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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Bunayya : Jurnal Pendidikan Anak Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Community Engagement and Emergence Journal (CEEJ) Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Artificial Intelligence and Digital Business Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Sukati, Inda
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Exploring Antecedents: Key Factors Shaping Global Entrepreneurial Intention Sulistyowati, Tussi; Sukati, Inda
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.556

Abstract

Background: Entrepreneurship involves more than just conceiving a viable idea; it necessitates fostering the right mindset for progress. Understanding the antecedents and crucial factors influencing global entrepreneurial intention is pivotal in shaping effective entrepreneurship policies and creating an enabling environment.Purpose: This research undertakes a thorough investigation into the antecedents and crucial factors influencing global entrepreneurial intention.Design/Methodology/Approach: Utilizing a robust qualitative method through a systematic literature review, the study meticulously scrutinized 772 papers from the Scopus database spanning 2015-2024, with a specific emphasis on entrepreneurial intentions. The deliberate selection of 31 articles underscored a systematic approach, enriching the dataset with the utmost relevance.Findings/Results: Across diverse economies like Saudi Arabia, India, China, and the United States, the study uncovered various research methodologies. Insights drawn from internal, external, and personal factors were examined through the lens of the Theory of Planned Behavior, shedding light on the complexities of entrepreneurial intentions. These findings, aligned with key concepts such as motivation, creativity, and self-efficacy, underscored the theory's applicability and deepened our understanding of the multifaceted dynamics shaping entrepreneurial intentions.Conclusion: The insights derived from this study should be considered when formulating entrepreneurship policies aimed at creating an enabling environment that addresses systemic barriers and fosters a culture of entrepreneurship.Originality/Value (State of the Art): This research offers a comprehensive and systematic exploration of the factors influencing entrepreneurial intention globally, employing a qualitative method and systematic literature review. It contributes significantly to the existing body of knowledge by contextualizing the Theory of Planned Behavior within diverse economic settings, thereby enhancing our understanding of the intricate dynamics that influence entrepreneurial intentions. Keywords: antecedent, entrepreneurial intention, Scopus, systematic literature review, Theory of Planned Behavior (TPB)
Pengaruh Daya Tarik Iklan, Kualitas Produk dan Kepercayaan Konsumen terhadap Minat Beli di E-Commerce Shopee Azizah, Azizah; Sukati, Inda
Jurnal Disrupsi Bisnis Vol. 6 No. 5 (2023): [September-Oktober] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i5.30468

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari daya tarik iklan, kualitas produk dan kepercayaan konsumen terhadap minat beli di e-commerce Shopee. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi subjek penelitian ini adalah pengguna aplikasi e-commerce Shopee di Kota Batam dengan teknik penentuan sampel menggunakan rumus Lameshow yang menghasilkan 100 responden dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan analisis regresi linier berganda untuk menganalisis data dengan metode analisis data uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa daya tarik iklan memiliki pengaruh sebesar 23,0% terhadap minat beli. Kualitas produk memiliki pengaruh sebesar 29,5% terhadap minat beli, sementara kepercayaan konsumen memiliki pengaruh sebesar 21,1% terhadap minat beli. Analisis koefisien determinasi (R2) menunjukkan bahwa daya tarik iklan, kualitas produk serta kepercayaan konsumen dapat menjelaskan 69,3% minat beli di e-commerce Shopee. Hasil temuan dari pengujian secara parsial maupun simultan, daya tarik iklan, kualitas produk serta kepercayaan konsumen memiliki pengaruh positif dan signifikan terhadap minat beli di e-commerce Shopee.
PENGARUH BRAND IMAGE, GREEN MARKTING DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH DI BATAM Novita Dewi, Nur Affifah; Sukati, Inda
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 6 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i6.2023.3096-3102

Abstract

ujuan dari penelitian saat ini ialah guna pengetahuan akan pengaruh dari brand image, green marketing serta label halal dalam keputusan akan pembelian untuk produk kosmetik dari wardah yang ada pada Batam. Jenis penelitian dimana dipakai dalam penelitian saat ini ialah penelitian bermetode kuantitatif dan mempunyai populasi terdiri atas 100 responden yang merupakan pengguna dari kosmetik wardah di kecamatan Sagulung. Sampel purposive sampling sebagai metode sampel yang ditargetkan. Pengolahan data menggunakan program SPSS versi 25. Pengujian dari asumsi klasik, analisis berganda, serta pengujian hipotesis yaitu metode dalam analisis dimana dipakai untuk penelitian saat ini. Temuan hasil Penelitian sebagaimana nilai f yang diperoleh suatu besar signifikansinya (0,000 0,05) dimana berarti signifikan, serta  f hitung f tabel (37,236 2,70) maka dinyatakan  bahwa variabel brand image, green marketing serta pelabelan halal memiliki pengaruh secara signifikan dengan simultan atas keputusan dari pembelian.
Pengaruh Kualitas Produk, Citra Merek dan Distribusi Terhadap Keputusan Pembelian Synergy Di Kota Batam Renaldy, Renaldy; Sukati, Inda
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8563

