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PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP MINAT BELI ULANG(Studi Pada Konsumen Kopi Nako Summarecon Bekasi) Munawar, Fatah Al; Supriyanto, Supriyanto; Wijayanti, Murti; Siahaan, Matdio
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 9 (2025): SINERGI : Jurnal Riset Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i9.1808

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The Influence of Product Quality, Price, and Location on Repurchase Intention (A Study on Consumers of Kopi Nako Summarecon Bekasi). This study aims to examine the influence of product quality, price, and location on repurchase intention among consumers of Kopi Nako Summarecon Bekasi. The background of this research is based on the increasingly intense competition in the coffee shop industry, which requires business owners to continuously improve product quality, determine appropriate pricing, and choose strategic locations in order to maintain customer loyalty. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 126 respondents who had previously made purchases at Kopi Nako Summarecon Bekasi. Data analysis was carried out using multiple linear regression with the Statistical Product and Service Solutions (SPSS) software version 26. The results show that product quality, price, and location have a positive and significant influence on repurchase intention. Simultaneously, these three variables also have a significant and positive effect on repurchase intention. This study is expected to serve as a reference for coffee shop business owners in designing more targeted marketing strategies to enhance customer loyalty
Inovasi Keuangan dan Transformasi Perbankan: Studi Kasus Pada Pengembangan Layanan Perbankan Digital Judijanto, Loso; Hariyanti, Hariyanti; Mahmudi, Bambang; Febriansyah, Febriansyah; Siahaan, Matdio
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel jurnal ini membahas dampak inovasi keuangan terhadap transformasi sektor perbankan, dengan fokus pada pengembangan layanan perbankan digital. Penelitian ini menggunakan pendekatan studi kasus untuk menggambarkan bagaimana inovasi keuangan memainkan peran kunci dalam mengubah lanskap perbankan tradisional. Studi ini mengidentifikasi berbagai jenis inovasi keuangan yang telah diadopsi oleh lembaga keuangan, khususnya perbankan, dan menganalisis dampaknya terhadap pengembangan layanan perbankan digital. Faktor-faktor yang mendorong adopsi inovasi keuangan, seperti perkembangan teknologi informasi dan perubahan perilaku konsumen, menjadi fokus utama penelitian. Dalam konteks layanan perbankan digital, penelitian ini mengeksplorasi bagaimana inovasi keuangan telah memungkinkan perbankan untuk meningkatkan efisiensi operasional, memberikan pengalaman pelanggan yang lebih baik, dan menciptakan model bisnis yang baru. Studi kasus menyelidiki implementasi teknologi seperti kecerdasan buatan, blockchain, dan fintech dalam meningkatkan layanan perbankan digital. Hasil penelitian menyoroti bahwa inovasi keuangan bukan hanya mendorong efisiensi internal perbankan, tetapi juga mengubah cara pelanggan berinteraksi dengan layanan keuangan. Dengan adopsi layanan perbankan digital, terjadi peningkatan aksesibilitas dan inklusivitas keuangan bagi masyarakat. Namun, tantangan seperti keamanan data dan regulasi juga menjadi fokus diskusi dalam artikel ini. Secara keseluruhan, artikel jurnal ini memberikan wawasan mendalam tentang peran inovasi keuangan dalam mengubah paradigma perbankan menuju layanan perbankan digital yang lebih responsif dan efisien. Penelitian ini dapat memberikan panduan berharga bagi industri keuangan dan peneliti untuk memahami dinamika transformasi sektor perbankan di era digital.
PENGARUH MOTIVASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN DI PT. HONG TANG ASIA Andoko, Natasya Sekar Ayuningtyas; Siahaan, Matdio; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.951

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This research aims to determine how the relation between the variables of Motivation (X1) and Career Development (X2) affects the Employee Performance (Y) variable at PT. Hong Tang Asia. The research data was obtained through a questionnaire distributed to the employees of PT. Hong Tang Asia. The population in this research consists of 120 employees of PT. Hong Tang Asia, resulting in a sample size of 120 employees, with data analysis conducted using SEM-PLS (Structural Equation Modeling-Partial Least Squares) and processed using SmartPLS4 software. The findings from the study indicate that: 1) Motivation significantly affects Employee Performance, 2) Career Development significantly affects Employee Performance, and 3) Motivation and Career Development significantly affect Employee Performance simultaneously.
Perubahan Strategi SDM pada PT Matahari Departemen Store Bekasi Cyber Park Shinta Nurul Ramadhanty; Djuni Thamrin; Matdio Siahaan; Joseph Martinio Jocrien Renwarin; Hadita Hadita
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1423

