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All Journal Journal Economy And Currency Study (JECS) Healthy Journal Jurnal Pengabdian Sosial Jurnal Riset Ilmiah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi ECONOMETRICS: Journal of Sustainable Economics and Management
Firayanti, Yuni
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Analisis Penggunaan E-Commerce Shopee terhadap Perilaku Konsumtif pada Generasi Z (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Nadhlatul Ulama Kalimantan Barat) Dani, Rama; Firayanti, Yuni; Wulansari, Fidia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/556n6q98

Abstract

The purpose of this study is to determine the impact of the use of e-commerce shopee in influencing consumer behavior on Generation Z students. The research method used is qualitative with case studies. Data collection techniques in this study are through interviews, observations, and documentation. The results of this study indicate that the presence of various e-commerce platforms in Indonesia greatly influences changes in people's behavior patterns, especially Generation Z students in shopping online. The consumer behavior of Generation Z students in management study programs is caused by various factors, namely affordable prices, promos and discounts, ease of use, product variety, speed of delivery, ease of returning goods, and the influence of influencers and social media. The impact of e-commerce shopee impacts students' online shopping habits. This study concludes that the presence of various e-commerce platforms on the internet has an impact on and changes in society, especially students, in online shopping in the current digital era.
Efektivitas Penggunaan Media Sosial terhadap Pemasaran Perumahan pada PT Borneo Real Properti (Studi Kasus PT Borneo Real Properti Kota Baru Pontianak) Nugroho, Nugroho; Firayanti, Yuni; Syaifudin, Syarif Muhammad
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7pbac670

Abstract

PT. Borneo Real Properti is a part of the PT Fachri Property Group, part of the largest property developer in West Kalimantan which operates in the property sector (Real Estate). ). This company was founded on June 7 2018, founded by Mr. Mochammad Fachri S, Sos. PT Borneo Real Properti utilizes social media in marketing housing. The efforts made are by carrying out promotions on several social media such as Facebook, Instagram, WhatsApp, YouTube and Tiktok. In this research, data was obtained through informants. The informants in this research are consumers, potential consumers, marketing staff, and HRD managers.  This research aims to determine the effectiveness of social media on housing marketing at PT Borneo Real Properti. This research is qualitative research. Data collection through interviews, observation and documentation. Analyze this research data using qualitative data analysis. Based on the research results, it can be concluded that social media is effective in marketing housing as seen from the fact that after using social media PT Borneo Real Properti's consumers increase every month and housing sales increase every year. Barriers to marketing housing via social media are expensive advertising costs and competition between property companies with interesting content on social media.
Pengaruh Rasio Profitabilitas dan Rasio Solvabilitas terhadap Return Saham pada Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2019-2023 Reza, Muhammad; Firayanti, Yuni; Saputra, Edy Suchmawan
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/y5y9as91

Abstract

This research was conducted to test and analyze the effect of the Profitability ratio represented by ROE and ROA while the Solvency ratio represented by DER and DAR on Stock Returns. This research uses secondary data derived from financial and annual reports of companies listed on the Indonesia Stock Exchange (IDX). The population in this research is metal and mineral mining sector companies listed on the Indonesia Stock Exchange (IDX), which publish financial and annual reports during the 2019-2023 period. The number of companies used for the sample in this research is 10 companies and the period is 5 years. The study used a purposive sampling data collection method by conducting a selection stage with certain criteria, so that the total sample in this study was 50 samples. This research is quantitative research while collecting literature study data through various sources, namely books, journals, and the internet. For hypothesis testing in research is multiple linear regression analysis, classical assumption test, and hypothesis testing with the help of SPSS version 29 software with a significance level of 5%. The results of this study indicate that the Profitability ratio represented by Return on Equity and Return on Asset has no effect on Stock Returns, while the Solvency ratio represented by Debt to Equity Ratios and Debt to Asset Ratios has no effect on Stock Returns.
Peranan Kompetensi Sumber Daya Manusia dalam Meningkatkan Kinerja UMKM (Studi Kasus pada Pelaku UMKM di Desa Kuala Dua, Kecamatan Sungai Raya, Kabupaten Kubu Raya) Rani, Trisna Cahaya; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/f2jh8f79