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana dampak kualitas produk, citra merek, dan distribusi terhadap keputusan pembelian Synergy di Kota Batam. Mereka yang terlibat dalam penelitian ini adalah individu yang telah menggunakan produk tersebut setidaknya lebih dari sekali. Penelitian ini menggunakan metode kuantitatif dengan melibatkan 100 konsumen produk synergy sebagai sampel penelitian, yang dipilih menggunakan rumus Slovin. Pengumpulan data dilakukan melalui penggunaan kuesioner. Berdasarkan hasil analisis data regresi linear berganda kualitas produk memiliki pengaruh sebesar 18% terhadap keputusan pembelian Synergy di Kota Batam, citra merek memiliki pengaruh sebesar 45,3% terhadap keputusan pembelian Synergy di Kota Batam, dan distribusi memiliki pengaruh sebesar 14,4% terhadap keputusan pembelian Synergy di Kota Batam. Menurut hasil pengujian koefisien determinasi (R2) bahwa secara keseluruhan, kualitas produk, citra merek, dan distribusi berpengaruh sebesar 36,6% terhadap keputusan pembelian Synergy di Kota Batam. Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa kualitas produk, citra merek, dan distribusi memiliki pengaruh positif dan signifikan baik secara parsial maupun secara simultan terhadap keputusan pembelian Synergy di Kota Batam. Kata kunci: Kualitas Produk; Citra Merek; Distribusi; Keputusan Pembelian
Artificial Intelligence For Supply Chain Efficiency In Batam’s Manufacturing Sector Stephanie; Inda Sukati
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1125

Abstract

This study investigates the role of Artificial Intelligence (AI) in enhancing supply chain efficiency in Batam’s manufacturing sector, focusing on firms in the electronics, shipbuilding, plastics, automotive, and related industries operating within the Free Trade Zone and Special Economic Zone. Drawing on the Resource-Based View (RBV), AI is conceptualized as a strategic capability comprising Machine Learning (ML), Robotics and Automation (R&A), Internet of Things (IoT), Natural Language Processing and Chatbots (NLP&C), and Computer Vision (COMV). Data were collected through a structured questionnaire administered to managers and supervisors from 320 purposively selected firms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study also models Supply Chain Automation Processes (SCAP)—including inventory, logistics, procurement, warehouse operations, and predictive maintenance—as a mediating mechanism between AI adoption and Supply Chain Efficiency (SCE). The results show that IoT and ML are the most influential AI technologies, significantly improving operational efficiency, accuracy, responsiveness, and customer satisfaction. Inventory management, warehouse automation, logistics optimization, and predictive maintenance emerge as critical automation domains translating AI capabilities into tangible performance gains. R&A and COMV exhibit weaker or context-dependent effects, reflecting capital intensity and integration challenges, particularly for small and medium-sized enterprises. Overall, AI and SCAP jointly explain a substantial proportion of the variance in supply chain efficiency, highlighting that AI yields the greatest benefits when embedded in end-to-end automation. The findings provide theoretical contributions by disaggregating AI into specific sub-technologies and practical guidance for firms and policymakers in Batam to prioritize IoT- and analytics-driven initiatives for scalable, resilient, and competitive supply chains.
Exploring Human Capital And Work Ethics As Predictors Of OCB-O, OCB-I, And Performance In Life Insurance Rosaman Taponao; Suhardi; Inda Sukati; Mauli Siagian
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1160

