Article Per Year (5 Year)
p-Index From 2021 - 2026
7.902
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Bunayya : Jurnal Pendidikan Anak Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Community Engagement and Emergence Journal (CEEJ) Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Artificial Intelligence and Digital Business Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Sukati, Inda
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK INSTANT NESCAFE DI BATAM Kheren Kheren; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11156

Abstract

This research aims to examine the influence of brand image, product quality, and promotion on purchase decisions of Nescafe instant coffee in Batam City. This study uses a quantitative research method. The research sample consisted of 120 respondents who have consumed Nescafe instant coffee in Batam City. The data collection method used was primary data obtained through questionnaires. Data processing was carried out using the SPSS Version 26 program. Based on the data and analysis that have been conducted, the results show that brand image does not have a significant effect on purchase decisions of Nescafe instant coffee in Batam City. In addition, product quality also does not have a significant effect on purchase decisions. Meanwhile, promotion has a positive and significant influence on purchase decisions of Nescafe instant coffee in Batam City. Simultaneously, brand image, product quality, and promotion have a significant effect on purchase decisions of Nescafe instant coffee in Batam City.
PENGARUH BRAND IMAGE, E-WOM, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM MINDY DI KOTA BATAM Juniarta Juniarta; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11159

Abstract

This study aims to examine the effect of brand image, Electronic Word of Mouth (e-WoM), and product quality on purchasing decisions of MINDY drinking water in Batam City. This research employs a quantitative approach using a survey method. Primary data were collected through the distribution of questionnaires to 120 respondents who are consumers of MINDY drinking water in Batam City, using a purposive sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26 software. The results indicate that brand image, Electronic Word of Mouth (e-WoM), and product quality have a positive and significant effect on purchasing decisions for MINDY drinking water, both partially and simultaneously. Among the three variables, e-WoM and product quality have a more dominant influence compared to brand image. The coefficient of determination (R²) value of 0.861 indicates that 86.1% of the variation in purchasing decisions can be explained by these three variables, while the remaining portion is influenced by other factors outside the research model. Keywords: Brand Image, E-WOM, Product Quality and Purchasing Decisions
The Influence of Promotion, Brand Image, and Product Quality on Purchase Decisions at Star-Rated Hotel Restaurants in Batam Putri Nur Alin; Inda Sukati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11110

Abstract

The hotel industry in Batam continues to grow alongside the development of tourism and business sectors. Five-star hotel restaurants play an essential role in attracting consumers, particularly millennials and Generation Z, who prioritize experiential dining. This study aims to analyze the influence of promotion, brand image, and product quality on purchasing decisions at five-star hotel restaurants in Batam. This research applies a quantitative approach with an associative causal research design. A total of 100 respondents were selected using a nonprobability sampling technique with a convenience sampling approach. Data were collected through a Likert-scale questionnaire and analyzed using SPSS version 25, including validity testing, reliability testing, classical assumption testing, and multiple regression analysis. The findings indicate that promotion, brand image, and product quality have a positive and significant effect both partially and simultaneously on purchasing decisions. Product quality is identified as the most influential factor in purchasing decisions. The coefficient of determination (R²) value of 0.635 shows that the three variables explain 63.5% of the variance in purchase decisions. The study concludes that integrated marketing strategies supported by strong brand image and consistent product quality are essential to enhance consumer purchasing decisions in five-star hotel restaurants in Batam.
Pengaruh Brand Image, Brand Awareness, Dan Desain Produk Terhadap Keputusan Pembelian Produk Uniqlo Di Kota Batam Michael Eric; Inda Sukati
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1059

Abstract

Jaman sekarang fashion berkembang dengan cepat, semua orang kini mengenakan berbagai macam gaya pakaian kasual, formal, serta semi formal. Untuk itu, dalam mencapai pangsa pasar yang luas Uniqlo perlu membentuk brand image, brand awareness, dan desain produk. Penelitian ini ditulis dengan tujuan untuk menganalisis dan mengetahui pengaruh brand image, brand awareness, dan desain produk terhadap keputusan pembelian pada produk Uniqlo di kota Batam. Penelitian ini menggunakan penelitian kuantitatif dan menggunakan pendekatan asosiatif. Pada penelitian ini populasinya adalah masyarakat kota Batam yang sudah pernah membeli dan menggunakan produk Uniqlo dengan jumlah sampel sebanyak100 responden. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, uji analisis regresi linear berganda, koefisien determinasi, uji t dan uji F dengan menggunakan bantuan program SPSS 25. Dari hasil dari uji regresi linear berganda, pengaruh dari variabel brand image sebesar 0,243 atau 24,3% terhadap keputusan pembelian, brand awareness berpengaruh sebesar 0,335 atau 33,5% terhadap keputusan pembelian, dan desain produk berpengaruh sebesar 0,247 atau 24,7% terhadap keputusan pembelian. Dari hasil dari uji koefisien determinasi variabel bebas berpengaruh sebesar 0,774 atau 74,4% terhadap variabel terikat. Jadi, dapat disimpulkan bahwa secara simultan brand image, brand awareness, dan desain produk berpengaruh terhadap keputusan pembelian pada produk Uniqlo.
Pengaruh Online Customer Review, Brand Image, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Skintific Di Tiktok Shop Emili Martines Toji; Inda Sukati
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1233

