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Pengaruh Komunikasi terhadap Kinerja Karyawan Fior Lotus : (Studi pada Suatu UMKM di Ciomas, Kabupaten Bogor) Auf Farras Naufal; Suhroji Adha
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1257

Abstract

In this life we ​​cannot be separated from communication. In a company, every employee needs to communicate. Communication can influence employee performance. Good communication can make an employee's performance good and conversely bad communication can make an employee's performance bad. The purpose of writing this scientific work is to determine the relationship between communication and the performance of Fior Lotus employees and to determine the influence of communication on the performance of Fior Lotus employees. Fior Lotus itself is a Small and Medium Enterprise (SME) in the Ciomas area, Bogor Regency. Fior Lotus uses Shopee to sell its products. They have around 76,100 followers on Shopee. In an average day they sell 300 - 400 pairs of shoes The research used used qualitative methods. Meanwhile data collection was carried out using the interview method. From the data obtained after conducting interviews, the author found that communication is positively related or has a relationship with the performance of Fior Lotus employees and communication has a great influence on their performance which is characterized by their increasing productivity.
Inovasi Program Pendampingan KKN untuk Restorasi Kampung Berkualitas Desa Sindanghayu Saketi Pandeglang Sartika, Nenden Suciyati; Adha, Suhroji; Rudiana, Tarso; Hasanah, Hasanah; Muda, Nurhali; Nurhakiki, M.; Fitriyani, Fitriyani; Adnan, Aditya
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.770

Abstract

Program KKN (Kuliah Kerja Nyata) dengan tema restorasi kampung berkualitas di Desa Sindanghayu Saketi Pandeglang Banten untuk penanggulangan gizi buruk dan stunting bertujuan meningkatkan kesejahteraan masyarakat, khususnya anak-anak dan ibu hamil, melalui intervensi gizi dan kesehatan yang terpadu. Program ini melibatkan mahasiswa dalam pemberdayaan masyarakat melalui edukasi gizi, penyuluhan kesehatan dan peningkatan akses terhadap layanan kesehatan. Kegiatan utama meliputi penyuluhan tentang pentingnya asupan gizi seimbang, pemberian makanan tambahan (PMT), dan pelatihan pengelolaan kebun gizi berbasis bahan lokal untuk memastikan ketersediaan pangan bergizi di tingkat keluarga. Kader Posyandu dan tim PKK berperan aktif dalam program ini, termasuk dalam deteksi dini stunting dan gizi buruk serta pemantauan kesehatan anak-anak. Restorasi ini juga menekankan pada peningkatan sanitasi dan kebersihan lingkungan untuk mencegah penyakit yang dapat mempengaruhi status gizi. Hasil dari program ini diharapkan mampu menurunkan prevalensi stunting, meningkatkan kualitas gizi masyarakat, serta memberdayakan masyarakat dalam menjaga kesehatan keluarga. Dengan kolaborasi antara mahasiswa, pemerintah, dan masyarakat, program ini menciptakan kampung yang lebih sehat, berkualitas, dan berkelanjutan.
Pengaruh Ukuran Perusahaan, Leverage Dan Likuiditas Terhadap Kebijakan Dividen (Studi Pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019 – 2023) Al Hazizah, Rofikoh; Nurhikmat, Mira; Adha, Suhroji
Business and Enterpreneurship Journal (BEJ) Vol 6, No 2 (2025)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v6i2.2040

Abstract

This research aims to analyze the influence of Company Size, Leverage and Liquidity on Dividend Policy (case study of food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2023 period). The data used is secondary data in the form of annual financial data obtained from the official website of the Indonesian Stock Exchange. The research method used is a quantitative approach. The sample used was 6 companies from a population of 24 companies taken using purposive sampling technique. The data analysis techniques used are multiple linear regression analysis, classical assumption testing, and partial and simultaneous hypothesis testing. The research results show that partially, Company Size has a significant negative effect on Dividend Policy, Leverage has no effect and is not significant on Dividend Policy, and Liquidity has no effect and is not significant on Dividend Policy. Simultaneously there is an influence between Company Size, Leverage and Liquidity on Dividend Policy.Keywords : Company Size, Leverage, Liquidity, Dividend Policy
Satgas PPKS Dinanti atau Dihindari? Sebuah Pendekatan Preventif Suhroji Adha; Etty Nurkhayati; Andiko Nugraha Kusuma; Fatoni Fatoni; Titin Nasiatin; Solis Setiyani; Ayu Puspa Wirani; Husnul Khotimah; Siti Nur Aliyah; Dwi Rahmi; Rifki Qamarrulloh; Hofikoh Awaliyah Putri; Suhanah Suhanah; Intan Pristy Shagita Shima; Nabilah Maulidiannisaa
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 4 (2025): Oktober : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i4.3299