Abstract

The life insurance industry is a knowledge-intensive and service-oriented sector in which organizational performance depends heavily on employee competence, ethical conduct, and discretionary work behavior. This study explores the role of Human Capital Management (HCM) and Work Ethics (WE) in predicting Organizational Citizenship Behavior directed toward the organization (OCB-O) and toward individuals (OCB-I), as well as their subsequent impact on employee performance. Drawing on the Resource-Based View, the study positions OCB as a behavioral mechanism through which human capital and ethical values are transformed into sustainable performance outcomes. This research adopts a quantitative approach using survey data collected from 250 employees working in life insurance companies in the Riau Islands Province, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Reliability, convergent validity, and discriminant validity were rigorously assessed, and common method bias was examined using procedural and statistical techniques. The results indicate that both HCM and WE have significant positive effects on OCB-O and OCB-I. Work Ethics emerged as a stronger predictor of citizenship behaviors compared to HCM, highlighting the importance of integrity, responsibility, and discipline in fostering extra-role behavior. Furthermore, both dimensions of OCB significantly enhance employee performance, with OCB-I exerting a stronger influence than OCB-O. Mediation analysis confirms that OCB-O and OCB-I partially mediate the relationships between HCM, WE, and performance, with OCB-I functioning as the most influential behavioral pathway. This study contributes to the literature by distinguishing between organizational and interpersonal dimensions of OCB and demonstrating their differential roles in the life insurance industry. Practically, the findings emphasize the need for organizations to integrate strategic human capital practices with strong ethical values to foster citizenship behaviors that drive superior performance. Future research is encouraged to adopt longitudinal designs and explore moderating variables such as leadership style and organizational culture.
Pengaruh Word Of Mouth, Nilai Pelanggan, Dan Kualitas Produk Terhadap Produk Makeup Emina Di Kota Batam Erwanti, Fidia; Sukati, Inda
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10278

Abstract

Tujuan penelitian ini adalah untuk menyelidiki bagaimana nilai konsumen, kualitas produk, dan word-of-mouth memengaruhi keinginan warga Kota Batam untuk membeli kosmetik Emina. Penelitian ini dilakukan dengan menggunakan desain penelitian deskriptif dan metodologi kuantitatif. Pelanggan kosmetik Emina di Kota Batam pada tahun 2025 menjadi subjek penelitian ukuran populasi yang tepat tidak diketahui. Rumus Jacob Cohen digunakan untuk menentukan ukuran sampel, dan 120 responden dipilih menggunakan teknik purposive sampling berdasarkan kriteria yang telah ditentukan. Pengujian kualitas data, pengujian asumsi tradisional, analisis asosiasi variabel, dan pengujian hipotesis termasuk di antara teknik yang digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa fluktuasi minat beli dapat dijelaskan oleh word-of-mouth, nilai pelanggan, dan kualitas produk secara bersamaan sebesar 79,7%, dengan sisanya dipengaruhi oleh faktor-faktor yang tidak termasuk dalam model penelitian. Selain itu, hasil uji t dan uji F menunjukkan bahwa kualitas produk, nilai pelanggan, dan word-of-mouth semuanya memiliki dampak yang menguntungkan dan signifikan terhadap keinginan warga Kota Batam untuk membeli produk kecantikan Emina.
Pengaruh Kualitas Produk, Citra Merek, dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada TikTok Shop di Kota Batam Sunarti Sunarti; Inda Sukati
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3544

Abstract

This study investigates the effects of product quality, brand image, and brand awareness on consumers’ purchasing decisions for Scarlett Whitening products on TikTok Shop in Batam City. The research is motivated by the increasing number of negative consumer reviews related to the physical quality of the products, even though Scarlett Whitening continues to hold a substantial market share. A quantitative research approach with a survey design was applied, and primary data were collected through questionnaires distributed to 204 TikTok users in Batam City who had previously purchased Scarlett Whitening products. Respondents were selected using a purposive sampling technique, while data analysis was conducted using multiple linear regression. The results reveal that product quality, brand image, and brand awareness each exert a positive and significant influence on purchasing decisions. Furthermore, these three variables jointly explain 71.8% of the variance in consumer purchasing behavior. Overall, the findings indicate that maintaining superior product quality, fostering a strong brand image, and enhancing brand awareness are crucial determinants in strengthening consumer purchase decisions and improving sales performance on the TikTok Shop platform.
Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam Meiliana Meiliana; Inda Sukati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6240