Abstract

Perkembangan teknologi digital telah membawa perubahan yang signifikan dalam pola konsumsi masyarakat. Salah satu perubahan tersebut adalah meningkatnya minat masyarakat untuk berbelanja secara online, termasuk berbelanja produk skincare. Penelitian ini bertujuan untuk menguji pengaruh online customer review, brand image, dan kepercayaan konsumen terhadap keputusan pembelian produk skintific di TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan desain penelitian explanatory research. Sampel penelitian berjumlah 100 responden yang merupakan pengguna TikTok Shop yang pernah membeli produk skintific. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan analisis desktiptif dengan menggunakan uji asusmsi klasik. Berdasarkan data dan analisis yang telah dilakukan, penelitian ini menunjukan hasil bahwa ulasan pelanggan online secara positif dan signifikan mempengaruhi keputusan pembelian produk Skintific di Tiktok Shop. Selain itu Brand Imager secara positif dan signifikan mempengaruhi keputusan pembelian produk Skintific di Tiktok Shop. Pada variabel kepercayaan konsumen secara positif dan signifikan mempengaruhi keputusan pembelian produk Skintific di Tiktok Shop. Dan secara simultan, ulasan pelanggan online, citra merek, dan kepercayaan konsumen secara positif dan signifikan mempengaruhi keputusan pembelian produk Skintific di Tiktok Shop.
Pengaruh Citra Merek, E-WOM dan Customer Rating terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam Syahrinda Fina; Inda Sukati
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1870

Abstract

The rapid growth of digital platforms has significantly transformed consumer behavior in the skincare industry, particularly in urban areas such as Batam City. Consumers increasingly rely on brand perception, online information, and collective evaluations before making purchasing decisions. This study aims to examine the influence of brand image, electronic word of mouth (E-WOM), and customer rating on purchasing decisions of Glad2Glow skincare products in Batam City. A quantitative explanatory approach was employed using purposive sampling, involving 100 respondents who met specific criteria as active skincare consumers. Data were collected through structured questionnaires and analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results indicate that brand image, E-WOM, and customer rating each have a positive and statistically significant effect on purchasing decisions. Among the three variables, customer rating demonstrates the strongest influence, followed by brand image and E-WOM. Simultaneously, the three independent variables show a high explanatory power in predicting consumer purchasing decisions. These findings highlight the importance of strengthening brand perception, managing digital consumer communication, and maintaining credible customer ratings to enhance purchasing decisions in the competitive skincare market.
Co-Authors Afendi, Afendi Ali Mohsin Ba Awaain Awaain, Ali Mohsin Ba Ayu Ratna Sari Azizah Azizah Daeli, Magdalena Leony Fabila David Humala Sitorus Deska Fitrianika Desri Yeni Sinaga Deviren Serena KHO Dika Oktavia Sihombing Emili Martines Toji Erwanti, Fidia Fang Fang* Fang*, Fang Feby Permata Sari Fenilia Fenilia Fidia Erwanti Floren Alvoncia Halimah Vebiola Simamora Iztikha Raiqah Salsabela Jackson Jackson, Jackson Juniarta Juniarta Juwis Valantino Kevin Kevin Kheren Kheren Lissa Maria Lissa M Khoiri Mauli Siagian Meiliana Meiliana Meliyani Michael Eric Nainggolan, Sri Yuliana Br Novita Dewi, Nur Affifah Nur Affifah Novita Dewi Nur Oktaviani Purba, Windriyani Putri Nur Alin Ramadhan, Daffa Raphael Romeo Lenardo Ratri Perwinta Nengsi Renaldy, Renaldy Richo Affrista Riedwindi Riedwindi Riedwindi, Riedwindi Rizka Rahmadhannul Putri Rosaman Taponao Sanyal, Shouvik Serli Ratih Shouvik Sanyal Siburian, Anjelita Novita Sari SITEPU, RINALDO Stephanie Suhardi Sulistyowati, Tussi Sunarti Sunarti Syahrinda Fina Triana Ananda Rustam Vebiola Simamora, Halimah Yvonne, Alicia