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Journal : Startupreneur Business Digital (SABDA Journal)

Start Up Digital Business: Knowing Business Opportunities And Tips For Beginners Fauziah, Zaleha; Hayadi, Bambang Herawan; Meria, Lista; Hasanah, Ananda Uswatun
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.51 KB) | DOI: 10.33050/sabda.v1i1.82

Abstract

Start-up is a modern entrepreneurship form designed to realize original business ideas, mostly based on new technologies and the Internet. It evolves in the development cycle, which is determined by the business idea development cycle and the financing cycle. The purpose of the paper is to describe and analyze the business idea. The business idea is characterized by its content, circumstances of its origin, degree of originality and evidence of this originality. Start-ups are dominated by business ideas based on the application of information and communication technologies, the business idea is most often created by combining professional and business experience, but its originality is from the international point of view only average and the level of legal protection is quite rare. Various risks can pursue corporate actors. Everyone has to have an entrepreneur and business spirit. However, if you can grow and innovate, the business will certainly be very beneficial. For those who are trying to start a business, there are some business learning tips for beginners who are trying to build their business. The term startup is often associated with a company that has just been established or developed, and usually refers to an organization that has not functioned for a long time and is synonymous with a technology-related company. Due to the high mobility of human beings, in the world of commerce, we must be able to quickly provide services and products in response to consumer demand. Startup businesses are focused on providing solutions to specific problems or what is also known as problem-solving by further leveraging technology. Therefore, seriousness and unique understanding are required, including the secrets to starting this business.
Increasing Consumers with Satisfaction Application based Digital Marketing Strategies Zanubiya, Jihan; Meria, Lista; Duwi Juliansah, Muhamad Alfi
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.266

Abstract

As technology advances, more complex tools are produced that can be used as a medium in the creation of consumer-focused business operations. More and more businesses are switching from traditional marketing to digital marketing, but there are still many businesses that are less effective in implementing digital marketing strategies. the importance of digital marketing in today's digital era and technological developments that affect the way businesses interact with customers. One way of combining these technologies is marketing practices that utilize digital marketing techniques. The purpose of this research is to evaluate and explore how exposure to digital marketing strategy concepts can increase customer satisfaction using an application basis. The research method used in this research is descriptive, by collecting and analyzing data systematically and objectively. Secondary research data obtained from literature studies in the form of theories and empirical findings from previous studies. The results show that an effective digital marketing strategy includes: a solid understanding of the target market and segmentation, choosing the right marketing platform, interesting and relevant content, search engine optimization, ongoing customer interaction and interest. The conclusion that can be drawn from the findings of the discussion is that an application-based digital marketing strategy, organizations involve an analysis of internal and external elements to choose the best digital marketing approach.
The Evolution of Financial Technology in Indonesia Manawar, Albert; Lukita, Chandra; Meria, Lista
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.367

Abstract

Financial technology has its origins in industrialized nations with well-established infrastructure, cutting-edge technology, and a more digitally-oriented populace. Fintech has had trouble entering poor countries and enhancing their financial inclusion, even if this is not the case for emerging nations. This study attempts to identify global fintech best practices and examine how they could enhance the economic well-being of those living in poor nations. We categorized the issues into three categories: a lack of infrastructure, a society that is less digital, and an unorganized and informal culture. Then we looked at Microfinancing, Crowdfunding, Digital payment system as the three fintech’s that best embody the three categories. The development of financial technology began in industrialized countries with advanced infrastructure, cutting-edge technology, and a population that was more accustomed to using digital devices. Even while this is not the case for rising countries, fintech has difficulty reaching poor countries and improving their financial inclusion. This study looks for global fintech best practices and considers how they could improve the economic security of people in developing countries. We divided the problems into three groups: a dearth of infrastructure, a society that uses less technology, and an unstructured and disorganized culture. The three fintech’s that most closely represent the three categories were then examined: Micro Financing, Crowdfunding, Digital payment system.