Article Per Year (5 Year)
p-Index From 2021 - 2026
7.902
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Bunayya : Jurnal Pendidikan Anak Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Community Engagement and Emergence Journal (CEEJ) Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Artificial Intelligence and Digital Business Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Sukati, Inda
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
The Influence of Promotion, Brand Image, and Product Quality on Purchase Decisions at Star-Rated Hotel Restaurants in Batam Putri Nur Alin; Inda Sukati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11110

Abstract

The hotel industry in Batam continues to grow alongside the development of tourism and business sectors. Five-star hotel restaurants play an essential role in attracting consumers, particularly millennials and Generation Z, who prioritize experiential dining. This study aims to analyze the influence of promotion, brand image, and product quality on purchasing decisions at five-star hotel restaurants in Batam. This research applies a quantitative approach with an associative causal research design. A total of 100 respondents were selected using a nonprobability sampling technique with a convenience sampling approach. Data were collected through a Likert-scale questionnaire and analyzed using SPSS version 25, including validity testing, reliability testing, classical assumption testing, and multiple regression analysis. The findings indicate that promotion, brand image, and product quality have a positive and significant effect both partially and simultaneously on purchasing decisions. Product quality is identified as the most influential factor in purchasing decisions. The coefficient of determination (R²) value of 0.635 shows that the three variables explain 63.5% of the variance in purchase decisions. The study concludes that integrated marketing strategies supported by strong brand image and consistent product quality are essential to enhance consumer purchasing decisions in five-star hotel restaurants in Batam.
Pengaruh Kepercayaan, Keamanan, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian pada GrabFood di Kota Batam Afendi, Afendi; Inda Sukati
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7941

Abstract

This study aimed to examine the extent to which trust, perceived security, and ease of use of the GrabFood platform influence consumer transaction decisions in Batam City. The method used was descriptive quantitative, involving 204 respondents who had made purchases through GrabFood, selected through purposive sampling based on Jacob Cohen's formula to ensure representative results. Data were collected using a questionnaire and analyzed through a series of procedures, including validity and reliability testing, classical assumption checking, multiple linear regression, and hypothesis testing using t-tests and F-tests. The study findings revealed that trust contributed 22.0%, security 38.9%, and ease of use 23.2% to purchasing decisions. The coefficient of determination (R²) of 65.6% confirmed that these three factors simultaneously explained a significant portion of the variation in consumer purchasing behavior. Furthermore, t-tests and F-tests confirmed a positive and significant influence, both individually and collectively, on consumer decisions to use GrabFood.
Pengaruh Influencer Marketing, Citra Merek, dan Electronic Word Of Mouth Terhadap Keputusan Pembelian pada Marketplace Shopee Jackson, Jackson; Inda Sukati
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8128

Abstract

This study aims to analyze the influence of influencer marketing, brand image, and e-WOM on purchasing decisions on the Shopee marketplace. A quantitative descriptive approach was used, involving 204 Shopee consumers who had previously purchased specific products. They were selected using purposive sampling based on Jacob Cohen's calculation guidelines to ensure the sample accurately represented the population. Data were collected through a questionnaire, which was then analyzed using validity and reliability tests, classical assumption evaluation, multiple linear regression, and hypothesis testing using t-tests and F-tests. The regression analysis showed that influencer marketing had a 34.8% influence on purchasing decisions, brand image contributed 32.7%, and e-WOM had an influence of 20.0%. Furthermore, the coefficient of determination (R²) showed that these three variables together explained 86.9% of the variation in consumer purchasing decisions. The t- and F-tests confirmed that each variable had a significant and positive influence, both partially and simultaneously, on purchasing decisions on the Shopee marketplace.
The Influence Of Product Quality, Beauty Influence, And Product Design On Wardah Skincare User Satisfaction In Batam City Deska Fitrianika; Inda Sukati
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2733

