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All Journal TEMA (Jurnal Tera Ilmu Akuntansi) Jurnal Pendidikan Ekonomi & Bisnis Culturalistics: Journal of Cultural, Literary, and Linguistic Studies JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS Arthavidya Jurnal Ilmiah Ekonomi Jurnal Ekuivalensi Journal of Food Technology and Agroindustry Annals of Management and Organization Research Jurnal ABM Mengabdi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eMBeJi : Manajemen dan Bisnis Jurnal Society: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Journal of Educational Sciences Journal of Community Empowerment and Innovation Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Difusi Ipteks Legowo Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS)
Dian Rokhmawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Efektivitas Penyuluhan Halal terhadap Peningkatan Kesadaran dan Perilaku Konsumsi Masyarakat Desa Kedungrejo Rokhmawati, Dian; Hastutik, Sri; Hariyanto, Agus
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3869

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kesadaran masyarakat terhadap produk halal serta efektivitas penyuluhan dalam meningkatkan pemahaman dan perilaku konsumsi halal di Desa Kedungrejo, Kecamatan Pakis, Kabupaten Malang. Menggunakan pendekatan kualitatif deskriptif dengan analisis Miles dan Huberman, penelitian melibatkan enam informan ibu rumah tangga yang berperan sebagai pengambil keputusan konsumsi keluarga. Hasil penelitian menunjukkan bahwa sebelum penyuluhan, pemahaman halal masih bersifat normatif dan belum diikuti perilaku verifikasi label halal secara konsisten. Setelah penyuluhan, terjadi peningkatan signifikan pada aspek pengetahuan, sikap, dan perilaku, termasuk kebiasaan baru memeriksa label halal dan pemahaman mengenai sertifikasi BPJPH. Penyuluhan dinilai efektif secara substansi meskipun terkendala jumlah peserta dan keterbatasan waktu. Faktor yang memengaruhi kesadaran halal meliputi pendidikan, motivasi diri, peran tokoh agama, lingkungan keluarga, literasi digital, dan preferensi nilai halal yang mengatasi pertimbangan harga. Penelitian ini menegaskan pentingnya edukasi halal berbasis komunitas sebagai strategi peningkatan literasi halal di masyarakat pedesaan.
Green Marketing, Consumer Perception, and Environmental Awareness on Sustainable Purchase Intention Sungkawati, Endang; Mere, Klemens; Hernanik, Nova Dwi; Rokhmawati, Dian
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3924

Abstract

Purpose: This study examines the relationship between consumer perception, environmental awareness, and sustainable purchase intention, with a green marketing strategy as a mediating variable. It also addresses the limited empirical evidence on green marketing implementation in tourism-based MSMEs. Research Methodology: This study applies a quantitative explanatory approach. Data were collected using questionnaires from 150 visitors across nine tourism villages in Malang, East Java, Indonesia. Path analysis was used to test both direct and indirect relationships between the variables. Results: The results show that consumer perception, environmental awareness, and green marketing strategies have positive and significant effects on sustainable purchase intention. Green marketing strategies also mediate the relationship between consumer perception, environmental awareness, and purchase intention. Consumers show a stronger intention to purchase MSME products that emphasize eco-friendly packaging, natural materials, and clear sustainability messages. Conclusions: Green marketing strategies play a critical role in strengthening sustainable purchase intentions when supported by positive consumer perceptions and environmental awareness. Limitations: This study is limited to tourism villages in one region and focuses only on tourist respondents. Contributions: This study provides empirical evidence of the mediating role of green marketing strategies in tourism village MSMEs. It offers practical insights for MSME actors and local stakeholders to design more effective sustainability-oriented marketing strategies.
Co-Authors Agoes Hariyanto Agus Budiharto Agus Hariyanto Agus Siswanto Anugrah, Roy Ar Ruhimat, Imroati Istibsyaroh Budiharto, R. Agus Citra Arta, Deddy Novie Eko Yuniarto Firdaus Yuni Dharta Fitria Khasanah Hartanto Hernanik, Nova Dwi Jawa , Kristian Umbu Landu Klemens Mere Kristianti, Tri limgiani Mawardi Mawardi Mudrifah, Mudrifah Mufida, Muslimatul Muhammad Irvan Muslimatul Mufida Nasution, Annio Indah Lestari Nazara, Desman Serius Novita Rifaul Kirom, Novita Rifaul Nukhan Wicaksono Pribadi, Nukhan Wicaksono Rachma Yuliana Rachma Yuliana Rahmawati, Mariana Fitri Ratih Pratiwi Rini Febri Utari Rizalnur Firdaus Rosa Zulfikhar Ruvita Iffahtur Pertiwi4 Sri Hastutik Sugianto, Imam Sungkawati, Endang Supiati Supiati Wildoms Sahusilawane Wirawan Aryanto Balol, Wirawan Aryanto Yulia, Rahma Yuliana , Rachma Yuliana, Rachma Yuniwati, Eny Dyah