Abstract

This study aims to analyze the influence of brand image, product attributes, and perceived quality on purchasing decisions for Mixue ice cream in the Nagoya Thamrin area, Batam City. This study uses a quantitative approach with a descriptive research type. The population in this study were consumers who had purchased Mixue ice cream in Nagoya Thamrin Batam, with a sample size of 100 respondents determined through purposive sampling techniques and considering the Lemeshow approach to ensure the adequacy of the sample size. Data collection was carried out using a structured questionnaire, then analyzed through several stages of testing, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that the brand image variable had an influence on purchasing decisions, namely 14.8%, followed by product attributes with a contribution of 2.9%, and perceived quality contributed 30.3%. Simultaneously, the three independent variables were able to explain 14.3% of the variation in purchasing decisions based on the coefficient of determination (R²) value. Thus, the results of the study indicate that brand image and product attributes partially have no significant effect, while perceived quality partially has a significant effect on the purchase decision for Mixue ice cream. The results of the study simultaneously indicate that brand image, product attributes, and perceived quality collectively have a significant effect on the purchase decision for Mixue ice cream.
Pengaruh Kualitas Layanan, Citra Merek, Kualitas Produk Terhadap Keputusan Pembelian Pelembab Wajah Merek Sariayu Dikota Batam Daeli, Magdalena Leony Fabila; Sukati, Inda
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5788

Abstract

Penelitian ini dilatarbelakangi oleh persaingan pasar kosmetik yang semakin ketat, khususnya di kota strategis seperti Batam, yang membuat pemahaman mengenai perilaku konsumen menjadi sangat krusial. Tujuan dari penelitian ini adalah untuk menganalisis secara mendalam dan komprehensif pengaruh tiga variabel utama—kualitas layanan, citra merek, dan kualitas produk—terhadap keputusan pembelian produk pelembab wajah merek Sariayu. Populasi dalam penelitian ini mencakup seluruh konsumen yang pernah membeli produk tersebut, yang jumlahnya besar dan tidak terbatas sehingga sulit diidentifikasi satu per satu. Oleh karena itu, metode purposive sampling dipilih secara sengaja untuk memastikan bahwa data yang dikumpulkan benar-benar berasal dari sasaran yang tepat, yaitu mereka yang telah memiliki pengalaman langsung dalam melakukan pembelian. Melalui sebaran kuisioner, penelitian berhasil mengumpulkan data primer dari 204 responden yang memenuhi kriteria. Data ini selanjutnya dianalisis menggunakan teknik analisis regresi linear berganda, sebuah alat statistik yang andal untuk mengukur sejauh mana variabel-variabel bebas secara bersama-sama (simultan) maupun secara terpisah (parsial) memengaruhi variabel terikat. Hasil penelitian secara meyakinkan menunjukkan bahwa kualitas layanan, citra merek, dan kualitas produk secara konsisten menunjukkan pengaruh positif yang signifikan terhadap keputusan pembelian konsumen. Tematan ini membawa implikasi strategis bahwa upaya peningkatan penjualan tidak bisa hanya mengandalkan satu aspek semata. Dari hasil tersebut, dapat disimpulkan bahwa untuk memenangkan pasar di Batam, Sariayu harus menerapkan strategi holistik: menyajikan layanan pelanggan yang prima, membangun citra merek yang positif dan terpercaya, serta menjaga komitmen terhadap produk berkualitas tinggi. Sinergi dari ketiga elemen ini merupakan kunci fundamental untuk mendorong dan meningkatkan keputusan pembelian secara berkelanjutan.
Co-Authors Afendi, Afendi Ali Mohsin Ba Awaain Awaain, Ali Mohsin Ba Ayu Ratna Sari Azizah Azizah Daeli, Magdalena Leony Fabila David Humala Sitorus Deska Fitrianika Desri Yeni Sinaga Deviren Serena KHO Dika Oktavia Sihombing Emili Martines Toji Erwanti, Fidia Fang Fang* Fang*, Fang Feby Permata Sari Fenilia Fenilia Fidia Erwanti Floren Alvoncia Halimah Vebiola Simamora Iztikha Raiqah Salsabela Jackson Jackson, Jackson Juniarta Juniarta Juwis Valantino Kevin Kevin Kheren Kheren Lissa Maria Lissa M Khoiri Mauli Siagian Meiliana Meiliana Meliyani Michael Eric Nainggolan, Sri Yuliana Br Novita Dewi, Nur Affifah Nur Affifah Novita Dewi Nur Oktaviani Purba, Windriyani Putri Nur Alin Ramadhan, Daffa Raphael Romeo Lenardo Ratri Perwinta Nengsi Renaldy, Renaldy Richo Affrista Riedwindi Riedwindi Riedwindi, Riedwindi Rizka Rahmadhannul Putri Rosaman Taponao Sanyal, Shouvik Serli Ratih Shouvik Sanyal Siburian, Anjelita Novita Sari SITEPU, RINALDO Stephanie Suhardi Sulistyowati, Tussi Sunarti Sunarti Syahrinda Fina Triana Ananda Rustam Vebiola Simamora, Halimah Yvonne, Alicia