Abstract

The approach to preventing sexual violence in the campus environment continues to be a concern, including through the active role of the PPKS Task Force of Faletehan University. One of the efforts made is through socialization activities to the academic community. This article directly describes the dynamics that emerged during the activity, starting from the effectiveness of material delivery, participant responses, to challenges in creating a safe and inclusive discussion space. Forms of sexual violence, as well as the role of the Task Force have been conveyed well. However, communication that tends to be one-way is still an obstacle in encouraging active participation. The responses of the participants were varied, some were actively involved, but some were passive due to cultural factors, discomfort, and lack of trust in the PPKS Task Force. Other challenges arise in efforts to build a psychologically safe space, especially because there is still an imbalance in power relations in the academic environment and stigma against victims. Therefore, the communication approach, ongoing facilitator training, and student involvement from the planning stage are the main recommendations. These results are expected to inspire other campuses in designing a more comprehensive sexual violence prevention strategy and making victims feel safe.
UTILIZATION OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY IN THE DIGITIZATION OF MSMES IN CILEGON CITY Adha, Suhroji; Mukhlasin, Mukhlasin; Yulieti P., Ratu Miki; Setyarandini, Venia; Asaroh, Yunia; Fauzul, Ahmad; Rizal, Rizal
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2858

Abstract

Digitalization has become a primary necessity for Micro, Small, and Medium Enterprises (MSMEs) to thrive and grow in the digital era. In the city of Cilegon, many MSMEs still rely on traditional methods, which causes them to lag slightly behind in the digital market. Through this community service activity, training and assistance were provided on utilizing Artificial Intelligence (AI) technology in various business aspects, such as digital marketing, financial management, and product branding. The solution offered was AI education tailored to the specific needs of business owners. The results showed an increase in participants' knowledge and skills in using technology to support operations and enhance the competitiveness of local products. In conclusion, the use of AI contributes positively to encouraging the digital transformation of MSMEs, improving business efficiency, and sustainably expanding market reach.
Pengaruh Fasilitas dan Pelayanan terhadap Loyalitas Pelanggan pada Cafe Tepian Laut Merak Monica Septiani; Suhroji Adha; Hero Wirasmara Kusuma
Epsilon Journal of Management Vol. 3 No. 2 (2025): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v3i2.35

Abstract

This study aims to analyze the influence of facilities and service quality on customer loyalty at Café Tepian Laut Merak. The research employed a quantitative approach with a total sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires distributed to customers who had visited the café. The data analysis was conducted using SPSS version 22, which included validity testing, reliability testing, classical assumption testing, partial linear regression analysis, and multiple linear regression analysis. The results showed that the facility variable (X1) had a positive and significant effect on customer loyalty (Y), indicating that better facilities contribute to higher customer loyalty. Likewise, the service variable (X2) also had a positive and significant effect on customer loyalty, suggesting that high-quality service enhances customer satisfaction and loyalty. Simultaneously, both facilities and service quality significantly influence customer loyalty at Café Tepian Laut Merak. These findings highlight the importance of improving both physical facilities and service quality as key strategies to maintain and increase customer loyalty in the competitive culinary business sector.
Intelijen Bisnis dan Pengambilan Keputusan, dan Strategi Bisnis Industri Perbankan di Indonesia: Studi Bank Indonesia Sari, Nur Malita; Adha , Suhroji
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Evaluasi dan Kinerja Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i1.274

