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Murwani, Anis Endang Sri
Universitas Dehasen Bengkulu
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Pengalaman Pengguna Ome Tv Di Kalangan Remaja (Studi Fenomenologi Di SMPN 20 Kota Bengkulu) Fristy Reka Oktaviani; Anis Endang; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6600

Abstract

This research was conducted to find out what the experience of Ome TV users is among teenagers, especially students at SMPN 20 Bengkulu City. This research uses descriptive qualitative research methods. Data collection was carried out through interviews, observation and documentation. The technique for taking research informants uses Purposive Sampling. The results of the research show that the experience of Ome TV users among teenagers, especially students at SMPN 20 Bengkulu City, occurs in two phases, namely: Because of Motives or past motives, namely at this stage the students use the Ome TV Application because they have a high sense of fun and curiosity. try several interesting features such as random videos to chats and In Order Motive or future motifs, namely at this stage the student uses the Ome TV application as a place to express themselves, develop English language skills and increase relations or acquaintances to invite them to play online games. . In this research, it turns out that there are many things that can improve their abilities, including developing English language skills, they are more creative and they also find friends who share their hobby in playing online games. Behind this, the author also found negative things from the impact of using the Ome TV application on students at SMPN 20 Bengkulu City, such as a lack of socializing with their classmates and finding random vulgar videos through the Ome TV application media.
Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu Beny Fernando; Anis Endang; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6619

Abstract

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.
Analisis Semiotika Pesan Moral Dalam Iklan Ajinomoto Health Provider Fadhil, Muhammad Rifqi; Murwani, Anis Endang Sri; Putra, Dilmai
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7418

Abstract

This study aims to determine tourism communication management in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. There were four informants in this study, namely the Village Head, Chairman of the Village Representative Body, Chairman of Youth Organization and Secretary of BumDes as the manager of Curug Cay waterfall tourist attraction. Data analysis techniques using qualitative descriptive analysis consisting of data reduction, presentation and conclusions. The results of research on tourism communication management in Bukit Village, Semidang Lagan Subdistrict, Central Bengkulu Regency are seen based on management theory according to George R. Terry (Rosady Ruslan 2006: 158-159) which consists of Planning, Organizing, Actuating and Controlling. It can be seen that the communication management carried out by Bukit Village in the development of special tourism attraction Curug Cay waterfall is already through the development planning mechanism which begins with a plan to build a concrete rebate road, build a restroom, make stairs to the tourist attraction including the construction of parking lots. Organizing all stakeholders is done by conducting annual meetings even twice a year to ensure that each institution, both the village government, BPD, BumDes and the community and youth can carry out their main duties and functions. In the movement carried out by the BumDes, the construction of facilities and infrastructure has been carried out in accordance with the planning. This is done so that every visitor can feel comfortable in traveling. The supervision or evaluation is carried out by the village government and the chairman of the BPD and the community in an annual meeting after hearing reports from the BumDes. Monthly reports by BumDes are also carried out as a form of responsibility for the funds it manages.
Strategi Komunikasi Bisnis Media Online Tribunbengkulu.com Kendy, Komi; Narti, Sri; Murwani, Anis Endang Sri
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7420

Abstract

Competition among media is becoming increasingly fierce. An optimal business communication strategy is needed to grow and maintain existence. The purpose of this research is to understand the business strategies implemented by Tribunbengkulu.com, which is one of the local online media outlets in Bengkulu Province. The research was conducted using a qualitative descriptive research method. Data collection techniques were carried out through observation, interviews, and documentation. The theory used for analysis is the POAC theory. (Planning, Organizing, Actuating, Controlling). The research results show that the business strategy implemented by Tribunbengkulu.com is by strengthening the internal team and expanding the network of clients and readers in Bengkulu Province. (eksternal). Business communication at Tribunbengkulu.com has been going well, as it has positively impacted business revenue growth from 2022 to November 2024. To support the achievement, Tribunbengkulu.com has implemented the POAC model. At the planning stage, the business communication applied involves establishing internal communication strategies, as well as conducting external communication with advertising clients. At the organizing stage, the organization of communication at TribunBengkulu.com is evident from the clear hierarchy of task distribution instructions for each team, supported by adequate equipment resources. Internal communication is organized through faceto-face meetings or using applications that support real-time coordination among team members. Meanwhile, external communication is organized through business teams to manage interactions with advertising clients and editorial teams with the audience, ensuring that the messages conveyed are consistent. At the implementation stage (acting) at TribunBengkulu.com, it involves executing business communication plans, such as news publication, content production, content uploading, monitoring responses to reader comments, and handling advertising client needs. Internally, the implementation is carried out through team assignments. Externally, the implementation includes news promotion activities on social media, audience engagement management, and client services. Control is carried out through monitoring the content that has been produced and uploaded. TribunBengkulu.com uses analytics data to measure audience engagement on social media and the satisfaction level of advertising clients. At the internal level, feedback from employees and weekly or monthly performance reviews are used to assess the effectiveness of communication and make improvements if necessary. .
DOI Komunikasi Pariwisata antara Pemerintah, Pengelola dan Masyarakat dalam Mengembangkan Potensi Wisata Berbasis Kearifan Lokal di Kabupaten Bengkulu Selatan Valentino, Febrian Tomi; Narti, Sri; Murwani, Anis Endang Sri
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4077

