Abdur Riska, Ifroh Naila Rizal, M. Saiful Sa'diyah‎, ‎Qonitataus Santi, Indriana Laila Sari, Evi Destriana Silvia Silvia Siti Aisyah Siti Fatimah Siti Nur Ameilia Rahmawati Siti Nur Azizah Siti Nurholisa Solehatul Rohmah Sunardi Sunardi Supangat, Alfian Triana Rahayu, Sesi Ulhaq, Fahim Dhiya Umani, Achmad Faisal Chairul Uswatun Hasanah Zainal Bahri