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All Journal Syntax Literate: Jurnal Ilmiah Indonesia TEGAR: Journal of Teaching Physical Education in Elementary School JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Syntax Idea Cakrawala Repositori Imwi jurnal syntax admiration Journal of Economics and Business UBS Winter Journal: IMWI Student Research Journal Jurnal Impresi Indonesia Jurnal Forum Kesehatan : Media Publikasi Kesehatan Ilmiah Jurnal Locus Penelitian dan Pengabdian Journal of Comprehensive Science Jurnal Sehat Indonesia (JUSINDO) Return : Study of Management, Economic and Bussines Inkubis: Jurnal Ekonomi dan Bisnis INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Sains Journal of Business, Social and Technology Jurnal Ekonomi, Teknologi dan Bisnis Journal of Law and Social Politics Asian Journal of Social and Humanities International Journal of Social and Education (INJOSEDU) Journal of Economic Development and Village Building Jurnal Pendidikan Progresif Journal of Digital Marketing and Search Engine Optimization Journal of Global Tourism Livestock Science and Innovation Journal Journal of Taxation Insights Policy Practice
Agus Rohmat Hidayat
Universitas Cendekia Mitra Indonesia, Indonesia
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Journal : Journal of Digital Marketing and Search Engine Optimization

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The Effectiveness of Influencer Marketing in Digital Campaigns for Beauty Products Fahad Khan Afridi; Hidayat, Agus Rohmat
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.3

Abstract

In recent years, influencer marketing has emerged as a powerful component in digital advertising strategies, particularly in the beauty industry. The proliferation of social media platforms such as Instagram, YouTube, and TikTok has enabled beauty influencers to build large followings and significantly shape consumer preferences and purchase decisions. This paper investigates the effectiveness of influencer marketing in digital campaigns for beauty products by exploring how influencer credibility, content quality, audience engagement, and brand alignment contribute to campaign success. Through a qualitative approach and literature review, the study identifies key factors influencing campaign effectiveness and highlights both opportunities and challenges for marketers. Findings indicate that influencer marketing can enhance brand awareness, drive consumer trust, and increase sales conversions when executed with strategic precision. However, issues such as influencer authenticity, audience skepticism, and algorithmic changes may affect outcomes. The paper concludes by offering strategic recommendations for brands aiming to leverage influencer marketing to achieve measurable results in the highly competitive beauty sector.
Co-Authors Abdurokhim Abdurokhim Ades Sugita Adil Barus Agis Ahmad Rodiansjah Agis Ahmad Rodiansjah Agis Ahmad Rodiansjah Ahmad Rodiansjah, Agis Aisyah Nurjanah Aisyah Nurjanah Ajeng Nurmala Sari Al-Amin Aldo Hermaya Aditiya Nur Karsa Aldo Hermaya Aditiya Nur Karsa Amelia Amelia Amelia Amelia Annisa Wibawanthi APRIANI Astuti, Aurelia Widya Baharuddin Yusuf Budiwidodo, Sidik Chandrasari, Farika Dwi Putri Pramesti, Ginna Novarianti Ela, Nur Elan Maulani, Isma Fahad Khan Afridi Fahira, Siti Hafsah Fajar Siddiq, Muhammad Farika Chandrasari Feri Hardiyanto Fitriani, Renita Hanipah Hanipah Hardianto, Feri Hardiyanto , Feri Ibnu Ubaidillah, Suwi Imam Mutakin Irwan Rachmiadji Karsa, Aldo Hermaya Aditiya Nur Komarudin Komarudin Lestari, Anisa Ayu Dwi Mahendra, Agus Mohammad Ridwan Mohammad Ridwan Muhamad Zaenal Asikin Muhammad Fajar Siddiq Muhammad Zaenal Asikin Mutakin, Imam Najah, Neneng Putri Nendi, Ikhsan Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Saebah Nurjanah, Aisyah Nurmala Sari, Ajeng Nuroh Najmi Oga Laksana, Medika Oksyalia, Dean Otih Yuningsih Oxy Prabowo Prabowo, Oxy Prahitaningtyas, Sherina Pujayanti, Difa Ameliora Putra, Rifky Pratama Rafi Farizki Rani, Vita Raodatul Jannah Rodiansjah, Agis Ahmad Santika, Rani Saona, Saona Savandha, Septien Dwi Septien Dwi Savandha Septien Dwi Savandha Septien Dwi Savandha Sidik Budiwidodo Siti Hapsah Pahira Sri Intan Wulandari Sugita, Ades Suherli, Eli Sukmawati A. Damiti Suntoda, Andi Supandji, Wahyu Suwi Ibnu Ubaidillah Suwi Suwi Suwi, Suwi Syafii, Akhmad Taufik Ridwan Taufik Ridwan, Taufik Vita Rani Wahyuni, Ani Wahyuning Febriyanti Wibawanthi, Annisa Wulandari, Sri Intan