Abstract

The development of local wisdom-based tourism in South Bengkulu through the Ayiak Manna Cultural Festival is still incomplete due to the lack of cooperation between the government, managers and the community. The research uses the Pentahelix model using qualitative descriptive methods based on observation, documentation and interviews. Academics were less involved in planning, the industrial sector did not collaborate enough with government, the arts community received limited guidance, and the media carried out limited promotion. Therefore, academics support research-based policies, industry promotes culture through innovations such as Sekundang batik, arts groups will preserve traditions, the government organizes festivals and the media increases visibility. Better collaboration is needed to support local cultural preservation and economic development. Further research is recommended using quantitative methods to measure the effectiveness of the Pentahelix model.
The Role of Women in Village Development in Dusun 001 Pasar Pedati Village, Pondok Kelapa Sub-District, Bengkulu Tengah Regency Risdiyanto, Bayu; Murwani, Anis Endang Sri; Lorita, Evi; Imanda, Antonio; Amin, Bando; Wahyudi, Agusman; Putri, Rahayu; Popytasari, Popytasari; Ferdinand, M.
Indonesia Berdaya Vol 2, No 2: July 2021
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20211133

Abstract

This community service project aims to enhance the role of women in village development, particularly in Dusun 001, Pasar Pedati Village, Pondok Kelapa Sub-district, Central Bengkulu Regency. The program stems from the awareness of women's contributions to non-physical development such as family economy and education, as well as underutilized local potential. Through observation, interviews, and group discussions, the project identified key issues faced by local women, including limited distribution access for MSME products, lack of digital literacy, and high rates of early marriage. The outcomes include recommendations for training programs, digital media utilization, and scholarship information sharing. This activity is expected to be the starting point for sustainable, locally-based women empowerment
Penggunaan Fintech Bagi Pelaku Usaha Mikro dan Menengah (UMKM) dalam Mengembangkan Usaha di Pesisir Pantai Kota Bengkulu Murwani, Anis Endang Sri; Yanto, Yanto; Fisabilillah, Fahri; Dianthi, Martha Heriniazwi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4460

Abstract

Advances in digital technology in Indonesia have driven significant transformation in the financial sector, one of which is through financial technology (fintech). This study aims to explore the role of fintech in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in the coastal area of Bengkulu City. The research uses a qualitative approach with observation, interviews, and documentation methods. The theory used is the public relations role theory by Cutlip, Center, and Broom (2006), which includes public opinion evaluation, organizational policy identification, and public relations activity planning. The results of the study indicate that fintech provides various benefits, such as ease of access to financial services, efficiency in financial management, and increased competitiveness of MSMEs. Solutions such as digital wallets, QR code-based payments, and microfinance help business actors overcome limitations in access to conventional banking. However, challenges such as low digital literacy, limited access to technology, high transaction costs, and inadequate internet infrastructure remain major obstacles.
Komunikasi Persuasif Pengasuh Pesantren Dalam Pembinaan Kemandirian Santri Di Bidang Pertanian (Studi Kualitatif Di Pondok Pesantren Mutiara Al Qur'an Selangit) Bintang Fajri; Anis Endang SM; Maryaningsih Maryaningsih
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10860

Abstract

This study was motivated by the importance of independence education in Islamic boarding schools, which focuses not only on academic and religious aspects but also on practical life skills. The Mutiara Al Qur'an Selangit Islamic Boarding School integrates agricultural activities as a medium for character building among students. However, the success of this development is greatly influenced by the communication process carried out by the caregivers toward the students. Therefore, this study aims to analyze the stages of persuasive communication in shaping students’ independence through agricultural activities. This study used a qualitative approach with a descriptive method. The research subjects consisted of the head of the foundation, boarding school caregivers, and students. Data were collected through in-depth interviews, participatory observation, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, and its validity was tested using source and method triangulation techniques. The results of the study indicate that persuasive communication occurs through five stages: informing, explaining, convincing, persuading, and obtaining commitment. At the informing stage, students are introduced to the objectives of agricultural activities as independence education. The explaining stage is carried out through direct practice and two-way interaction. The convincing stage is built through the example set by the caregivers and field experience. The persuading stage is conducted through a personal and motivational approach. The commitment stage is demonstrated by the emergence of initiative, responsibility, and active participation of students in agricultural activities. The obstacles found include the absence of written modules, time constraints, and differences in students’ readiness levels. The conclusion shows that persuasive communication is effective in shaping students’ independence, but its sustainability requires systematic reinforcement through a structured curriculum, activity documentation, and periodic evaluation.
Representasi Sosok Ayah dalam Lirik Lagu Mendarah oleh Nadin Amizah: Analisis Teori Ferdinand de Saussure Deby Afrizal; Anis Endang SM; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10872