Abstract

The aim of this study was to explore how the quality of beauty products and product design impact the satisfaction levels of Wardah skincare users in Batam City. Employing a descriptive approach with quantitative methods, the study targeted a population of 100 respondents. The sample size was determined using the Slovin formula, resulting in 100 respondents selected through a simple random sampling technique. Data collected underwent analysis using a multiple linear regression model. To assess data quality, classical assumptions, influences, and research hypotheses, multiple linear regression testing and SPSS software were utilized. The outcomes of the multiple linear regression tests revealed that product quality contributed to 35.4% of user satisfaction, while the influence of beauty accounted for 46.3% and product design for 16.2% of user satisfaction. The coefficient of determination (R2) stood at 79.3%, indicating that 79.3% of Wardah skincare user satisfaction can be elucidated by factors such as Wardah product quality, beauty influence, and product design. The results from hypothesis testing demonstrated a positive and significant correlation between product quality, beauty influence, and product design, and Wardah skincare user satisfaction in Batam City.
Pengaruh Word Of Mouth, Nilai Pelanggan, Dan Kualitas Produk Terhadap Produk Makeup Emina Di Kota Batam Fidia Erwanti; Inda Sukati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10278

Abstract

Tujuan penelitian ini adalah untuk menyelidiki bagaimana nilai konsumen, kualitas produk, dan word-of-mouth memengaruhi keinginan warga Kota Batam untuk membeli kosmetik Emina. Penelitian ini dilakukan dengan menggunakan desain penelitian deskriptif dan metodologi kuantitatif. Pelanggan kosmetik Emina di Kota Batam pada tahun 2025 menjadi subjek penelitian ukuran populasi yang tepat tidak diketahui. Rumus Jacob Cohen digunakan untuk menentukan ukuran sampel, dan 120 responden dipilih menggunakan teknik purposive sampling berdasarkan kriteria yang telah ditentukan. Pengujian kualitas data, pengujian asumsi tradisional, analisis asosiasi variabel, dan pengujian hipotesis termasuk di antara teknik yang digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa fluktuasi minat beli dapat dijelaskan oleh word-of-mouth, nilai pelanggan, dan kualitas produk secara bersamaan sebesar 79,7%, dengan sisanya dipengaruhi oleh faktor-faktor yang tidak termasuk dalam model penelitian. Selain itu, hasil uji t dan uji F menunjukkan bahwa kualitas produk, nilai pelanggan, dan word-of-mouth semuanya memiliki dampak yang menguntungkan dan signifikan terhadap keinginan warga Kota Batam untuk membeli produk kecantikan Emina.
PENGARUH BRAND IMAGE, BRAND AMBASSADOR, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI E-COMMERCE SHOPEE Floren Alvoncia; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11166

Abstract

This research aims to examine the influence of brand image, product quality and product reviews on This research aims to examine the influence of brand image, brand ambassador, and consumer trust on online purchasing decisions on the Shopee e-commerce platform in Batam City. This study employs a quantitative research method. The research sample consisted of 120 respondents who are Shopee users in Batam City and have made at least one purchase. The data collection method used was primary data. Data processing and analysis were conducted using SPSS software. Based on the results of the analysis, this study shows that brand image has a positive and significant effect on purchasing decisions on Shopee in Batam City. In addition, brand ambassador and consumer trust also have a positive and significant influence on purchasing decisions on Shopee in Batam City. Partially, each independent variable significantly affects purchasing decisions. Simultaneously, brand image, brand ambassador, and consumer trust have a positive and significant effect on purchasing decisions on the Shopee e-commerce platform in Batam City.
PENGARUH CITRA RASA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI DI PT CENDANA HAN WIJAYA Juwis Valantino; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11234

Abstract

This study aims to analyze the influence of taste image, brand image, and product quality on consumer purchasing decisions of coffee at PT Cendana Han Wijaya. The research employed a descriptive quantitative approach with data collected through a questionnaire distributed to 100 respondents who were consumers of PT Cendana Han Wijaya coffee products in Batam City. The sampling technique used was non-probability sampling. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS version 30, supported by validity tests, reliability tests, t-tests, and the coefficient of determination. The results indicate that taste image and product quality have a positive and significant effect on purchasing decisions, while brand image does not have a significant effect on purchasing decisions. Simultaneously, taste image, brand image, and product quality significantly influence consumer purchasing decisions. The Adjusted R Square value of 0.688 shows that 68.80% of the variation in purchasing decisions can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside this study. These findings suggest that companies should prioritize improving taste consistency and product quality to enhance consumer purchasing decisions.
PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI GOLDEN CITY RESIDENCE Kevin Kevin; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11235