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The purpose of this study is to find out the change in strategy in PT Matahari Jabatan Tbk Bekasi Cyber Park.This study uses a qualitative research method with data collection techniques carried out by observation, interview and documentation techniques. Research that aims to describe and describe events and phenomena that occur in the field and present data systematically, factually and accurately about facts or phenomena that occur in the field. The research informants in this study are 1 manager, 2 supervisors, and 2 general employees as informants. So there are 5 people who are supporting informants. The results of this study show that the strategy changes. Related to HR strategies Human change is related to the roles, attitudes, perceptions and expectations of employees in the organization. Meanwhile, changes in the structure include authority, work flow, and, labor in the organization. Meanwhile, changes in the structure include authority, work flow, and, labor in the organization. Human resources greatly determine the successful process of an organization's performance. Human resource development is to make it easier to realize the company's goals, because the quality of human resources is considered capable of carrying out their duties and functions as employees in an organization.
How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends Silvia A Chairunnisah; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Annisa D Ambarwati; Husni F Ramadhan; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1006

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Gen Z values experiences over material possessions. They prefer spending on activities that offer memorable experiences, such as attending events, dining out, and travel. This preference for experiences also translates into their shopping behavior, where they seek immersive and engaging retail experiences. Explore the consumer behavior of Gen Z in Bekasi, specifically their hedonic tendencies, and to provide actionable insights for H&M's marketing strategy. By understanding the unique characteristics, preferences, and values of Gen Z in this region, H&M can tailor its offerings and marketing efforts to effectively engage this influential demographic. The method of quantitative approach with the survey results found is 149 respondents with the statistical technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). Understanding the hedonistic influences driving impulsive buying among Gen Z in Bekasi allows H&M to craft targeted strategies that cater to this demographic's desires while promoting sustainability. By balancing trendiness with environmental responsibility, H&M can build lasting brand loyalty and contribute positively to the global fashion landscape. This paper provides a roadmap for H&M to navigate the complex interplay of hedonism and sustainability, ensuring relevance and growth in the competitive market. Strategi yang dapat di lakukan oleh perusahaan adalah mempertahankan sifat tiba-tiba activities dari konsumen gen z seperyi embience store penataan new collection seasoning untuk tetap mempertahankan ketertarikan terhadap koleksi brand H&M. Kemudian pada dimensi Leisure Activities indikator yang memberikan pengaruh paling rendah friends opinion, strategi yang dapat dilakukan oleh perusahaan adalah meng improve pola konsumtif individu menjadji group, denga melakukan penawaran, buy 2 get 1 free atau spend 400k get 50% off. This study significantly contributes to the analysis of the influence of hedonic variables on impulsive buying behavior concerning the H&M brand. By examining the psychological and social factors that drive Gen Z in Bekasi towards impulsive purchases, this research provides valuable insights and ongoing suggestions for H&M's managerial strategies. It emphasizes the importance of balancing the "Buy Now, Think Later" concept with sustainable practices to foster long-term brand loyalty and environmental responsibility.
How does the Cigarette Company Deal with the Rise of Illegal Cigarette Products Husni F Ramadhan; Joseph MJ Renwarin; M Richo Rianto; Djuni Thamrin; Matdio Siahaan; Dwi Entia; Silvia A Chairunnisah; Annisa D Ambarwati; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1009

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The phenomenon of the rise of illegal cigarette products in Bekasi poses a problem for cigarette companies. The reason is that these illegal cigarettes do not use excise tapes or use fake excise tapes that are detrimental to cigarette companies or the government. The trade in illegal cigarette products does not have a circulation permit among the community. This study aims to find the influence of price and product packaging suitability on consumer purchase decisions on illegal cigarette products in East Bekasi. The method used was a quantitative approach with pre-survey results of 20 respondents. With the final survey results, 100 respondents were collected through google form using a data collection technique, namely purposive sampling. The statistical data processing used is Structural Equation Modeling Partial Least Square (SmartPLS). In combating illegal cigarette products, continuous efforts are needed and finding the right innovations in order to break the circulation of illegal cigarettes in the community. Such as strengthening regulations in collaboration with the government and law enforcement agencies. Tightening supervision of cigarette products circulating in the community. Some implications for cigarette companies such as issuing new innovations for the community to increase competitiveness in the market. A marketing campaign that promotes the importance of legality that can affect a cigarette product. A significant contribution to the literature on cigarette companies in this study is to look at business strategies from the perspective of cigarette companies in terms of dealing with the rise of illegal cigarette products. This study provides a new insight into policies that can be used into effective plans to reduce the circulation of illegal cigarettes while maintaining business sustainability.
Comparative Analysis of Optimal Stock Portfolio Results using The Markowitz Method and a Single Index (Study on LQ 45 Company Shares Listed on the Indonesia Stock Exchange Period January – December 2024) Matdio Siahaan; Jhonni Sinaga; David Pangaribuan
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.902

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In the era of digital technology advancement, Indonesia has become an alternative investment destination in the capital market, attracting global attention. Investing in the capital market offers high returns and significant risks. Therefore, investors need strategic skills to mitigate risk. Risk reduction can be achieved through asset diversification, also known as portfolio formation. This study aims to develop an optimal portfolio using the Markowitz Single Index method and to determine the optimal investment proportion for the LQ45 Index. The sample used was the LQ45 index members from January 2024 to December 2024. This method is a comparative study with daily data, using calculations of realized return, variance, covariance, and cut-off rate for a single index. The analysis using the Markowitz method resulted in seven stocks as optimal portfolio recommendations, the stock composition is different between the two methods with a return of 0.15% and a risk of 1.25%. The analysis using the Single Index method resulted in seven stocks as optimal portfolio recommendations, with a return of 0.037% and a risk of 0.07%.
Enhancing Purchase Interest and Purchase Decisions: Discount and Brand Image for Skintific Products Faizah Dwi Julianti; Hapzi Ali; Hadita Hadita; Matdio Siahaan; Ni Nyoman Sawitri
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.488

