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All Journal Journal Economy And Currency Study (JECS) Healthy Journal Jurnal Pengabdian Sosial Jurnal Riset Ilmiah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi ECONOMETRICS: Journal of Sustainable Economics and Management
Firayanti, Yuni
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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

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Analisis Strategi Pemasaran Penjualan Tanah Kavling Moani Property Desa Limbung Kabupaten Kubu Raya Aswandi, Aswandi; Firayanti, Yuni; Rosadi, Rosadi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1523

Abstract

This study aims to analyze the marketing strategy applied by Moani Property in the sale of land plots in Limbung Village, Kubu Raya Regency. With a qualitative approach, this study explores the key factors that affect the effectiveness of marketing strategies, including price, strategic location, digital promotion, purchase incentives, and customer satisfaction. The data was collected through in-depth interviews with Moani Property management, the marketing team, as well as consumers who had purchased land plots, then analyzed using thematic analysis methods. The results of the study show that incentive-based marketing strategies, such as giving free fruit seeds, marketing through social media, and flexible payment systems without interest, are the main factors that attract buyers. In addition, strategic location, clear land legality, and word-of-mouth promotion also play an important role in the purchase decision. This finding provides insight for Moani Property in developing more innovative marketing strategies and increasing competitiveness in the property industry.
Strategi Pemasaran di Lembaga Kemanusiaan Dompet Ummat dalam Meningkatkan Kepercayaan Muzakki Kota Pontianak Rahim, Abdul; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1656

Abstract

This study aims to explore and analyze the marketing strategies implemented by the humanitarian organization Dompet Ummat in building and enhancing the trust of muzakki (zakat donors) in Pontianak City. The research employed a descriptive qualitative method with data collected through observation, in-depth interviews with six key informants, and documentation. The results of the study indicate that Dompet Ummat applies a marketing mix strategy using both offline and online promotional approaches. Offline promotion includes the distribution of brochures, banners, posters, and proposal submissions. Meanwhile, the online promotion is carried out through the utilization of social media platforms such as WhatsApp, Instagram, TikTok, and Facebook. The organization also prioritizes transparency, accountability, and professional service as core approaches in building donor trust. The effectiveness of these marketing strategies is reflected in the increased participation of muzakki, positive testimonials, and repeated zakat contributions. The study concludes that muzakki trust can be significantly enhanced through consistent marketing strategies, open communication, and a human-centered approach.
Analisis Komunikasi Pemasaran dalam Pengumpulan Zakat, Infaq, Sedekah (Studi Kasus Baznas Kota Pontianak) Aprianto, Aprianto; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1657

Abstract

The purpose of this research is to find out Marketing Communication in implementing the Zakat, Infaq, and Sedekah Baznas programs in Pontaianak City. This study uses the Descriptive Qualitative Research method, with data collection techniques through in-depth interviews, observations, and documentation. The results of this research are that the Pontianak City Baznas uses a Marketing Communication approach to optimize the collection of Zakat, Infaq, and Sedekah (ZIS). The Pontianak City Baznas has begun to adopt digital technology, such as online payment platforms and application-based reporting systems, to simplify the ZIS payment process. However, the implementation is still in the early stages, so it has not been fully maximized. Obstacles in marketing communication are, lack of Zis literacy in the community, best-in-class human resources, competition with other Zis institutions. With the passage of time, the way people give zakat, infaq, and alms begins to change, both in traditional and modern ways. This strategy includes the following: social media, offline campaigns, strategic collaborations. The marketing communication strategy that is carried out shows an increase in ZIS fundraising every year, especially from young donor groups. The transparency of reports on the use of funds published through social media also increases public trust to contribute. marketing communication implemented by Baznas Pontianak City has an important role in the collection of Zakat, Infaq, and Sedekah (ZIS). The strategies used include various methods and communication media that aim to increase public awareness, expand the reach of target donors, and strengthen public trust in the institution.
Pengaruh Lingkungan Kerja, Semangat Kerja, Kompensasi, dan Loyalitas Terhadap Kinerja Driver Gojek di Kota Pontianak Kuswiyanto, Putra Adi; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1658

