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Journal : International Journal of Advanced Multidisciplinary

Determination of Marketing Performance: Display Media, Affiliate Marketing and Social Media (Literature Review) Nursal, M. Fadhli; Hadita, Hadita; Marundha, Amor; Komariah, Neng Siti
International Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2022): International Journal of Advanced Multidisciplinary (July-September 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.776 KB) | DOI: 10.38035/ijam.v1i2.41

Abstract

The Literature Review article on Marketing Performance Determination: Display Media, Affiliate Marketing and Social Media is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Media Display has an effect on Marketing Performance; 2) Affiliate Marketing has an effect on Marketing Performance; and 3) Social Media has an effect on Marketing Performance. Apart from these 3 exogenous variables that affect the endogenous variable of Marketing Performance, there are many other factors including Search Engine Advertising, Search Engine Optimization and E-mail Marketing variables.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Fauzi Agustin, Dinda Yesika Ajie, Annisa Karenina Amalia, Rizky Yusrina Amanda Dwi Putri Amanda, Putri Amelia, Mita Anggraini, Melani Putri Aprelyani, Siska Arisana, Vina Astriyani, Rini Aulia, Adinda Dwi Nurul Azahra, Fauzia Bayu Sayeti, Arya Bungaran Saing, Bungaran Dewi Puspaningtyas Dian Kusuma Wardhani Didin Sjarifudin, Didin Diniyah, Ilma Dovina, Dovina Efendi Silalahi, Edward Elvi Kustiyah, Elvi Elzan Musyafa, Muhammad Fajri Fajri Farhanah Putri, Chayani Ferdinan Irawan, Donni Fitriyani, Fika Halimah Tusadiah, Iis Hapzi Ali Hasanuddin Hasanuddin Hernikasari, Innes Hikayatunni’mah, Putri Aprilia Indah Cahyani, Yuyun Ismayani, Vivi Joned, Jiwa Banyu Semesta Jumawan, Jumawan Khalida , Rakhmi Komariah, Neng Siti Maharani Putri, Ajeng Makruf, Muhammad Nafis Malik, Astrid Fitria Martinio, Joseph Marundha, Amor Meidiarti, Laras Meistoh, Siti Musyafa, Arif Nafia, Nafia Nanda, Adli Navanti, Dovina Ni Nyoman Sawitri Ningrum, Dilla Agista Novita Wahyu Setyawati Nuriah, Selliatun Nursal, M. Fadhli Octavian, Wahyu Dicky Pauzi, Muhamad Riski Putra, Rafli Syach Putri, Imelda Ade Putri, Nanda Meilina Putri, Shinta Amelia R.D Budianto, Irawan Rachmat Pramukty Renaldy, Aldy Restu, Alfian Mada Rizky Maulana, Rizky Rony, Zahara Tussoleha Salfaniz, Sahira Salsabilla, Luthfia Saputra, Farhan Saputra, Guntur Ade Setiawan, Salsabila Putri Shabrina, An Nisaa Sholikhah, Alfia Febriatu Sidiq, Adam Maulana Silviah, Reni Siti Komariah, Neng Supina, Supina Syaridwan, Alif Syifa Fauziah Tiara Putri Khaerani, Ananda Vansuri, Rayhan Wahyu Setyawati, Novita Wangsa, Alvito Dwi Widi Winarso, Widi Widjanarko, Wirawan Widyaningrum, Avrilia Ayunia Wijaya, Willy Jovadi Wijayanti, Murthi Wijayanti, Murti Wirawan Widjanarko Woelandari Pantjolo Giningroem, Dewi Sri Wulan, Wulan Yayan Hendayana Yulianah Yulianah Yunita, Tyna