Abstract

This research is titled "Representation of the Father Figure in the Lyrics of the Song Mendarah by Nadin Amizah: An Analysis Using Ferdinand de Saussure’s Theory". The aim of this study is to analyze how the father figure is represented in the lyrics of Mendarah through Ferdinand de Saussure’s semiotic theory, focusing on the relationship between signifiers and signifieds. Nadin Amizah's song Mendarah was chosen due to its rich lyrics full of symbols and metaphors, depicting the emotional relationship between a father and child who are separated. This research uses a descriptive qualitative method with a semiotic analysis approach, identifying words, phrases, and stanzas in the lyrics as signifiers that form meanings or signifieds. The results show that although the word "father" is not explicitly mentioned, the father figure is symbolically represented through signifiers such as "a separated soul," "my heart has long been broken," "different homes," and "bleeding into." These signifiers reveal meanings related to emotional separation, internal wounds, and biological attachment that remain despite physical distance. This study demonstrates that the lyrics of Mendarah function as a symbolic communication medium, depicting a personal experience of the father-child relationship and illustrating the complexity of emotions related to family bonds.
Motivation for Virtual Purchase of Higgs Domino Game Players Among Bengkulu City Millenials Monica Anggraini; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i1.653

Abstract

This study aims to determine the virtual purchase motivation of Higgs Domino game players among millennials in Bengkulu City. The researcher also used the concept of Hedonism Motivation Theory according to Gultekin and Ozer (in Utami, 2017) which has 6 elements, namely Adventure Shopping, Gratification or relaxation shopping, Value Shopping, Social Shopping, Idea shopping and Role shopping. The data were collected through interviews, observations, and literature studies. The informants in this study amounted to six millennials in Bengkulu City. The results of this study indicate that there is a hedonistic motivation that encourages millennials to make virtual purchases on the Higgs Domino game. Adventure Shopping in this study is the informant will feel an adventure that can arouse enthusiasm when buying chips. Gratification or relaxation shopping in this study is informants can forget their problems and fatigue. Value Shopping in this study is informants are more interested in buying if the seller offers a discounted price. Social Shopping in this study is informants feel happy when buying chips and interacting with the seller. The idea of shopping in this study is that the informants play games because they follow the trend. Role shopping in this research is the informant sends the chip if his friend also sends the chip for him.
Co-Authors Ade Agung Adeni, Susri Adi Saputra Aditian Alam Rizki Albertus Simamora Aldila Vidianingtyas Utami Alfarabi Amin, Bando Anisa Dwi Saputri Antonio Imanda, Antonio Apriadi Apriadi Ardiyes Mentari Santoso Arif Antoni Asnawati Asnawati Bayu Risdiyanto Beny Fernando Bintang Fajri Bogi Andrian Deby Afrizal Delvi Iranda Desi Naili Rahmadawati Desi Rahmadania Destriani, Tiara Sella Dilmai Putra Dionni Ditya Perdana Dolly Syaitiawan Efriyandi Efriyandi Evi Lorita Evi Lorita, Evi Fadhil, Muhammad Rifqi Fenti Dwi Sartika Ferdinand, M. Fildzah Nabilah Abrar Fisabilillah, Fahri Fristy Reka Oktaviani Harius Eko Saputra Indah Gita Cahyani Indria Indria Indria Indria Indria Indria Indria, Indria Jordan Ronal Kendy, Komi Mahyudin Agung Harahap Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Meiyopan Bui Putra Monica Anggraini Nadia Amanda Amanda Nur Leli Popytasari, Popytasari Putri Afriyanti Dewi Putri Maretta Gultom Putri, Rahayu Rahayu Putri Purnama Bismaini Rama Diansyah Ramadhan Dewantara Ria Ade Nasti Rika Oktariana Rindiani Rindiani Sapta Sari Sendi Noviyanti Shintya Margaretha Marpaung Sillvia Anggraini Joue Purnama Sari Sindy Amalia Putri Sri Narti Sri Narti Sri Narti, Sri Valentino, Febrian Tomi Veldi Yuni Setiawan Vethy Octaviani Wahyudi, Agusman Winda Putriani Yanto Yanto YANTO YANTO Yatiman Yatiman Yudi Marihot