Abstract

This study aims to analyze the influence of work environment, work enthusiasm, compensation, and loyalty on the performance of Gojek drivers in Pontianak City. The phenomenon of declining performance and loyalty among some drivers, along with unstable income and uncertain incentives, serves as a critical background for this study. Driver performance, as the frontline of Gojek's services, is influenced by both internal and external factors, such as the quality of the work environment, individual work enthusiasm, the compensation system, and loyalty to the company. The research method uses a quantitative approach with data collection techniques through the distribution of questionnaires to 96 active Gojek drivers in Pontianak City. The data were analyzed using multiple linear regression tests with the SPSS 20 program. The results of the study indicate that, simultaneously, work environment, work enthusiasm, compensation, and loyalty have a positive effect on performance, with an F-value of 64.687 and a significance level of 0.000 < 0.05. Partially, the work environment (X1) had a negative effect with a value of -13.440, work enthusiasm (X2) had a positive effect with a value of 3.117, compensation (X3) had a positive effect with a value of 2.489, and loyalty (X4) had a positive effect with a value of 9.535. The regression equation is Y = 11.936 - 0.415 + 0.155 + 0.135 + 0.405, with an R² value of 0.740. These findings indicate that improvements in driver performance are more strongly influenced by work enthusiasm, compensation, and loyalty than by the work environment.
Pengaruh Literasi Keuangan Terhadap Pola Pengelolaan Uang Saku Santri  di Pondok Pesantren Raudhatul Ulum Kecamatan Sanggau Ledo Kabupaten Bengkayang Roza, Riema; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1659

Abstract

This study aims to determine the effect of financial literacy on the pocket money management patterns of santri (students) at the Raudhatul Ulum Islamic Boarding School, Sanggau Ledo District, Bengkayang Regency. This research applied a quantitative approach with a survey method. The population for this study consisted of all santri at the Raudhatul Ulum Islamic Boarding School, with a sample of 43 santri determined using the Slovin formula and a probability sampling technique. Data was collected through the distribution of questionnaires that used a Likert scale to measure the financial literacy variable (X) and the pocket money management pattern variable (Y). The data analysis techniques used included validity tests, reliability tests, classical assumption tests, and simple linear regression analysis to test the hypothesis. The results of the study indicate that financial literacy has a positive and significant effect on the santri's pocket money management patterns. This is statistically proven by the t-test results, which yielded a t-count of 4.542, greater than the t-table value (2.016), with a significance level of 0.000, which is lower than 0.05. The derived regression equation is Y = 11.428 + 0.553X. The conclusion of this research is that the higher the level of financial literacy possessed by the santri, the better and wiser their patterns of managing pocket money will be. An increase in financial understanding directly shapes better and wiser money management behavior among the santri at the Islamic boarding school.
Pengaruh Motivasi Kerja, Kompensasi, Lingkungan Kerja, dan Budaya Organisasi Terhadap Loyalitas Karyawan Swalayan Sangat Manis Kuala Dua Hermawan, Andi; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1669

Abstract

This study aims to determine the effect of work motivation, funding, work environment, and organizational culture on employee loyalty at the Sangat Manis Kuala Dua Supermarket. This study uses a quantitative approach with a survey method, and the analysis technique used is multiple linear regression. The sample in this study amounted to 92 permanent employees. Data collection was carried out through distributing questionnaires that had been tested for validity and reliability. The results of the analysis showed an R Square value of 0.705, which means that 70.5% of the variation in employee loyalty can be explained by the four independent variables studied, namely work motivation, compensation, work environment, and organizational culture. The regression equation obtained is Y = 2.446 + 0.112 + 0.129 + 0.860 + 0.850. Partially, work motivation (t-test = 5.368), change (t-test = 6.171), work environment (t-test = 4.185), and organizational culture (t-test = 3.992) were proven to have a positive and significant influence on employee loyalty, with a significance value of 0.000 (<0.05). The results of this study emphasize the importance of maintaining these four factors continuously so that companies can maintain the loyalty and long-term commitment of their employees.
Pengaruh Motivasi Kerja, Disiplin Kerja, Pelatihan Kerja dan Komitmen Organisasi Terhadap Kinerja Driver Grab Bike di Kabupaten Kubu Raya Wati, Putri Setia; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1670

