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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Agriprimatech DWIJENAGRO: JURNAL ILMIAH Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Agribisnis Terapan Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Jurnal Agrisep
Desfaryani, Rini
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Analysis Of Income And Added Value Of Cassava In Gedong Tataan District Pesawaran Regency Lesta Apriyani, Nurya; Apriyani, Marlinda; Desfaryani, Rini; Marga Saty, Fadila
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4581

Abstract

Cassava is a leading commodity in Lampung Province, but the selling price at the farmer level is often volatileand low. Processing cassava into chips is an alternative to increase income. This study analyzes the incomeand added value of cassava chip processing businesses in 15 MSMEs in Karanganyar Village, Gedong TataanDistrict, Pesawaran Regency using quantitative descriptive methods and Hayami calculations. The majorityof businesses use personal capital with a production capacity of 100-300 kg per day. The results show that theaverage net income of small-scale MSMEs reaches IDR 12,210,050 per month and large-scale MSMEs reachIDR 26,604,686 per month. The average added value for small-scale businesses is IDR 3,402 per kg with aratio of 57 percent, while for large-scale businesses it is IDR 3,784 per kg with a ratio of 60 percent. Thisproves that processing cassava into chips is feasible and profitable. Policy support, access to capital, training,and market expansion are needed to strengthen the competitiveness of MSMEs.
Pendapatan Petani Rakyat Kelapa Sawit Di Kecamatan Penawartama Kabupaten Tulang Bawang Gian Ananto, Firly; Marga Saty, Fadila; Desfaryani, Rini; Berliana, Dayang
Journal of Food System & Agribusiness Volume 9 Nomor 2 Tahun 2025
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v9i2.4584

Abstract

Penelitian ini bertujuan untuk menganalisis struktur biaya dan pendapatan petani kelapa sawit di Kecamatan Penawartama, Kabupaten Tulang Bawang. Metode penelitian yang digunakan adalah survei dengan pendekatan deskriptif kuantitatif. Sampel penelitian berjumlah 41 responden petani kelapa sawit. Data primer diperoleh melalui wawancara dan observasi, sedangkan data sekunder berasal dari instansi terkait. Hasil penelitian menunjukkan bahwa rata-rata biaya tetap usahatani kelapa sawit sebesar Rp40.492 per bulan dan biaya variabel sebesar Rp1.989.806 per bulan. Sementara itu, rata-rata penerimaan petani sebesar Rp11.375.034 per bulan, dengan pendapatan bersih Rp9.563.960 per bulan. Meskipun produktivitas kelapa sawit di wilayah penelitian masih rendah (sekitar 4 ton/ha), tingkat pendapatan yang diperoleh petani tergolong tinggi. Hal ini menunjukkan bahwa usaha tani kelapa sawit di Kecamatan Penawartama masih berpotensi meningkatkan kesejahteraan petani dan mendukung pembangunan ekonomi daerah.
CUSTOMER SATISFACTION AS A MEDIATOR BETWEEN PERCEIVED QUALITY, ATTITUDES, AND READY-TO-DRINK COFFEE PURCHASE INTENTION Edy Humaidi; Bina Unteawati; Nuni Anggraini; I Putu Adjie Windu Kertayoga; Rini Desfaryani
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 9 No 1 (2026): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v9i1.43817

Abstract

Purchase intention is a key behavioral indicator of market competitiveness and business sustainability. Understanding its determinants—such as perceived quality, customer attitude, and satisfaction—is crucial for developing effective marketing strategies. This study analyzes the effects of perceived quality, customer attitude, and satisfaction on purchase intention for coffee ready-to-drink (RTD) products, and examines the mediating role of customer satisfaction. Data were collected through surveys and direct observation using accidental sampling, then analyzed with descriptive statistics and Structural Equation Modeling (SEM). The results show that customer attitude and satisfaction significantly influence purchase intention, both directly and through mediation. Customer satisfaction mediates the relationship between customer attitude and purchase intention, indicating that positive attitudes enhance satisfaction, which subsequently increases purchase intent. Conversely, perceived quality has no significant direct or indirect effect on purchase intention through satisfaction, suggesting its limited influence in this model. Overall, customer satisfaction serves as a key mediating factor linking attitude and purchase intention, while perceived quality plays a minor role. Strengthening customer attitudes and satisfaction is therefore a more effective strategy for increasing purchase intention for coffee RTD products.
Co-Authors Ahmad Fanani Ahmad Zainuddin Amanda Hardianti, Dwi Ambya, Ambya Andarwangi, Tunjung Andya Bellapama, Intan Annisa Fitri Arifin, Oki Berliana MS, Juwita Billah, Muhammad Fahry Arief Bina Unteawati Budi Trisnanto, Teguh Dayang Berliana Dita Pratiwi Edy Humaidi Endah Yuni Puspitasari Fadila Marga Saty Fadila Margasaty Fitriani Fitriani Fitriani Fitriani, Ftriani Gian Ananto, Firly Handayani, Sri I Putu Adjie Windu Kertayoga I Putu Ajie Windu Kartayoga I Putu Ajie Windu Kertayoga Irawati, Luluk Kertayoga, IPAW Kusmaria Kusmaria, Kusmaria Lesta Apriyani, Nurya Loriko, Hendra Agus Lukytawati Anggraeni Marga Saty, Fadila Margasaty, Fadila Marlinda Apriyani Nuni Anggraini Parida, Parida Puspita, Reza Imelda Sari, Chika Imelda Sari, Widia Arum Saty, Fadila Marga Sri Hartoyo Sudiyo, Sudiyo Sutarni Sutarni Sutarni, Sutarni Teguh Budi Trisnanto Trisnanto, Teguh Budi Vivi Utami Dewi Widyawati, Dewi Kania