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THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; Safiek Mokhlis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.397

Abstract

The objective of this study is to identify and analyze the factors that influence Green Purchasing Behavior, specifically in relation to environmentally friendly products and services. The research background emphasizes the intricate nature of the various factors that impact consumers' choices when selecting environmentally friendly products. These factors include environmental consciousness, knowledge about green products, perception of price, and brand reputation. The research methodology employs a systematic approach of conducting a literature review to gather and analyze findings from diverse sources of relevant scientific literature published between the years 2020 and 2024. The research findings indicate that environmental consciousness and familiarity with eco-friendly products are crucial determinants in shaping Green Purchasing Behavior. Consumer purchasing decisions are significantly influenced by price perception, brand image, and the availability of green products in the market. Nevertheless, the intricate interconnections among these factors underscore the significance of adopting a comprehensive approach when developing successful marketing and education strategies. Green Purchasing Behavior can be effectively stimulated through education on green products, implementation of transparent pricing strategies, and cultivation of a positive brand image. The research findings underscore the importance of collaboration among producers, sellers, government, and society in establishing favorable conditions that promote sustainable consumer choices. These findings offer valuable insights for future research, policy makers, and marketing managers in devising more efficient strategies to promote the adoption of environmentally sustainable consumption patterns.
THE DETERMINANTS OF FIRM PROFITABILITY IN INDONESIA Muhani; Melati; Elwisam; Kumba Digdowiseiso; Nor Hayati Sa’at
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.403

Abstract

Profitability is a metric that evaluates the efficiency of a company's operations, specifically its capacity to generate or accumulate profits. Examining profitability offers a thorough perspective on the efficacy of company policies, which in turn affects the performance of management and, ultimately, the company's financial gains. Nevertheless, diverse studies yield contrasting outcomes when examining the factors influencing a company's capacity to generate profits. Researchers utilize qualitative research methods, particularly systematic literature reviews, to identify shared factors that influence profitability, thereby revealing patterns in these determinants. The researchers examined 9 out of the 49 identified journals and discovered that a company's assets or size, working capital, and expenses have a significant influence on its ability to generate profits
THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; ha Rofusila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.405

Abstract

The purpose of this extensive literature review on the application of green marketing in Indonesia is to assess the advancements and difficulties associated with implementing sustainable marketing techniques. The background of the research emphasizes how companies are being encouraged to engage in environmentally friendly business practices and how environmental issues are becoming more widely known. Through the systematic identification and analysis of literature pertaining to the application of green marketing in Indonesia, the research methodology employs a Systematic Literature Review (SLR) approach. The study's findings show encouraging advancements in environmentally friendly business practices, such as modifications to supply chains and a focus on environmental values in advertising campaigns. Notwithstanding, certain obstacles persist, such as disparities in consumer comprehension and challenges in executing sustainable business strategies. The keys to success were found to be government and policy initiatives that support sustainability as well as business initiatives to raise consumer awareness. The research's discussion emphasizes Indonesia's potential for a constructive change in the direction of a more ethical and sustainable corporate culture. In summary, Indonesia's adoption of green marketing initiatives is indicative of a promising trend toward more ecologically friendly corporate practices. To overcome current obstacles and promote future advancements in Indonesia's adoption of green marketing, the government's assistance and consumer education are essential.
THE EFFECT OF PROFITABILITY ON WORKING CAPITAL MANAGEMENT AND COMPANY CAPITAL STRUCTURE Elwisam; Melati; Rahayu Lestari; Kumba Digdowiseiso; Rosyidah Muhammad
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.407

Abstract

The significance lies in comprehending the correlation between profitability, working capital management, and capital structure within the framework of corporate financial decision-making. This study aims to elucidate the influence of profitability on the efficiency of working capital management and the policy regarding capital structure. The employed approach is Systematic Literature Review (SLR), which involves the identification, selection, and evaluation of pertinent scientific literature. The findings indicate that the profitability level has an impact on a company's capacity to handle working capital, affects the cash cycle, and can elucidate decisions regarding capital structure policy. While high profitability enables increased access to external financial resources, low profitability can present difficulties in managing working capital. The discussion encompasses the practical ramifications of these findings, such as implementing astute financial strategies to enhance profitability and optimize the management of working capital. Ultimately, this study offers a comprehensive perspective on the correlation among profitability, working capital management, and capital structure. Acquiring this knowledge is crucial for companies to make informed financial decisions and guarantee long-term viability and steady expansion in a constantly changing business landscape.
Co-Authors Agustin Ria Pratiwi Ahmad Anshori Ardani Ahmad Fio Nugraha Ahmad, Norkhairi Aida Minropa Alfin, Muhammad Reza Algifri, Muhammad Agil Anto, Rola Pola Ardana, Prayoga Novi ASNAWI Ayu Pratiwi, Ayu Bambang Subiyanto, Bambang Besus Maula Sulthon Bindarto Breemer, Jacob Destryna Nainggolan Dheo Rimbano Dono Wahyuno Dyah Manohara Eko Setia Budi Elfira, Riska Elwisam Eva Gustiana Eva Zuraidah Fadila S Ismail Falah, Mirna Nazilatul Farit Mochamad Afendi Faturohman, Fadly Fauzi, Ahmad Nurzaeni Fauziyah, Rifa Fawnia Lyra Alma Fitria Alisa Fitriani, Nurulita ha Rofusila Abu Hasan Hairunnisa Hasddin Heriswanto Herry Krisnandi Hidayani Ipin Sugiyarto IZHARUDDIN PAGALA Jumadil Saputra Khatijah Omar Komang Ratnawati Kumba Digdowiseiso, Kumba La Karimuna La Ode Suriadi, La Ode Lapipi Latifah Abdul Ghani Lisa Rakhmanina Liswatin, Liswatin Lolly Afrida M. Rimbano Al – Furqon Mardiah, Radiatan Maulidya, Riska Meliani Miftakhurohmah Misnawati Muhammad Alfi Muhammad Nurdin Muhani Mukhamad Saeful Muthalib, Abd. Azis Nadia Handayani Nartin Nilakesuma, Nur Fadjri Nor Hayati Sa’at Nurbaiti Nursupiamin Nursupiamin, Nursupiamin Nuryanti, Yulia Pika Silvianti Putri Ayu Pramesti, Putri Ayu Putri, Viola Augustia Putu Aryadana Rahayu Lestari Rama, Asri Nova Resmania, Resmania Resti Hardini Revelya Destryna Sahari Rita Noveriza Rosyidah Muhammad Ruliana Fajriati Safiek Mokhlis Sailin Nikmah Santika, Yulanda Sapitri, Novita Dwi Sinaga, Anisa Paujiah Sinarman Jaya Siti Hardiyanti Siti Komariah Siti Masitah Siti Maysaroh Sovitriana, Rilla Suadi Sapta Putra Supriyadi, Muhamad Rodhi Susyla, Dian Syahputra, Inal Wantoro Wardani Warman, Riki Welis Raldianingrat Yulinda Yulita