Abstract

This study aims to determine the effect of work motivation, work discipline, job training, and organizational commitment on the performance of Grab Bike drivers in Kubu Raya Regency. The method used in this research is a quantitative approach with data collection techniques using questionnaires distributed to a sample of 96 respondents. The sampling technique used is incidental sampling. The data analysis technique applied in this research is multiple linear regression analysis using SPSS 20, with the result: Y = 4.630 + 0.107X1 + 0.163X2 + 0.433X3 - 0.075X4. The results of the study show that, partially, Work Motivation (X1) has a positive effect with a value of 2.629, Work Discipline (X2) has a positive effect with a value of 2.878, Job Training (X3) has a positive effect with a value of 8.390, Organizational Commitment (X4) has a negative effect with a value of -1.852. Simultaneously, work motivation, work discipline, job training, and organizational commitment have a significant effect on the performance of Grab Bike drivers in Kubu Raya Regency, with an F-value of 44.486 and a significance level of 0.000 < 0.05. The R Square (R²) value obtained in this study is 0.662.
Analisis Rasio Keuangan Terhadap Kinerja Keuangan Pada PT. Garudafood Putra Putri Jaya Tbk (GOOD) yang Terdaftar di Bursa Efek Indonesia Periode 2019 - 2024 Anggi, Anggi; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1716

Abstract

This study aims to analyze the financial performance of PT. Garudafood Putra Putri Jaya Tbk (GOOD) listed on the Indonesia Stock Exchange for the 2019 - 2024 period through a financial ratio analysis approach. The research method used is Qualitative Descriptive with secondary data in the form of the company's annual financial reports. The analysis was carried out using liquidity ratios (Current Ratio and Quick Ratio), solvency ratios (Debt to Asset Ratio and Debt to Equity Ratio), profitability ratios (Return on Asset, Return on Equity, and Net Profit Margin), and market ratios (Earnings Per Share). The results of the study indicate that the financial performance of PT. Garudafood fluctuated during the 2019 - 2024 period where the Current Ratio and Quick Ratio liquidity ratios were below industry standards, indicating the company's ability to meet short-term obligations still needs to be improved. The Debt to Asset Ratio solvency ratio exceeds industry standards, indicating the company's high dependence on debt funding. The Debt to Equity Ratio exceeds industry standards, indicating an increasing dependence on debt. Profitability ratios (ROA, ROE, and NPM) have consistently been below standard, reflecting challenges in generating optimal profits. Meanwhile, Earnings Per Share (EPS) has increased significantly, indicating improved market performance.
Hubungan Disiplin Kerja dengan Kinerja Pegawai pada Kantor Desa Kemboja di Kecamatan Pulau Maya Kabupaten Kayong Utara Muliana, Pitania; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1717