Abstract

The increasingly competitive skincare industry is driving companies to implement marketing strategies capable of boosting consumer purchase intent and purchase decisions. This study aims to analyze the direct and indirect effects of discount and brand image on purchase decisions through purchase intent as an intervening variable for Skintific products. This study employs a quantitative approach using purposive sampling with 150 respondents. Data were collected through a questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that discount and brand image have a positive and significant direct effect on purchase interest and purchasing decisions, as well as an indirect effect on purchasing decisions through purchase interest as an intervening variable. Thus, purchase intention was found to mediate the effects of discount and brand image on the purchase decision for Skintific products.
THE EFFECT OF PROFITABILITY, LIQUIDITY, AND SOLVENCY ON FIRM VALUE IN PHARMACEUTICAL SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2019-2024 Lola Kambuno; Matdio Siahaan; Wastam Wahyu Hidayat
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.497

Abstract

This study aims to examine the influence of key financial ratios, namely profitability, liquidity, and solvency, on the firm value of pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. Profitability is measured using Return on Equity (ROE), liquidity is represented by the Current Ratio (CR), and solvency is measured using the Debt to Equity Ratio (DER). Firm value is assessed using the Price to Book Value (PBV) ratio. This research adopts a quantitative approach based on secondary data obtained from the annual financial statements of pharmaceutical sub-sector companies. The sample was selected through a purposive sampling technique according to predetermined criteria. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics version 26. The findings reveal that profitability (ROE) and solvency (DER) do not have a statistically significant effect on firm value. In contrast, liquidity (CR) has a positive and significant effect on firm value, indicating that stronger short-term financial capability enhances investor confidence and contributes to higher market valuation of pharmaceutical companies during the observation period.
Co-Authors Ahmad Torikul Muhidin Aldiansyah, Yoga Adrian Allpiah, Riki Nur Alvionita Dairo Lende An Nisaa’ Shabrina Anak Agung Istri Sri Wiadnyani Andoko, Natasya Sekar Ayuningtyas Annisa D Ambarwati Annisa D Ambarwati Anwar , Ridwan Anwar, Ridwan Arman Syah Putra Aulia Safitri Azahra, Fallya Bagas Putra Aditya Bagasasi, Faizal Bagaskoro, Dwi Sapto Bagus Dwiki Ardhana Bungaran Saing, Bungaran Christian, Nico Damaris Marpaung David Pangaribuan Dea Dhaniel Prasetyo Dian Christiani Djuni Thamrin Djuni Thamrin DODY KURNIAWAN Dwi Entia Dwi Entia Efira Devi Carolina Elsa Fitriyani Endah Prawesti Ningrum Faizah Dwi Julianti Febriansyah Febriansyah Fitriyani, Nida Franciscus Dwikotjo Sri Sumantyo H, Hadita Hadita Hadita Hadita Hadita Hanny Novita Ramadhan Hapzi Ali Hari Gursida Hariyanti Hariyanti Haryudi Anas Hasanuddin Hasanuddin Hendro Sasongko Hendy Tannady Hendy Tannady Husni F Ramadhan Husni F Ramadhan Indra Lubis Indriyanto, Bagus Istiantoro, Nugraha Jhonni Sinaga Johani Sakti, Pricilia Joseph Martinio Jocrien Renwarin Joseph MJ Renwarin Joseph MJ Renwarin Judijanto, Loso Lola Kambuno M Richo Rianto M Richo Rianto Mahmudi, Bambang Martinus Tukiran Maulia, Indah Rizki Muhamad Lutfi Maulana Munawar, Fatah Al Mustafa, Hidayah Putra Muthia Novita Ramadhani Neng Siti Komariah Ni Nyoman Sawitri Niken Salsabilla Ningsih, Tutiek Yoga Nita Komala Dewi Nur Ihsani Fitria Dewi Nurul Aisyah Prabaswara, Bagas Arif PRAYOGO, ADI Putri Aprilia Hikayatunni’mah Rely, Gilbert Renwarin, Joseph Martinio Jocrien Rianto, Muhammad Richo Ridwan Anwar Ridwan Anwar Riga Negara Rival Aria Putra Riyanti Teresya Shinta Nurul Ramadhanty Sianturi, Hema Silvia A Chairunnisah Silvia A Chairunnisah Siti Nur Kholizah Supriyanto Supriyanto Supriyanto Tesalonika Roliyanah Thamrin, Djuni Trisna Wulandari Tungga Buana Irfana VH. Valentino Vica Apriyanto Vitria Nur Cholifah Wastam Wahyu Hidayat Wijayanti, Murti Wirawan Widjanarko Yoganingsih, Tutiek