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All Journal Suluh Pembangunan: Journal of Extension and Development Journal on Education Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah Jurnal Ilmiah Edunomika (JIE) Jurnal Pendidikan dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences KLITIKA Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Jurnal Kewarganegaraan Nusantara Hasana Journal Education and Counseling Journal Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Innovative: Journal Of Social Science Research PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Marsialapari: Jurnal Pengabdian Kepada Masyarakat Ahsani Taqwim: Jurnal Pendidikan dan Keguruan
Feriyanti, Yang Gusti
Institut Pahlawan 12 SUngailiat Bangka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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SLUM TOURISM VS PESONA INDONESIA (Comparative Study of Tourism Promotion Concepts in Indonesia and Effectiveness Theory) Widagdo, Haidi Hajar; Feriyanti, Yang Gusti; Indriani, Indriani; Kurniawan, Ramdhan; Mahmudin, Tono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11747

Abstract

Abstract Pesona Indonesia and Slum Tourism are two different branding concepts and have different tourist branding goals. Therefore, this research aims to analyze and compare the two tourism branding concepts and add effectiveness theory. This research is qualitative research with an exploratory approach. The data used in this research is secondary data that researchers obtained from books, scientific articles, credible websites, and a number of other sources that are commonly used in every research. These data were analyzed using the stages of data collection, data selection, data reduction, and drawing conclusions. The results of this research show that first The Indonesian tourism branding concept "Pesona Indonesia" aims to show the beautiful and charming face of Indonesia's nature. Meanwhile, on the contrary, the tourism branding concept using "Slum Tourism" offers the face of slum Indonesian settlements transformed into beautiful, neat and charming tourist attractions. Seccond, From the results of the comparative study carried out, the concepts of "Pesona Indonesia" and "Slum Tourism" have a number of striking differences, especially in the form of tourism that is branded and the typical tourists who are the targets of the two concepts. Last, based on the study of effectiveness theory, the researcher concludes that in order for the tourism branding concept to be more effective, the Ministry of Tourism and Creative Economy should marry/acculturate/integrate the two concepts so that they can work side by side. Keywords : Pesona Indonesia, Slum Tourism, Effectivenss Theory, Comparative Study.
Co-Authors Alfansuri Jacob, Muhammad Salman Aris, Affandy Agusman Arnes Yuli Vandika Bianda Arabella Costa, Rizky Oktarina Diana Sari Durrotun Nafisah Eka Damayanti Nasution Eunike Polii Gamar Al Haddar Gingga Prananda Haidi Hajar Widagdo Haidi Hajar Widagdo Harsya, Rabith Madah Khulaili Henny Sanulita Herwan Herwan Hidayat, Rizki Indriani Indriani Indriani Indriani Indriani Iswanto, Doni Izma, Yuni Ayu Judijanto, Loso Kadiyo Karina, Mila Kinanti Tara Ramadhani Kurniawan, Ramdhan Lalu Iswandi Luckhy Natalia Anastasye Lotte Lutfi, Nafisatul Mahmudin, Tono Marwah Muhammad Arsyad Muhammad Billi Putera Mas Agung Muhammad Billy Muhammad Gunawan MUHAMMAD LUTFI Muhammad Sayaiputra Murthada, Murthada Nurlida Asni Paramina Indra Yani Pepen Sumirat Ramdhan Kurniawan Riza Vurnama Rona Romadhianti Roza, Azmi Sahrul, Sahrul Salwa, Athiyah Saputra, Firmansyah Seviana Anggreni Sri Dinda Trisna Rukhmana Utami, Agnes Nora Eko Wahyu zainal efendi hasibuan