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Elvina
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Journal : GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan

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ANALISIS CUSTOMER EXPERIENCES DAN SERVICESCAPE TERHADAP REPURCHASE INTENTION DAN RELATIONSHIP MARKETING (STUDY KASUS PT. NAYRA MULTI JAYA) Mubarok, Lusi Silviana; Pristiyono; Elvina
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.193

Abstract

Now, the factors that influence Repurchase Intention and Relationship Marketing are Customer Experience and Servicescape. The purpose of this study is to identify the impact of customer experience and servicescape in influencing repurchase intention will also affect the relationship marketing of PT. Nayra Multi Jaya by using the SmartPLS 4.0 analysis tool in proving the direct effect between the independent and dependent variables. Data is collected through probability sampling. Customers of PT Nayra Multi Jaya received questionnaires and direct interviews to obtain data for this study. The name and age of the respondent are included in the descriptive analysis method used to explain the identity of the respondent. The results found in the study show that partially customer experience and serviceescape affect repurchase interest and customer service affects relationship marketing.
Co-Authors A Halim Adzkia Rodhiyah Ani Lestari Aprilia Dwiana, Ari Bakri, Juwita Bayu Eko Broto Budi Dia Kumala Sari Dorisno Dwi Andari Efendi, Rinja Ekobroto, Bayu Fadhilah Fahmi Rizal Fatimah Zuhra Fatmawati, Kiki Fauziah Hanum Rambe Hasibuan, Abdul Putra Ginda Hasrijal Hasrijal Hayanuddin Safri Huda , Asrul Ifrah Mayanti Harahap Ilham Martua Hasibuan Jainatin Halomoan Harahap Jaswandi . Kamaruddin Limbong, Christine Herawati Lubis, Junita Marta, Eni Masrizal Masrizal Mhd Rizki Hidayat Mubarok, Lusi Silviana Muhammad Raja Siregar Musriadi Mustofa Harahap, Junaidi Nasution, Ahmad Yunus Nauli Tama Sari Nazwa Alisya Harahap Nila Efrida Nasution Nur Jannah Panjaitan, Popy Elpynasary Pitriyani Pristiyono Purnama Wirawan Putra Ginda Hasibuan, Abdul Rafika, Mulya Rama Yana Rejeki Rinja Efendi Rinja Efendi Ritonga, Zuriani Rohmadani Safitri, Nadia Salikim Sihotang, Delita Sikumbang, Amaludin Sipahutar, Hadijah Siregar, Pariang Sonang Siregar, Romi Irawan Siska Mandalia Sunariyo Taufik Hidayat Utami, Ayu Ardila Yanto Zelibu Yusliana Hasibuan Zalikha