Abstract

This study aims to determine the extent to which the role of human resource competency can improve the performance of MSMEs in Kuala Dua Village, Sungai Raya District, Kubu Raya Regency. The type of research used is qualitative with a case study approach. Data collection techniques in this study include interviews, observations, and documentation. In-depth interviews were conducted with 6 informants. Observations were made by directly observing MSME actors. Documentation involved taking several existing images. The results of this study indicate that business owners generally have good problem-solving skills, strive to maintain good relationships between employees and village officials, and are able to control and manage their businesses. The challenges faced in improving MSME performance through human resource competency in Kuala Dua Village include personal challenges such as workload, education, competitive market landscape, and work experience. Human resources in the village of Kuala Dua, some of them have never attended any training to improve their skills and abilities, either organized by government officials or certain agencies. Government officies may have held training, but it was not comprehensive to all aspects of the business.
Analisis Perilaku Konsumen dalam Menentukan Keputusan Pembelian Rumah Bersubsidi Tipe 36 (Studi Kasus PT. Borneo Real Properti) Hermawan, Teguh; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/1des0844

Abstract

This study aims to analyze consumer behavior in determining the purchase decision for type 36 subsidized houses at PT Borneo Real Properti. The research employs a qualitative method, with data collection techniques including in-depth interviews, observation, and documentation. The findings reveal that factors influencing consumer purchase decisions include personal economic conditions, environmental and security factors, strategic location, as well as the quality of the buildings and facilities provided. Additionally, social factors, such as recommendations from family and friends, play a significant role in consumer decision-making. These findings provide insights for PT Borneo Real Properti to develop more effective marketing strategies and enhance customer satisfaction. A comprehensive and consumer-oriented strategy is expected to increase the company's competitiveness in the subsidized housing market.
Analisis Strategi Pemasaran Mixue Panglima AIM Pontianak Timur Kota Pontianak Astuti, Diah Tri; Firayanti, Yuni; Saputra, Edy Suchmawan
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/0rd85w60

Abstract

This research dilator after the research sees that in the era of globalization today demands for every franchise to continue to be able to act inappropriately and quickly in the face of the uncertainty of the competitive environment turning into an increasingly stringent competitive force that many companies especially franchise companies experience because companies like this are constantly expanding their marketing territory. This study aims to analyze the effectiveness of the 4p marketing mix strategy (product, price, promotion, place) used by Mixue to improve its competitive advantage on product sales. Qualitative research is a method of research based on the philosophy of post-positivism or interpretative, used to minimize the condition of natural objects, in which the researcher is the key instrument. Data collection techniques are triangulated (combination of observations, interviews, documentation. The results of the research carried out at the Mixue Aim Pontianak East Pontianak indicate that the marketing strategy uses the marketing mix (4p) product (product), that is, buying the quality of the product and creating new innovations for its product, price (price) at an affordable price that can be purchased by all middle up and middle down sectors, promotion (promotion) marketing strategy is the most effective is the promotion, promotion that is done by the mixue through social media, discount or promo, place (place) strategic location and easily accessible. Thus, marketing mix that is used by the Mixue Aim Pontianak east Pontianak, especially products, price, place, and promotions, is very effective in increasing the volume of sales and dining customer loyalty.
Efektivitas Penerapan Sistem Informasi Berbasis Digital terhadap Manajemen Keuangan di Lembaga Kemanusiaan (Dompet Ummat Kalimantan Barat 2020-2023) Safitri, Pipi Novia; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/5q20ay33

Abstract

This research aims to determine the effectiveness of implementation digital-based information systems in humanitarian institutions which is Dompet Ummat. The method used in this research is a descriptive quantitative method. In this method, this research used saturated sample method, meanwhile in hypothesis testing one sample test used to analyze the effect of information system on financial management toward effectiveness. This research used Microsoft excel as instrument to analyze to analyze the data. Based on the results of the research that has been carried out, it is known that the use of the information system is declared effective based on the results of the hypothesis test TCount > TTable (20.36 > 2.06), so that based on the hypothesis made it is known that H0 is rejected and Ha is accepted. So, it can be concluded that the application of a digital-based information system for financial management at the humanitarian institution Dompet Ummat was declared effective with results of 79,64%.
Pengaruh Pembayaran Non-Tunai (E-Wallet) dan Gaya Hidup terhadap PerilakuKonsumtif Mahasiswa Universitas Nahdlatul Ulama Kalimantan Barat Angkatan 2020 Saliyeh, Saliyeh; Firayanti, Yuni; Saputra, Edy Suchmawan
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/qxj93r32