Abstract

This research tries to explore the role of BI as internal business intelligence in improving decision making, increasing operational efficiency and effectiveness, increasing competitiveness, improving risk management, and increasing customer satisfaction. The research method used is qualitative, with a case study approach. Data was collected through in-depth interviews with key informants at various levels of the organization. The research results show that BI plays an important role in supporting decision making and business strategy. BI helps organizations to collect, analyze and understand data from various internal and external sources. This understanding can then be used to make more informed and strategic decisions. The findings of this research provide an important contribution to the understanding of the role of BI in organizations. This research also provides practical implications for managers who want to use BI to improve their decision making and business strategy
The Influence of Word of Mouth and Brand Image on Consumer Purchase Intention at Irma Butique Clothing Store Ila Lestia; Yulaikah; Suhroji Adha
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3pb5fj47

Abstract

The purpose of this study is to examine the influence of word of mouth and brand image on consumer purchase intention at the Irma Butique clothing store. This study was conducted using a quantitative method, with a population and sample of 60 people. The data collection technique used a questionnaire and was distributed directly to customers of the Irma Butique store. Data analysis used SmartPLS. The results of the study show that word of mouth has an influence on purchase intention because the t-statistic value is 11.957 > t-table 1.96 and the significance p-value is 0.000 < 0.05, so word of mouth can be used as a measure of the level of purchase intention, especially at the Irma Butique Clothing Store. Brand image has a positive influence on purchase intention because the t-statistic value is 44.577 > t-table 1.96 and the significance p-value is 0.000 < 0.05; the better the brand image, the more it will affect the purchase intention of clothing at Irma Butique, and vice versa. Word of mouth and brand image have a positive simultaneous effect on purchase intention because the variability of the word of mouth and brand image constructs is 0.898. This shows that simultaneously they are able to explain the variability of the word of mouth and brand image constructs by 89.8%, while the remaining 10.1% is influenced by other factors. Therefore, the better the word of mouth and brand image, the more they will influence the purchase intention of clothing at Irma Butique, and vice versa.
Penggunaan Influencer Dalam Meningkatkan Minat Beli Konsumen Pada Aplikasi Belanja Online Tiktok Nurhaliza Anggoroningtyas; Suhroji Adha
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 5 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i5.216

Abstract

Informasi yang mudah diakses membuat konsumen lebih cerdas dan kritis dalam membuat keputusan pembelian. Kemajuan teknologi dan digitalisasi membawa perubahan besar dalam cara masyarakat berinteraksi dengan merek atau produk. Minat beli konsumen dapat meningkat melalui rekomendasi teman atau influencer serta pengalaman belanja yang menyenangkan. Influencer memiliki pengaruh besar dalam industri atau platform media sosial tertentu. Influencer dengan pengikut yang banyak dan konten yang menarik mampu membangun kepercayaan dan mempengaruhi keputusan pembelian konsumen. TikTok telah membawa perubahan signifikan dalam perilaku belanja konsumen, memudahkan mereka berbelanja dari rumah tanpa harus antri atau menggunakan transportasi. TikTok menawarkan peluang besar bagi merek untuk mengoptimalkan minat beli konsumen, menjangkau konsumen dari berbagai usia untuk mengikuti tren yang dipromosikan oleh influencer.
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Maju Tambak Sumur Lampung Selatan Wahyudi Siregar; Suhroji Adha; Djaka Adiwinata
Jurnal of Management and Social Sciences Vol. 2 No. 3 (2024): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i3.482

Abstract

This research aims to: (1) find out how much influence training has on employee performance; (2) to find out how much the work environment influences employee performance; (3) to find out how much training and work environment influence employee performance. This research is quantitative research and was conducted at PT Maju Tambak Sumur Lampung Selatan with a total of 65 respondents using purposive sampling techniques. The data in this research was taken using questionnaires, observations, interviews. The analysis technique used to test the hypothesis is multiple linear regression analysis technique with the help of SPSS 29. From the results of this test it can be concluded that (1) the training variable (X1) has a positive effect on employee performance (Y); (2) work environment variables (X2) have a positive effect on employee performance (Y); (3) training variables (X1) work environment (X2) have a positive effect on employee performance (Y).