Abstract

This study aims to analyze the influence of product quality and brand image on the decision to purchase houses at Golden City Residence Batam. The research background is based on the importance of the housing sector as a primary necessity as well as a long-term investment, along with the increasing competition among developers in offering high-quality residences with strong brand images. This study employs a quantitative method with a causal approach. The research population consists of 137 consumers who have purchased houses at Golden City Residence, all of whom were included as the research sample using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed with the assistance of SPSS software through validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The hypotheses in this study include the presumed influence of product quality on purchasing decisions, the influence of brand image on purchasing decisions, and the simultaneous influence of product quality and brand image on purchasing decisions. Keywords: Brand Image, Golden City Residence, Housing, Product Quality, Purchasing Decision
PENGARUH CITRA MEREK, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAZADA DI KOTA BATAM Lissa Maria Lissa; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11106

Abstract

This research aims to analyze the effect of Brand Image, Trust, and Perceived Usefulness on Purchase Decisions of Lazada products in Batam City. This study employs a quantitative approach using a survey method, with data collected through questionnaires distributed to 196 Lazada users. The data were analyzed using SPSS version 26 through multiple linear regression analysis and hypothesis testing. The results show that Brand Image, Trust, and Perceived Usefulness have a significant effect on Purchase Decisions both partially and simultaneously. The coefficient of determination indicates that 93.3% of Purchase Decisions are explained by these variables, while the remaining percentage is influenced by other factors outside this study. These findings suggest that a strong brand image, high consumer trust, and perceived usefulness play a crucial role in influencing consumers’ purchase decisions on Lazada in Batam City
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SIKAT GIGI CIPTADENT DI KOTA BATAM Deviren Serena KHO; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11134

Abstract

The increasingly intense competition in the personal care product industry requires companies to better understand the factors influencing consumer purchase decisions. This study aims to analyze the effect of brand image, product quality, and product innovation on purchasing decisions of Ciptadent toothbrushes in Batam City. This research employs a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to consumers who use Ciptadent toothbrushes in Batam City, with the sampling technique using non-probability sampling. Data analysis was conducted using multiple linear regression analysis, supported by validity tests, reliability tests, and classical assumption tests. The results indicate that brand image, product quality, and product innovation partially have an effect on purchasing decisions. Furthermore, simultaneously, brand image, product quality, and product innovation have a significant influence on purchasing decisions of Ciptadent toothbrushes in Batam City.
Co-Authors Afendi, Afendi Ali Mohsin Ba Awaain Awaain, Ali Mohsin Ba Ayu Ratna Sari Azizah Azizah Daeli, Magdalena Leony Fabila David Humala Sitorus Deska Fitrianika Desri Yeni Sinaga Deviren Serena KHO Dika Oktavia Sihombing Emili Martines Toji Erwanti, Fidia Fang Fang* Fang*, Fang Feby Permata Sari Fenilia Fenilia Fidia Erwanti Floren Alvoncia Halimah Vebiola Simamora Iztikha Raiqah Salsabela Jackson Jackson, Jackson Juniarta Juniarta Juwis Valantino Kevin Kevin Kheren Kheren Lissa Maria Lissa M Khoiri Mauli Siagian Meiliana Meiliana Meliyani Michael Eric Nainggolan, Sri Yuliana Br Novita Dewi, Nur Affifah Nur Affifah Novita Dewi Nur Oktaviani Purba, Windriyani Putri Nur Alin Ramadhan, Daffa Raphael Romeo Lenardo Ratri Perwinta Nengsi Renaldy, Renaldy Richo Affrista Riedwindi Riedwindi Riedwindi, Riedwindi Rizka Rahmadhannul Putri Rosaman Taponao Sanyal, Shouvik Serli Ratih Shouvik Sanyal Siburian, Anjelita Novita Sari SITEPU, RINALDO Stephanie Suhardi Sulistyowati, Tussi Sunarti Sunarti Syahrinda Fina Triana Ananda Rustam Vebiola Simamora, Halimah Yvonne, Alicia