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Journal : Habitat

Food Security Analysis of Shallot Farmer Household During the Covid-19 Pandemic in Probolinggo Regency (A Case Study on Shallot Farmer Household in Mranggonlawang Village, Dringu District, Probolinggo Regency) Rohmatul Khasanah, Ulfa; Nira Praditya Sari; Nuhfil Hanani; Fahriyah; Condro Puspo Nugroho; Syafrial; Rosihan Asmara
HABITAT Vol. 33 No. 3 (2022): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.3.27

Abstract

The Covid-19 pandemic has had an impact on the agricultural sector, both in terms of trade, prices, and the decline in farmers' income levels. Amid the COVID-19 outbreak, food security is something that the government must pay attention to so that there is no food crisis. If farmer households have not realized food security, it won't be easy to create food security at higher levels such as the village, district, provincial, and national levels. This study aims to analyze food security based on EAR and SFE values ​​and determine the effect of socioeconomic factors on household resilience. Determination of the research location was determined purposively, and the number of samples was taken by cluster sampling. The analytical method uses the Jonnson and Toole model to determine household food security and multiple linear regression analysis to determine the effect of socioeconomic factors on EAR. The results of the food security analysis show that 51.7% of households with energy consumption >80% and expenditure of 60% are categorized as food vulnerable. The results of the analysis of socio-economic factors that can affect EAR are income, number of dependents in the family, length of education of housewives, and age of the head of the family with a confidence level of 80%. The analysis results show that most shallot farming households are in a food-insecure state.
Financial Literacy and Its Impact on the Income Level of Chili Farmers in Rural Indonesia Gigih Yudo Sekti; Syafrial; Hery Toiba; Dwi Retnoningsih
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.2

Abstract

The financial literacy level determines the economic condition of every social stratum. In other words, when farmers experience failure in regulating their economic activities, it is most likely due to their low financial literacy level. The study aims to identify the financial literacy level of chilli farmers in Rural Areas, analyze the factors that influence the financial literacy level, and analyze the impact of financial literacy on increasing the income of chilli farmers in Rural Areas. This study uses Propensity Score Matching (PSM) method to analyze the impact of financial literacy. The results of the study provide information that (1) The majority of chilli farmers' financial literacy in Rural Areas is at a high level with 65% of the total respondent, (2) The existence of financial literacy in Rural Areas has a positive impact on increasing the income of chilli farmers with a comparison that farmers at high literacy levels have higher incomes of Rp. 65,384,503 compared to farmers who have low literacy levels, and (3) The results of the analysis of factors that influence financial literacy state that the factors of age, education level, land area, land status, farming experience, and family responsibilities have a relationship with financial literacy, but the gender factor cannot be identified statistically.
The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Abstract

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.