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Martha, Lidya
Sekolah Tinggi Ilmu Ekonomi KBP
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Pengaruh Green Marketing, Green Brand Trust dan Green Brand Image terhadap Purchase Intention Generasi Z pada Produk Miniso di Kota Padang Putry Amanda; Lidya Martha
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9959

Abstract

Although environmental sustainability issues have received increasing attention in consumer behavior studies, studies that specifically discuss the effectiveness of green marketing strategies in influencing Generation Z’s purchase intention in nonmetropolitan areas remain limited. This study aimed to analyze the influence of green marketing, green brand trust, and green brand image on Generation Z’s purchase intention for Miniso products in Padang City. This study used a quantitative approach with a survey design, involving 190 respondents selected using purposive sampling. Data were collected using a questionnaire and analyzed through multiple linear regression using SPSS. The results showed that green marketing had no significant effect on purchase intention, whereas green brand trust and green brand image had positive and significant effects. This finding contributes to the development of the Theory of Planned Behavior and expands understanding of consumer behavior in the context of sustainable marketing. Thus, this study affirms that trust and environmentally friendly brand image play an important role in shaping Generation Z’s purchase intention, so companies need to strengthen their environmental credibility and positioning to improve the effectiveness of sustainable marketing strategies.
Pengaruh Risiko Bisnis, Keputusan Investasi, dan Kepemilikan Manajerial terhadap Kinerja Keuangan Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024 Nabila Afifah; Lidya Martha
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10042

Abstract

Although studies on the factors influencing corporate financial performance have been widely conducted, discussions that specifically examine the role of business risk, investment decisions, and managerial ownership in manufacturing companies listed on the Indonesia Stock Exchange during the 2020–2024 period still need to be strengthened. This study aims to analyze the effect of business risk, investment decisions, and managerial ownership on the financial performance of manufacturing companies. This study used a quantitative approach with an associative design. The research sample consisted of 19 companies selected through purposive sampling, resulting in 53 observational data. Data were collected through documentation of manufacturing companies’ financial reports published on the official website of the Indonesia Stock Exchange and analyzed using panel data regression with the assistance of EViews. The results showed that business risk had a negative and insignificant effect on financial performance, whereas investment decisions and managerial ownership had a positive and significant effect on financial performance. These findings strengthen the relevance of Signaling Theory in explaining the relationship between managerial decisions, ownership structure, and financial performance. The conclusion of this study emphasizes the importance of investment policies and managerial ownership in supporting the improvement of manufacturing companies’ financial performance. The implications of this study include theoretical contributions to the development of corporate finance literature and practical implications for management in formulating more effective investment strategies and ownership structure management.
Co-Authors Afriyeni, Afriyeni Aggraini, Meri Alhadi, M. Andre Nofrian Syaputra Anissa Retna Sari Asari, Widia Asma Lidya Badri, Juarsa Bambang Simbara Darma Riswan Dela Puspita Dewi, Aminar Sutra Dewi, Mike Kusuma Dewirahmadanirwati, Dewirahmadanirwati Diana Karmila Dinet Maini Dwi Putra Anugrah Ebin Franico Efrata, Irki Elsa Yuli Ratna Sari Fauziah Nur Afdella Fifi Armelia Gina Gina Gregori Prahasta Gulo, Willyams Putra Helia, Suhelmi Helmi Prilia Aldino Hidayat, Teguh Hidayati, Habibatul Ifdil Putra Ingat Budi Berkat Intan, Intan Permata Bunda Irdha Yusra Jumeidy, Reyhar Kevin kevin Kevin Kevin Kristian Zilliwu Lilis Marlina Liza Laroza Magdalena, Maria Mayliza, Riri Meisya, Fanny Melly Azahra Agustin Mesi Muraliza Mihardi Sanjaya Sukma Sari Mutia Prisilia Mutiara Juliandari Mutiara Sinta Nabila Afifah Natania, Olga Nurul Izati Oki Nalia Fartika Olga Natania Pasaribu, Dina Rahmatika Br Patria Nagara Pernandes, Dodi Prahasta, Gregori Putri, Jeny Juliana Putri, Laura Sandila Putry Amanda Rahmizal, Maizul Ratnawati Raflis Rezki Pertiwi Rahmadhani Ria Murdani Rina, Kastu Rincel Dwi Rahayu Risky Jordan Rivandi, Muhammad Riza Miawan Putra Roni Ade Putra Salfitri Nadia Saputra, Peri Muslim Sari, Laynita Septiano, Renil Shyntia Melisa Putri Siska Mahalia Sogiroh, Nur Ukhti Sri Mardhatillah Sri Rahayu Sri Ratna Suci Aprilia Putri Sumiati Sumiati Sumiati Sumiati Suryadi, Nanda Susanti, Febsri Syam, Firlin Tartila Tiyasya Putri Utari, Bilgi Widia Asari Yohan Fitriadi YULIA SYAFITRI Zulvia, Dewi Zusmawati Zusmawati