Abstract

This research aims to determine the influence of non-cash payments (e-wallets) and lifestyle on the consumptive behavior of students at Nahdlatul Ulama University, West Kalimantan, class of 2020. This research uses quantitative methods and data collection techniques using questionnaires with a sample of 92 respondents. The data analysis technique used in this research is multiple linear regression analysis, namely the coefficient of determination test and hypothesis testing with the SPSS 23 program. The results of this research show that partially non-cash payments (e-wallets) have no effect on the consumptive behavior of students at Nahdlatul Ulama University, West Kalimantan, with a significance value of 0.496, which is greater than 0.05. On the other hand, lifestyle has a positive and significant effect on consumer behavior, with a significance value of 0.000, which is smaller than 0.05. The influence of non-cash payments (e-wallets) and lifestyle on the consumptive behavior of Nahdlatul Ulama University students in West Kalimantan is 36.8%, and the remaining 63.2% is influenced by other variables not examined in this research.
Analisis Profitabilitas dalam Mengoptimalkan Laba pada PT  Uni-Charm Indonesia TBK Tahun 2019 – 2023 Shalsabila, Shalsabila; Firayanti, Yuni; Rosadi, Rosadi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/p2kmr623

Abstract

This research aims to evaluate the profitability ratios as an effort to optimize PT Uni- Charm Indonesia Tbk's profits. Quantitative methods are used in this research, which focus on measuring and analyzing numerical data. The data analyzed is secondary data from financial reports published on the official website of the Indonesia Stock Exchange and the official Uni- Charm website. The research results show that the profitability ratio from 2019-2023 period, which includes the return on assets ratio with an average of 4.78%, return on equity with an average of 7.94%, gross profit margin with an average of 20.82% , operating profit margin of 4.18%, and net profit margin of 4.18%, affected by a decrease in revenue, poor operational performance, unproductive assets, a decrease in net profit, a mismatch between equity and profit, a decrease in selling prices, and external disturbances . To optimize profits, PT Uni- Charm Indonesia Tbk needs to increase revenue and manage costs effectively, so that it can increase the company profitability.
Analisis Faktor Stres Kerja Terhadap Kinerja Karyawan (Studi pada (ABK) Kapal AKRA 90 PT. AKR Sea Transport) Cici, Cici; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i2.901

Abstract

The aim of this research is to determine the factors of work stress in ship crew employees (ABK) and determine the effect of work stress on employee performance. The method used in this research is a qualitative research method with a phenomenological research model and the data obtained is based on the results of interviews and documentation. Data collection techniques use qualitative analysis techniques. The informants in this research were nine crew members (ABK) of the Akra 90 PT ship. AKR Sea Transport. In this research, the results obtained show that the work stress factors experienced (ABK) that can influence employee work stress are environmental factors with indicators of economic uncertainty, organizational factors with indicators of task demands, personal factors with indicators of family problems. Factors that influence employee work stress do not affect employee performance in a normal context and can still be overcome by employees.
Co-Authors Abdul Rahim AHMADI andi hermawan Andrian, Jun Anggi, Anggi Aprianto . Ardiyana, Muhammad Asri, Haliyanti Astuti, Diah Tri Aswandi Aswandi, Aswandi Cahyanto, Fajar Cici, Cici dani, Rama Fatmawati, Fatmawati Fitria, Hanik Hamimi Hamimi HARIYANTO HARIYANTO Hermawan, Teguh Ismi, Ismi Jazilatunni’mah, Jazilatunni’mah Kurniati Kurniati Kuswiyanto, Putra Adi Liawati, Liawati Lorensius, Lorensius Machmuda, Dian Nurul Mahardhika, Tubagus Mahardika, Tubagus Marhamah Marhamah Marhamah Marlina Marlina Mazayatul Mufrihah B11212091 Merta, Merta Muhammad Reza Muhammad Zen, Muhammad Muliana, Pitania Nahuri, Sasinta Bela Nia Puspita Sari, Nia Puspita Nugroho Nugroho Nurma Yunita, Nurma Nurul Huda Pradika, Sidik Pranoto, Irpan Andi Ramadani, Muhammad Rani, Trisna Cahaya Riduansyah Riduansyah, Riduansyah Rosadi rosadi Rose, Thitania Silvaine Roza, Riema Safitri, Pipi Novia Safitri, Yesi Salani, Husin Saliya, Saliya Saliyeh, Saliyeh Santika Dewi Saputra, Edy Suchmawan Saputri, Novi Sintia Satunnisa, Nia Sa’adi, Sa’adi Serina, Serina Shalsabila, Shalsabila Siti Aisyah Sutiraswati, Sutiraswati Syaifudin, Syarif Muhammad Tarmiji Tawil, Hamzah Vitaloka, Via Wati, Putri Setia WINANTI, WINANTI Wulansari, Fidia Yanti Yanti Yati, Tomi Yulia Citra, Yulia