Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JTechLP

PERCEPTION OF BUSINESS ENGLISH COMMUNICATION STUDENTS TOWARDS ONLINE SHOPPING ON TIKTOK SOCIAL MEDIA M, Musdalifa; Luhriyani, Seny; Novia, Lely
JTechLP: Journal of Technology in Language Pedagogy Vol 2, No 2, July (2023): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v3i1, March.60103

Abstract

TikTok is a social media platform that is popular around the world. The TikTok app allows users to create, share, and watch short videos that last 15 to 60 seconds. TikTok introduced a new feature, TikTok shop, which is an e-commerce feature that allows TikTok users to sell and buy products directly in the TikTok application. Research data analysis uses descriptive qualitative and is collected through questionnaires and interviews. This research was conducted at the Faculty of Language and Literature, Business English Communication study program. In this study, the object of research was Business English Communication study program students totaling 5 people. The results of this study indicate that the perception of the influence and effectiveness of TikTok social media for students is easy to access, implicit purchases made, inspiration and product information special offers and discounts, can save time. The obstacles faced by students when shopping online at TikTok are slow delivery of products and fraudulent purchases but do not reduce the desire of students to shop online through TikTok because of the many benefits that can be obtained.
COMMUNICATION STYLES OF BEC STUDENTS TOWARDS THE USE OF SOCIAL MEDIA Anastasia, Anastasia; Sunusi, Seny Luhriyani; Novia, Lely
JTechLP: Journal of Technology in Language Pedagogy Vol 4, No 2, July (2025): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i3, Sept.76798

Abstract

This study aims to find out the communication styles used by BEC students on social media and the ways the communication styles used by BEC students on social media platforms affect their communication in terms of language use. This study used a qualitative descriptive research design, involving BEC students with data collection techniques using questionnaires, interviews, and content analysis observations. The results show that there are two communication styles most widely used by BEC students on social media, namely assertive and passive communication styles. This study also identified the language functions involved in each communication style, such as expressing opinions politely, listening and observing, and expressing discomfort or disagreement. BEC students need to consider the communication style that suits the situation and purpose of their communication on social media, and use language appropriately and effectively.