Abstract

This study aims to analyze the relationship between work discipline and employee performance at the Kemboja Village Office, Pulau Maya District, Kayong Utara Regency. Work discipline is an important factor in improving employee performance, which includes aspects of attendance, compliance with regulations, responsibility, and compliance with work standards. The research method used is quantitative with a correlational approach. Data was collected through a questionnaire distributed to 96 respondents who are residents of Kemboja Village, with a sampling technique using the Slovin formula. The results showed that there was a positive and significant relationship between work discipline and employee performance, with a correlation coefficient of 0.849 and the contribution of work discipline to employee performance of 72.1%. Simple linear regression analysis yielded an equation of Y=2.733+0.895X, which showed that any increase in work discipline would increase employee performance by 0.895 points. The hypothesis test with the t-test also confirmed that work discipline has a significant effect on employee performance (t count 15.589 > t table 1.9855). This finding shows that the higher the work discipline, the better the employee's performance in providing services to the community.
Strategi Manajemen Sumber Daya Manusia dalam Badan Amil Zakat Nasional Kota Pontianak, Provinsi Kalimantan Barat (Periode 2020-2024) Fatmawati, Fatmawati; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1721

Abstract

This study aims to analyze the human resource management (HRM) strategy implemented by the National Amil Zakat Agency (BAZNAS) of Pontianak City during the 2020–2024 period, as well as to identify various internal and external factors. The approach used in this research is descriptive qualitative, with data obtained through primary sources such as interviews and direct observations, as well as secondary data in the form of relevant documents. Data collection was carried out using field observation techniques, in-depth interviews with relevant parties, and documentation. Furthermore, the data analysis process included data reduction, data presentation, and drawing conclusions. The validity of the data was ensured through the application of triangulation of sources, techniques, and time. The findings show that the HR strategy focuses on workforce planning, an open and needs-based recruitment and selection system, specialized training (including at the national BAZNAS), collection and distribution management, regular performance evaluations, and motivation based on non-financial rewards and team solidarity. The management is supported by strong internal cohesion and national regulations but faces obstacles such as a limited number of staff and a lack of public understanding. Internal supporting factors for HR management include team spirit, solidarity, and leadership that is open to feedback. Meanwhile, external supporting factors include regulations and policies from the National BAZNAS and the Ministry of Religious Affairs, national-level training, support from local government, and increasing public awareness of the importance of zakat. These findings highlight the need to strengthen HR capacity and public communication to enhance the effectiveness of zakat management and the sustainability of BAZNAS Pontianak City's social services.
Co-Authors Abdul Rahim AHMADI andi hermawan Andrian, Jun Anggi, Anggi Aprianto . Ardiyana, Muhammad Asri, Haliyanti Astuti, Diah Tri Aswandi Aswandi, Aswandi Cahyanto, Fajar Cici, Cici dani, Rama Fatmawati, Fatmawati Fitria, Hanik Hamimi Hamimi HARIYANTO HARIYANTO Hermawan, Teguh Ismi, Ismi Jazilatunni’mah, Jazilatunni’mah Kurniati Kurniati Kuswiyanto, Putra Adi Liawati, Liawati Lorensius, Lorensius Machmuda, Dian Nurul Mahardhika, Tubagus Mahardika, Tubagus Marhamah Marhamah Marhamah Marlina Marlina Mazayatul Mufrihah B11212091 Merta, Merta Muhammad Reza Muhammad Zen, Muhammad Muliana, Pitania Nahuri, Sasinta Bela Nia Puspita Sari, Nia Puspita Nugroho Nugroho Nurma Yunita, Nurma Nurul Huda Pradika, Sidik Pranoto, Irpan Andi Ramadani, Muhammad Rani, Trisna Cahaya Riduansyah Riduansyah, Riduansyah Rosadi rosadi Rose, Thitania Silvaine Roza, Riema Safitri, Pipi Novia Safitri, Yesi Salani, Husin Saliya, Saliya Saliyeh, Saliyeh Santika Dewi Saputra, Edy Suchmawan Saputri, Novi Sintia Satunnisa, Nia Sa’adi, Sa’adi Serina, Serina Shalsabila, Shalsabila Siti Aisyah Sutiraswati, Sutiraswati Syaifudin, Syarif Muhammad Tarmiji Tawil, Hamzah Vitaloka, Via Wati, Putri Setia WINANTI, WINANTI Wulansari, Fidia Yanti Yanti Yati, Tomi Yulia Citra, Yulia